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Media and Communications

Portland ad agency targets anti-vaxxers

Portland ad agency targets anti-vaxxers


TELLS TELLS US TELLS US IT TELLS US IT IS TELLS US IT IS FOCUSED TELLS US IT IS FOCUSED AT TELLS US IT IS FOCUSED AT THE TELLS US IT IS FOCUSED AT THE
ANTI-VACCINE TELLS US IT IS FOCUSED AT THE
ANTI-VACCINE COMMUNITY, TELLS US IT IS FOCUSED AT THE
ANTI-VACCINE COMMUNITY, USING ANTI-VACCINE COMMUNITY, USING ANTI-VACCINE COMMUNITY, USING
THEIR ANTI-VACCINE COMMUNITY, USING
THEIR OWN ANTI-VACCINE COMMUNITY, USING
THEIR OWN POINT ANTI-VACCINE COMMUNITY, USING
THEIR OWN POINT OF ANTI-VACCINE COMMUNITY, USING
THEIR OWN POINT OF VIEW. THEIR OWN POINT OF VIEW. THEIR OWN POINT OF VIEW.
>>THEIR OWN POINT OF VIEW.
>>Reporter: THEIR OWN POINT OF VIEW.
>>Reporter: WE THEIR OWN POINT OF VIEW.
>>Reporter: WE USE THEIR OWN POINT OF VIEW.
>>Reporter: WE USE TO THEIR OWN POINT OF VIEW.
>>Reporter: WE USE TO TRY THEIR OWN POINT OF VIEW.
>>Reporter: WE USE TO TRY TO>>Reporter: WE USE TO TRY TO>>Reporter: WE USE TO TRY TO
MAYBE>>Reporter: WE USE TO TRY TO
MAYBE BREAK>>Reporter: WE USE TO TRY TO
MAYBE BREAK THROUGH,>>Reporter: WE USE TO TRY TO
MAYBE BREAK THROUGH, BECAUSE MAYBE BREAK THROUGH, BECAUSE MAYBE BREAK THROUGH, BECAUSE
SCIENCE MAYBE BREAK THROUGH, BECAUSE
SCIENCE AND MAYBE BREAK THROUGH, BECAUSE
SCIENCE AND FACTS MAYBE BREAK THROUGH, BECAUSE
SCIENCE AND FACTS ARE MAYBE BREAK THROUGH, BECAUSE
SCIENCE AND FACTS ARE NOT SCIENCE AND FACTS ARE NOT SCIENCE AND FACTS ARE NOT
WORKING. WORKING. WORKING.
>>WORKING.
>>IF WORKING.
>>IF YOU WORKING.
>>IF YOU LIVE WORKING.
>>IF YOU LIVE IN WORKING.
>>IF YOU LIVE IN CLARK>>IF YOU LIVE IN CLARK>>IF YOU LIVE IN CLARK
COUNTY’S>>IF YOU LIVE IN CLARK
COUNTY’S YOU>>IF YOU LIVE IN CLARK
COUNTY’S YOU MAY>>IF YOU LIVE IN CLARK
COUNTY’S YOU MAY HAVE>>IF YOU LIVE IN CLARK
COUNTY’S YOU MAY HAVE SEEN COUNTY’S YOU MAY HAVE SEEN COUNTY’S YOU MAY HAVE SEEN
THESE COUNTY’S YOU MAY HAVE SEEN
THESE ADS COUNTY’S YOU MAY HAVE SEEN
THESE ADS COME COUNTY’S YOU MAY HAVE SEEN
THESE ADS COME ACROSS COUNTY’S YOU MAY HAVE SEEN
THESE ADS COME ACROSS HER THESE ADS COME ACROSS HER THESE ADS COME ACROSS HER
FACEBOOK THESE ADS COME ACROSS HER
FACEBOOK PAGE. FACEBOOK PAGE. FACEBOOK PAGE.
THEY FACEBOOK PAGE.
THEY ARE FACEBOOK PAGE.
THEY ARE BEHIND FACEBOOK PAGE.
THEY ARE BEHIND THEM, FACEBOOK PAGE.
THEY ARE BEHIND THEM, SHE FACEBOOK PAGE.
