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Instagram Ads vs Facebook Ads (2019)

Instagram Ads vs Facebook Ads (2019)


in this video right here I’m gonna be
talking about Instagram ads versus Facebook ads and which ones you should
be running you know I spent millions of dollars on both of them each year and
I’ll show you what works all I ask for in return is you hit that like button
quick thumbs up it’ll really encourage me to continue to make more videos
subscribe if you want to see those more videos done thousand-plus on my channel
and if you want to go ahead and comment add your winners below I’ll send you a
bunch of winning products how about that so hit that like button comment add your
winners and let’s go what is going on so today I want to talk about which are
better Facebook or Instagram ads now that is the question make sure to
subscribe if you’re not already subscribed or save this post if you come
back hit the thumbs up like comment or whatever now if you want to grab a chill
there’s a free trial below it will not last long but other than that what are
better Facebook ads or Instagram ads now there are two different style of ads in
my opinion you definitely have to test both as of everything within Facebook
ads you know even Instagram ads you want to test everything now all the other ads
the audience insights all that stuff they don’t really work especially for if
your drop shipping or selling product online it’s not very good so focus on
Facebook and Instagram now let me tell you the difference of the two Facebook
tends to be an older older generation and I don’t mean like old old I mean
there are a lot of old old people on Facebook which is cool because you can
sell to them they’re not really on Instagram but I’m saying like it you
know 2530 years old and older while Instagram is more kids so what does that
mean if you have a product that is pointed at like you know like this one
right here this one is pointed at probably I would say men 25 plus I would
definitely use this on Facebook but I would test it on Instagram because there
are a lot of men 25 plus like myself on Instagram so you never know what’s gonna
happen you have to test both but the key is to
test them separately in different campaigns so you can clearly see what is
my cost per pair on Instagram and what’s my cost for
purchase on Facebook that beam said from our testing we usually get better
results from Facebook but there is you know every once in a while there’s a
product that just goes super viral on Instagram that and that’s the power of
Instagram like if a product does you know hit with the Instagram crowd which
is usually a younger crowd it could go viral and that’s how you’ll make your
sales is you’re getting so many you know likes and tags from friends so it’s
always worth it to test especially if your product might you know resonate
with a younger crowd I’ve seen over although you know people under 25 they
don’t really like to spend very much money online that being said you never
really know you can have the product fit perfect for it now one more thing to
note about Instagram it’s more of an artistic you know app like so make sure
your videos and stuff are kind of artsy like this one’s cool it’s on a rock it’s
tilted there’s like some effort put into it so something like this would be
probably good for Instagram while Facebook people are scrolling pretty
quickly so you have to like grab their attention really quick that also goes
for Instagram you have to grab their attention very quickly but which ones
are better at the end of the day it’s really up to you and your product if
it’s a younger product Instagram might work best but if it’s something that is
targeted at people you know 25-plus definitely use Facebook and definitely
test both if you have that in your budget I always start my ads with only
Facebook so that being said let’s go ahead and show you the power of AD chill
and show you how you can launch products in under five minutes I mean I mean
seriously everything the video the page post all the targeting and literally
launch it to your ad account from ad shows so you don’t have to go back and
forth and you can save so much time it used to take us an hour to launch each
product now it takes us like five minutes so let’s start out with this
product right here I’m gonna find the paid or the actual Aliexpress link here
so I can take a screenshot because I’m gonna turn it into a video
and we all know that videos are time-consuming to make they’re expensive
and I definitely don’t want to pay somebody to make my testing videos if
you’re testing a couple products a day it’s gonna be expensive to pay somebody
to make your videos right so you want to use something that’s automated like add
shows so you just simply go to new videos here pick those images that you
had selected and it’s going to turn it into a nice little video pretty quickly
and I’m gonna say free today and say one second and say men ring put the white
background on white thumbnail and click make video and from there I’m just gonna
make Maya my copy got my link here and I’m gonna say isn’t this this is this is
a spinner ring a spinner ring isn’t that awesome it’s free today just
cover shipping grab yours put in the link and what we’re gonna do next is
just make the page post because the video is already done let’s put a ring
in there no let’s put a diamond I guess I always like to use emojis you can see
the videos been created so we can you know it’s pretty simple video but it
gets the point across right people will click on it it will go to the store and
purchase it let’s click make page post let’s find the page we want to use I got
the video already selected you could upload a different video if you want it
click Save Changes and now the page is being made and uploaded to your Facebook
account just like that let’s call it man ring click Save let’s put it in a folder
