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Organic Reach on Facebook | It is Still Possible!

Organic Reach on Facebook | It is Still Possible!


– Facebook organic
reach is dead, or is it? (upbeat music) I always bang on about
paid ads on Facebook. Paying Facebook to promote your content, to promote messages to people but that’s not all that
Facebook has to offer. And a lot of people will argue that organic reach on Facebook is dead, but I’m here to tell you
it is most certainly not. If Facebook isn’t working for you from an organic point of view, I have to tell you
something that might hurt. And that is, the content
that you’re posting is not good enough. Oh, felt that. Facebook has three main goals, to have more people on the platform, spending more time on the platform because those two things allow Facebook to earn more money. Now in this video I’m
gonna share my top tips on how to increase your
organic reach on Facebook and these are lessons that I’ve learnt through my own content creation, from creating video content in Scotland and earning and getting millions
of views on all my videos. There was a point in time where I was posting a
video every single week and average views were 40, 50,
60, 70,000 views per video. Some of them got over 250,000 views so I’ve learnt a lot when it comes to creating
content on Facebook and that’s what we’re covering today. Tip number one is to keep your content, either educational or entertaining, or if you can, both together. Facebook have actually come out and said that they favor content on the newsfeed that is entertaining or informative. So Facebook are actually looking
for these types of content. But this content just works because that’s what people
go to Facebook to see. When people are on
Facebook, your customers, and I don’t care whether your customers are B to B, B to C, whatever
terms you come up with, they’re human beings, they go to Facebook to spend time speaking
to friends and family, looking at baby pictures,
watching funny pictures and watching funny videos of dogs and so as business owners, as page owners, we need to create content that
fits into that experience, fits into the mindset that they’re in, when they’re on Facebook. This is the hard bit, turning a business that isn’t
particularly interesting or sexy, into something that is. But if you can take your
topic and then think about what are some of the entertaining, maybe the funny parts of this industry or what are some of the things
that we can teach people? What problems are my customers facing? And simply take those problems, answer them as questions
in videos and blogs and that will set you on good stead. My second tip is to post
natively to Facebook. And what I mean by that,
if you’re posting a video, let’s say you’ve got a YouTube
video that you’ve created, post the video onto Facebook,
rather than sending a link from Facebook to YouTube. So let’s say that you’re a YouTuber. You want to upload your video to YouTube and you want to upload your
video to Facebook as well. So you’ve the two different videos. Now I know you might be thinking, but I want my views on YouTube. But you have to ask yourself here, what is best the consumer? Does the consumer want to be on Facebook scrolling through Facebook, click a link, then go to YouTube to watch your content or would they rather watch the
content that you’re creating on the platform that they’re already on? Chances are, it’s gonna be that latter. So we want to post the
content where they are. My third tip is all about going live. Live videos is one of the best ways to keep people’s attention
and to get people engaging because if you’re watching something live you’re much more likely to be in the zone, be there at that event, as opposed to a video
where you might see it and just scroll past it. So by doing a live stream you keep people watching
your content for longer. So Facebook is going, they’re keeping people on
the platform for longer. And you also get more engagement and you can encourage engagement on a live by telling people comment
and tell me where you are, for example, asking questions,
people start commenting. So Facebook go, people
are watching this content and they’re engaging with this content, so we’re going to show it to more people because it helps us achieve our goals. Now if you’re a live streamer and you’re not very good at live streaming and your live stream sucks, let’s say you’re just
trying to sell something, then quite frankly,
it’s not going to work. Just because it’s a
live stream versus video doesn’t mean it’s going to work. Live stream’s typically work because they help Facebook
achieve those goals that I’ve spoken about. So get let streaming. Hit that live button. My fourth tip is all
about asking questions. Now this is a really simple tip, but one that is so valuable
for increasing engagement and thus increasing your reach. So asking questions. Simply going onto your Facebook page, into your Facebook group and just asking a really,
really basic question, such as tea or coffee, cats or dogs? Now you obviously want it to
be relevant to the audience that you’re going after, but by just asking these
simple, would you rather, or a or b questions, it makes it very easy
for people to answer. So people will just go into the comments and just start answering,
yeah tea or coffee, whatever it is. Facebook then sees lots
of people are engaging and then they increase your reach. This is something that I love