THEY ARE BEHIND THEM, SHE CAME THEY ARE BEHIND THEM, SHE CAME THEY ARE BEHIND THEM, SHE CAME
UP THEY ARE BEHIND THEM, SHE CAME
UP WITH THEY ARE BEHIND THEM, SHE CAME
UP WITH THE THEY ARE BEHIND THEM, SHE CAME
UP WITH THE IDEA THEY ARE BEHIND THEM, SHE CAME
UP WITH THE IDEA AFTER THEY ARE BEHIND THEM, SHE CAME
UP WITH THE IDEA AFTER READING UP WITH THE IDEA AFTER READING UP WITH THE IDEA AFTER READING
A UP WITH THE IDEA AFTER READING
A NEW UP WITH THE IDEA AFTER READING
A NEW YORK UP WITH THE IDEA AFTER READING
A NEW YORK TIMES UP WITH THE IDEA AFTER READING
A NEW YORK TIMES EDITORIAL UP WITH THE IDEA AFTER READING
A NEW YORK TIMES EDITORIAL ON A NEW YORK TIMES EDITORIAL ON A NEW YORK TIMES EDITORIAL ON
THE A NEW YORK TIMES EDITORIAL ON
THE ANTI-VACCINE A NEW YORK TIMES EDITORIAL ON
THE ANTI-VACCINE COMMUNITY. THE ANTI-VACCINE COMMUNITY. THE ANTI-VACCINE COMMUNITY.
>>THE ANTI-VACCINE COMMUNITY.
>>MORE THE ANTI-VACCINE COMMUNITY.
>>MORE WE THE ANTI-VACCINE COMMUNITY.
>>MORE WE DUG THE ANTI-VACCINE COMMUNITY.
>>MORE WE DUG INTO THE ANTI-VACCINE COMMUNITY.
>>MORE WE DUG INTO IT THE ANTI-VACCINE COMMUNITY.
>>MORE WE DUG INTO IT THE THE ANTI-VACCINE COMMUNITY.
>>MORE WE DUG INTO IT THE MORE>>MORE WE DUG INTO IT THE MORE>>MORE WE DUG INTO IT THE MORE
WE>>MORE WE DUG INTO IT THE MORE
WE REALIZED>>MORE WE DUG INTO IT THE MORE
WE REALIZED HOW>>MORE WE DUG INTO IT THE MORE
WE REALIZED HOW THE>>MORE WE DUG INTO IT THE MORE
WE REALIZED HOW THE ANTI- WE REALIZED HOW THE ANTI- WE REALIZED HOW THE ANTI-
FACTORS WE REALIZED HOW THE ANTI-
FACTORS OR WE REALIZED HOW THE ANTI-
FACTORS OR ANTI-VAXXERS WE REALIZED HOW THE ANTI-
FACTORS OR ANTI-VAXXERS WOULD FACTORS OR ANTI-VAXXERS WOULD FACTORS OR ANTI-VAXXERS WOULD
NOT FACTORS OR ANTI-VAXXERS WOULD
NOT LISTEN FACTORS OR ANTI-VAXXERS WOULD
NOT LISTEN TO FACTORS OR ANTI-VAXXERS WOULD
NOT LISTEN TO ANYTHING. NOT LISTEN TO ANYTHING. NOT LISTEN TO ANYTHING.
>>NOT LISTEN TO ANYTHING.
>>Reporter: NOT LISTEN TO ANYTHING.
>>Reporter: THEY NOT LISTEN TO ANYTHING.
>>Reporter: THEY FALLING NOT LISTEN TO ANYTHING.
>>Reporter: THEY FALLING OR>>Reporter: THEY FALLING OR>>Reporter: THEY FALLING OR
THEY>>Reporter: THEY FALLING OR
THEY KEPT>>Reporter: THEY FALLING OR
THEY KEPT FALLING>>Reporter: THEY FALLING OR
THEY KEPT FALLING ON>>Reporter: THEY FALLING OR
THEY KEPT FALLING ON DEAF>>Reporter: THEY FALLING OR
THEY KEPT FALLING ON DEAF EARS, THEY KEPT FALLING ON DEAF EARS, THEY KEPT FALLING ON DEAF EARS,
THEY THEY KEPT FALLING ON DEAF EARS,
THEY TOOK THEY KEPT FALLING ON DEAF EARS,
THEY TOOK A THEY KEPT FALLING ON DEAF EARS,
THEY TOOK A SHOT THEY KEPT FALLING ON DEAF EARS,
THEY TOOK A SHOT LIKE THEY KEPT FALLING ON DEAF EARS,
THEY TOOK A SHOT LIKE HAVING THEY TOOK A SHOT LIKE HAVING THEY TOOK A SHOT LIKE HAVING
TWINS, THEY TOOK A SHOT LIKE HAVING
TWINS, THIS THEY TOOK A SHOT LIKE HAVING
TWINS, THIS IS THEY TOOK A SHOT LIKE HAVING
TWINS, THIS IS HOW THEY TOOK A SHOT LIKE HAVING
TWINS, THIS IS HOW YOU TWINS, THIS IS HOW YOU TWINS, THIS IS HOW YOU
DETERMINE TWINS, THIS IS HOW YOU
DETERMINE WHAT TWINS, THIS IS HOW YOU
DETERMINE WHAT TO TWINS, THIS IS HOW YOU
DETERMINE WHAT TO VACCINATE. DETERMINE WHAT TO VACCINATE. DETERMINE WHAT TO VACCINATE.
