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Programmatic Advertising: What it is and how it works – Digital Minute 14/06/16

Programmatic Advertising: What it is and how it works – Digital Minute 14/06/16


Hello and welcome to Digital Minute. This week we’re taking a look at programmatic advertising. Programmatic advertising is the hot topic in digital at the moment, but nobody seems to know why. Essentially, programmatic allows advertisers to purchase ad inventory based on their objectives, what their audience want and where their audience are. The advantages? well for one buying ad space becomes a less time consuming task, while also allowing for a more intelligent targeted approach. Based on such factors as purchasing patterns, browsing habits, viewing engagement and brand loyalty. All allowing brands to target audiences individually. The Dubai based airline Emirates has recently announced plans for a world first programmatic video campaign. The international carrier is looking to elevate the economy class through sophisticated stories that portray
travel experiences to individual consumers. Want to know more about programmatic advertising and real time bidding? why not pre-order our latest e-book helping you plan, deploy and refine your strategy. Thanks for watching, i’m James Pierechod and that was your Digital Minute.

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