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Motivation Mayhem And A Telethon? Online Marketing Gets A Twist | FHTV Ep 108

Motivation Mayhem And A Telethon? Online Marketing Gets A Twist | FHTV Ep 108


(bird chirping) – [Russell] When I got done wrestling, I didn’t work
out for like, eight years, I gained a bunch of weight and I didn’t believe that
it affected performance. You know that brain
fog you get sometimes? I used to get it all the time. When I finally started to
try to get back in shape, lost some weight, it’s amazing how much
clearer things were. It’s easier to focus. the more your body
is running optimally, the more your mind
runs optimally. Eventually, Alex Charfen
talked about this, he said, if you had a
million dollar race horse, what would you do with it? And say, oh well you’d
feed it the best food, give it the best supplements,
you’d take care of it, all these kinds of things, And he’s like, so
then how can you bring a multimillion
dollar year business, when you treat yourself
like a race horse. (upbeat music) If you wanna be at peak
performance all the time, it’s not just your
mind, it’s your body. They go hand in hand. (upbeat music). – You want the truth? The truth is, I’m a huge
believe in having a trainer. Many times when I come
to the gym and just basically lift weights
and do nothing, and having a trainer actually
keeps you accountable. You just have to
have a coach in life in every aspect. – This right here,
this is Mark Schultz, and he was my
wrestling coach at BYU. My roommate and I were
sitting in our dorm room and all of a sudden we heard
this knock on the door. We open the door an
it’s coach Shultz. He’s an olympic champ,
he went to the UFC, and probably one of the
toughest human beings on this planet. – [Announcer] Too much
blood even for the ref. – [Russell] He hands
me this VHS video tape, it says total violence on it, and he’s like, this is all
my best wrestling mat moves. He’s like, watch this every day and you’ll become
a better wrestler. I was like okay, and
he’s like, wait hold on. Go get your wallet. I hand it to him, he opens
it up, looks at my money, takes it all out of this
wallet, puts it in his pocket, and hands me back
an empty wallet. Coach, what’s going on?
Why’d you take my money? And he’s like, I’m gonna
teach you a lesson right now, that’ll serve you for
the rest of your life. He’s like, if I
gave you that tape, he’s like, you’ll
never watch it. But now that you’ve invested
everything you have, all the money you have in it, because you invested
everything, he’s like, you’ll… you’re gonna use
it, your gonna watch it, you’re gonna pay attention and you’ll become a better
wrestler because of it. I learned the moves, I
became a better wrestler, all because I invested
in my education. So as soon as we get
done lifting today, we’re gonna crafts
on it and freeze, because that would get our
brain at optimal performance. Alright, so what’s gonna
happen, we turned it on, it’s gonna drop to about
negative 140 degrees Celsius. – Geeze it’s so cold. – The entire thing
will fill up with like, liquid nitrogen and we’ll
jump in and you stay in for about three minutes. It feels like we’re
sitting on an iceberg! [Videographer] – Now for
men, is this gonna cause permanent shrinkage at all? – And then after that
we’ll be heading in. The team is already
there early this morning getting everything set up. They’re setting up
an actual telethon. – [Mark Schultz] You have never
gone through the experience of paying for information. How can you sell the idea someone should pay for information?
And I’ve found that if they’ve never done it,
I don’t want them as a speaker, the obstacle is too
hard for me to overcome, but if someone is adept, I took every penny and
every dollar in my wallet to get information I needed. When you told me
that story long ago, it resonated with me. That’s exactly why
you’re good at this, because you know
what it feels like to give up everything
in your wallet to get something that you know is gonna make a
difference to you. (music beat) – Yeah I think of all
the things that we do, I think the Funnel
Hacking Live is probably the most important,
most valuable thing that we produce and put on. It costs
us over a million dollars to put on the event. And
I want every entrepreneur to be there. But the problem is, is
also of everything we sell, it’s by far the
hardest thing to sell. You think about software
information products, it’s like an impulse buy, right? With this, it’s not
impulse buy because someone’s gotta go
and they have to get work off, and they have
to convince their spouse, and they have to find
babysitters for their kids, and they gotta
flight and hotels and tickets are selling really
