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Maximizing Facebook and Instagram video ads: Takeaways from our London event

Maximizing Facebook and Instagram video ads: Takeaways from our London event


The art of storytelling is there, it’s the art of storytelling on Facebook that felt like it was lacking. The environment is
different, the consumer is using the newsfeed in a very different way, and therefore the
need to break through is so so important. What’s the magic length my Facebook content needs to be? There isn’t a strong
relationship between length of content and brand recall. Although your shorter
piece of content may be watched for longer, it doesn’t necessarily mean it’s
performing better. What we found was that the ads that delivered the message
quickly, earlier in the piece of content delivered better results. A good piece of
content will work on Facebook and will work on Instagram. The focus should be about
making sure that the content is optimized to mobile to begin with. Those rules or
those things that have been around for years may not necessarily
work in these sorts of environments.

1 thought on “Maximizing Facebook and Instagram video ads: Takeaways from our London event

  1. Proud to be hosting this event with our partners and experts. Ask us for more info on how to maximise Facebook and Instagram video content.

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