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Merchandise | Making Money Beyond Ads ft. Seth’s Bike Hacks

Merchandise | Making Money Beyond Ads ft. Seth’s Bike Hacks


You’re living the dream,
making YouTube videos for a living. Maybe you’re even doing it part-time,
in which case you may also have a job. In either case, your time is at a premium. This is why
many creators sell merchandise, or merch to earn supplementary,
or even primary, revenue. Today, I’ll show you how to do it
without putting a hurting on your schedule. I’m Seth from the channel Seth’s Bike Hacks,
where I take my audience with me on mountain-biking adventures. Whether you’re selling t-shirts, hats
or anything else with your logo on it branded merch is a huge win
for both you and you fans. Some creators use merch
to supplement their income while others have made it
their main revenue stream. There’s no right or wrong time
to start selling merch but clues in your comment section
should be your first indicator. Are you seeing familiar names?
Are people quoting you? If so, they might wanna show their support
in a more tangible way. Throughout my mountain-biking adventures,
my audience has become familiar with certain catchphrases and sayings. This ‘Smeash’ t-shirt I’m wearing
has an inside joke on it which any of my subscribers
would instantly recognise. That makes it the perfect way
for them to show their support and signal to other subscribers
that they watch my channel. Surely you’ve seen
other examples like that shirt and maybe you even own
a few bits of branded merchandise. But someone needs to
design this stuff, warehouse it, ship it out and handle complaints
when something goes wrong. Where would you, a busy creator,
find the time to do that? When I first started selling merch this t-shirt
was the first item I had for sale. I had a friend design it and
I had a local t-shirt supplier print them up. I kept all the inventory in my closet and I shipped them all out
right from the same room I edit from. I had to buy shipping supplies,
I had to buy inventory and when a size got low in stock,
I had to make another minimum order which could be thousands of dollars. As my audience grew, so did the workload. I’d be up late shipping out t-shirts and I realised that before long, this
wouldn’t be a very viable business model. I’d need to hire help, get warehouse space and do all sorts of things
that would cut into my profit. That’s when I discovered Teespring. Services like Teespring allow you to
sell a range of over 35 different products including shirts, mugs,
phone cases and even pillows without ever handling physical products. Just decide what you want to sell list it on their site
and sit back while they handle the logistics. The seller, in this case Teespring,
takes a cut of the sale to cover their costs and you get the remaining profit. Using a t-shirt as an example you may be left with
8 to 10 dollars of each sale depending on the purchase price. While this may not be as profitable
as an in-house operation consider the cost of your time. You can use that time
to promote your merchandise come up with new designs and create the very content
that drives traffic to your channel. Another great thing about Teespring is the frictionless experience
it gives your users. Since many creators
are already using the platform many of your users
will already be familiar with it. The ubiquity of Teespring
is the main reason I use it. But there are plenty of alternative services
that work in a similar way. The main idea is to let
the professionals handle your fulfilment while you focus on what you do best. A key point to consider is timing. Leveraging an event
or exciting change in your channel is a great way to spur sales
and even impulse buys. Let’s say
you’re redesigning your channel logo. Before you reveal
this new logo to your audience get your merch in order. Consider who your buyers are,
your most dedicated fans many of whom watch your content
the instant it goes live. To capitalise on this excitement you need to prepare
your product pages and links ahead of time. Now let’s talk about choosing your products. It’s up to you to decide
what your audience would find most valuable. Maybe it’s a t-shirt
or perhaps it’s a pint glass. Using the Polls feature, which
can be found in the Cards or Community tab is a great way to find out. Ask your audience what they wanna see and then read the comments
for additional suggestions. Going back to the example of a t-shirt a simple logo
is often the best place to start. Inside jokes, catchphrases
or designs relating to your channel are also great
to incorporate into merchandise. This rendering is of me
riding behind my dog Drama as he wears an action camera. To my viewers,
this is a fond memory of a well-loved video. So how do you prepare branded merchandise? If you’re
just making a logo tee or coffee mug it could be as simple
as uploading your original logo design file. But many of us want to create new artwork,
and that’s a job for a graphic designer. Maybe you can
use the designer who made your logo or perhaps
you can find a designer in your audience. If you know other creators,
asking who they use would be a great place to start as well. There are also sites
like 99designs and Fiverr where you can put your project out to bid
and let designers come to you. Based on my personal experience,
a lot of full-time graphic designers will want a minimum of around $150
to make a simple original design. This number can fluctuate wildly
based on your demands as well as how in-demand the artist is. Quality design work can be a great investment
that pays you back in full but it all starts with the guidelines
that you put in place. Using bullet points
about your channel and audience is a good way
to give the designer some inspiration. Be concise in your instructions and provide
real-world examples whenever possible. At the onset of the design process the artist will usually
give you some rough drafts.>From there, you can provide
further instructions on what you want to see. Also,
consider taking the artist’s suggestions. After all, you did hire a professional. Once you have a design you’re happy with you’ll need to apply it
to a product and list it for sale. Let’s go over some guidelines
to help you achieve the best results. Mind the specifications. Services like Teespring will provide you
with the minimum size and resolution for uploaded artwork. But when in doubt, go bigger. You can always shrink your design
to fit your product but stretching it out
can lead to quality loss. Building on specifications,
make sure you’re using the proper file type. I’ve found that .PNG files can be used
universally across platforms like Teespring. A .PNG can be easily overlaid
against any background color. Double-check your proofs. Most interfaces
will give you a proof or preview of what the final product will look like. But spending a few bucks on a sample
eliminates all the guesswork. This can save you a ton of grief. Write a great description. No matter where you sell your product it’s gonna end up on a product page
with a ‘Buy Now’ button. Make sure to include notes
about the materials your merch is made out of and how it relates to your channel. Take your pricing into consideration. Don’t dissuade sales
with an outrageous price. But at the same time make sure
you can cover the costs of your designer and make the whole process worthwhile. When in doubt, check to see what other creators
are selling their merchandise for and use that information to stay competitive. Now that you’ve gone through the process
of designing and listing merch it’s time to tell the world about it. If you have a website,
make sure your product links are up to date. If you’re selling apparel,
be sure to wear it in your videos to build excitement. Pinning a top comment
with a link to your merch is also a great way to get the word out but make sure to do it
as soon as your video goes live so your most dedicated fans will see. Available in certain countries YouTube allows you
to promote your merch on video end screens as well as in a merch shelf
below the description. If you’re sure your fans
are interested in branded merchandise then why not do a dedicated video about it? Many of your audience members
want to know about new merch so take the time in your video
to tell them directly. Tell them that you hope they like it
and ask for feedback in the comment section. Getting your viewers to talk about merch
not only helps get the word out but also provides you with valuable feedback. If you’ve never sold merch before I hope this video
has inspired you to give it a shot. If you have make sure to share
some of your own tips in the comments below to help fellow creators. Subscribe for more great tips and tricks here
on the official YouTube Creators channel. And make sure you come visit me
over at Seth’s Bike Hacks.

