Yuma 4×4

Media and Communications

How would you describe the changing face of online advertising?

How would you describe the changing face of online advertising?


The network space has completely been turned
on its head. You have agencies becoming networks, networks becoming agencies, different entities
between the mix now. You’ve got folks doing crazy dynamic creative. You’ve got guys
laying on validating. You’ve got guys laying on data. It’s becoming even more complex
than it already was.

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