and then from there we just need to find the audience the interest so let’s call
man jewelry jewelry for men maybe it doesn’t look like it’s a very big
audience so let’s type in man watches let’s type in Rolex there we go and this is pretty much finding the best
interest for you to target from Facebook Ads Hublot alright let’s add this to a
men jewelry page click Save Changes and just like that we’re pretty much done
now so let’s go to find a campaign that’s already pointing at my store with
my pixel set up and click show all ad sets and we’re gonna take one ad set
we’re gonna duplicate it into a new campaign we’re gonna call this ad chill
spinner April it’s gonna be $3.00 per ad set I’m gonna change the I’m gonna
change it to men and then let’s pick the interest we want to use I think I called
it men ring right men jewelry select those five interests I’ll make five new
ad sets and then point it at this new page flows post and we’re done
so just like that I launched the video the page post all the interest all the
ads in like three four minutes with ad show instead of that hour hour and a
half it usually takes without ad shows so make sure to grab a free trial be low
to ad Joe subscribe to this channel if you want more Facebook ad videos throw a
thumbs up and all that good stuff I’m gonna schedule this campaign and we’re
gonna see if this is a winner hope you have a wonderful day and I’ll talk to
you soon bye I want to show you exactly how you can find the most profitable as
an audiences in five minutes per day that will provide you a consistent
reliably low CPA which will enable you to scale with an ROI like you’ve never
seen before let’s face it Facebook ads are extremely competitive and the only
ones that are actually crushing it are those that can identify the perfect
audience to advertise to and not just the perfect audience but the perfect
creative whether that’s image or video but also combined with the perfect copy
for that perfect audience so a combination of all three enables them to
absolutely crush Facebook ads and if you’re not able to do that you’re not
going to see optimal results so what’s awesome about this is it works
for all Facebook ads whether you’re doing e-commerce apps SAS lead-gen
coaching consulting maybe you’re an affiliate whatever you’re running
Facebook ads for this is gonna help you save ninety five percent of your time
and double if not triple your conversions and don’t worry at the end
of this short presentation I’m going to show you examples proof all that good
stuff of all of these niches so like I said these days in facebook ads the only
people really crushing it are the ones who have the combination of the perfect
audience the perfect creative and the perfect copy Facebook ads are getting
more and more competitive by the day so if you can’t identify those three things
and combine them your results are not going to be as great as your competitors
and we both know every single day ads are getting more expensive and more
competitive and the prices are not going to go down with the surge of marketers
just flocking the Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as more marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that anybody
who is great at anything does it they put in their 10,000 hours they test
they practice they practice they practice you know Edison we all know
that he failed a thousand times before he created the light bulb but guess what
he made 999 tests tweaking testing and refining his formula before he created
light bulb and we all know Wayne Gretzky you know you missed 100% of these shots
you never take and that’s so true and doesn’t it hold kind of the same for
testing different images or different videos if I test one image or video am I
gonna see as good a results if as if I test 10 or 20 probably not if I test 20
I’m gonna see a couple huge winners I’m gonna see a lot of losers but I’m gonna
take those winners and combine them with other elements and if I never would have
tested those 20 different videos then I would have never seen those results in
Michael Jordan you know one of the best basketball players ever
he said I’ve failed over and over and over again in my life and that is why I
succeed and it’s so true look we all know that words sell if you test one
type of copy but you don’t go on and test 10 20 30 you’re not gonna find
which words really relate to your audience but if you sit there even if
you’re not a good copywriter if you sit there and you write 10 20 30 different
types of copy you launch them to your ads one of them is gonna stand out maybe
two three are gonna stand out they’re gonna really relate to your audience and
you’re gonna keep rolling with those boom you just doubled your conversions
now whatever you think of Kobe Bryant you have to respect his his sickening
work ethic this is just a little quote he says you wake up at 3 you train at 4
4 2 6 come home eat breakfast relax now you’re back at it and I know 11 relax
back at it again from 2 to 4 now you’re back at it from 7 to 9 by year 5 and 6
it doesn’t matter what kind of work they do during the summer they will never
ever catch up and that is so true if I am competing with you and every single
day I’m testing 10 20 different look-alike audiences
you know I scale the winners kill the losers every single day I do that and I
know that you’re sitting in there testing maybe 5 10 per week or per month
what’s gonna happen I’m gonna find so many audiences I’m gonna crush it right
so if you sit down and you test audience after audience after audience and you
just have a sick work ethic and just do it over and over again you’re gonna find
so many profitable audiences and you combine them with your new creative and
your new copy absolutely crush it right that’s how it works if you test more you
find more winners right the more you shoot the more you score it right now
you might be asking yourself but how do I test all of these ad combinations
