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How To Use Google Keyword Planner | Tutorial 2016 Google Adwords

How To Use Google Keyword Planner | Tutorial 2016 Google Adwords

In this video I’m going to show you how
to use the Google Adwords Keyword Planner to find more keywords and to
find the search volume. At the end of the video I’ll also show you a cool free tool
that we use to take all of our keywords from all of the different keyword research
sources and group the keywords into tight relevant groups so that we focus
our advertising just where our buyers are located. Now in order to get access
to the Google Adwords Keyword Planner you do have to have a Google Adwords
account. It just takes a moment to set up it, and
doesn’t cost anything. If you’re asked to create an ad while you’re setting up your
google adwords account, you can go ahead and create the ad. Just set the
cost-per-click to a penny, and set the budget per day to five dollars, and then
as soon as your account setup, just go back in and pause that ad. That way you
won’t be charged anything and you’ll have your google adwords account setup.
Once you have your google adwords account setup, you can then click up on
tools and go to the keyword planner and that’s where we’ll begin so if you want
to follow along this video you want to go ahead and do that step first so you
can see exactly what we’re seeing on the screen when you do your own searches. Now once you have your AdWords account setup and you log into google adwords you’ll
notice at the top there’s an option for tools. If you click on tools, you notice
there is a menu item for keyword planner. If you click on keyword planner, you’ll be taken to the Google Adwords Keyword planner the page should look
like this as of september 2016 so first of all if you just want to find new
keywords you’ll be clicking on this first option here search for new
keywords using a phrase website or category you click that you’ll notice
this box opens up here you have the option to put in a specific keyword you
could put a landing page or competitors landing page or you can use product
categories usually most people will just put in a keyword like “how to fish” or
“cooking recipes” and then once you do that you have the option select your
targeting. By default all locations, all languages, google, and negative keywords
that’s what you’ll see here on this side you can set a keyword filters and then
you have the ability to turn these keywords options on you also have the
ability to change these settings once you’ve done a search and then for the
date range will show average monthly searches for the last 12 months again
you can click this little pencil icon here to change this value and that is
the search for new keywords using the phrase website or category if you
already have a big list of existing keywords and you just
want to get the search volume data and trends you can click on the second
option here you’ll be pasting in your list of keywords here again you have
some targeting options here and when you click search it will grab the search
volume data and trends for those keywords the third option is to multiply
keyword list to get new keywords now let’s say you have some seed keywords
you can put the sea keywords on this side and put another list on this side
so let’s see “fishing” and “tips” and you could be “bass” and then it would do “bass
tips” so you multiply your list by putting two keywords sets and Google
Adwords Keyword planner will mix-and-match those sets and look for
new possible combinations this is a great but underused feature of the google
adwords keyword planner especially if you assume because most of us do that
people would search for things like we would search for things and oftentimes
the order of the words in the keyword search is not the same as how we would
do it and so we overlook those terms you can also click to add a third list and
you can just continue to go on from there so you could have at least one two
and three and it will mix-and-match and find new terms so this is a great tool
right here the multiply key word list to get new keywords now let’s assume you’re trying
to plan your budget for google adwords are going to create a ppc ad and you need
to play in the budget for that this section here will allow you to get your
click and cost performance forecast now let’s assume we want to just find new
keywords so we’re going to click this box here and we’ll just put in a sample
keyword how to fish and then we’ll leave all these settings the same here and
then we’ll click get ideas ok so you’ll see now we have “how to fish”
was our keyword you’ll see all locations all languages google and negative
keywords you’ll see these options are again he repeated you can adjust them so
average monthly searches for last 12 months and then you’ll see we had
keyword filters so broadly related ideas hide keywords in my account hide
keywords and play it and keywords to include again all these are settings you
can adjust now if I click on the keyword ideas tab you’ll notice i have my
original term here how to fish and I have the average monthly searches and
it’s showing 9900 and then it gives me some competition and some suggested bid info if i hover over this
little trend icon here i can see the individual months and so I can see the
trend of fishing goes lower in the winter and then increases in the spring
and summer if i hover over any of these individual bars i can see the actual
number of searches per month at Google for the term I’ve selected now according
