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New Ad Urges Hipsters To Go To Applebee’s Ironically

New Ad Urges Hipsters To Go To Applebee’s Ironically


Male Host: I’m here with our trends expert
Carol Logan and we’re talking about a really interesting new ad campaign from
Applebee’s which is encouraging customers to visit the restaurant ironically.
Good morning, Carol, good to see you again. Tell me about this ad campaign.
It seems very cutting edge. Carol Logan: Well it is, that’s exactly it.
They’re designed to attract young people to Applebee’s by inviting them to ridicule
its food service and atmosphere. Here, take a look.
Female Speaker: What do you guys want to do? Male Speaker: We could go to Applebee’s. No, let’s seriously go to Applebee’s.
Female Speaker: Okay. Male Speaker: Look guys, it’s grilled.
Female Speaker: It just feels like my neighborhood restaurant only
completely geographically non-specific. Male Speaker: There’s nothing like
a wild time at Applebee’s, right? Male Speaker: Applebee’s – wouldn’t
it be funny to go to Applebee’s. Male Host: I like it.
Carol Logan: Isn’t that persuasive? Male Host: Yes.
Carol Logan: But you know they’re not resting on their laurels, they’re adding
new menu items designed to be ridiculed outright like the Fajita Cordon Bleu
and the Chicken Strip Explosion. Male Host: Those sound ridiculous.
Carol Logan: I know but so far this has been so successful that Applebee’s
is actually prepping a second series of ads aimed at customers who enjoy making fun of
annoying young people who do things ironically. Male Host: Wow. Female Speaker: Oh my God, let me make
fun or your business motto for my condescending amusement.
Male Speaker: Yes, I know who the latest bands are so I’m too cool to eat
a cheeseburger without [inaudible]. Thank you. Male Host: All right, Carol thanks so
much being here and not a lot of people know this but Carol’s my next door neighbor.
Carol Logan: That’s how I got the job. Male Host: Yes it is.

100 thoughts on “New Ad Urges Hipsters To Go To Applebee’s Ironically

  1. Let’s get it out there. I’m jealous with regards to my friend. He’s actually been unattached endlessly. However, he’s got a catalogue model to tell him she is head over heels in love with him in less than a thirty day period. Just how is that manageable? He mentioned he obtained the Cupid Love System (Google it!) I wish someone stunning said that to me… I’ve never seen him so happy. Kind of makes me sick.

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  5. I love the guy's delivery. Theonion hires a lot of people with serious broadcasting skills who are retired or between jobs.

  6. I just bought my friends a $50 gift card to Applebees for Christmas, just because of how hard we all laughed when we saw this. More companies should make fun of themselves (or be made fun of by The Onion). It really does work, haha.

  7. It's a self perpetuating feedback loop. Attract hipsters to attract people who hate hipsters to attract hipster. It's brilliant.

  8. I used to go to Applebees in college because they had retarded cheap drinks. they had dollar mixed drinks. it was packed every night. thats how you get in the young people. booze.

  9. Applebee's will always be shit.

    The best way to do it is dine and dash. No one will stop you.

  10. Actually, I have sorta done this. I wouldn't call myself a hipster, though; I just like to experience a diverse range of cultural artifacts, especially ones that are kitschy or cliched.

  11. I feel like there's something to be said about how using irony is a way for people to actually engage with something while absolving themselves for engaging. Irony is a great way to dip your toe into something before doing it unironically.

    Read Capitalist Realism by Mark Fisher.

  12. only gay people hate Applebee's no lie. The drink specials are fuckin great and you can eat a shit ton of chicken wings, mini quesadillas, and chip dip way cheaper than anywhere else

  13. Chicken strips are not really something you think of as being "explosive"… Chicken Strip Explosion doesnt sound bad by any means, it's just so stupid, lol.

  14. The Onion once had so much money that they could afford the best food designers just to come up with authentic images of hipster food in their videos. What happened? And where's Tracy Gil?

  15. If I owned an Applebee’s I would give everyone one complimentary apple and have bee movie playing on all the TVs on repeat

  16. Applebees needs to drop their mediocre marketing, and adopt these Onion ads for real.

    That's having le massif cajones.

  17. On a seriosu note though I went to an Outbacks a couple years ago and I remeber I ordered something and it literally looked like something I could buy from the frozen isle of Walmart for way cheaper…. I haven't been to a restaurant in years, I was done at that point.

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