every single day I only have so much time right we have like 956 other things
so doing our business we can’t just sit inside of Facebook ads all day switching
things out making new tests duplicating fiddling with Facebook ads right so let
me introduce ad show to you ad show is an ad crushing machine that will find
highly profitable Facebook ads and audiences in five minutes per day so you
can get reliably low CPA s without wasting your time Achille will
constantly test different audiences and create different audiences videos
interests and AD so you can really figure out which ones are your winners
while killing off your losers really quickly so you don’t spend any money and
it’s gonna help you find profitable ads 24/7 365 without you sitting there in
your ads manager all day long pretty awesome right so we’ve been using agile
for the last couple years internally to spend millions of dollars on Facebook
Ads extremely profitably now we open that
chill up a few months ago and now there are thousands of top-tier marketers
absolutely crushing it with AD show by using ad show you’re going to double if
not triple your Facebook and Instagram conversions while spending ninety five
percent less time and you won’t be spending more money now it’s gonna
enable you to spend more money if you want to because you you’ll have winning
ads that you can spend more money on and become even more profitable but the key
here is you’re gonna be eating better conversions and spending less time
pretty amazing right so to go over a few things that you can do for you you know
it will create hundreds if not thousands of look-alikes in seconds and then you
can launch them to your ads we all know the process right you find a custom
audience and you make a US one percent and then a US two percent then a US
three percent look-alike audience and you go four five six seven and so on and
so on and then you do that for every single custom audience you created why
because it’s extremely profitable and you take all those custom audiences that
you spent you know seven hours on and you put them onto your ads you duplicate
you test this audience test this audience
it’s extremely profitable but it takes so much time so now with ad show what
you can do is you can say hey for these ten custom audiences I want to select
these countries and make one through seven percent look like audiences and
then boom just in you know three seconds you make four hundred five hundred
different audiences and then launch them to past winning ads now this is a huge
time saver as well we’re able to manage multiple accounts and multiple campaigns
at the same time this saves at least a couple hours every single morning
because we can say hey anything that is over $5 per purchase let’s turn it off
anything is under let’s see it let’s scale them do whatever we want launch
new ads new look-alikes and so on so it’s pretty cool right you can say hey
I’d show I want to see all my losers I want to turn them off with one button
okay I wanna see all my winners I want to scale them up you know by 10% 20% or
or hey I want to take some of these winners and launch a new look like ads
based off of them pretty awesome right you can see how much time you’re gonna
be saving every single morning now if you’re in the manual bidding same thing
I can see say hey at you let me see all of my winners and then I can manual bid
on him click click I want to increase the bid here I want to lower the bid
here you know I want to turn this one on I want to turn this one off across
multiple campaigns across multiple accounts at the same exact time but what
about new campaigns maybe new products new services whatever I need to find
some new audiences well instead of going over to audience insights or stocking
your competitors customers pages to see what their interests are how about
typing into ad show one interest and ad chill goes and finds hundreds of
high-affinity extremely targeted interests that you
can just simply add to a folder save it forever and your yoga folder or whatever
and then launch a new ads to them over and over again and see which ones have
the best cost per click over time which ones have the best click-through rate
over time and you build these folders of different interests that you can target
over and over again and then you make different selections of those interests
and you add chill spits out more interests that were like those interests
so it’s a you know it’s an interest building machine it’s pretty awesome
right so then you can take those ten interest or one hundred or a thousand
and create tens or hundreds of ads just like that schedule them over time so you
don’t spend too much money kill the losers and scale the winners
Achille also makes it super easy to build out ads or page post whether
that’s dark posts or on your page instead of filling with Facebook you can
just create your you know video or image ad right inside of AD show then save it
to a folder and take it in apply it to other ads so maybe you have five
different look like audiences there that are doing really well you want to test
them against five new page posts with new copy on them right you want to see
what resonates and you go click like boom twenty five and two ads schedule
them over a couple days five ten bucks apiece scale the winners kill the losers
so isn’t that pretty awesome like want to take those look like audiences that
you just created and then apply them to brand new page posts where you have
brand new copy maybe hitting a different angle to see if it resonates with your
you know your client now if your Shopify user I understand not everybody is but
we also released an app they’ll allow you to do the whole process of testing a
new product you know find in Aliexpress putting it on your store and then
creating the video and creating the ad camp
targeting different interests and launching the the ads that process used
to take us an hour and a half now with our Edgehill app it takes three minutes
