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Responsive Search Ads on the Google Ads Platform

Responsive Search Ads on the Google Ads Platform


Responsive search ads on the Google Ads platform. Let’s see what they are and how they can help
you grow your business. I’m Sandeep and this is your Digital Marketing
Moment for this week. Responsive Search Ads were born in 2018 which
was about a year ago. They gave marketers the ability to use Google’s
platform to dynamically generate ads resulting in saving marketers time by creating multiple
versions of ads – pretty much every possible combination of ads on the fly automatically
using AI or artificial intelligence. In the coming weeks, Google is expected to
launch the ability to create these types of ads from their mobile app, so you won’t need
to get on a computer to do that.One of the advantages of using machine learning for your
ads is being able to create every possible combination of ad, and then serving the right
ad combination to the right user, using machine learning. What this means is, you’re going to be able
to create so many versions of ads and target the right ad to the right user, all dynamically
using machine learning. Great for your business, I encourage you to
look into this to see if you can incorporate this into your business model. I’m Sandeep, and that’s your Digital Marketing
Moment for this week. See you next time!

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