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How To Use Google Adwords For Beginners (2019) – Complete Google Adwords Tutorial (Video Marketing)

How To Use Google Adwords For Beginners (2019) – Complete Google Adwords Tutorial (Video Marketing)


What’s up guys Jason Wardrop here in this video i’m going to show you how to use google adwords for beginners in 2018 so google just barely Completely changed our whole adwords platform so i wanted to go through and show you guys some of the updates here and also Sean commented on one of my video cuz the other day and i do a lot of stuff on facebook advertising all that good stuff They said hey what about adwords like what do you do on adwords and all that stuff so i want to show you guys just To be completely transparent i have a lot more experience in facebook advertising but I’ve been able to see some really good results in google adwords as well so guys also if you want this little checklist i made for you all i’m showing you breaking down exactly how i create my campaigns exactly what boxes to check to uncheck the bidding strategy and all that stuff just comment down below just come in adwords and Then also just for the fun of it comment with your favorite ice cream queso with adwords and then one of your favorite ice cream isn’t you know ice cream then i Don’t know maybe we won’t give this, to you here but anyway guys so you guys want that will make sure you guys get that alright guys so this video is gonna be Specific to setting up a video marking campaign and so i’m gonna give you the complete rundown how to set the campaign what boxes check? but all that different stuff now you know i’ll probably make different series that going through and hit different parts the adwords platform but there’s a lot of different things you can do with adwords you can set up campaigns for the google search google display network There’s a whole different a bunch of different platforms i’ll show you guys that here in a second so as far as like kind of the the beginner tutorial for google advertising google adwords This is going to be break down the video marketing side of things okay so right here this is kind of like you’re made advertising platform so if you guys are familiar with facebook advertising Same type of thing right here so we’re gonna do is click over here on this plus button okay and like i said guys this is the new Platform that they’ve just updated i think they have to like about a month ago So if you’re familiar with the old platform and you’re like man i’m not really sure how to make this whole new platform work is pretty similar i don’t know why they always change things but they do so this is kind of like the quick rundown alright So we’re gonna do is we’re gonna click on new campaign right here you guys Can see is to select a campaign type so similar to how you know facebook advertising starts out And what we’re gonna do is video right here but you can see all the different options so you have search? So if someone types in to the search bar google says like basketball shoes or whatever they’d be able to pop your ad right there display is basically like banners on all these different ads or i’m not as sorry banners on different blog sites shopping obviously if you’re going through and shopping and universal app that’s kind of like going through and pushing app installs and being on different apps and all that stuff so What we’re gonna do is choose video right here okay now guys i’ve tested a little bit both on both of these but what i like to do is typically product and brand consideration okay so brand awareness rhesus is just more of like going through and getting mass exposure for as little as possible product and brand consideration i’ve found like when you’re going for conversions and leads This is the best way to go through and set that up right so we’re just gonna click on this all right so then if We’re gonna come down says campaign subtype obviously if you’re going through and doing e-commerce Or shopping if you got like a shopify store you’ll probably want to click on shopping for me what i’m just going more for like Lead generation of getting people to opt-in to you whatever landing page i’ve got Set up i like to do standard consideration right here okay So what we’ll do now is we’ll just click continue and it’ll take us into this aspect of things where we choose like our budget we choose which audience we want to target and You’ll see we’ll be able to hit a bunch of other things and like i said guys on that? little spreadsheet i had for you guys where that little pdf download as i mentioned if you guys type in adwords plus your favorite ice cream i’ll get you guys that because i break down Exactly all these different things even when you get an additional settings what to do there and there’s some important things where If you don’t do it the right way you’re gonna end up losing a ton of money alright so for this example let’s just say we’ve got the test campaign right So we want to just give the campaign a name and then as far as the the daily budget this is obviously up to you of what you go through and start with like I like if you’re getting started just barely i’d say maybe try out ten to twenty dollars somewhere in there i typically start out around 25 to 50 dollars depending on the campaign and what my end goal is how big the audience is but for this example let’s just Say we’ll say 20 bucks per day all right also you guys Can see hey i’m gonna set a campaign total so i only want to spend $100 or $500,000 or whatever the number is so you can switch that up right there All right so if you come down here to delivery method method so standard is you can see right here suspend your budget Evenly over time okay versus accelerated hey it’s gonna spend your budget as quickly as possible so like if you’re targeting the words basketball shoes and And like from 7 to 8 a.m., first thing in the day there’s tons of people searching that it’s gonna go through and show your ad as many times as possible right out the gate But then the rest of the day it’s not really gonna show your ads so i like to go through and i like to use standard alright guys so for start and end dates right here you can see you can start as soon as possible you can select a certain date in the future and an end date as well so you kind of set that up how you want