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LinkedIn Advertising 101: How to Get Started

LinkedIn Advertising 101: How to Get Started


Hi everyone, this is Eric Siu and today
you’re gonna learn about the ins and outs of LinkedIn advertising and how you
can grow your business with it. so without further ado here’s someone from
the team. [Jeff] Thanks Eric! So today we’re gonna talk about LinkedIn ads. The real
benefit and strength of LinkedIn ads is the b2b targeting if you have a b2b
business or b2b service product that you’re offering I would highly suggest
testing out LinkedIn ads so we’ll start off by talking about the different ad
placements that you can do on LinkedIn and then move into some of the targeting
capabilities the most popular is sponsored content this ad placement
shows up in the newsfeed of LinkedIn so there’s a few different types of
sponsored content that you can do the traditional link post which is a 1200 by
628 image along with the headline and intro text the carousel ads are fairly
new and they come with square images similar to Facebook’s carousel ads
another form of sponsored content is lead gen forms this is actually a lead
form that pops up when they click on the ad and the LinkedIn newsfeed this
creates less friction they don’t have to visit your website to fill out a form it
gives you a cheaper cost per lead we also have dynamic ads which are a
display placement on the right-hand side of the LinkedIn newsfeed and those are
only available if you spend 25 K minimum within a quarter that’s an exclusive
placement there’s also text ads which are placed above the LinkedIn newsfeed
and also to the right-hand side we also have sponsored in mail which basically
you’re paying to send messages to people so it’s it’s similar to email marketing
you pay per message next let’s talk about targeting this is where LinkedIn
really shines is it has the best data on job titles job functions company
industries company sizes a lot better than the other channels so for b2b this
is where LinkedIn is really attractive you’re able to target a company name
company industry company size if you’re trying to target enterprise level
customers versus SMBs for example job titles so job title is probably the most
common targeting parameter used on LinkedIn job function job seniority you
can also get into these these other targeting parameters here like the
schools gender age members skills so the skills that someone puts on their
LinkedIn profile so a lot of really cool things there once you start running your
campaign LinkedIn will give you breakdowns on data even if you don’t
choose those targeting parameters which is really useful if you want to start
off broad and then narrow your audience based on which segment is more receptive
to your ads highly suggest at least testing out LinkedIn ads if you have a
b2b company I would start off with sponsored content and then also text ads
thanks back to you AG all right so hope you enjoyed that and if you like more
videos like this just go ahead and hit subscribe and we’ll see you tomorrow

6 thoughts on “LinkedIn Advertising 101: How to Get Started

  1. Linkedin ads are tough to master and this is a brilliant intro to all the ad formats. Thanks for sharing and keep up the quality content 🙂

  2. Great stuff. I have an explainer video business, and I want wanting to attract the attention of business professionals on LinkedIn. I have no knowledge about this stuff. Where do I start? Also, what is the lowest amount I can spend on ads? I don't have huge pockets for ads right now. I just need to place a test ad to lead them to my landing 
    page on my site.

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