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Instagram Update, Google Mobile-First Index Tips, and Facebook Advertising Blunder – DMW #47

Instagram Update, Google Mobile-First Index Tips, and Facebook Advertising Blunder – DMW #47


Instagram’s Audio Update Will Auto-Play
Videos With Sound On Google Releases 4 Tips To Help You Prepare
For Its Impending Mobile-First Index And Facebook Removes Ad Targeting Options
After A.I. Blunder So stay tuned for Issue 47 of Digital Marketing
Weekly… Each week DMW reveals the biggest and most
important news that impacts your business in the fast moving worlds of video marketing,
SEO, and social media. So let’s get started. Instagram’s Audio Update Will Auto-Play
Videos With Sound On This week Instagram started auto-playing videos
with sound on! Here’s how it works… When you open Instagram and scroll through
your feed, all videos will default to sound-off. But if you tap to turn sound on for one video,
the app assumes you’re wanting to hear audio and will turn sound on for ALL videos in your
feed. You can toggle the audio on/off at any time,
and the app will remember this for the current session. When you close the app, it resets back to
the default of sound off the next time you open it. This is by far a better user experience when
compared to Facebook, which is struggling to find a happy medium with sound on auto-playing
videos. This update is another reminder that the big
social apps want more users to watch videos with sound. To help you take advantage of this, we’ve
put together our Top 5 Tips for creating professional sounding audio. Head to dmw.to/top5tips to learn more. Google Releases 4 Tips To Help You Prepare
For Its Impending Mobile-First Index Google’s mobile-first index will rank all
websites based on the mobile version of their content, even if the search takes place from
a desktop computer. Some websites already have a mobile-specific
version setup under an m. domain, but Google recommends using a single responsive website
instead. So this week Google has released four tips
to help you best prepare your responsive site for the upcoming update. The mobile-first index is predicted to roll
out in the next couple of months, so it’s important that your business is ready. If you haven’t prepared your website yet,
here’s what you need to do… #1 – Make your website responsive so that
it displays nicely on all screen sizes #2 – Configure 301 redirects on old mobile
URLs to point to the new responsive site #3 – Remove any mobile-URL specific configurations
your site may have #4 – Setup rel=canonical on the responsive
URLs pointing to themselves For more information on what you need to do
to make sure your business is ready for the mobile-first index, head to dmw.to/mfi Facebook Removes Ad Targeting Options After
A.I. Blunder In breaking social media news, Facebook has
been caught approving ads targeted at offensive audiences such as “jew hater”, “hitler
did nothing wrong” and “how to burn jews”. These audience categories derive from user
self-reported fields including employer names, job titles, and education history. Facebook uses Artificial Intelligence algorithms
to detect patterns in this data. When the system calculates that there are
enough people to make up a new audience category, it is added for advertisers to use when targeting
their ads. In a statement released earlier this week,
Facebook’s official response was “we are removing these self-reported targeting fields
until we have the right processes in place to help prevent this issue”. If you’ve
been targeting ads based on information like job title or employer name, you must change
your audiences to ensure your ads continue to run. Ok, so that’s what’s been happening this
week in the world of Video Marketing, SEO, and Social Media… If you enjoyed this edition of DMW, please
hit the like button – we’d appreciate it! Also, make sure you click here and subscribe
to DMW right now, so that next week you’ll get the inside scoop on the latest developments
to keep you and your business on the leading edge of digital marketing. Thanks for watching, and don’t forget to
click the link and subscribe right now!

2 thoughts on “Instagram Update, Google Mobile-First Index Tips, and Facebook Advertising Blunder – DMW #47

  1. Great info. I love working with Content Samurai. How can I get the images you use at the end, I like the way you invite subscribers.

  2. Wasn't it in April of 2016 that Google said they were going to penalize websites that were not mobile friendly? What took them so long to do this? Thanks guys and gals for another excellent update.

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