Yuma 4×4

Media and Communications

How To Use YouTube Ads – Once Your Ad Gets Approval

How To Use YouTube Ads – Once Your Ad Gets Approval

Welcome to this video entitled: “How
To Use YouTube Ads – Once Your Ad Gets Approved” and this video is all about
tracking the results. When you get the video as approved by YouTube there’s a number of metrics and other things to keep your eye on to make sure you steer the video
ad in the right direction. Hi, my name is Jeff Laming from Video Cashflow, and in
this video we’re going to review the results of the YouTube ads campaign
looking at the parameters that you set up at the beginning of the ads campaign
itself especially if this is your first campaign, and we’ll also be looking at
the initial results after the first day. So let’s now head over to the computer
and whilst I’ll make my way over there be sure to read the slide that’s about
to come up across your screen. Welcome to the computer. Now, what we’re going to do I’m going to show you what I was confronted with regard
to once your ad gets approval. I left it running overnight and when I finally
got round to opening up my computer this is the screen that I saw. So let’s go over and
have a look at that right now. And this is what I was confronted with when I
went into my video manager. This video here – which is the video ad – even though
it’s shown as unlisted, when I first looked earlier it had 505 views, so
that’s in about 24 hours, which is absolutely phenomenal. Obviously, the
thing to do now is to go in to the Google AdWords account and find out
exactly what’s been going on, so let’s hop over to the Google AdWords account.
And this is what we’ve now got in the Google AdWords account. If you’re not
familiar with this, then don’t worry. It will become apparent to you once you start getting into
YouTube ads. But basically, what it is, is you’ve got the video down here and you may
recall in the previous video it shows up in two places. Itshows up as an in-stream
ad and an in-display ad, and what’s happened is that the in-stream ad has
got over 1,200 impressions with 386 views. That’s a 30% view rate and it’s cost me £5.09. I set my daily budget at five pounds, and then about half as many
impressions on the in-display type of ad with a very much lower view rate – just
over 1%. So, a quick look of that again…..it looks as though the in-stream ad is
certainly looking more attractive for an average cost per view of one pence, and
there’s earned views which are….if you just click on these question marks here, they should be
able to come up and give you an explanation of what they all mean. And also, if you
look a bit more closely it’s got here one earned view. Now, an earned view is where someone’s viewed the video ad and then gone on to look at another video in
your channel. Out of 675 impressions it’s only got 9 views. Let’s see what happens over the next four days. Now, the big worry that I had was….crikey! I haven’t even been allowed – as far as I could see – to actually set my end date. I
was under the impression that you get the ad approved and then you go in and
set all your parameters – obviously not the case! So one big lesson learnt there,
and hopefully it’s something that you can take on board if you’re considering
using YouTube ads for the first time. So, let’s have a look to see what else we’ve
got here then. So, one of the first things I did, obviously, was to go into “Settings”
– and here we are, so just click on the Settings button. Although I’d set it up
to target Australia, Canada and the other main English-speaking
countries, I left it….there’s the budget of £5 a day, obviously things like the….setting the budget end date? – I hadn’t done! So all I did was to set it for the 9th of February, and basically
it will show up as none. And then what you need to do is just click on the
radio button there and click Save. So that puts a cap on your spend which
will be, in my case, the ad will be running for four days so it’ll cost me
about £20. Then the next thing I did was the language. Languages here….all
languages came up as ticked and obviously I had to go back in and change
that to English. Obviously, if you’re targeting South America for example, then
Spanish or Portuguese may well be the languages you choose. So, that’s as far as
I got to. Now obviously, there’s a number of other things I need to do. It’s got here “networks”…..”Network Settings” and I need to determine from here where I want
the video shown – on what networks, so I’ve got a choice of YouTube Search, which is
what we want. YouTube videos show video ads on the YouTube homepage. Watching
channel pages, you can use in-stream ads video discovery ads, bumper ads. Well, we’re using the first two of those. Video Partners – this extends the reach of video ads to a collection of sites within the Google Display Network. I’m not quite
sure exactly what that entails, but for now I’m going to switch that off. So just
click Edit and tick the Video Partners on the Display Network and click “Save”.
And there’s the locations, so you can go in and change them if you want. I think
we’ve covered most things there. You’ve got devices. These ads will be shown on mobile phones, laptops, desktops and other
handsets, as well. And if you click on the “edit” option there it tells you what you
can do. You can have you ad shown on all available operating systems or if you
click there…..choose….Might as well leave them all for now. Device models – again, if
you want to test you can obviously just use Android and then iOS and then Windows
Phone. And then the operators and Wi-Fi. Again, you’ve got the option to choose so if
you want to do a little bit of testing….. ….and then you’ve got the various
countries there. Put that back to “All”, and click “Save”.
From there you’ve then got “Advanced Settings” where you can actually go in
and set up your scheduling days and hours. And then you’ve got another option
here – Ad Delivery, which is your frequency of cappings. Put a cap on the number of
impressions per day; the views per day. Then you’ve got Content Exclusions. Use Content Exclusions to avoid showing your ads on content that may not be suitable for your brand so obviously if you want to protect your brand – you don’t want it to show up on adult-only channels for example, so that’s a good
