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Online Advertising: AdBlockers, Billions Lost to Fraud, and the MarTech SaaS Trial Trick

Online Advertising: AdBlockers, Billions Lost to Fraud, and the MarTech SaaS Trial Trick


Hi there and welcome to your Brain Boost. This Brain Boost is all about the ads that we see on the Internet and the people
placing them. First, it’s important to note that the amount of users who are
using ad blocking software is growing fast. Nearly 20% of US internet users now use
ad blocking software and one of the problems is that these tend to be the
most sophisticated and affluent Internet users in the country. Basically, the
people who are most valuable to advertisers. This trend is growing
quickly especially since Apple started allowing developers to sell ad blocking
apps in the App Store for iOS and Apple mobile devices. Next, TechCrunch has
predicted that, in 2016, ad related fraud could reach 8.2 billion dollars. What
this looks like is that digital ads are being clicked and seen by fake visitors,
meaning that the companies and individuals placing those ads are
essentially getting defrauded of money. The way this works is that groups of
professional ad clickers –who are called click farms– in countries with low labor
costs make it look like a lot of people are engaging with ads but, in reality,
it’s not real customers. Instead, it is fake clickers and bots who are simulating
visitors. Sometimes, these bots even simulate browsers by populating them
with high-quality cookies and faking human-like behavior. For example, mouse
movement and page scrolling. Since we’re on the topic of fraud, one thing to
point out is fake results that are becoming a trend in software as a
service businesses. Since we, here at Eazl, lead one of the web’s leading growth
hacking communities, were constantly testing new ad tech and one thing that
we’re seeing is a strange pattern. We’ll enroll in some premium service
designed to deliver traffic and then traffic magically arrives during the
trial period. However, after we sign up (usually for an annual subscription) the
results seem to mysteriously dry up. What’s the answer here? Well, cost per click ads are still
performing pretty well but, for marketers, it’s probably smart to move towards
content and search marketing. If you look back at history, great stories usually
always win in the end. Team Eazl is really excited to
announce the release of our newest series, 8 Step Business Launch.
Check it out. It’s live on Udemy at this link and the first episode of the
series is live on Skillshare at this link. What are your top stories of the
week? We’ll see you right here on the YouTube channel next week for another
Brain Boost.

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