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Promoting your app with Ads – Twitter Ads, Admob, and Facebook Ads – A Minute of Overpass

Promoting your app with Ads – Twitter Ads, Admob, and Facebook Ads – A Minute of Overpass

Hi, this is a minute of Overpass, my name
is Eric and I make apps. Now this week I wanna talk about ‘promoting your app through the
ad networks’. So this week, I wanna talk a little bit about
putting ads for your app in other apps through ad networks like iAd or AdMob or Facebook,
etc. And this is the result of last week, Erik Javier posted a comment on last week’s
Facebook’s page saying that he thought about using Apple’s iAd to promote his apps. And
he asked if I had any experience with it. I came back and said some of the ones I had
and he said “maybe you should talk a little bit about that” and I thought “Okay”. So that’s
what I’ll do. I’ll tell you what – I’ll give you my experience with ad networks and promoting
through advertisements. Now, by no means am I an expert. Just like everything else, I
experiment here and there and try different things. However, maybe this might be able
to help if I let you know how things have worked for me and how I use ads to promote
our apps and you might do it better. Maybe I’m doing it wrong, maybe you could tell me.
But again, just so you know, I’m not an expert but I do use ads all the time to promote apps.
Now when I talk to other people who use advertisements, the first thing they’ll tell you is find out
how much money your users will use within your app. I’ve talked to other app developers
who’ll say, “In my app, the lifetime value of a user is say a dollar and fifty, or three
dollars or then dollars, or whatever. So, for them it makes sense to spend like one
dollar per install through advertising. For me, because most of our apps are free, and
we make money through advertising, I make a lot less per user. I make about, i don’t
know, ten or twenty cents per user on an average, probably even less than that. I mean, we have
to have huge volumes in order to bring in enough money to pay the bills and everything
like that. So, for me it’s much less. So if you have like a high, or if you monetize really
well like through in app purchases or through sales or whatever, it makes a lot of sense
to spend a dollar if your users are gonna spend five dollars within the app. However,
if your users are gonna spend ten cents within the app, it doesn’t make a lot of sense to
spend a dollar unless you’re doing it to increase momentum.
So this is kinda how we do it. When you release an app, I’ve said this over and over again,
the app market is so saturated that when you release an app to the app store, nobody finds
it, it’s just completely dead. And in order to get people to download it, it needs to
rank well. In order to rank well, it has to have a lot of downloads and reviews. In order
to have lots of downloads and reviews, it has to rank well for people to find it. So
it’s a vicious circle and sometimes, you need that spark right when you launch in order
to get people into it. So sometimes it’s worth spending a couple hundred dollars just to
get people in and hopefully you get enough people in that will leave reviews and things
will climb up in the ranks and you’ll start getting some momentum and things going because
it’s so hard to have that first spark, just to get things going. So that’s really how
much use it. Now with ads, there’s two ways of doing it.
If keep talking to a lot of app developers, or you go to these seminars that sometimes
talk about paid installs. And when I first about ‘paid installs’ it sounded like something
illegal. Like paid reviews or paying for something that you shouldn’t be doing. But paid installs,
what that means is having advertisements that are linked to installation. So you can run
your ads and you only pay if somebody installs the app. Like you were gonna use Facebook,
you could include the Facebook SDK within your app and then what that’ll do is when
the app gets installed, it will report back to Facebook saying this is the result of that
advertisement, and then you could kinda track things that way. The other way you could do
it is based on click. So, if somebody click on the ad, they get to the app page, all that
kind of stuff. For me, because we use Corona SDk a lot, we tend to not use the in-app,
use the paid installs, however you can do it with Corona SDK. It’s just sometimes it’s
more trouble than its worth. So we usually go that way.
So I’m gonna go through the three different ad networks that I’ve used in the past. If
you use something different and if you had success, please leave a comment below ’cause
hey, I’d love to know what works and what doesn’t and I’ll tell you what’s worked and
what hasn’t for us. So over here, if you look at my screen, you see first I’ll go through
Twitter. So, Twitter has Twitter Advertisements ad if you’re an app developer and if you tweeted
about your app, then you probably get the spam from Twitter saying “Hey you could promote
this through Twitter.” So we tried this last October for an app called Chinese Heroes.
So, I didn’t spend a lot on this. I think I had a daily budget of four pounds and it
didn’t even use four pounds each and I think it was targeted towards people who said I
wanna learn Chinese and learn Chinese and stuff like that. So here you can see the statistics
for that time. Over the course of the month, we had two thousand or 2.63 thousand impressions
and we only spend four pounds, forty seven. So it wasn’t bad, however, because we had
a daily budget of four pounds, I expected to be spending a lot more than that. And of
that, we didn’t have that many installations so if you see down here at the bottom, we
have the date, we spent four pound forty-seven, we had 2,631 impressions, however, only eleven
people clicked on that ad. So it was 41 P per click. And Twitter, as far as I was concerned,
