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Media and Communications

Monetization & Optimizing Online Advertising is Key for Online Publishers

Monetization & Optimizing Online Advertising is Key for Online Publishers


Personal service and a personal touch is really
something that I’ve learned is missing. I worked in print publishing for most of the
front of my career and I find that this feels very anonymous and therefore it is very transactions.
It’s very much dollars and sense and there’s not a lot of additional service and even a
lot of opportunity to deliver additional service. So I feel that publishers who do that can
differentiate themselves and I feel that we’ve done a good job of that. And really just being
open to new information and new opportunities and learning as much as you can. Because there’s
something new coming down the pike every day.

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