it if you want Just ongoing you just say you know as soon as ads are approved and then there’s no end date well you got To go back in and make sure you’re keeping an eye on it So that it doesn’t go through and spend tons of money and you have no idea and You owe a lot of money to google now okay so don’t do that And that networks guys this is huge kay we want to do youtube search results Youtube videos and we want to uncheck video partners on the display network right so the display network Honestly is more beneficial for google because it gives them, so much more traffic To work with but it’s kind of a different beast okay so we wanted on youtube videos and youtube search results because that keeps everything within youtube’s platform okay on youtube.com There’s opposed to the display network? Where that gets into a wide variety of different sites and we don’t really know what’s going on there so we just want to Stay away from all that all right so now if we come down to languages obviously like if you’re running something in english or spanish or portuguese Or whether the languages i like to just go through and make it so it’s specific to whatever language i’m doing if you’re speaking english in the video you don’t want somebody speaking like hebrew or something like that watching your video because if i’m not gonna understand it right and then locations obviously you can do you know states united states canada this is all specific to you and your business and what you where you’re really trying to target ok bidding strategy i always just leave it at maximum cpv devices although eligible devices just leave it there frequency capping ok hey guys all of these options there’s a little button that i clicked a little bit earlier to says show more all settings and that’s these are only gonna show up If you click that ok so don’t skip Over this because this is huge and you can actually waste a ton of money if you’re not doing this correctly ok So what we’re gonna do over here it says set a limit to no To how many times your ads appear to the same user right so let’s say You’re going on there and let’s say there’s like this 20 year old kid so let’s just say me i’m going on there i’m looking for a new basketball shoes right like got all the shoes in the back i’m always looking for new basketball shoes i love those and i’m searching all these videos and you’re saying like i’m gonna target people with this video for people looking for basketball shoes ok and i go through and i type in you know basketball shoes and i watched one video and it’s like lebron basketball shoes kobe the basketball shoes michael jordan basket i got all these different ones and I’m seeing your ads so many times and it gets to a point where it’s like ok it’s really annoying keep on seeing your ad and i get the point i know what you’re talking about i know what you’re you’re trying to get across right So we want to go through and limit the amount of times one person is gonna go through and see our ad everyday and The number of times it’s actually gonna pop up and show to them so what we like to do is come over here and? say Set a number of impressions now usually like to do two and the number of views i usually like to do one or two Okay, so one or two I don’t know let’s just start to in here for right now and then if we come down here let’s say so content Exclusions okay this is another big one okay i hope all of the frequency capping made some sense because this is really important because a lot of times when people go through and search for a specific result or keyword or whatever they’re doing a lot of searches so like if your ads gonna keep popping up people keep popping up just gets annoying okay so jumping over here to content exclusions What i like to do is i like to exclude all mature audiences and obviously depends on your offer depends on what you’re doing but typically for most offers all that stuff you just don’t want like that the mature type videos for your ad to be displayed on there it’s typically like not the best traffic then also i also like to opt out of all three of these so embedding youtube videos live streaming videos in games okay it’s like someone’s playing a game they don’t really care about your ad sorry they just they just don’t if they’re watching a livestream video there and they’re interested in what’s going on live they’re not interested in your ad okay and then embedded you see videos you don’t know where those are gonna be embedded okay so i like to go through and uncheck those or check all those and then typically this obviously is depending on your audience i also like to go through and check all of these Sensitive content right so this you can see all these are beta sexually suggestive profanity sensational shock you like all that stuff social issues like you’re catching people a lot of times and all that stuff and pretty like emotional Situations so they’re not really in the right mindset to go and react and respond to your ad right So like i just like To leave it out of there There’s a lot of traffic on google you don’t need to go through and have every single person seeing your stuff You want to catch them at the right time okay all right so ad schedule all right this is kind of self-explanatory But you can say hey i want to run all day every single day and that’s great because you’re able to see okay is it gonna work best on the weekends on the like on Midweek or what days are gonna actually work best so i typically like to start out by just saying all all days every single day however for me i like to run live ads for live trainings okay so i do my live trainings every thursday so what that means is like if i’m running an ad on thursday right After the live training they gotta wait to the next thursday it’s like it’s almost like too far out in advance So usually like i don’t run my ads on thursday friday saturday and i usually start like on sunday and so i can say like hey i want to run on monday from let’s say just 12:15 a.m., to 11:45 p.m. We add okay and then we just go through and we do this for Tuesday then wednesday then thursday they’d like all the days that i want to run them it’s specific to that the time zones k and honestly like It doesn’t i haven’t seen a huge difference if you’re like running them in the middle of the day or the middle of the night Or whatever i’ve seen sign ups