Yuma 4×4

Media and Communications

Instagram Ad Changes

Instagram Ad Changes


THE SIDE. THIS INCLUDES BOTH FULL-TIME AND PART-TIME WORKERS. ABOUT A THIRD OF THOSE WITH A SIDE JOB SAY THEY NEED THE EXTRA INCOME TO PAY REGULAR LIVING EXPENSES. OTHERS SAY THEY USE THE MONEY TO BOOST THEIR SAVINGS OR FOR EXTRA EXPENSES. 3 AND– YOU MAY SOON SEE MORE SPONSORED ADVERTISEMENTS ON INSTAGRAM FROM SO-CALLED “INFLUENCERS.” THE SOCIAL NETWORK ANNOUNCED CHANGES TO IT’S FACEBOOK-OWNED PLATFORM ALLOWING BRANDS TO PROMOTE INFLUENCER CONTENT IN PEOPLE’S FEEDS… EVEN IF THEY DON’T FOLLOW THE ACCOUNT. THE ADS WILL LOOK SIMILAR TO THOSE ALREADY FOUND IN INSTAGRAM FEED AND STORIES– BUT WILL BE LABELED “PAID PARTNERSHIP.” INSTAGRAM HAS ABOUT ONE BILLION MONTHLY ACTIVE USERS, ACCORDING TO THE COMPANY. THE MOVE IS IN RESPONSE TO BRANDS’ DESIRE TO BETTER TARGET USERS AND OFFER A MORE ORGANIC AD EXPERIENCE. 3

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