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Media and Communications

Listen: 60 (NO MORE’s Official Super Bowl 49 Ad)

Listen: 60 (NO MORE’s Official Super Bowl 49 Ad)

“911, operator 901, where’s the emergency?” “127 Bryn Mawr.” “Okay, what’s going on there?” “I’d like to order a pizza for delivery.” “Ma’am, you’ve reached 911. This is an emergency line.” “Yeah, a large with half pepperoni, half mushroom.” “Um, you know you’ve called 911? This is an emergency line.” “Do you know how long it will be?” “OK, ma’am, is everything okay over there?
Do you have an emergency or not?” “Yes”
“…and you’re unable to talk because?” “Right, right.”
“Is there someone in the room with you? Just say yes or no.”
“Yes.” “Okay, um, it looks like I have an officer
about a mile from your location. Are there any weapons in your house?”
“No.” “Can you stay on the phone with me?”
“No. See you soon. Thank you.”

52 thoughts on “Listen: 60 (NO MORE’s Official Super Bowl 49 Ad)

  1. This commercial was astounding and actually, this is the first time I had ever thought of a woman reaching out for help this way.  

  2. I've heard this call before, it's absolutely one of the scariest things I can imagine. Glad that it got out on the Super Bowl with so many people watching.

  3. this is one of the most powerful and important commercials i've seen in i don't know how long. I sincerely hope that it will become a jumping off point for future discussions, as well as the courage/power/boost what-have-you that people currently living through these circumstances need to reach out for help. Amazing!

  4. Amazing… this is a real 911 call too, I saw the story on it on the news not too long ago… sometime in late 2014. 

  5. Here's one concern ..maybe at some point depending on dispatcher, they may just hang up before going as far as this  one example did in this commercial, I can see some 911 dispatchers not always asking like this example did and would hang up.. Good commercial however if women try this doesn't mean they'll get a dispatcher will ask the right question ..

  6. If you guys really want to know the original place this was found: http://www.reddit.com/r/AskReddit/comments/257agn/911_operators_what_is_that_1_call_that_you_could/chej079  The thread was started 9 months ago

  7. The horrible thing is some 911 operations are so stupid, they would of hung up the phone thinking it was a prank call. 

  8. This is NOT an ad for abuse solely by men. For all we know, she could have been gay and her girlfriend could have been abusing her. For all we know It could have been a father, or a mother, or even a sibling… For all we know it could have been a roommate.

    Men, please Stop making it about you, this is not about you. It's about 911 operators and how they care and listen to try to detect a bad situation that is occurring.

  9. @Starius2 This video doesn't say anything about only women being victims, this is a REAL CALL that someone made years back.

  10. Creative and powerful. Love it. Gets a message across really well. 

    Fun thing that popped up in my head though was: "what if it was a man who called 911 for the same reason?"
    The scene doesn't play out as well for the man. 

    Nonetheless, it's great something like this got shown at such a big event. Kudos to the one/s who thought it up!

    Have you been hurt by a romantic partner in the last 6 months? 

    If so, and you are female, heterosexual, and at least 18 years old, would you be willing to complete a 20 minute survey to help us better understand your experiences? 

    If yes, click on the link below. Eligible participants will be entered into a raffle to win a $50 gift card for their time. 



  12. That was indeed a clever way to reach out for help without being found out. This would be hard to pull off if the officer being called is completely oblivious to the responses and labels it as a "prank call". Fortunately, that guy has a trained ear. You can surely tell she was in trouble because people who order pizza are usually happy and relaxed. She was, of course, nervous and edgy. Another thing was the conversation.

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