on both so it kind of just depends on it’s more it’s more you’re targeting Okay which we’ll get to here in a second right so that those are kind of like the initial that’s that first top half now we’re gonna do is create our ad group okay so this gets into more of the Targeting of like who we want to specifically target okay so our ad group name we’re gonna say test demo and then the maximum cpv Cpv bid what does that mean so it means the maximum cost per view bits like how much you’re willing to pay For someone to view your video so like you can see right here? Maximum cpu cost per view bid it’s the highest amount you’re willing to pay for someone to view your video ad so Google adwords is all a bidding system right so like if you go through and you only have so much so many like people watching each video and let’s say you’ve got this basketball shoes video and somebody’s willing to pay 20 cents every single time somebody watch that video okay versus another person might be willing to pay 30 cents every single time that purchase someone watches that video so based on this person’s daily budget right here the person that is willing to pay 30 cents they’re gonna be in first place and they’re gonna take Priority to all the people viewing the video before the 20 cents person okay but then once that person has spent their $20 at a budget then this person is now gonna take priority okay, so that’s kind of how it works just a bidding and if you’re not getting abuse You want to up your budget if you’re getting like you know if you’re spending too much money or whatever you can like lower your? budget a little bit where i typically like to start out with this and this obviously is really depending on how competitive your niche how competitive your market is i like to start out with 20 cents per view Okay if you’re spending more than that you’re probably spending a little bit more than you really need to however if it’s a really Hot niche it’s very competitive and you’re not seeing the beus you might need up it like i do have some Where i go up to like i think 50 cent’s alright but that’s for every single person to watch your video that’s not a lead Okay or that’s not even someone clicking your video to your website it’s just somebody watching your ad okay sign easement that i hope you guys get that right there can this popular videos a bit adjustment you could say okay there’s like a really hot popular video like it hits trending or whatever They, say hey you know if there’s a popular video are you willing To spend a little bit more to like be shown on there and so you could say hey i’m willing to spend 50% more 75% more or whatever i think we don’t do that i don’t really worry about that just because there’s enough other traffic other places that you don’t need that okay So moving on guys here to the people who you want, to reach the demographics okay this is getting a little bit more into the targeting okay So we can say okay based off your products and this is gonna be a little bit different for everyone right i’ll show you guys what i do to be a little bit different for everyone i real estate agents real estate brokers loan officers mortgage brokers all that so female male unknown doesn’t really matter okay like doesn’t matter the gender then over here typically if someone’s 65 plus for my market they’re probably not really gonna be actively doing stuff and i go into like talking about technology stuff and so sometimes that could be a little bit over their head and a lot of times if someone’s 18 to 24 they’re almost a little bit too young to really go through and connect and see my stuff whereas like if you got a shopify store if you’re doing something else You might be wanting to target more of the younger crowd yarn community so based on your product based on your offering what you’re doing? you know just go through and target those those ages right there okay parental status i don’t mess anything there you can and then household income just Because i’m taking people to a live training and i’m selling like a fairly high ticket products i don’t want people like if we don’t know their how sold income i don’t really want that that traffic because it’s unknown right and then the lower 50% i don’t want just kind of like freebie secret type people i want people that are willing to invest in their business into themselves and what they’re doing and then sometimes i uncheck this one it’s kind of like a back and forth thing but basically they soft like the the product amount that you’re selling and who you’re working with you can go through and check on or off the household income items All right so now guys here is where we can get detailed on who we want to target okay? So the audience is so you only want to do one of these four Okay you don’t want to do all of them you want to just do one of the four and I’ll show you guys kind of how to go through and use each and every one of these okay so the audience is So this one this affinity okay that means groups of people based on their long-term Interests so you click on this and you go through what you have to do is you’ve got To create an affinity audience first i wouldn’t really start here i like i’ve Tested a little bit but i haven’t really gotten to this a lot so i would just like leave that to the side for just getting started Intent and life events you see like in-market audiences case so like they’re in market for auto moto’s automotives business services it’s like you can go through and target like they’re in the market for real estate right software you got all these different options right there remarketing this is really cool because you can remark it to everyone who’s watched one of your youtube videos before anyone the subscribe you channel you can remark it to anyone this visited your website Okay, so like you could set up your google google tracking your google analytics on your site and then anyone that’s visit your site your blog your landing page whatever you Can remark it to them on google so now You can go through and show your ads to them on google on facebook on instagram and that you’re like? everywhere right so that’s pretty cool You, can also upload a customer database you can see youtube users similar audiences that’s kind of like facebook’s look-alike audiences? just, like once you upload let’s say everyone who’s watched your youtube