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Increase Twitter Followers with Twitter Ads | Twitter Marketing Tutorial 2019

Increase Twitter Followers with Twitter Ads | Twitter Marketing Tutorial 2019

Hey, everyone, this is Viren, and welcome
back to my YouTube channel for another Twitter marketing tutorial. In the last tutorial, I showed you how to
increase tweet engagements through Twitter ads, and in this video, we are going to explore
how you can increase your followers on Twitter through Twitter ads. When you log into Twitter, you can start by
going into Twitter ads. Here, you will see the list of campaigns that
you already have; I have none, so there are no campaigns here. And you can start by creating your first campaign
by clicking Create Campaign. You will see a list of objectives here for
your campaign. In this video, I’m going to select followers
because you want to increase the number of followers you have on Twitter. You can start by giving your campaign a name. If you’re setting up your ad account for the
first time, you will have to add a funding source which will be your credit or debit
card. In my case, I already have a credit
card connected so I can leave this here. Select a daily budget for your campaign, something
like $100 or I will reduce it to 50. You can also add a total budget to your campaign
so that the total spent does not cross a certain amount. I’m okay with the start date being the current
date in time and the pacing will be standard. If you choose accelerated as a pacing method,
what this means is Twitter will try and exhaust your budget of $50 as quickly as possible. On the standard pacing method, they will try
and pace the $50 daily budget throughout the day. Once you’re done setting up the campaign,
just click on next. The next step is to create an ad group which
is basically subsets of audiences within a campaign. I will give this ad group a name. You can choose to add a start and end date
to an ad group as well and a budget dedicated to the ad group. If you leave all of this blank, it will just
get the values from whatever you filled at the campaign detail level. The bid type could be automatic or you could
choose a target cost. Let’s say I’m okay with spending $0.50 per
new follower. You will also see a bid type recommended range
here which is 2.5 to $3.5, I have chosen as 0.5, which is basically much below the target
cost, but I’m going to leave this at here for now. There are some measurement options you can
use which is for third party platforms if you are using an audience measurement platform
separately, something like a Nielsen. You can basically add their tags here, but
I don’t have any of that connected with my Twitter account. If you’re using double click for your campaign
tracking, you can also add the double click tracking code here, but I’m not using that
so I leave this blank. Once you’re done setting up your ad group,
click on next. The next step is targeting. If you have any remarketing list created,
which you create right here under the ordinance manager, you can start adding them here, which
could be people who use your website, a list of users you’ve already uploaded, people who
use your mobile app and so on. You can also choose to target similar people
to those who you’ve added in this list. But currently, I don’t have any remarketing
lists added, so I’m going to leave this blank and I’m going to select the demographics of
my audience. You can choose by gender, age range, let’s
select a particular age range. You can choose the location, language, and
technology that your users use. So, like you can see, I’ve basically chosen
India as my location and English as the language. You can also choose to target people who first
use Twitter on a new device, so basically you can target people on a new device as well. When you select this, you can also select
a range so you make sure that they’re using the new device within the last 1 month. You can also narrow down your audience based
on keywords, events, behavior, interest, follower look-alikes, movies or TV shows. I would recommend each and every one of you
to go through this entire list. This is extremely detailed, but it makes sure
that you’re reaching the right audience. I’m just going to simply target for now based
on keywords. So, added some keywords, and now you can switch
on recommendations. So, you will see more keywords here that are
similar to the keywords you’ve added. So, I’ve selected some more keywords, you
can also see the summary here where I’ve basically selected so far about 200K to 246K people
in my target group, but this is below the recommended, so you can continue to add more
keywords or increase the scope of your audience through location until you reach the recommended
range. You can also choose to stay below the recommended
range; that is completely okay. You can start the ad that way, and if you
see that the reach is not enough, you can come back, edit the ad group and add more. You can also choose to retarget people who
saw or engaged with your previous posts, so that’s fine. You can also choose the type of posts that
people have engaged with, whether those were organic tweets or tweets from campaigns; I’ll
leave it at organic tweets for now. You can also choose to expand your audience
features. What this basically means is Twitter will
automatically try to reach a wider audience than what you’ve defined. So, to basically try and remove some of the
parameters, see what other people are similar to the range that you selected, the parameters
that you selected as location, language and all of these keywords. You can also try and reach a broad audience
or leave it at expanded. I generally don’t like to use expand audience
until I’m doing a branding campaign of sorts. Once you’ve done targeting, you can click
on next, and now you can add creatives. So, you will see a list of tweets that already
exist on your page, you can also create a new tweet if you want. You can create one right here. I’m going to just go ahead and select one
that I already have. You can preview the ad. This is what it looks like on web, Android,
and iOS device. You can also choose the ad placement which
is all users timelines, profiles, and tweet detail pages. I’m going to leave both is selected for now. Once you’re done, you click on next. That’s about it, you can review your campaign
now, the budget you’ve added, group details, you’re targeting, all the keywords you’ve
added. And then when you’re done reviewing, just
click on Launch Campaign and you’re good to go. There we are, this campaign is now running
the total budget of $100. You can see your spend, you can see the results
that you’re getting. A result in this case would mean increase
in followers, the cost per result, a daily budget of $50 as we had selected and so on. You can choose to change the date so you can
see, and if I select today, you can basically see these data points for the current date. That’s about it for this video. If you have any follow-up questions, do reach
out to me in the comment section below and I’d be happy to get back to you. If there are specific tutorials that you’re
looking for, you can reach out to me and I will try my best to create videos for you. Do hit the like and the subscribe button for
more such videos.

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