this didn’t work very well. As far as I was concerned, advertising on Twitter was like
throwing money into the wind. Now again, maybe my ad sucked, maybe the app wasn’t that interesting,
but I don’t think it got in front of enough people. So the nature of Twitter is everything
is just streaming by so quick, it’s hard to stop and look at it. And, plus, it’s not difficult
to go through and do a Twitter search and search for these people manually and you just
sort of spam them and send tweets or whatever yourself, but I don’t do that. So that’s the
first network. It’s Twitter and again, hardly worth it.
I’ve done a lot of advertisements through AdMob because we make money through AdMob
so obviously it makes sense to use AdMob for other stuff. So the nice thing about AdMob
is so many people are using it. And you could do like a really low bid per click so I’ve
done bids as low as 2 P per click or you know, 4 cents per click and actually just had it
filling up so I mean, there are just so many impressions that they have to fill that even
if you’re not a high bidder, it’ll get in there somewhere. So. here’s what we did for
Algebra Study Cards earlier this year, which we released. And to give you and idea, in
total, I actually spent quite a bit on this. I had this going for quite a while. I spent
253 pounds over the course of the campaign. It actually had 2, 244, 000 impressions, so
not bad. And of those, we had 13, 00 clicks. Now the problem with this is we’ve only had
313 conversions, only 313 people actually installed the app. However, what this shows
me is that there wasn’t a problem with the ad network here, it was actually, the problem
with it was when they get to my app page, it’s not converting, for whatever reason:
I need to change screenshots, I need to change the language, but it was doing what it was
supposed to do, which was getting people to the app page. So that worked really well and
it was very low cost. However, there’s one thing about AdMob which is really really strange
for me was if I set a budget, like a daily budget like 5 pounds, it would go up to ten
or fifteen pounds and what it does is it takes an average over the month. So it was a bit
shocking so I didn’t actually stick to that. Now the best ad network that you can do, as
far as I’m concerned, is Facebook. Now Facebook, if I can show you one of our Facebook ads
here for again Chinese Heroes which we renamed to Chinese Mandarin Alpha Team. Facebook is
really good ’cause Facebook knows all about the users, it knows everything about the people
it’s showing the ads to. Like with Facebook, I could say I want everybody who’s interested
in learning Chinese, or everybody who’s you know, I wan’t teachers or I want teachers
who are women between the ages of 30 and 35, you know it’s just really really targeted.
And also, as it’s serving the ads and as people are installing it, once you put the SDK in
your app, you start getting information based on the users. So you could find out who are
the common users for your apps. It’s called like your model users. So after you start
getting some downloads, you can see that most people who download this are women of this
age group or teenagers or they live in this country. And then you can start targeting
your ads more towards that location. So here’s an ad that we ran. Now. the problem with Facebook
is that it’s so good and everybody uses it that it’s gotten so expensive. Here’s one
we did for Chinese Heroes and here you can see it served quite a lot of ads and it reached
a lot of people but the actual cost per install was four pounds seventy eight. So that’s my
experience with it, which is way to high, as far as I’m concerned. And again, it could
be the message, it’s difficult to quantify these kind of stuff, however, it’s doing what
it’s supposed to do, which is get it in front of people. It’s really really good but it
depends on how much money you make from the app. I mean it’s really good and if you start
using this and you have look alike audiences, you could go ahead and say I want everybody
of this demographic to get this ad, then you should do a lot a better. And that’s what
a lot of the professional app developers are doing at the moment. So that’s it. In terms
with my experience with ads, I use ads a lot. I don’t use them in terms of, like a continuous,
I don’t have continuous campaigns running, but when I launch an app, I will, more often
that not, start an add campaign somewhere just to at least start to get people into
it. Facebook is probably the best but again it’s more expensive. So if you’re using ads,
please let me know you’re using them ’cause it’s really an interesting topic to me and
Erik I hope that helps at least a little bit and but keep looking around and the best way
to find out how well the ads work is to try them. So, don’t just release one ad then put
all your money into it. Release several ’cause one of them is gonna outperform the others.
And set like a really, well not low, but set a daily budget so you don’t completely go
broke on the first day. Anyway, that’s it for this week. I hope this has been helpful.
I’ll talk to you next week. Bye. Hey, thanks very much for watching the video.
If you like it, please do me a favor and just click on the like button down below. I’d really
appreciate it. Now I do this video once a week, every Friday, so if you’re interested
in seeing more, then just go ahead and subscribe to the channel and you’ll see a pop up in
your feed once a week, and then I can tell you everything else we learn about in the
future, about the app market. And finally, if you could be so kind, please leave a review.
If you’re like me, you hate to leave reviews, I never leave reviews, so I’m gonna make it
easy for you. If you like the video, just leave the review “Gnarley” right 80’s, if
you hated it say “Bogus’, and if you couldn’t think anything of it , go ahead and just put
“Eh”. That’s it, i’ll talk you next week. Thanks. Bye!

