Hey Welcome to The Know I’m Adam
And I’m Bruce And uh, I have to read this line. There’s nothing finer in this world than sweet sweet What? You know what it is! I know you know what it is. Schadenfruede! Schadenfruede … Oh wait no, pronounce it correctly for me. That was it! Schadenfruede.
Bruce nailed it! Schadenfruede?
Schadenfruede. Why you gotta give me this word. That’s a tough word, Adam. I’m sorry. I’ve-I’ve Uh-If you say it enough times, I’ll just memorize it. Yeah, Scha-den-frue-de
Schadenfruede. Do you get the irony though?
Yeah. Cause the word means:
Enjoying the suffering of others,
and we just did it to you. Yup. A little to high brow
[ Unintelligible ] Anyway Lawrence throw up popcorn.gif cause we got
another reason to laugh at No Man’s Sky! After a series of so bad it’s good news developments for the sad little game that could, the game is now getting some bigger heat than a truck load of angry reddit threads! Yup that’s right!
The Advertising Standards Agency (ASA), and independent advertising regulator based in the UK, is now officially investigating No Man’s Sky advertising! Oh boy Specifically, they are looking at the games store page on Steam, which contains a number of potentially misleading videos and screenshots. Namely one that says it’ll make all your dreams come true.
Oh Lawrence. What do they got going on there? Well, so it’s interesting. This confirmation comes from reddit. [Sigh] Like pretty much everything we report on these days. [Laughter] Go ahead and leave a comment
“OOH ALL THEY DO IS REPEAT REDDIT THREADS!!” Tiny little, you know little hive mind Yeah.
Nope, Nope, it’s front page of the internet. So, Reddit user AzzerUK, which is actually a pretty cool name, received and posted the first confirmation from the ASA That the organization is looking at the games representation, with Eurogamer confirming the situation with the ASA about it a day later. According to the response the UK received from the ASA, both Hello Games and Valve are jointly responsible for any misleading advertising, should they find it exists. The ASA even itemized they found in the game marketing materials including ship flying behavior. Namely ships flying in formation over a planets surface, which, doesn’t fuckin’ happen. Large scale space combat, which also doesn’t happen like big capital ships firing lasers. Flowing water doesn’t happen, aiming systems, and the speed of the games interstellar warp, which is essentially the games loading timer. You figure that out pretty quick.
Oh geez The ASA even found problems textual description, noting that the product was described as having no loading screens, trade convoys that travel between stars, and independent factions that battle over game territories. None of which happens in the game! [Schadenfruede Laughter] Interestingly the current ASA investigation is restricted to ‘only’ the games Steam page at the moment. That means that the controversy surrounding No Man’s Sky’s multiplayer don’t really apply, given that such claims occurred in interviews before the game released. So what does all this mean Lawrence? It’s tempting to think that the ASA will then sue Hello Games into oblivion and give us the reparations we’re due. [Wheezing]
Send us all checks. Reparations?
Take that small indie studio!
Geez! Yeah I like using that word. It’s not a charged word at all! [Laughter] It’s just associated with all the slavery before. That’s not really what the ASA does. They don’t really sue companies and monetarily punish them. The ASA’s a watchdog group with limited, but, meaningful authority! They have the ability to withdraw advertisement and sanction further advertising from companies they find violate their advertisement code. In fact, this isn’t the first time the ASA has dinged a games steam page. Some of you may remember that GTA V supposedly went on sale during the 2015 Steam Summer Sale. Except, it wasn’t!
Really? The game was sold as a bundle with GTA Online cards which unlock amounts of currency in the games online mode. The bundle was then listed at an inflated price and discounted back down to normal retail. In November 2015 the ASA that quote:
“There had been an error in the pricing of the GTA game”
Ugh old people, and:
“That it was not available at a discounted price as claimed. End quote, and
“Because a 25% saving was not available on the usual selling price of the product at the time the ad appeared, as claimed, we concluded that it was misleading.” [Bruce Clapping]
Here’s the important bit. Neither Rockstar or Valve were blasted out of business due to this infraction The ASA simply ruled that quote:
“The ad must not appear again in its current form. We told steam to ensure their future savings claims did not mislead about the benefits available.” The limpest wrist slap I’ve ever seen. Yeah. A similar ruling all the way back in 2003 regarding an advertisement for House of the Dead, Lawrence how did you find this? You gotta dig into the 4th and 5th page of Google search results like a good journalist! [Laughter]
There’s a 5th page??? How many people get halfway down the first one? So apparently in this story the games publisher Atari, when they were alive, ran a magazine ad featuring a corpse with two bullet wounds and the phrase:
“The only good zombie is a dead zombie.” A very concerned individual reported this out to the ASA. The ASA then found that the ad was quote:
“Likely to cause serious or widespread offence.” And ruled that Atari couldn’t run the ad again, and to consult with the committee of advertising practice before running similar advertisements. So much in the same way, it’s like, “Don’t do that, take that down, and if you do it again you better tell us.” That’s really weird.
Kind of what it amounts to. So both Valve and Hello Games are kind of looking at a slap on the wrist as a worse case scenario. Though this will probably result in a revision of the No Man’s Sky store page. It’s likely that Sony will probably revise other promotional materials for the game, including the games store page on the PS4 to make sure they don’t include the same misleading materials. That doesn’t matter, what’s really important here is that ‘WE WERE RIGHT’, Sean Murray LIED, and a big grown up agency said so! They validated us! Just like we’ve always wanted! [Laughter] Get that sweet sweet sweet sweet smug Shardenfruedle That’s right! Too bad you can’t cash smugness into the bank to replace that $60 we got duped out of!
Thanks again … SEAN MURRAY! [Laughter] And before we go, Eurogamer spoke directly to AzzerUK to get his perspective on the whole issue. There’s some great commentary there regarding the discontent of the community. So you should check it out if you’re interested in the conversation regarding deceptive advertising. Links in the description down there along with all the other stories we’ve referenced. What do YOU think? Is simply revising the games representation after the fact enough??? Does an example need to be made here!? WHEN WILL SEAN MURRAY BE MURDERED!?! Whoa! Huh?
I mean, when will Sean Murray smile again! I just want him to be happy. Yeah, poor guy. He’s a happy guy!
He ‘was’ happy and then he took a piece of himself and tried to give it to us. And then we uh …. pretty much just threw him up on the cross.
Aw Iike Sean Murray. I kind of like the angle that the gaming community should take media to task for not being as … critical of the game early on as they should’ve been. And I can only say that because were absolved, we did that! [Wheezing] So … you know maybe it’s-maybe it’s kind of a backwards way of saying we did something right. You should pay attention to us more. I guess that next time you ask the question:
“Why aren’t video game companies more transparent and why don’t they talk about their games more when they come out?”
This is why. Fuckin’ No Man’s Sky. No one wants to be Sean Murray right now. Stunt Man Joe, or whatever that game was … Harvey Danger-No-Joe Danger! Joe Danger! Man, Harvey Danger, flagpole sit-up. Drinking DayQuil during the day is kind of like taking a shot. Yeah!
Yeah it is. It absolutely is.
I kinda like getting allergies cause you get to take antihistamines and shit. [Wheezing] Gimmie a swig of that. I’ll waterfall it. You’re gonna waterfall DayQuil? [Adam Imbibing DayQuil] That’s good that’s good, that’s to much! There had been an error in the pricing of the GT-[Sigh] Fuck me. Oh sorry.
No it’s okay. It’s-I’m-The words are starting to blur now because the-the Day-Quil is kicking in. [More Bruce Laughter]