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Media and Communications

Marketing works best when lots of different techniques and approaches come together

Marketing works best when lots of different techniques and approaches come together


Marketing works best when lots
of different techniques and approaches are integrated to make a comprehensive campaign.
You’ll have heard it called the marketing mix. In digital terms, you could be using
search engines, social media, emails or your website as a means to
communicatewith your customers. Of course video works well in any of these forums
whether embedded into your website, attached to an email campaign or released socially,
your audience is much more likely to watch a video message than read through text alone.
The latest stats say three times more likely. Whilst producing quality video is our
number one concern here at Lucas Media we also place a big emphasis on the type of
content necessary to get your message across and the best channels to use for
maximum awareness and exposure.

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