78 thoughts on “Promoting your app with Ads – Twitter Ads, Admob, and Facebook Ads – A Minute of Overpass

  1. Wow, thanks for the credit. After watching the video, I think I'll give Facebook a try. It might just be the boost it needs.

  2. Love your videos learnt so much from them! However I hope you don't mind me asking you a question relating to in house ads on admob. We have a game, and would like to use the inhouse ads to advertise an affiliate link to our users. Is this allowed or against the TOS I know most people use them to advertise their own apps and games but could you generate a revenue screen by using the inhouse admob ads to refer to an affiliate say on click bank or shareasale? Thanks in advance!

  3. Thanks for the video Eric! I use Corona SDK as well and I was just curious when you said that after installing the Facebook SDK in your app you can get feedback about the people that install your app etc. Were you able to do that in Corona or did you take a native approach? Thank you very much again for your openness, really helps devs like us!

  4. Really nice video, very informative and a great topic. There should be more videos on topics like this and topics that teach people how to become successful at app development. Things that only the pro's do or know that the newbies don't.

    One topic that should be covered in your videos is google policy. now a days especially in the emerging markets there are tons of new companies being formed on a daily basis (trying to achieve the million dollar dream). But what most of these people are doing is just spamming the google play market place with useless and extremely low quality apps/games. They think about quantity and not quality. They have no clue about google policies on any subject and after a short 3 to 6 month period they end up with their accounts being permanently terminated. So a video on this topic for the newbies would be great.

    The reason I said this is because this is going on in the Pakistani + Indian google play market. and as you already know these two countries have more people on the net through their phones then computers already.

    Another idea of a great video that just popped up in my head since I'm experimenting with it at the moment is buying apps from apk stores online and reskinning them and launching them as your own.

    the above two topics I would like to see a video from you since I really like the way you explain things not for me but for the rest of the youtubers out there. and once again thanks for a great video. will be staying tuned with your channel.

  5. thank you of the information. But most of the app is a free app, does it really make sense to paid advertising for promoting a free app?

  6. Hi!!, you can promote your apps using tappx, it is totally free. The link of tappx is the following:


  7. Great information shared, appreciated. In facebook can we see the click-through-rate to evaluate our ad copy and decide weather it needs to be changed or not?

