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Media and Communications

Linius partners with Hemisphere to build Hyper-Personalized Advertising Prototype

Linius partners with Hemisphere to build Hyper-Personalized Advertising Prototype


Linius personalized advertizing prototype
is built on top of our Linius Video Services SaaS platform. What this enables people to
do is to go out and build specifically targeted, individually personalized ads for any viewer. This means that not only do things that were never before possible such as inserting your
ads anywhere in the original content, you can also customize those ads directly to the
viewer. Include the viewer’s face, their name, a customized offer for every single stream.
That allows advertizers to communicate on a one-to-one individual level and deliver
hyper-personalized content for the first time. Really tremendously improving the opportunity
to monetize their ad catalogue and drive engagement around their products. Right now, there’s
a lot going on in the video space with artificial intelligence and machine learning which is
allowing for the generation of data about video that we’ve not had before. We think
that combining that new data with the delivery capabilities that Linius provides represents
a really formidable new capability. We’re going to proactively take it to market. Out to adtech companies, media companies and really encourage them to start building their own solutions
and driving unique content for their advertizing audience. It’s really an opportunity to transform
the advertizing industry. The ability to deliver one-to-one streams for everybody. Linius Technologies | www.linius.com

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