to do in my Facebook group. I love to just go in and ask a question. People then comment. You can then start a
conversation with that person. Now this leads me on to
point number five very nicely which is, another way
to increase engagement is every single time
somebody comments on a post rather than you just
going back and saying, thanks or great or just liking it, not even saying anything back, go and ask them a question
based on their comment because that then starts a
conversation with that person. That person then comes back. They then answer. You can start another conversation and before you know it you’ve
got a ton of conversations going on in the comments. A ton of comments, thus Facebook is going, whoa this is getting tons of engagement and increases the reach to more people. Point number six is all about
using captions in your videos. Did you know that the majority of people watching video on Facebook
will watch it without sound. Which means if you’re
creating video content that doesn’t have captions,
or isn’t friendly to people that are watching without sound, you’re missing out on a huge percentage of the potential views that you could get. So simply by adding
captions to your videos you allow the majority of people to start watching and
consuming your content. Now if somebody doesn’t watch it, because they’re not
watching it with sound, maybe they’re at work
or they’re on the bus, then Facebook is gonna go, well
nobody’s watching this video or they are for like three seconds and then they’re switching off, which tells Facebook no engagement, don’t show that to more people. However if people are watching the content and they’re watching it because
you’ve got captions in it, then Facebook are gonna go, well people are watching this video, more people are watching
this video for longer, so better engagement and thus we’re gonna send it to more people. Number seven is all about
monitoring the numbers and finding out what your
audience actually wants and engages with. When I was creating my
Scottish based content I got so, so into the
numbers and finding out what length of video worked
best for my audience, what time of day worked for my audience, what was the perfect amount
of me speaking to camera versus me doing B-roll out
in the Scottish countryside. And over time I was able to get
more and more and more views because I was just focusing
purely on the numbers to see what people liked and watched. Now did you know that
the average watch time per video on Facebook is only six seconds? Meaning people are only
watching videos on Facebook on average for six seconds. Now that means for you, that you have to capture
that attention early on. In the first six seconds you need to get that person hooked in and up for watching your video and if they’re not, Facebook
just won’t show it to people. If you can get them in, Facebook will. So the first six seconds are vital and by looking at all the
data, by looking at your videos and seeing the average
watch time for each video, the engagement rate for each video, you can see what works and what doesn’t and over time you can start
to structure your videos in a way that works for your audience. Point number eight is all about
directing people to Facebook just like you would on YouTube. Think about Facebook’s goals again. They want more people on the platform. So something that people very rarely do is link from, let’s say Twitter or email, to a Facebook video. Have you noticed that? People always link to YouTube, but Facebook really want more people coming onto the platform, so think about in your email marketing or in your general social
media promotion of content, think about sometimes directing
people to Facebook video. Because if Facebook find that people are finding your
video through other methods outwith of Facebook they’re gonna go, ah people really wanna watch this and then they’re gonna
show it to more people. So the moral of this video is about Facebook having
these three goals, more people on the platform, spending more time on the platform so they make more ad revenue. Think about those things every single time you go on Facebook. We’re playing Facebook’s
game by using their platform and so as much as you maybe don’t want to, it means we do have to play by their rules and we do have to give
them what they want. So we need to always be thinking about what does Facebook want and
what does the consumer what? And how can we get that
cross-section right? And that’s gonna happen through time and that’s gonna happen
through you testing, seeing what works, what doesn’t work for you and your audience. But hopefully these eight tips will point you in the right direction. If you’ve enjoyed this video,
please ensure to drop a like. Drop a comment with any questions and share it with someone
that needs to see it. Be sure to also hit subscribe and hit that bell notification. It’s my surname and it makes me feel good and it means you’ll get
more videos like this. Other than that, have an
amazing day, amazing week, amazing month, amazing year, amazing life. I’ll see you in the next video. (upbeat music)

2 thoughts on “Organic Reach on Facebook | It is Still Possible!

  1. Yeah I think live streaming is what Facebook really loves. Facebook is trying to move more towards video and live stream so if you start doing it now you will be ahead of the curve

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