  8. Hey Eric , sooooooooo useful information about the comparison of those 3 ads system. Apparently , Facebook costs way too much. Im now trying some promotion from fiverr.com and writing some guest articles for mid and small bloggers, donno yet the results but give it a try. I will write the results 1 month later.

  9. Thanks for the video ! But I would be happy if you tell me what you think about my app. Two years ago my friends and I started to develop an application called “World Of Dinosaurs” you can find all informations here : http://worldofdinosaurs.net
    But we are dealing a problem which is Apple featured this app several times, in June 2015 my application moved to the first page of app store in the Dino-Mania category,it was a great opportunity for us to realize that our app is good enough!. One year later we added more contents,improved UI, add more languages and again Canada App Store put our app in the Best Reference App in Reference category and also enhanced for 3D touch,still you can see it on the first page of Canada app store. Now we are totally aware how cool our app is.!

    But no matter how great your app is, Apple doesn’t care about individual developers! and this is the fact ! If you look at the this picture :

    All apps in this category had been promoted expect us. Have you any comment on this?

  10. chartboost video ads work pretty nice for me. $0.3 to $0.7 per received install. And I roughly make 80% of the money back through the install.

  11. Check it out! I will download your android app for five minutes and rate 5 star for $5 on #Fiverr https://www.fiverr.com/s2/6265b30f62

  12. hii I have recently launched my app called 'EZSwipe' in play store.
    So my question is which one is better for promoting my app admob or Facebook according to you.Can you please suggest me.

  13. One interesting way is to work with local celebrities like vine celebrities and etc. A short review video of your app may return thausands of downloads. I dont know how it works in UK or USA but sounds "doable" in Turkey.

  14. Hi Eric،، what's the most ROI we might get b advertising on facebook or admob I think the last is cheaper but does the people really click and install the app don't know

  15. Gnarly. YOu're very good at explaining topics in a straight forward, fast way. Very to the point and understandable. Thank you!

  16. Hey amazing video thanks for sharing your experience. I wanted to know if there's any website that gives insights on statistics of different apps on Google Playstore. Thanks for your time.

  17. Hey amazing video thanks for sharing your experience. I wanted to know if there's any website that gives insights on statistics of different apps on Google Playstore. Thanks for your time.

  18. You might be wondering whether spending money on advertising is good for your business or not. Then let me tell, it is a positive move towards the development @ http://customshape.in/blog/good-company-advertising-promoting/

  19. good presentation, however by looking at conversion, i think you must discussed a little bit more your target audiences

  20. Hello Erick, could you talk about your admob campaigns a bit more? I am interest of it, you would compare the cpc and cpm, and most important the time of some campaign.

  21. can I design a logo for your channel , coz this looks too childish.. sorry to say 🙂 hope you don't mind . 🙂

  22. Good one I appreciate you, app store optimization increase in visibility also, it helps to increase traffic to your app page. Do you want to get positive app ratings and reviews? Visit for more detail: https://goo.gl/AneaNj

  23. Hi Great videos, I learn many things from your videos, i really love you, For me Adwords is best 0.04$ to 0.016$/Install, that's great for me, hope it will help you

  24. Great info. But as there are 1000s of apps coming in, it's hard to spend that much. But seems no other way then this to start the spark. You are right.

  25. This is a great video. I wish i had seen it before i started building my app because then i would have known ahead of time that i need at least a small ad budget in the beginning.

  26. And guys what if the customer uninstalled your app after you paid for that ads XD XD haha that happened with me i got about 800 installs and more than 300 of them uninstalled my app lol 😀 it was a big fuck! lol

  27. I published one radio app …I am from india ..which advertisement would you suggest to me for cheap and best for more installation.? Please everyone share your thoughts

  28. Pretty cool! Now how does Google Ads perform, are they better or worse than AdMob. FB seems toooo expensive (based on your opinion). Thinking of trying out some per install ads. WHich is the best place to do that? My app is Walk Chicago (www.walk-chicago.com) Check it out and let me know what you think Eric.

  29. Getting tips from experienced freelancers is also super key to knowing what mistakes to avoid and how they find good jobs. There's a good collection of stories from freelancers on this page: https://www.guavabean.com/guavablog/

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