well and consistently, but we need more tickets. We
need to do some big things to sell tickets. We had a meeting probably
two or three weeks ago, and we’re just like, okay, what can we do to sell tickets
and we’re brainstorming a bunch of ideas and all of a sudden in my head, I have no idea how it
popped into my head but I started remembering PBS
and little telethons that I used to watch as a little kid. – [TV Host] Call in
and use credit cards – [Russell Brunson] They
show you a movie like Wizard of Oz, and so the
whole family watching the Wizard of Oz and then in
the middle it would stop and hey, really quick before we
keep you from watching the show, the way we are able to stay
on T.V. as a network is, we raise funds, and
they had the host and behind the host was
all these people who were taking calls, and like,
call this number and donate some money to keep us on air. And all of a sudden I was like,
what if we did a telethon? I don’t know, what if
we just did a fun show, I just tell stories and
then we got people behind me answering calls and trying
to get people to call in and then, when are we
doing it, we’re like, oh, in a week and a half from now. (upbeat music) – This is one of those
things that could be like the most brilliant marketing
idea in the history of marketing as we know it. Or it could be the biggest
train wreck we know. – [Announcer] Five, four,
three, two, one, we’re live! – [Russell Brunson]
We’re actually live? – [Announcer] We’re live! – Ah we’re live!
What’s up everybody. Well welcome to our first
ever, and maybe the last ever, we’ll find out afterwards,
Click Funnels Telethon. Basically what’s gonna be
happening is over the next couple hours I’m gonna
be telling you guys
a ton of stories, walk you through over 150
plus funnels we’ve launched before Click Funnels
even came about. Maybe you’re wondering what in
the world are we doing this. Well, what’s
happening, is today, I feel like I have more
obligation to everybody here who’s watching this, and
make sure you guys come and love Funnel Hacking Live. I’m gonna be bribing you
guys with an insane amounts of bonuses and prizes
today, to make sure you love Funnel Hacking Live, so you
can YouTube us by going to Funnel Hacking Live.com or,
call these guys right here! – [Audience member] Woooo! – [Russell] 1-877-222-3959 give
us a call and let’s get you tickets to Funnel Hacking
Live for you and your family your teams and everything. – [Dave] I love going back
to old marketing stuff, it’s what no one else
is doing these days, everyone thinks
they’ve forgotten it,
like it doesn’t work. The reason it actually twice
as well today is because it worked well then and
there’s no competition, no one else is doing it. – [Myles] Funnel Hacking
Telethon, this is Myles, how many tickets would you like? – [Phone Operator]
Oh, how do I answer? – [Russell] Oh this
is not a good start. – You pick up the phone. – Oh my gosh our first phone
call just came through! Hey this is Russell. – Russell, Grant Cardone, buddy. I love your telethon man! – Thank you! We’re
going old school! So great has this big 10X event. This year he wanted to go
even bigger, so it’s in a baseball stadium
in Miami, he’s got it’s supposed to be 35,000
people coming at it and we bought 1,000 seats
so we’re gonna have all our community come
and like use those seats so we can have a big
Funnel Hacker party. – [Grant] Now I can’t think
of anybody to partner with better than you, Russell,
I mean I love you, I love your organization,
you guys do what you say you’re gonna do, you
deliver a great product, so that’s the kind of
people we want to align ourselves with. Keep
hacking the world bro! – Alright, thanks
Grant, I appreciate you. Anyone who buys today is
gonna get a special seat at 10X event, to sit with
all the Funnel Hackers. And then Dave, I’ve been told
we need to give away a prize right now, for the
next person who buys.. Dave shows up and he has this
like, money suit, money tie and he’s I’m gonna
hand out prizes. We’re gonna randomly give
away the coveted Cliff Falls backpack, the Blue Yeti Mic, how about two mac books? – [Dave] All of the notes for
the year’s Funnel Hacking Live in the past, the only way
to get them is buy a ticket. One of the most biggest requests
we’re getting right now is for me to give away the suit. – Oh! I want the suit! – Who wants the suit! Look at that beautiful
purple lining, huh? My biggest fear, honestly,
was that I was gonna rip out the seat of the pants,
because they were so tight. Josh, who’s our winner? – The winner of the money suit, Kevin Hoff. – [Russell] Kevin Hoff! – [Dave] Oh, Kevin
you are so lucky! This is on it’s way to you baby. 877-222-3959, call
the number now! – I guess that he messaged
