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Media and Communications

Lucrative Facebook Ads Made Easy

Lucrative Facebook Ads Made Easy

Hey guys. Have you ever wanted to target
renters with Facebook ads to generate more leads for your business, but you’re
not sure how to do it, you’re not sure where to start? I’m going to show you how to do it today. Alright guys so we’re on this mini series of how to target
renters, how to dominate your local apartment complex to generate more leads
for your business and Facebook ads are a great asset for you to help you do this
so today I want to walk you through an overview of how you would set up a
Facebook campaign. So the first step you got to do is you got to have a Facebook
so make sure if you don’t have one get one today and get on Facebook and look
for the link for Ad Manager. You’re gonna get in your Ad Manager and at this point
you can create a campaign and Facebook really offers three objectives for this
campaign. You can focus your campaign on brand awareness. You can focus your
campaign on consideration. This would be driving engagement, driving traffic. And
then last but not least you can focus your campaign on lead conversion, getting someone to fill out a form, getting someone to take action. After you’ve
chosen the objective of this campaign now you want to name the campaign and
then choose the type of ad you’re trying to go after. Is it a carousel ad where it
has multiple images? Is it a single image ad? Is it a video ad? Choose the type of
ad you want to go after. After you’ve chosen the ad, now you want to choose the audience that you’re targeting. You can choose the audience, the demographic, the location, the interest, what you want to think of for this campaign is you want
to think of the apartment complex you’re going after. Look at it is an apartment
complex that is attracting Millennials? Is it attracting baby boomers? Who is the
audience you’re going after? And then set the interests, the demographics, the age
groups, to match and refine your list. Some tips I’ll give you is on the
interest you can literally target people who are likely to move. So make sure
that’s one of your interests that you put on there to refine the list and then
obviously you want to put the location you don’t want to be reaching people
across the country. So put your location you can’t do the exact address but you
can refine your list down. After you’ve set up the demographic and the audience and the interest, now you want to actually set up your ad. Now don’t get scared here
you don’t have to be an ad expert, a graphic designer. It’s really
simple you can upload a great image of a really attractive home that’s maybe with
eye catching that would stop someone when they’re scrolling through the feed,
and then you want to you know create your copy to focus on one or two things.
It’s just like your cold call campaign in a previous video, you can focus on it
you know inviting them to your seminar or focus on the pain point of how hey as
a renter you’re throwing your money away every year instead of investing it into
equity in a home. So create copy that focuses on one of those two things. After
you’ve created your ad you’re gonna have to look at where you want this ad to
display what platform what technology do you want it on desktop mobile do you
want it to show on the sidebar of Facebook? I suggest you actually want it
to show everywhere the only caveat to that is that you want to look at the ad
you’ve created from a copy standpoint and from an image standpoint and when
you’re looking at the platform’s it’s displaying on, does it actually display
well? Does the copy get cut off on the sidebar image, does the image actually
shrink too much? So that’s what you want to concentrate on and that’s the only
reason you would really want to exclude another platform. After you’ve chosen
where you want your ad to display guys now you need to select the budget that
you want to actually spend on this ad. Now don’t panic you don’t need to break
the bank. You can literally spend a dollar a day on Facebook and get results
but I suggest to my agents all the time you know don’t break the bank spend a
cup of coffee: three to five dollars a day and you’re gonna want to set that
budget and then set the schedule. You can leave it going and running forever or
you can set it to go for a couple weeks maybe a month and set a specific
schedule. Now after you’ve set the schedule, set the budget, now you’re gonna want to review your ad to make sure it’s all correct. Submit it to Facebook. They
will you know take it and it won’t go live right away it actually has to go for
approval they have to see if it meets their standards. If it meets their
standards so probably approve it within 24 hours and then the last thing you
need to do is you need to check your ad manager every day to see how your ad is
performing. If the ads performing poorly you can stop it so you don’t have to be
nervous so get on your ad manager every day it will show you the analytics, it
will show you how many people are viewing it, how many people are clicking
on it, and you can see the success of your ad. So there you have it guys,
there is a high-level overview of how you set up your first campaign on
Facebook. If you like these tips subscribe to our YouTube channel, you
know comment below, let me know your successes with ads, if you have links to
sites with great ad ideas for targeting renters I would love to see them. Check
us out on Instagram and Facebook but most importantly Take Action on This

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