Yuma 4×4

Media and Communications

Miss Media: Digital Advertising 101

Miss Media: Digital Advertising 101


♪ “LIVING 808.” SOCIAL MEDIA AND DIGITAL MEDIA SAVVY. YOU HAVE TO BE, DEPENDING ON WHO YOU’RE TARGETING. JOIN US, DIGITAL MARKETS AND ADVERTISING TRENDS IS MISS THIS IS SO CRUCIAL FOR PEOPLE TO GET IN ON THIS. OR THEY’RE MISSING OUT ON POTENTIAL CUSTOMERS. ABSOLUTELY. DIGITAL LANDSCAPE IS CHANGING SO RAPIDLY. IT’S VERY IMPORTANT FOR BUSINESSES TO KNOW WHAT IS GOING ON OUTSIDE THERE. ON GOOGLE, FACEBOOK, CONSTANTLY CHANGING. IF BUSINESS OWNERS ARE NOT AWAY, THEY COULD BE MISSING OUT ON A LOT OF BUSINESS. IT CAN BE OVERWHELMING FOR THE SMALL BUSINESS OWNER THAT’S NOT AS DIGITALLY SAVVY. BEING AWARE IS IMPORTANT. ONE OF THE TOP TRENDS ARTIFICIAL INTELLIGENCE. WHEN WE THINK OF IT, WE’RE NOT THINK OF THE MOVIE. THAT’S THE FIRST THING I THOUGHT OF WHEN I HEARD OF ARTIFICIAL INTELLIGENCE. IT’S IF YOU CAN THINK OF A BUNCH OF COMPUTERS THAT ARE ANALYZING DATA ON OUR BEHAVIORS. ON OUR GEOGRAPHY, OUR AGE. SOS YO ECONOMIC STATUS. BUSINESSES ARE ABLE TO TAKE THAT AI FEATURES TO TARGET THE RIGHT CUSTOMERS AND PROSPECTS, SERVING A UNIQUE MESSAGE THAT THEY KNOW THIS PERSON IS AND GOING TO RESPOND TO. IT’S EVOLVING AND IT’S EVOLVING VERY QUICKLY. WE’RE GOING TO START TO SEE THIS TARGETING FEATURES INCORPORATED IN ALMOST EVERYTHING. SOCIAL MEDIA LIKES A LOT ON YOU. Tannya: WE’RE SEEING THIS DAILY AND NOT REALIZING OUR TARGETING THEY ARE. THOSE ARE RETARGETING ADS. RETARGETING IS ANOTHER GREAT WAY BUSINESSES CAN TARGET THEIR CUSTOMERS. WE GO ONLINE. LET’S SAY WE GO TO IN ORDER NORDSTROM. WE WALKING AWAY. Tannya: WERE YOU LISTENING SOUNDS LIKE WHAT I WAS DOING. WHATEVER THE REASON, WE WALKED AWAY FROM THAT SHOPPING CART. AND WHEN WE RETARGET THOSE ADS BUSINESSES ARE ABLE TO REMIND THE CUSTOMER, DON’T FORGET ABOUT ME. COMPLETE THAT PURCHASE OR SOMETHING. SMALL BUSINESSES CAN DO IT THE WAY BIG RETAILERS ARE. Tannya: GET IN 101 ON THE GROUND FLOOR. THICK — ANYTHING CAN GO INTO FACEBOOK AD MANSIONER MANAGER AND BUILD A THEY FEEL IS THEIR BEST CUSTOMER. I HIGHLY RECOMMEND IT. IT IS VERY DETAILED. I RECOMMEND HIRING A DIGITAL MARKETING FIRM. YOU DON’T WANT TO TARGET THE WRONG PEOPLE ON SOCIAL MEDIA. HIRING A COMPANY TO HELP YOU I WOULD HIGHLY RECOMMEND IT. ANYBODY CAN DO IT BUT MOST DON’T HAVE TIME TO DO IT. Tannya: IT IS A FULL-TIME JOB. WHAT ARE OTHER TRENDS? OTHER TRENDS WOULD BE VOICE ACTIVATED SEARCHING. SUCH AS ALEXA, GOOGLE HOME. BY 2020, 50% ARE GOING TO BE DONE ON THESE TYPE OF DEVICES. AND BUSINESSES CAN ADVERTISE. SO THAT’S GOING TO BE A BIG TREND. AND SEARCH ENGINE MARKETING. THOSE GOOGLE APPS. THOSE ARE THOSE PAID LINKS AT THE TOP OF THE SEARCH. THAT IS IMPORTANT, ESPECIALLY A DENNIST OR PLUMBER, AN EMERGENCY HAPPENS, I NEED TO FIND SOMEBODY. PEOPLE DON’T WANT TO SCROLL. THEY’RE GOING TO FIND THE FIRST NUMBER AND CALL. SEARCH MARKETING IS REALLY IMPORTANT. IT CAN BE INEXPENSIVE, DEPENDING ON THE FRIDAY. I HIGHLY RECOMMEND THAT. Tannya: MISS MEDIA, THANK YOU SO MUCH. THANK YOU. Tannya: WE’LL PUT THIS ON

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