so we can test 10 products per hour now I’m talking the video the interest
targeting the whole campaign launched into my ads and three minutes you can
see if you’re launching different products you can absolutely crush your
competition now that you can test ten to fifteen times faster than they can
you’ll be able to get rid of your extra ad buyer on your team or maybe you have
an agency right now running your Facebook Ads doing these tests for you
ahead chill can be your new agency because it will go harder than any
agency possibly can go and it will test more ads find more profitable audiences
and save you so much time and money you’ll also be able to get rid of any
outdated ad tools that you might be using look you know we’re a bunch of
marketers building an ad show to work for marketers like us right we’re not a
huge corporation that couldn’t really care less about your success we have a
mastermind group where if you ever have a question a strategy question a problem
whatever we’re there we want to see you succeed now we all know videos are way
better than images right so sometimes it just it’s hard to make videos right 30
minutes 45 minutes to make a video you have to pay somebody or you have to you
know pay with your time we also built a really cool you know really quick video
maker inside the ad show that you can take a few images create a video and
then it’s saved inside of your Facebook ads and you can use it inside of agile
to make new ads and then take that video that you just created in two seconds
test it against your your look-alikes that you created test it against
different interests test it with different copy and you’re finding more
and more winners so every single day your ads are improving you’re getting
better you have a sick work ethic without having to spend all day inside
of Facebook ads you spend five ten minutes a day and every single day your
ads will get better so a chill is created simply because we saw this huge
problem right it was a good problem to have
it was simply hey if we launch more ads testing different things you know
different different images different videos different interests different
look-alike audiences different copy if we tested all these things every single
day we were guaranteed to see better results from the day before and we were
able to continue to do that every single day and dwindle down that our CPA was
after crushing it and the only problem there
was it just took a lot of time like myself and my team we were all sitting
inside of Facebook ads eight hours a day like you know everything else in the
business took a backseat to Facebook ads because we knew if we spent the time
there we would get conversions for so cheap so we decided you know we’ve been
building software for the last seven years why not build out something that
will test all of these elements for us and that kind of brings us to add Joe
Wright it’s all about finding these golden nuggets inside of your ads what
copy works what audiences work what look-alikes what you know what videos
work best and then you combine them together and you’re starting to see how
you’re absolutely gonna crush it with a show right yeah of course so I know I
just threw a ton at you you know we went over look-alikes interests you know
managing bulk accounts or boat campaigns at the same time manual bidding creating
ads really quickly page post dark posts the video maker the 3-minute campaign
launch for Shopify how you can run this for your e-commerce business your app
business you agency your affiliate business and so on and so on
I know there’s a ton so I mean really I kind of want to invite you if if you are
struggling with scaling your Facebook Ads because of time or conversion costs
book a demo below will show you inside of AD show and exactly how it’s going to
work with your specific business like I said if you’re running any Facebook Ads
ad shows absolutely gonna crush it for you so you don’t take 20 minutes jump on
a call with either me or somebody on my team and we’ll walk you through the
exactly the full platform how it’s gonna work for your business and how you’re
absolutely gonna crush it so there should be a big button below to do that
now and you can book that and from here I just want to like show off some some
cool results some little case studies the people who are crushing it and all
that good stuff so with AD show we were able to grow stores Shopify stores from
a couple hundred dollars a day so this is one store and you can see you got up
to 24,000 dollars per day why because we were able to find the perfect audience
and the perfect copy that resonated perfectly with them and then the perfect
video to go with that because we test it every single day new element new element
new island every single day we got two three percent better two three percent
better over the course of 30 days you see what happens right so absolutely
crushing with the Shopify and add Joe here’s Chris who’s super
pumped he’s like day two of using that Joe I created a ton of different
look-alikes I created a hundred different answers just like that long
story short he said I am blown away I have never seen an ROI like this before
so don’t you want to see an ROI that you’ve never seen before right like
that’s the whole goal here is to be able to test so quickly that you absolutely
crush it now a little example of mobile apps if you’re running mobile apps like
a Joe helped us get over 25 million downloads in the App Store published on
a bunch of blogs and you can see in the bottom right here I highlighted this
because this is the cost per mobile app install and we typically you know
clients that come to us and say hey we run our mobile apps or can we use at
chill they typically see two to three times better results now the reason I
highlighted this below because that those screenshots 69 cents our iPad
installs and 44 cents our iPhone installs now if you’re in the industry