protection to put in place. As this is a test run, this ad, I’m just going to
leave things as they are for now but obviously it is one that you want to
take notes of and implement straightaway. So that’s the “Settings” so
go back to Ad Groups. Similar things to what we looked at, at the beginning. It told
you what the impressions and views are, so it’s more or less a copy of that, and you
can go in and edit. But once you’re starting out it’s a cased of familiarizing
yourself with the process of setting up an ad campaign and getting some ads
going – very much trial and error. It’s probably the best way to learn, to be
quite honest. Let’s face it, once you master something like this what a
great skill to have and it’s a skill that you can share with others other
business owners and it’s a skill that’s very marketable. So, “Settings”. We’ve gone
into “Settings” just to make sure we’ve got the end date in place. so that’s you eliminating the risk. Then you go into the ads themselves which is the page
that I was faced with. And then you’ve got Ad Extensions. Not quite sure what that
is but I’m going leave that for now. Then you’ve got Videos. This’ll bring us up the
video ad. There you go. Then you’ve got the channel as well. And then you’ve got Video Targeting. This is interesting – this gives you some more…. some further analysis of where your
video ad is showing. So it’s got by Age Group – it tells you which type of ad
this is. Is it in-stream or in-display? And the
impressions, and the views, the view rate, cost per view and the actual costs. So
this is great information to look at. I mean – you’ve got the age group there, 18 to 24; 25 to 34; right through to 65 plus; and then you’ve got “unknown”! And just a quick look, you can see where most of your impressions are. Looks like they’re in
the 18 to 64 age group. And views as well. Again, look as though most of the views are in the 18 to 54 age group, and as you can see….high, low, high, low, high, low…..
that this particular video ad is being seen in-stream. So, good information
there, and then you can also do it by gender. It looks like there’s more males
than females, generally. Parental status – it’s fairly “even Stevens” there. And by
household income as well. No household incomes in this campaign. To be quite
honest, the ad is promoting a free download anyway. And then we’ve got these other things here. So that was “Demographics” and we’ve got “Interests”. Now, I did pick two types of “Interest”. There was the “Business
Professionals” and the “Social Media Enthusiasts”. I didn’t get a great deal of
choice, to be quite honest, but I suppose these two are probably the nearest to….
likely to have a look at a video like that. Interestingly, it looks as though
“Business Professionals” rather than “Social Media Enthusiasts” have taken a
look at that. In fact, it’s quite significant that the views are over more than twice for “Business Professionals” than “Social Media Enthusiasts”. So again, all this
information is great information because it’s telling you who’s interested in
this type of video; this type of product….. “Remarketing” – if you remember, I switched off the remarketing tab. So, again, nothing to show for this. “Range Placements” – let’s
have a look and see what this is. Nothing there regarding “Placements”. “Topics” –
nothing there for “Topics”. Again all of this type of information is something
that you can explore once you get a hang of the basics. And “Keywords” –
nothing there on keywords either. So let’s go back to “Settings”. “Ad Delivery” I think it
was under. “Content Exclusions” – the content filter is enabled. Okay, so what does that
mean? So here’s the “Exclusions”. Right, so total types of content your ads will
be shown against. The standard content for this apply myrtle couldn’t actually
filter setting the most inappropriate or graphic content from the sensitive
categories below and it’s recommending for most advertisers. Okay, so they’ve
knocked out mature audiences and content not yet labeled. Well I think you’ve got
some other exclusions here so I think I’ll tick all of those. I can’t see
that anyone interested in these subjects would be interested in tools to use on your online business. So what we’re left with then is digital content that’s available to
general audiences; its content suitable for families – most audiences. That’s ticked.
Content not yet labelled? You can opt out of certain content types as well.
Live streaming videos – why would you want live streaming? And games? I don’t see that
that would be of use to any gamers, but we’ll leave the “Embedded YouTube
Videos” and again we’ll click “Save”. That is basically everything I think that
will keep for the purpose of this test. As I say, it’s going to go over for 4 days. It’s going to cost me about 20 quid, and at the end of the 4 days we’ll see what sort of results we’ll get. So thanks ever so much for watching. I hope you found this video useful and
I’ll hand you back over to Jeff to finish off the rest of this video for
you. Thanks for watching. I hope you found those steps useful. In the next video
we’ll build further on what we’ve learnt by checking the results for the duration
of the test campaign and summarize the lessons learnt. There’ll also be links to
three really useful resources to help you with your own first tentative steps
towards undertaking your first YouTube ads campaign. Here’s a link for you to download your
FREE copy of: “The Top 10 Tips For Beginners To YouTube Ads”. You will also find the
URL link in the Description Box below this video. Thanks for watching. Look out
for that next video in this YouTube ads campaign. In the meantime, look out for
our next video on video marketing and YouTube coming
your way next week. Enjoy! Until then, bye for now.

9 thoughts on “How To Use YouTube Ads – Once Your Ad Gets Approval

  1. Once the ad gets approved – you're on your way! What aspect of YouTube did you feel a sense of achievement with when you realised you can conquer your fears?

  2. hey Jeff… nice to see you back! Great video… I don't know really much about you tube ads.. it's a bit ahead for me… however, I will come back again when I'm ready for this next step!~ ~Elizabeth 🙂

Leave comment

Your email address will not be published. Required fields are marked with *.