Hi this video is about the 4 Ways To Improve
The Click Through Rate of Your In-Stream Video Ads
Do you want to increase the Click Through Rate of your in-stream video ad?
Do you want to reduce your cost per view and save money?
Google recently changed the way that viewers interact with in-stream ads to make them mobile
friendly. Google says “we believe these new features
will make your video ads more engaging.” Herman Drost DrostDesigns.com
Here are 2 things that have changed with the way that you interact with your video ads
and what to do about them: 1. New click behavior
Formerly clicking anywhere on the ad would count as a click.
Now only clicks to cards, call to actions, the video header, companion banner or link
at the bottom left of your video will count as a click.
2. Charge for click or full view You will now be charged for the full view
or the click but not for both. Here are 4 Ways To Increase The Click Through
Rates of your YouTube Ads 1. Create an annotation
This is a clickable link that you can place anywhere inside your video ad.
It enables you to redirect viewers to any website associated with your YouTube account.
Watch the video at the end to learn how to create an associated website annotation for
your YouTube Video. 2. Create an Interactive Card
These are clickable links that are mobile-friendly. They appear at the top right of your video
ad. When someone clicks on the card they’ll be
redirected to your landing page, video or youtube channel.
3. Create a call-to-action overlay This is a small banner that you can place
at the bottom left of your in-stream video ad.
You can redirect viewers to any landing page, video or YouTube channel.
Keep in mind that a call-to-action overlay banner will not appear if you use cards.
You have to either use one or the other. 4. Create an arrow that points to the advertising
link on your video ad. Create an image of an arrow during the video
creation process that points to the advertising link at the bottom left of the video ad.
This will help direct viewers where to click instead of clicking anywhere on your video.
That’s it! Now you know the 4 best ways to improve the
click through rates of your in-stream video ads.
This will not only improve engagement but you’ll pay less because the clicks are more
intentional. Click here to receive more videos like this
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