to google’s own help documentation this number right here represents the number
of times people have searched for this exact keyword based on the date range
and targeting settings that we’ve selected since we have all locations all
languages google and we don’t have any other restrictions going on here you
want to watch the end of the video because i’m gonna show you some
different places to get accurate monthly search volume data that you can make better estimates about how many times a keyword search for now you may have noticed
there was a change made recently and Jennifer Slegg over at sem post thesempost.com made a great write-up on this after gathering some data from
different users basically google has started to just put ranges for those
that don’t have active AdWords accounts now we set back in 2012 that we
thought eventually the search volume data would be removed for anyone who did
not have an active AdWords campaign simply because they didn’t want to give
the data way to just everyone they wanted you to be spending money on
google adwords to get the data and as of september 14 of 2016 that
has started to occur so they’re basically putting this range ten
thousand to a hundred thousand which basically means the data is worthless I
mean you really can’t know between 10,000 and 100,000 there’s a lot of play in
there and you’ll notice this individual when they did a search they
got this message here you’ve reached the maximum number of pages for this day
this page now shows ranges for search volumes for a more detailed view check
back in 24 hours some users reporting that there isn’t
any information given it all for these it just depends i think this is a
rollout of a new feature that google is doing with their AdWords and one
customer service rep from Australia a google rep said basically you had to
have an active AdWords account that was running campaigns for 3-4 months now if
you’re watching this video don’t assume right away that you can’t get the data
because im gonna show you where you can get the data for free still even if you
don’t even have a google adwords account you want to stick around for the whole video to see that
let’s go back to the google keyword planner and I mentioned that we were
using the search for new keywords using a phrase website or category now if you
go down here to this option get clicking cost performance forecast you have the
ability to put specific match types in so a broad match would be how to fish a
phrase match would be in quotes how to fish and an exact match would be in
brackets how to fish now we should get three very different
results for these because this is saying any keyword that contains the word how
to or fish or any synonyms or close latent semantic related terms to this
this key word so this is going to be very broad this says the keyword has to contain how
to fish in that order but it could contain other words around it and it
doesn’t necessarily restricted to just this exact term but by putting in
brackets were saying only show us the number of times someone has typed in the
exact term how to fish now I have already gone ahead and run that search here and i’m
gonna show you this here now what i’ve done is i’ve chosen all locations all
languages google i haven’t put in negative keywords and I said give me
forecast based on the next month show them as monthly forecast now just
to show to make sure we’re not restricting any of our data i said i’d
be willing to pay $999 dollars of click just to make sure nothing’s being
filtered out because of my bid and then I said my daily budget is $50,000 again
making sure nothing would be filtered out because of my bid I don’t have any campaigns running for
this term so shouldn’t be any negative effects of an existing campaign that
they’re applying to these numbers and you’ll notice here that showing monthly
amounts they say the exact match of how to fish gets just 835 searches per
month that seems a little low to me but what will go with it for now then on how
to fish in a phrase match google saying there’s just 1,784 searches per month
that includes that how to fish and then how to fish broad is showing 8,000 now
if we just quickly look at these numbers and do a rough estimate we do get pretty
close to this number right here so i’m starting to question exactly how Google
is figuring up this exact search here it may not be exactly what we’re
thinking as far as exact match there might be a little bit of padding of the
numbers based on phrase and broad match and kind of coming to more of an average
of these numbers here so that’s one thing to keep in mind now we’ve always
advise you test your keywords first before you do any SEO so from an
advertising perspective it’s not that big of a deal because you can put your
ad up on google adwords you can set your budget for your campaign and you can
actually see roughly the number of impressions before you invest a lot of
time and effort into SEO ok so let me point out another place that you can get
some great information from the Google Adwords Keyword tool and the tool is
called keyword keg it’s just a chrome extension once you install it in
chrome you’ll have a little icon in the toolbar if you click on that icon you’ll
see there’s this option to get metrics for my keywords if you click that there
you will be given a text box and I’ll just put in how to fish and then there’s a
button here i’ll click search volume and you’ll see now we have how to fish and
9900 at the time of this video this is a free plug-in that you can install I