100 thoughts on “Merchandise | Making Money Beyond Ads ft. Seth’s Bike Hacks

  1. I have found that Tee Spring is one of the easiest, straightforward sites to use, both as a creator and customer, that advice about using PNG files and making them BIGGER is very handy! Thanks Seth, good video.

  2. Eu queria mesmo e que YoTube me pagasse , PAGOU OS PRIMEIROS MESES E AGORA DIZ QUE TENHO UM PROBLEMA NO BANCO E O DINHEIRO LÁ VAI FICANDO,JÁ FUI AO BANCO E DIZEM QUE NÃO PROBLEMA NENHUMA , E NÃO CONSIGO FALAR COM YOUTUBE, TUDO TRETAS

  3. I'm a Korean. What is the headquarters of this t-shirt company? I live on the other side of the US, so I wonder about shipping and shipping.

  4. Look at the peak that this my Video reached in the Fereiro and Merço period of 2018. Came the malicious review competition overturned my video. YouTube allowed that to happen. There are several videos that promise to win in Colofácil only if you pray a PRAYER for 7 days. You have a video about the same subject of my: "Lotofácil the SEGREDO REVELADO "deceiving the people.

    Yours sincerely, Altamir

    https://studio.youtube.com/video/ks1cd89QTh4/analytics/tab-build_audience/period-since_publish

  5. I think YouTube only displays the Teespring drawer below your video if the viewer is in the supported countries list. In my creator studio it says "You have merchandise available for sale, but it will only be shown in supported countries" with no link to what the list of supported countries are. It would be great if YouTube could contextualize this information for creators so they don't have to go looking for it. i.e. a tooltip link or something similar.