you know iPad installs are more expensive iPhone installs are a little
less expensive but the point here is this is in a niche where competitors are
spending up to $10 upwards of $10 per install and we’re paying 44 cents 69
cents why how because we find the perfect
combination of the perfect audience the perfect creative plus the perfect copy
because every single day we’re launching new ads with AD chill so make sure to
book your demo below if you are you know running Facebook ads and you want to
absolutely crush it here’s Deon he he jumped into the group
just the other day new ad show user and he said once this app catches on people
will be buying it like ice cream in the summer
mark my words on this I’m rarely wrong on apps take it from the laziest man in
econ and I know Deon absolutely crushes the shopify ecommerce game so it’s
pretty cool to hear that I hear that from him but uh you know take it from
him he’s using it out absolutely crushing you can book a call below and
yeah let’s get started now like I said it’s not just for EECOM or apps you know
this is some lead gen so if you have an agency or you know you trying to set up
consulting calls or coaching calls whatever it might be like I said had
show works wonders for all Facebook Ads because it finds the perfect audience
perfect creative and the perfect copy combines them and you cry
right that’s the element of any winning Facebook ad you can see this is one day
of calls that are set up all day long and this is what the calendars look like
every single day so if you need people to put calls or make appointments you
have to be using ad Jo for your Facebook Ads so there still should be a button
below where you can book that free demo now let’s just check out some more
success you know the guys over Jonathan and Brigitte over at way of truths they
said being a team of to time is always thin ad show solves a bunch of problems
we used to have with Facebook ads it helps us create a ton of interest and
look like audiences that we would have never tested before and that makes sense
right then launches them in seconds which used to take us hours we’ve been
able to dramatically drop our CPC with these new audiences we also love being
able to create videos quickly inside of AD show instead of having to create them
manually the only thing I wish that I I had a drill during the holiday season
though the only thing I wish is that I had a chill during the holiday season so
cool I chose a must for anyone running Facebook at school thanks to Jonathan
and Bridget that’s nice a little comment there I know they were absolutely
crushing it with AD Joe and you know they’re right on so I’m really excited
to see all our clients just dominate during the holiday season because
they’re gonna be able to find so many profitable ads now Robert also said you
know I’ll try not to read this whole thing but he said before I used to
create weight I used to spend way too much time creating ads before the video
creator has helped me from stealing videos so if you have they’re stealing
videos you know you can use our video creator to launch ads really quickly and
he said they find even the interest inside ads are extremely valuable as
well and then just some results from another client of ours it’s using ancho
to absolutely crush it so you can see people are absolutely dominating with ad
showed you can book a call below and you know we’ll stop here with Dean I could
go on for hours if you have any questions we’ll answer them in in the
demo call but he said until we started using at you we were having a problem
we’re having to use multiple apps plus a lot of manual work to manage ads and we
run a lot of them now that we’ve gotten the hang of things took about an hour
we’ve cut what took hours down to about 15 minutes so that’s awesome
you know and chill is changing the way people run their businesses imagine
you’re spending a couple hours on Facebook ads or maybe more and you can
cut that down you know to minutes 10 minutes whatever you know
there is a little bit of a learning curve to add so of course it’s a really
really in-depth piece of software but Dean was able to learn it in one hour
and the cool thing is as we walk you through everything we have onboarding
calls and like I said we’re not a huge we’re not a huge company that you know
we don’t really listen to people we’re there for you that anytime you do have a
question we answer it you know whether it’s making a video or text whatever
we’re there to help you crush it so guys if you are struggling with scaling your
ads because of either time or conversion costs you can book a demo below we’re
gonna walk you through the entire back end of AD she will show you exactly how
it looks and all that good stuff you could have any questions you have we’ll
answer them for you and we’ll show you exactly how ad shows gonna work for your
specific business as I mentioned it doesn’t matter what type of facebook ad
you’re running ecommerce people are crushing it drop shipping people are
crushing it mobile apps people are crushing it you know online apps Shopify
apps all that good stuff consulting coaching Legion agencies affiliates if
you’re running Facebook Ads you will crush it with AD show please do
let me know me or my team know inside of the during the call if you have any
questions we’ll answer them all for you I’m gonna hop off here because I know
this is getting a little long but thank you so much for sticking around to this
point and and learning a little bit about ad show I hope you can see the
value that it will bring to your business like I said multiple times
we’re here to help if you have any questions bring them to the call ask him
in the group and yeah I’ll talk to you soon all right

2 thoughts on “Instagram Ads vs Facebook Ads (2019)

  1. 🔥 Scale Your FB & IG Ads ➡️ Free Adchill Demo – https://www.adchill.io

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