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Microsoft Search Advertising All-In Video Series – Episode 3: Growing Scale for Advertisers

Microsoft Search Advertising All-In Video Series – Episode 3: Growing Scale for Advertisers


[MUSIC] How would you talk to a customer
about the importance of Windows 10 for them?>>The first thing
that is in it for them is because we
integrated Bing so much more deeply into
the Windows experience. And not just in the SERP or the search box as
people sort of know it. But really making it
available everywhere, in the startup screen, in the
taskbar at the bottom of your screen, you can bring in search
directly into the experience. And that really foreshadows
how we are thinking about Bing more broadly as we think about
our other services as well. We’ve now crossed 100 million
PCs that have upgraded already to Windows 10. So that volume for advertisers
is growing every day, because every day with Windows
10, if you look at the number of queries per machine
that go to Bing. They’re going up and up, and so every time that we
convert another machine, it means more advertising
volume for our clients. And while that is
important in the US, it’s even more important
internationally.>>Absolutely.
>>In the US, we’ve grown nicely over the last
five years, and now combined with Yahoo in our combined
marketplace, we represent sort of roughly a third of all
of the US marketplace. But in international markets,
we still have some way to go. Yeah, we have some
pockets of strength, but we have ambitions to grow other
countries like France and Germany and Australia and
Canada to similar levels. And with this integration, we
have a really good opportunity to go and achieve that. [MUSIC]

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