IT DETERMINE WHAT TO VACCINATE.
IT IS DETERMINE WHAT TO VACCINATE.
IT IS THE DETERMINE WHAT TO VACCINATE.
IT IS THE SORT DETERMINE WHAT TO VACCINATE.
IT IS THE SORT OF DETERMINE WHAT TO VACCINATE.
IT IS THE SORT OF THINGS DETERMINE WHAT TO VACCINATE.
IT IS THE SORT OF THINGS YOU’D IT IS THE SORT OF THINGS YOU’D IT IS THE SORT OF THINGS YOU’D
SEE IT IS THE SORT OF THINGS YOU’D
SEE ON IT IS THE SORT OF THINGS YOU’D
SEE ON THE IT IS THE SORT OF THINGS YOU’D
SEE ON THE ONION. SEE ON THE ONION. SEE ON THE ONION.
>>SEE ON THE ONION.
>>WE SEE ON THE ONION.
>>WE HAD SEE ON THE ONION.
>>WE HAD TO SEE ON THE ONION.
>>WE HAD TO GO SEE ON THE ONION.
>>WE HAD TO GO FURTHER SEE ON THE ONION.
>>WE HAD TO GO FURTHER THAN SEE ON THE ONION.
>>WE HAD TO GO FURTHER THAN WE>>WE HAD TO GO FURTHER THAN WE>>WE HAD TO GO FURTHER THAN WE
ORIGINALLY>>WE HAD TO GO FURTHER THAN WE
ORIGINALLY THOUGHT>>WE HAD TO GO FURTHER THAN WE
ORIGINALLY THOUGHT WE>>WE HAD TO GO FURTHER THAN WE
ORIGINALLY THOUGHT WE WENT,>>WE HAD TO GO FURTHER THAN WE
ORIGINALLY THOUGHT WE WENT, WE ORIGINALLY THOUGHT WE WENT, WE ORIGINALLY THOUGHT WE WENT, WE
HAD ORIGINALLY THOUGHT WE WENT, WE
HAD TO ORIGINALLY THOUGHT WE WENT, WE
HAD TO GO, ORIGINALLY THOUGHT WE WENT, WE
HAD TO GO, YOU ORIGINALLY THOUGHT WE WENT, WE
HAD TO GO, YOU KNOW, ORIGINALLY THOUGHT WE WENT, WE
HAD TO GO, YOU KNOW, A ORIGINALLY THOUGHT WE WENT, WE
HAD TO GO, YOU KNOW, A LITTLE HAD TO GO, YOU KNOW, A LITTLE HAD TO GO, YOU KNOW, A LITTLE
MORE HAD TO GO, YOU KNOW, A LITTLE
MORE PARITY, HAD TO GO, YOU KNOW, A LITTLE
MORE PARITY, WE HAD TO GO, YOU KNOW, A LITTLE
MORE PARITY, WE HAD HAD TO GO, YOU KNOW, A LITTLE
MORE PARITY, WE HAD TO HAD TO GO, YOU KNOW, A LITTLE
MORE PARITY, WE HAD TO DIAL HAD TO GO, YOU KNOW, A LITTLE
MORE PARITY, WE HAD TO DIAL IT MORE PARITY, WE HAD TO DIAL IT MORE PARITY, WE HAD TO DIAL IT
UP MORE PARITY, WE HAD TO DIAL IT
UP BECAUSE MORE PARITY, WE HAD TO DIAL IT
UP BECAUSE OF MORE PARITY, WE HAD TO DIAL IT
UP BECAUSE OF IT MORE PARITY, WE HAD TO DIAL IT
UP BECAUSE OF IT WAS MORE PARITY, WE HAD TO DIAL IT
UP BECAUSE OF IT WAS TOO MORE PARITY, WE HAD TO DIAL IT
UP BECAUSE OF IT WAS TOO CLOSE UP BECAUSE OF IT WAS TOO CLOSE UP BECAUSE OF IT WAS TOO CLOSE
TO UP BECAUSE OF IT WAS TOO CLOSE
TO TRUE, UP BECAUSE OF IT WAS TOO CLOSE
TO TRUE, 10 UP BECAUSE OF IT WAS TOO CLOSE
TO TRUE, 10 OR UP BECAUSE OF IT WAS TOO CLOSE
TO TRUE, 10 OR 15% UP BECAUSE OF IT WAS TOO CLOSE