  6. Cuál es la pagina official de Teespring?. Which is the teespring homepage?. Im trying find something else about this and I found bad rating!. The review said bad opinion! Thanks!

  7. Why is my merch shelf only visible on a desktop!? Most of my subs watch on phones and tablets were it doesn't show! I have had two people ask just today when I will start with merchandise but I have been doing it for months!

  8. Hola me gusto su video pero creo que aun mi canal es muy pequeño para empezar a vender productos apenas somos 7,000 sub pero mas adelante si lo haremos saludos desde Mundo de Arañitas.

  9. The late and great Bill Hicks on "Marketing"
    https://www.youtube.com/watch?v=GaD8y-CGhMw
    Here ya go…Listen to his advice !

  10. Your crowdfunding and merchandise site lists needs descriptions. There are so many now that it is difficult to go through and make a choice.
    The descriptions could include what regions they are available like how Tipee is only for Europeans. Also. If there are any requirements first, like Juniper needs a certain amount of subs, and some crowdfunding sites needs proof of business or a set end goal. Then, the range of options: some merchandise sites only offer apparel and some crowdfunding sites only allows monthly, not single, donations. Finally, if a crowdfunding site only supports non-profits and if a merch site will make a specific web store.
    This will improve the retention of use for each site,further improving your relationship with these sites and your creators.

  11. I am 40 years IT veteran. I do softweare development as well. I have to say that most of the Google web projects SUCK ! because of the interface.
    I guess YouTube falls into the same category now. It is so counterintuitive that it seems like the interace was designed by somebody on drugs. Even simple tasks (i.e like DELETING a video take so much time simply because thngs are hidden all over the pages and no logic seem to exist). Every new iteration and Google products it becomes worse. I really cannot understand how the IT giant can hire such crappy developers who have no idea what the end user expects (or perhaps have no appropriate skills to do this type of work).

    It is so easy to go on the web and see how others design their screens and compare that. It is so easy to take some (unxeprienced users and ask the to compare this and that interface and see how can they move around pages). New Video Editor sutdio (which I just tried to use) is just disastrer. Although it might have god functionality, they way the pages are designed is terrible and a shame for major development company. I use YouTube for years but not really extensively. Recantly decided to do more work on videos and having really hard time to find things around.
    Most of the time average user has no time or guts to stand out and eplain what and why it is no god, so I deicded to do it right up front here.

    YOU REALLY NEED TO DO SOME KIND OF USER SURVEY AND VERIFY HOW YOUR INTERFACE SHOULD BE DESIGNED. YOU REALLY NEED TO REDESIGN YOUR VIDEO EDITOR STUDIO !!!

  12. Great video, Seth! I'm excited to get some merch designed for my community. Anyone done any giveaways to drum up some excitement?

  13. Thanks Seth's Bike Hacks and thanks YouTube for making it sooooo easy when it comes to starting our own merchandise!!!

  14. Thankfully I am a designer and an artist! So once I get interest, I can make stuff that really serves the community.

  15. I have a question. Can I join youtube videos and create videos with my laptop? I don't have an expensive video camera, sorry to say!

  16. i suspect that teespring is owned by youtube itself, considering it's the only merch platform that allows creators to display the merch shelf, AND is the only merch service company that youtuber promotes. it's another way for youtube to make more money. the question is…..is it cheaper buy contract a company to make your merch and sell through shopify, or it is cheaper to use teespring?

  17. I received an offer from Teespring a month ago but I didn't know how I should start it. Thanks for all the info 👍

  18. Thanks for this video. I was doing the same…printing all my merch and shipping it out and running out all of the time. Glad I found teespring. Thanks Seth, great info.

  19. Happy day Do when I tell someone this talk- I've subscribed to your channel If possible, subscribe to my channel and thank you all-Is this contrary to the laws and forum Youtube please answer

  20. Could we please have alternative options? TeeSpring is taking advantage of their monopoly with overpriced shipping and very poor customer service. We should be able to have multiple companies to choose from.

  21. If you are going through some hardships, then the first thing you must do is welcome the challenge into your life as an opportunity to learn and grow. – Unknown

  22. As far as t shirts what is the suggested size or edit size to put it on a t shirt or size in pixel of what it should be if you make your own art?

  23. Громадяне, что он там лапочет на своём басурманском? Только описание просьба покороче, 140 символов оптимально :)))

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