Creating Photo & Carousel Ads for Instagram A great photo makes a great ad. Take quality photos with your cellphone using good lighting. Sweeten your shots with apps like Layout, Boomerang or Hyperlapse. Or borrow photos from other platforms like Facebook. Use a carousel ad to tell a richer story with three to five photos or videos in one ad. Make your first frame stand out so people swipe through. You can shoot a panoramic image and crop it into multiple photos, or share a blend of shots that work together to represent your brand. Get creative and craft the ad you want to see.