assume all this data is still free i was when i installed it and so I assume it
is for this video but you’ll notice we get the exact same information we got
back from the Google Adwords Keyword tool and that’s because keyword keg is
actually using the Google Adwords Keyword tool API for this information so
anyone can go that has chrome or firefox you can install this plugin you can
create an account with keyword keg and then all you have to do is just simply
put in your keywords and hit get search volume and then you will be given
back the search volume information for those terms and so anyone can do that so
that’s one way you can get the information if you’re noticing that your
google adwords account has this average range this restriction that’s been
placed on as of september 2016 i want to point out a couple other places you
can get great information on search volume besides the Google Adwords
Keyword planner another great place to get search volume data and define new
keywords is actually the Bing ads keyword tool so you’ll find that bingads.microsoft.com you do have to open an account to get access to this
tool but again take a few minutes to fill out the form set up the account
then you’ll be able to use this tool for any website a door campaign that you
have once you’ve logged into bingads.microsoft.com if you click on tools you click on keyword planner you’ll be taken to this page and it looks very familiar
doesn’t it because it’s very much based on the same concepts as the Google
Adwords Keyword planner you have the ability to search for new keywords using
the phrase website or category you can multiply keyword list to get your
keywords you have the ability to get search volume data and trends if you’re
planning your budget and get performance cost estimates is very similar to Google
Adwords Keyword planner again this is another tool i’m just going to go ahead
and click here on search for new keywords we use the same term so we can
make some comparisons here type in how to fish then one thing that is different
about the Bing Ads keyword planner is by default they have United States
United Kingdom Canada on Australia as the targeting if we attempt to remove
all these two just stay worldwide you notice it just defaults back to these so
you would actually have to go in and add a bunch of additional countries for now
I’m just going to leave these four countries here we’ll need to take that
into account when you do your estimates so then here we have the option to select
the different properties there’s being AOL and yahoo search owned
and operated only and there’s the syndicated Search Partners so I’m gonna
leave this middle option selected here will leave the keyword filters alone and
we’ll let the average be from the last 12 months i’ll click get suggestions and
you’ll notice here were taken to this page and right away I want you to look
at this tab keyword suggestions go ahead and click there now we’ll see we have
this how to fish and you’ll see that their average monthly searches is 83,260 which is quite a bit higher than the google keyword planner gave us
earlier of 9900 but we have to keep in mind they’re doing a little bit
different estimates at the Bing Ads keyword tool first of all they’re not taking account
broad phrase exact match google said they weren’t either they said it’s based
on the exact searches but this looks much more reasonable if you were dealing
with broad phrase an exact match across all these properties Bing, AOL, and yahoo
so this is going to be a little bit exaggerated in our research has shown
that you can click on the trend here and see the number of searches we you’ll see that trend where it dips down
in the winter because people don’t do as much fishing in the winter and then it
comes back up this can still be useful for general trend information we have
found that the Bing ads keyword tool is actually more accurate when we just
get to the longtail term so let’s look at this term right here you’ll notice it
says it’s only has 20 searches per month and if we click here we can get the
trend data here and what we found to do a good estimate idea if you want to use
this tool to get estimates for google as well it’s just multiply this number by
seven for the longer tail terms ok so for these long tail terms multiply by 7
and you’ll get a pretty good estimate of the type of traffic that’s available for
that term in Google I realize that’s just a rough estimate ok so i’m going to show you another tool
that you can use that’s also helpful now we’re over at the Bing webmaster tools
so this is bing.com/webmaster and again have to have an account for this one again take a few minutes to sign up for an account you’ll
be able to use this tool over and over for any websites ads or campaigns
running and once you’re logged into Bing webmaster you’ll need to go under
diagnostics and tools and keyword research i’ve gone ahead and put in how
to fish this tool is a little bit differently setup then the Bing Keyword Tool so let me just walk you through this here first of all you’ll notice we have
the ability to instantly select all countries and regions we can select all
languages or we can restrict to a specific language this is an important
feature in this tool that’s not available in the Bing ads keyword tool
that is the ability to set strict which is Bing’s way of saying exact match so if you select this box you’re saying
I only want data if someone typed in the exact keyword and not any other keywords
that will contain the phrase and not any broad or latent semantic indexing type
