This is Bob. Bob has a website through Townsquare Interactive. The website has retargeting. This is Tom. Tom needs a plumber. [ Sink Dripping ] Yeah, that’s annoying. Tom finds Bob’s website online. But Tom’s late for work. See ya, Tom. Because Bob’s website has retargeting, Tom sees his ads everywhere. At his office. On his phone. And everywhere he surfs online. Seriously, everywhere. [ Ding ] That’s retargeting. Now call that plumber, Tom. Remember Bob? Bob landed a new client all because of retargeting. Retargeting from Townsquare Interactive.