TO TRUE, 10 OR 15% MORE UP BECAUSE OF IT WAS TOO CLOSE
TO TRUE, 10 OR 15% MORE ZANY TO TRUE, 10 OR 15% MORE ZANY TO TRUE, 10 OR 15% MORE ZANY
THAN TO TRUE, 10 OR 15% MORE ZANY
THAN WHAT TO TRUE, 10 OR 15% MORE ZANY
THAN WHAT IS TO TRUE, 10 OR 15% MORE ZANY
THAN WHAT IS CURRENTLY TO TRUE, 10 OR 15% MORE ZANY
THAN WHAT IS CURRENTLY OUT THAN WHAT IS CURRENTLY OUT THAN WHAT IS CURRENTLY OUT
THERE THAN WHAT IS CURRENTLY OUT
THERE FOR THAN WHAT IS CURRENTLY OUT
THERE FOR ANTI-VAX, THAN WHAT IS CURRENTLY OUT
THERE FOR ANTI-VAX, LET THAN WHAT IS CURRENTLY OUT
THERE FOR ANTI-VAX, LET PEOPLE THERE FOR ANTI-VAX, LET PEOPLE THERE FOR ANTI-VAX, LET PEOPLE
JUST THERE FOR ANTI-VAX, LET PEOPLE
JUST BIT THERE FOR ANTI-VAX, LET PEOPLE
JUST BIT AND THERE FOR ANTI-VAX, LET PEOPLE
JUST BIT AND JUST THERE FOR ANTI-VAX, LET PEOPLE
JUST BIT AND JUST WENT THERE FOR ANTI-VAX, LET PEOPLE
JUST BIT AND JUST WENT WITH THERE FOR ANTI-VAX, LET PEOPLE
JUST BIT AND JUST WENT WITH IT. JUST BIT AND JUST WENT WITH IT. JUST BIT AND JUST WENT WITH IT.
>>JUST BIT AND JUST WENT WITH IT.
>>Reporter: JUST BIT AND JUST WENT WITH IT.
>>Reporter: THE JUST BIT AND JUST WENT WITH IT.
>>Reporter: THE PROBLEM>>Reporter: THE PROBLEM>>Reporter: THE PROBLEM
PUSHING>>Reporter: THE PROBLEM
PUSHING A>>Reporter: THE PROBLEM
PUSHING A FEE>>Reporter: THE PROBLEM
PUSHING A FEE WEEKEND>>Reporter: THE PROBLEM
PUSHING A FEE WEEKEND LET’S PUSHING A FEE WEEKEND LET’S PUSHING A FEE WEEKEND LET’S
GIVE PUSHING A FEE WEEKEND LET’S
GIVE IT PUSHING A FEE WEEKEND LET’S
GIVE IT A PUSHING A FEE WEEKEND LET’S
GIVE IT A QUICK PUSHING A FEE WEEKEND LET’S
GIVE IT A QUICK REACTION PUSHING A FEE WEEKEND LET’S
GIVE IT A QUICK REACTION OF GIVE IT A QUICK REACTION OF GIVE IT A QUICK REACTION OF
THOSE GIVE IT A QUICK REACTION OF
THOSE WHO GIVE IT A QUICK REACTION OF
THOSE WHO DON’T GIVE IT A QUICK REACTION OF
THOSE WHO DON’T FIND GIVE IT A QUICK REACTION OF
THOSE WHO DON’T FIND THEM THOSE WHO DON’T FIND THEM THOSE WHO DON’T FIND THEM
FUNNY. FUNNY. FUNNY.
>>FUNNY.
>>WE FUNNY.
>>WE INVITED FUNNY.
>>WE INVITED A FUNNY.
>>WE INVITED A LOT FUNNY.
>>WE INVITED A LOT OF FUNNY.
>>WE INVITED A LOT OF THEM FUNNY.
>>WE INVITED A LOT OF THEM TO>>WE INVITED A LOT OF THEM TO>>WE INVITED A LOT OF THEM TO
READ>>WE INVITED A LOT OF THEM TO
READ THE>>WE INVITED A LOT OF THEM TO
READ THE ARTICLE. READ THE ARTICLE. READ THE ARTICLE.
>>READ THE ARTICLE.
>>Reporter: READ THE ARTICLE.