terms you’re basically telling being I only want search volume data if they
typed in my exact keyword not if they typed in broad keywords that are related
to my keyword or contain my words or if they type in a keyword that contains the
phrase only show me search volume data for this exact term now you need to know
the being webmaster keyword research tool only stores data for the last six months
and it’s refreshed every other week so what i’ve done here is i’ve
selected the last six months for my date range and I’ve checked these strict box
and I’ve done a search here and you’ll see i have how to fish and appeared in
search 2790 times now that’s over the last six months we can hover the mouse
over here we can see some trend information which it can be really
helpful to see actually they’ve got a great little trend tool here that’s just
really visually appealing and easy to see the trend line that’s occurring for the
search term but what we need to do now is we need to use a little bit of calculation
to figure this up alright so I brought up the calculator
here now we see that how to fish was searched exactly 2790 times at Bing.com over the last six months so i’ll put 2790 into the calculator then i’m going
to divide by 6 so there’s about four hundred and sixty five times per month
at bing.com the exact search how to fish was put into the engine now we’re going
to go ahead and multiply that times seven because that’s our average
estimate number that gives us closer to what google has so now we get a number about 3255 times per month at Google this term is typed in again these are
rough estimates but they’re pretty accurate estimate because we’ve done
some research behind the scenes we looked this up it won’t work the same
for every market obviously there isn’t a perfect overlap in the demographics
between a Bing user and a google user not even close but for many markets for maybe
most markets that might be a stretch to say but for many markets this will be
a perfectly fine way to estimate the only way to know for sure would be to
actually run a pay-per-click campaign at Google Adwords and have bids high enough and quality score high enough that you get all the impressions and then to just
basically do the math on the number of searches per month again you still
wouldn’t be able to do that for a whole year unless you had a lot of money to
spend on that campaign so this is a great secondary way to make some
estimates you’ll still get pretty accurate averages between keywords
you’ll still know which keywords have a lot more volume than others so you can
know which ones to focus on again we always advise for you to set up pay-per-click campaign before you spend
time on SEO and content marketing simply because you don’t know the type of
people that are behind that search if they’ll actually convert for the product
or service you’re offering so by setting up a pay-per-click campaign you can
spend a little money on the front but you can save a whole lot of time and effort
on the back because if you go to all the effort to create an SEO campaign or
content marketing campaign around the term that isn’t actually your target
audience you’ve wasted all that time and energy it’s much easier to setup a
pay-per-click campaign and test the traffic and see if it’s the type of
person that buys your product or services then you’ll spend your time
doing your content marketing once you know you already have keywords that
represent buyers for your products and services now once you’ve used the google
keyword planner to find lots of new keyword ideas what do you do with all
those keywords the biggest problem is that you can there are so many keyword
tools out there you can get hundreds of thousands of keywords by spending a day
using the different keyword tools but what you do with all that information the answer is a cool tool called keyword
grouper pro and keywordgrouper pro is completely free there’s not even an opt in you just
simply download the tool now at the top of this video there’s a link if you
click that i’ll show you exactly how to use keyword grouper pro it doesn’t matter
where you got your keywords from i’m going to show you how to take those
keywords group them into tight groups and then you can set up your campaigns
and know exactly which groups represent buyers and once you know where the
buyers are at you can simply focus your marketing in that area to make more
profit in your business

8 thoughts on “How To Use Google Keyword Planner | Tutorial 2016 Google Adwords

  1. The free keyword grouping tool we mention in the video to use with the Google Adwords Keyword Planner is Keyword Grouper Pro and you can download it here: http://marketbold.com/KeywordGrouperPro/

  2. Unfortunately Google restricted access to show exact search volume for keywords for those who don't have active adwords account. Its really hard situation for individuals and small business owner to rely on running paid adwords campaign. But its better to find affordable alternative for Google keyword planner instead of wasting your money on adwaords campaign. There are many paid tools which are highly charged but I found cheaper alternative called KW finder which is very very economical than other paid tools. You can either take free or paid subscription depending on your keyword research requirement.


  3. hello sir, i face a problem when i open it login already than open google adwords express page only not keyword planner so reply fast

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