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Interstitial Ad Best Practices – Mobile Ads Garage #5

Interstitial Ad Best Practices – Mobile Ads Garage #5


Hey, everybody. I’m Andrew [? Broggan. ?] And
welcome back to the Mobile Ads Garage, where videos
of mobile ads code arrive just like old
batteries– free of charge. In our last episode, we covered
how to implement interstitials in iOS and Android. Today, with the help of
Gary the Graphics Guy, we’re going to show
you the best ways to use them by focusing
on where, when, and how. One of most important things
to consider with interstitial is where you’re
going to show them within the flow of your app. Ideally, you’re looking for a
natural break in the action. Between levels in a
game is a great one. Switching between
articles or activities is another good spot. You’re looking for places where
the user is expecting a pause. If they’re not in
a hurry, they’re more likely to consider
what the ad has to say and they’re less likely
to feel interrupted. That’s important,
because you never want to disrupt
the user right when they’re trying– [SIGH]
–trying to do something. Dude, Buckets o’ Cheeze? I think that would
give me hypertension. Picking pauses in the action
for your interstitials can also help keep you in
line with AdMob’s publisher policies. For example, to
make sure users are able to identify which
app is showing them an ad, an interstitial should never
be the very first thing they see when launching your app
or the last thing on exiting. Another thing that can set a
good spot apart from a bad one is user expectation. For example, if you had a game
in which people tap like crazy on the screen,
make sure you don’t show an interstitial
right when they think a new game is starting. They could end up tapping on
the ad accidentally, which is a bad clickthrough. Just like we talked in
our episode about banners, it’s a part of a
publisher’s job to make sure people don’t
accidentally tap on ads when they’re trying
to do something else. So that’s the where part. Now let’s talk when. When is mostly a
question of how often. There’s a balance to find
between showing enough ads that you can hit
your revenue goals, but not so many that you
flood your user with ads. Are you dissatisfied with
your current shampoo? No. Thank you. Want to see a movie about
a cat that plays chess? It’s called “Checkmeow.” I’m all set, really. Even if it’s something the
user might be interested in– Dude, cupcakes in the hallway. Cupcakes in the hallway. -it’s just too much. Is your dog getting
enough fiber? I got to start shaving
my neck beard better. If the flow of your
app is dominated by one screen or activity, it’s
easy to keep track and avoid this kind of thing. Imagine an app with
multiple activities, though. If you show an interstitial
every time the user switches, a new user who’s
poking around the app might end up seeing a whole
lot of ads very quickly. On the plus side, this is
an easy problem to fix. You can keep a
time stamp of when the last interstitial
was shown to make sure you don’t overdo it. Or you could only show
an ad every other time the user switches activities. And so on. All right. So that’s where and when,
which just leaves us with how. The big thing I want
to touch on here is how to make sure you
have an interstitial ready when you need one. You might remember these
steps from our last episode. Interstitials are
bigger than banners, and can take a little
extra time to load. So they’re requested
asynchronously, before they’re needed. You can start that process
pretty much as early as you want in order to
make sure you’re done loading when the time comes. The important thing is that
the ad waits for the user, so the user never
waits for the ad. I don’t know about you, but the
last thing I ever want to do is sit around as– [BEEPING] Oh, for the love
of– Home button. So make sure you give your
app enough time for its ad requests. Even if that means
you sometimes load an interstitial that you don’t
end up displaying, that’s fine. So now you know the
where, when, and how. That’s all for this episode. Here are some links to our
interstitial guidance pages, which have some great tips
on how to use interstitials effectively. And don’t forget to check
out AdMob’s no-nonsense guide to app monetization. It’s an overview of
monetization strategies that includes code and
tips from other engineers. As always, if you’ve got a
technical question relating to anything you’ve just seen,
stop by our support forum. And if you’ve got a question
about this video series or an idea for something
we could cover, leave a comment below, and Gary
and I will see you next time. So you want to go check
out those cupcakes now? Yes. Yes, I would. [MUSIC PLAYING]

46 thoughts on “Interstitial Ad Best Practices – Mobile Ads Garage #5

  1. to mobile ads garage with honour…. just wonder… which is the correct step… is it… upload an app to google play (for the first),… and wait until the apps is indexed or familiar by user…… then request an interstitial code (for the second)…. and then re-upload the app (unpublish the first app)??? …. or when some app is ready… then request an ads…. and then upload it to the play store???? ……thank you… and appologize for my dummy questions

  2. DON'T USE AdMob! After years of quite good numbers this happened few weeks ago: banner's match rate at 40%, fullscreen at 80%, ridiculous RPM and NO SUPPORT AT ALL!!!

  3. system_process W/ActivityManager: Duplicate finish request for ActivityRecord{c564e48 u0 lawinmyhand.ipcindianpenalcode/com.google.android.gms.ads.AdActivity t222 f}

  4. Sir, I used your method when interstitial ad is ready, i show them to the user, but now ads click rate are reduced almost from 30 to 3 clicks per day, before i was using onAdload overrided function to show ads, there i got more clicks and revenue, plz give me some advice how can i earn revenue now, as banners are not making good money, after that problem i was earning from native express which was pretty good, but now it is depreciated too.

  5. Click on list item to play radio in background after clicked should intertial ads and in the bottom of the activitie click pause button to stop radio then show intertial ads,is this correc

  6. How exactly does the goToNextActivity() work onAdClosed? The user can click any of the 10 buttons and each button loads a different activity
    I have 5 buttons in main activity on clicking button ad appears. onAdclosed I want to start the clicked link(activity)
    please help me I have searched all google but not found any answer.. Please Please help.

  7. Nice video…..but I am still confused where to put ads in a browser app can you please help me putting ads in my browser app?

  8. Sir I have a own app which name is Twitbook. Sir but there have a problem the problem about google admob.
    Sir admob ads do not show on my app no banner no interstitial.Please help me to solved my problem
    https://play.google.com/store/apps/details?id=com.app.ibook

  9. can i put interstitial after one button click means after an action when there are no more action sudenly

  10. I want to place ads in between activity1 and activity2! So, which is the best place? when activity one end? or when activity two starts just called and not load?

    Please guide me guys with this if anyone has a proper answer for this.

  11. That is nice, I really like how you edited yourself to look like twins.

    The guideline was very well understood.

    But I have a problem that I did configure well my App and placed it well they should be but sometimes the ads are not showing kindly help me.
    My App has more than 500 hundred users but I can't make even &1 in a day.
    Can you help me how? https://play.google.com/store/apps/details?id=com.wapo.radio

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