>>Reporter: THERE READ THE ARTICLE.
>>Reporter: THERE IS READ THE ARTICLE.
>>Reporter: THERE IS ACTUALLY>>Reporter: THERE IS ACTUALLY>>Reporter: THERE IS ACTUALLY
REAL>>Reporter: THERE IS ACTUALLY
REAL MERCHANDISE>>Reporter: THERE IS ACTUALLY
REAL MERCHANDISE FOR>>Reporter: THERE IS ACTUALLY
REAL MERCHANDISE FOR SALE, REAL MERCHANDISE FOR SALE, REAL MERCHANDISE FOR SALE,
EVERYTHING REAL MERCHANDISE FOR SALE,
EVERYTHING FROM REAL MERCHANDISE FOR SALE,
EVERYTHING FROM HATS, REAL MERCHANDISE FOR SALE,
EVERYTHING FROM HATS, MUGS, EVERYTHING FROM HATS, MUGS, EVERYTHING FROM HATS, MUGS,
BABY EVERYTHING FROM HATS, MUGS,
BABY ONESIES EVERYTHING FROM HATS, MUGS,
BABY ONESIES AND EVERYTHING FROM HATS, MUGS,
BABY ONESIES AND TOTE EVERYTHING FROM HATS, MUGS,
BABY ONESIES AND TOTE BACKS. BABY ONESIES AND TOTE BACKS. BABY ONESIES AND TOTE BACKS.
ALL BABY ONESIES AND TOTE BACKS.
ALL PROCEEDS BABY ONESIES AND TOTE BACKS.
ALL PROCEEDS BENEFIT ALL PROCEEDS BENEFIT ALL PROCEEDS BENEFIT
[email protected] [email protected] [email protected]
FAXING [email protected]
FAXING EDUCATION [email protected]
FAXING EDUCATION PROGRAM [email protected]
FAXING EDUCATION PROGRAM AT [email protected]
FAXING EDUCATION PROGRAM AT THE FAXING EDUCATION PROGRAM AT THE FAXING EDUCATION PROGRAM AT THE
UN FAXING EDUCATION PROGRAM AT THE
UN TO FAXING EDUCATION PROGRAM AT THE
UN TO ESTIMATE FAXING EDUCATION PROGRAM AT THE
UN TO ESTIMATE THE FAXING EDUCATION PROGRAM AT THE
UN TO ESTIMATE THE MEASLES UN TO ESTIMATE THE MEASLES UN TO ESTIMATE THE MEASLES
REUNION UN TO ESTIMATE THE MEASLES
REUNION TOUR UN TO ESTIMATE THE MEASLES
REUNION TOUR WAS UN TO ESTIMATE THE MEASLES
REUNION TOUR WAS REAL UN TO ESTIMATE THE MEASLES
REUNION TOUR WAS REAL FUN. REUNION TOUR WAS REAL FUN. REUNION TOUR WAS REAL FUN.
>>REUNION TOUR WAS REAL FUN.
>>Reporter: REUNION TOUR WAS REAL FUN.
>>Reporter: WHILE REUNION TOUR WAS REAL FUN.
>>Reporter: WHILE IT REUNION TOUR WAS REAL FUN.
>>Reporter: WHILE IT MAY REUNION TOUR WAS REAL FUN.
>>Reporter: WHILE IT MAY LOOK>>Reporter: WHILE IT MAY LOOK>>Reporter: WHILE IT MAY LOOK
LIKE>>Reporter: WHILE IT MAY LOOK
LIKE IT>>Reporter: WHILE IT MAY LOOK
LIKE IT IS>>Reporter: WHILE IT MAY LOOK
LIKE IT IS HELPING>>Reporter: WHILE IT MAY LOOK
LIKE IT IS HELPING THE>>Reporter: WHILE IT MAY LOOK
LIKE IT IS HELPING THE NEWS LIKE IT IS HELPING THE NEWS LIKE IT IS HELPING THE NEWS
OUTBREAK LIKE IT IS HELPING THE NEWS
OUTBREAK IS LIKE IT IS HELPING THE NEWS
OUTBREAK IS MORE LIKE IT IS HELPING THE NEWS
OUTBREAK IS MORE ABOUT OUTBREAK IS MORE ABOUT OUTBREAK IS MORE ABOUT
EDUCATION, OUTBREAK IS MORE ABOUT
EDUCATION, GETTING OUTBREAK IS MORE ABOUT
EDUCATION, GETTING PEOPLE OUTBREAK IS MORE ABOUT
EDUCATION, GETTING PEOPLE TO

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