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Media and Communications

Increase Leads & Sales with Digital Advertising

Increase Leads & Sales with Digital Advertising

Increase Leads and Sales with Digital
Advertising. A properly manage digital advertising campaign can be a fast and
efficient way to drive new leads and sales to your business – but how do you
know which online advertising strategy you should use and when? Step 1: Identify the Right Search
Criteria. Selecting the right keyword search terms is vital for a successful
ad campaign. In addition to keyword selection,
increasingly, sophisticated advertising networks also make it possible to target
by location, interests, income, age and more. Step 2: Advertise on the
Appropriate Ad Networks. A better understanding of your ideal customer
will mean you can maximize your advertising budget by selecting to
display your ads on the most responsive advertising platforms. Step 3: Put Campaign Tracking in Place.
You can now optimize your campaigns by tracking which keywords and networks are
converting the best. You can also connect your ads to your marketing automation
process in order to track and nurture leads over time. Step 4: Carryout Split
Tests. You can compare and improve your online ads by A/B testing your offers,
landing pages and Calls to Action. Measuring the impact split test changes
have on your campaign results will take the guesswork out of improving your
campaign conversion rate. Step 5: Measure, Improve, Repeat. You can’t fix what you don’t measure. A
regular analysis of your campaign metrics will accurately identify what
strategies are driving conversions. Once you know this, you can align your ad
spend to achieve a greater return on investment. An efficiently manage
digital advertising campaign has been proven to increase leads and drive sales – if you would like help setting up and
managing an effective online ad strategy for your business, get in touch with your local WSI digital
marketing consultant today. Ok.

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