Male Host: I’m here with our trends expert
Carol Logan and we’re talking about a really interesting new ad campaign from
Applebee’s which is encouraging customers to visit the restaurant ironically.
Good morning, Carol, good to see you again. Tell me about this ad campaign.
It seems very cutting edge. Carol Logan: Well it is, that’s exactly it.
They’re designed to attract young people to Applebee’s by inviting them to ridicule
its food service and atmosphere. Here, take a look.
Female Speaker: What do you guys want to do? Male Speaker: We could go to Applebee’s. No, let’s seriously go to Applebee’s.
Female Speaker: Okay. Male Speaker: Look guys, it’s grilled.
Female Speaker: It just feels like my neighborhood restaurant only
completely geographically non-specific. Male Speaker: There’s nothing like
a wild time at Applebee’s, right? Male Speaker: Applebee’s – wouldn’t
it be funny to go to Applebee’s. Male Host: I like it.
Carol Logan: Isn’t that persuasive? Male Host: Yes.
Carol Logan: But you know they’re not resting on their laurels, they’re adding
new menu items designed to be ridiculed outright like the Fajita Cordon Bleu
and the Chicken Strip Explosion. Male Host: Those sound ridiculous.
Carol Logan: I know but so far this has been so successful that Applebee’s
is actually prepping a second series of ads aimed at customers who enjoy making fun of
annoying young people who do things ironically. Male Host: Wow. Female Speaker: Oh my God, let me make
fun or your business motto for my condescending amusement.
Male Speaker: Yes, I know who the latest bands are so I’m too cool to eat
a cheeseburger without [inaudible]. Thank you. Male Host: All right, Carol thanks so
much being here and not a lot of people know this but Carol’s my next door neighbor.
Carol Logan: That’s how I got the job. Male Host: Yes it is.