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Instagram ads & Google’s TV schedules patent – 22/09/2014 Digital Minute

Instagram ads & Google’s TV schedules patent – 22/09/2014 Digital Minute

Hello, and welcome to Digital Minute, in a week which has seen talk of ads on Instagram and suggestions that what you watch on TV could affect your search results. We all knew it was coming at some point, but last week Instagram confirmed that it will be showing ads and sponsored content in the UK. Advertising first started appearing for American users back in November but now, Instagram has confirmed that UK users can expect to see sponsored content soon. Instagram was the last of the major social networks not to feature ads, but the time has clearly come for Facebook to start recouping its one billion dollar investment. Could your television habits be having an impact on search results? Well, that might be the case, after Google was granted a new patent earlier in the week. The patent is for technology that allows Google to change its search algorithms based on television schedules in a particular region. So, for example, if you were to search for cake recipes whilst The Great British Bake-off was on, you might find that the search results might have more Bake-Off related content than usual. We’ve analysed this in more detail, over on the blog. We’ve analysed exactly what was said and what it could mean over on the blog. Thanks for watching. I’m Graham McDonnell and that was your digital minute.

1 thought on “Instagram ads & Google’s TV schedules patent – 22/09/2014 Digital Minute

  1. We're talking about Instagram ads in this week's Digital Minute, as well as how what you watch on TV could impact search results. Don't forget to subscribe on YouTube and iTunes.

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