me after, his voice was wrecked, like, I got the
smoker’s cough going on here, and I’ve never smoked at all, so I don’t know
what’s happened. And for me it’s also
like, modeling exactly, but looking at a lot
of things and taking all those things together
and blending into like, a new idea. And so
we saw PBS telethon, we do webinars all the
time so, like partially this webinar pitch,
but it’s also infomercial. If you watch
an infomercial you know that people are flipping the channels all
the time, so infomercials for like a 26 and a
half minute infomercial they will repeat the
call action three times. This is the same thing as
some people’s Facebook feeds, or YouTube feeds, and right
away we’re jumping in, so we have to make the
entire sale argument. Every, about 10 minutes we
start from the beginning and re-tell it, hook people
in, give them your side, and have the sales again,
so it kept happening. So it was kind of taking a
lot of those selling systems and blending them
into the telethon that turned out the way it did. – If you haven’t got
your tickets yet, go to Funnel Hacking Live.com
or call these guys right now. That’s the whole game
of marketing, right? It’s like hook, story,
offer, and grab them and get the attention
long enough to be able to make your message. – So I already showed
you guys the video from our very first Funnel
Hacking Live ever where we had over 600 people. The second Funnel Hacking
Live was where we had 1200 people there. Third one was in Dallas, 1500 people and this was the first year
that Tony Robbins came. (energizing music) This is from our last
Funnel Hacking Live where we raise over
a million dollars for Operation
Underground Railroad. This couldn’t have happened
without Click Funnels. Thank you guys so much. (applause) And so, when you watch it’s
like, I want you guys again, visualize yourself
sitting in the room, visualize the
conversations that happen, the things that you didn’t
experience if you were there, things you could have
experienced had you been a fly on the wall. And that way you
think about, man, should I be in the next
one, should I be there, and then Roy’s like, you
need to be in the room, I promise you guys, it will
change your perspective, it’ll change your belief
patterns, it’ll change all the things that
are holding you back, and rip those things
away so you can finally run forward and do what
you’re supposed to do, serve the way you’re
supposed to serve, and make the money
you’re supposed to make. – Next year I’m coming in
hot! I’m gonna be practicing all year, double phones, boom,
boom, boom, boom, boom, boom. – You guys, we sold
about 136 tickets so far, which is awesome. (clapping) Yeah, so it’s weird because
we have no idea what what’s the goal, like, I don’t know, say 100
or 500, we have no idea. I think when we left last night, it was like 160 or so
tickets had been sold. Which one thing is exciting,
but the second thing is by the time I left
yesterday, over 17,000 people had viewed the telethon
which is cool because that means 17,000
people who didn’t buy, are the ones right now
talking to their spouse, talking to their kids, trying
to see if the dates will work, trying to get work off, and so, it will linger for
the next, probably, three or four weeks afterwards. We’ll see a rise in sales, it
will just continue to happen. And then now that it’s done
and it’s live on Facebook and on YouTube, and now
we’re buying ads to it so, so we’ll continue to keep
seeing this for the next couple of weeks. And my guess, when
all is said and done, we’ll probably sell five
or six hundred tickets from the telethon. Thank you to everyone for
making that a possibility. That was insanely cool! I can barely breathe
or talk right now but that was like the coolest
thing experienced ever. (upbeat music)

21 thoughts on “Motivation Mayhem And A Telethon? Online Marketing Gets A Twist | FHTV Ep 108

  1. Awesome video….
    I want to ask you a question if we do webinar promoting clickfunnel…as main product…in the webinar we'll talk how clickfunnel is good for making affiliate sales….
    And after the webinar they'll get our step by step course of promoting clickfunnel….for free….(which include building squeeze page., connecting autorestonders, bringing quality traffic.)
    I just wanna ask you will it work.

  2. So I've watched so many of your videos that I have "Information overload" along with a little bit of " analysis paralysis " I want it ALL but every video seems to have a bunch of different offers and bonuses… I tried calling your office in Bois and the recording just say's " we are not offering phone support". Can you help me? #moreconfusedthanever #butveryveryexcited

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