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How To Write The Best Captions For Your Social Media Posts

How To Write The Best Captions For Your Social Media Posts

(upbeat music) – Want to nail the best caption for your social media posts? Although they may look easy, captions should follow
known copywriting techniques to be able to capture your audiences and create great conversations. How do you write the best
smart and creative captions? Be proactive, stop being passive. In creating copy, use the active voice wherein the subject does the action being acted upon. This makes it more
compelling and powerful. Sentences that are structured this way are easier to read,
project a call to action, they’re cleaner and more direct. For example, in the active voice, I created this guide to
make your social media marketing better. Passive voice. The social media marketing guide I made will make your social
media marketing better. The active voice allows
you to create shorter and more action-oriented captions. Always start with the action verb being done by the subject. The power of two lines. Effective captions are short and sweet. Experts from Facebook’s Creative Shop have stated that the best captions are only two lines long. Don’t clutter your captions
with so many words. Tell a story using your visual and use the caption to hit your users with the most important message. Anything longer than two
lines is not as effective. Try to make your message
impactful and hard-hitting with this guideline in mind. Going long by being skimmable. How do you reign in details
with the two line rule? Be skimmable. The two line rule is
meant to hook users in. If you need to share details, use a variety of lists
to share information. Make use of caps and spacing to highlight the important text. People don’t necessarily
read word for word. So it’s important to
compartmentalize what you write and direct them to what
exactly they need to know. Be simple, use shorter and powerful words. Shorter and simpler words
are easier to understand and better than bigger and longer words. Stick with easy and
unique english language that your audiences can get. For example, use best versus superior. Use get versus acquire. Just keep it simple. Use positive language,
don’t use negative words. Rewrite your sentences
to reflect positivity. Negative language is unnecessary and provides negative call to action. For example, change,
“Don’t waste your time,” to, “Save time.” Change, “Developing great
content is hard but achievable,” to, “Great content is
achievable and easy to do.” Put the important details in the copy. Take advantage of this
important real estate. Make sure that all the important details such as phone numbers,
emails, where to order are placed here. People look at the caption
next after viewing the visual, so it’s important to maximize
this uncluttered space. Create a compelling social voice. It’s important that you
understand your social voice. This represents what the brand stands for and who you are. There’s a four-part formula
in defining your social voice. Character or persona, tone, language, and purpose. To further understand these four areas you can download my free guide on how top brands craft their
powerful social media voice. This free guide will help you learn about the techniques large corporations use for their brands in
social media marketing. For other great tips and tricks on social media marketing, click here to subscribe.

17 thoughts on “How To Write The Best Captions For Your Social Media Posts

  1. Great video Marley. So helpful. The negative wording is so common, and I love how you really spelled out how to flip it. Your videos are spot on.

  2. OMG Marley…

    I agree with you 100% and what great ideas. I need to play this for someone who believes more is better.
    Keep it coming; I always take something away from your vids.


  3. I see the book jab jab jab right punch in the background and had to subscribe and click notifications and like the video and everything because if you follow Gary VEE then I follow you

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