videos like let’s say us maybe a thousand people what google do is they’ll automatically create what’s called a similar audience to the people that have already watched your video Okay, so it has to get to a certain level as have so many people in the audience i want To say it’s a thousand not a hundred percent sure on that but then they’ll automatically create it okay you don’t have to go through and create it they just automatically create it there is so you can see i’ve got several similar audiences based off leads and other things that i’ve uploaded there okay So those are kind of the audience’s if you pick one of these you don’t pick any of these all right that’s that’s my? words of wisdom right there okay and then you just skip down here to create your video ad which we’ll get to that here in A second and then or you can go through and say hey i want to target a keyword okay, so the keywords would be like so for example if i want to type in basketball shoes kobe basketball shoes or lebron whatever you know it’s like you go through and i wouldn’t really type in more than five keywords per per ad group that you’re creating right here just because what happens typically is google will go through and They’ll see like oh basketball shoes getting a lot and they won’t even really go through and show it to these other keywords he’ll just show
All to this specific one right here okay So i probably want to do that or you go suits through it you can see you know enter enter a related website to get keyword ideas it’s like you could enter in your competitors website and get some ideas or you, know your product or service or whatever So some cool things you can do right there so basically like when someone types in basketball shoes your video would show up as a video ad when you’re setting that all up okay so now any topic right here this is pretty general i would stay away from this in my personal opinion and I’ll let you guys know so actually i’ll just share with you right now i would start out if you guys are just going to start out i would start out with the audiences and remarketing remarketing people have already watched your videos your customer list people visit your website that’s gonna be your warmest best bet you’re gonna get your best results right out of the gate Okay then from there i would probably go through and maybe target some keywords And then even the next one is placement so this topics you Can see right here people are interested in like games or health or hobbies or whatever you’ve got all these different options and then? And remember guys if you choose topics you’re not going to use either one of these other ones you’re just going To pick one or the other okay and then the placements you can say hey i want to go through this is a pretty cool you could come in here and say i want to choose where my video is placed so i have you gone through and say i want to go through and search for youtube channels youtube videos websites or whatever so we can say hey basketball shoes okay and then when we type that in we can say okay we want the youtube channels or youtube videos so we look at this and look at this this is gonna be the top searches for when you type in basketball shoes so we just click all of these and then if our bidding is high enough would somebody like this is basically a quick and easy way to get ranked number one in google for your video right because all these videos are already ranked on the first page for basketball shoes so if you want people To see your stuff all you got? To do is shoot that video And go say hey i want to my ad to run on these specific videos on page one so you guys So say basketball shoes or lebron shoes or something like that let’s say something and they would come in here choose all these and then Anyway, so you can’t see the idea and you can choose all these videos go through and show your stuff To you so like i’ll usually, pick about twenty to thirty videos in there to show my my ads, to you just so like there’s enough traffic enough people watching but obviously that’s basis based off of your keyword that you’re typing in here in the videos that you’re choosing alright Alright so now we’re getting into the ad portion okay so let’s just choose a random video okay would Obviously you want it you want to choose your video you don’t want to choose just a random one so like let’s say you tell i mean watch a lot of basketball videos lately we’ll just choose this one right here But obviously this is like what you want to do is you want to go through and use the video that you uploaded because this Could be your ad right and when you load it you want to make it unlisted okay, so that not everyone on your channel seen it because it’s probably a little bit different type of ad or video than your typical videos on your youtube channel so you want to make it unlisted so that nobody else can see unless they have the direct url So now we’re going, to come over here? we’re gonna throw this video in here and then what i do is i do the in-stream ad alright and then i’ll just show you guys the actual landing page i use right here okay so i’m just gonna come in here throw in the url Final url display and give it an ad name and hit save and continue and you’re done okay, now really quick let me hit a few things on the landing page because google’s actually when you’re setting up these adwords campaigns they’re pretty specific about what you can do what you can’t do and it’s kind of a pain in the butt sometimes sometimes you got to get your your adwords rep on the phone and kind of have them look at stuff okay so if you look at this first of all i’ve got a star up here okay, so i said the simple system of real estate agent newbie use the three extra commissions just 37 days now Google will look at that and if i don’t have a star up there they’re gonna be like oh you’re Promising that and not every person’s gonna get that which is true like i i’m gonna percent agree that’s not true that every person is gonna get it but i’m saying a real estate agent newbie i’m not saying that everyone i’m not promising that they’re gonna Get it so then you got To come down here and say a disclaimer okay these sales figures state above are my purse sales figures so something kind of like that does basically a little disclaimer and then even like right here jason where’s ab real estate lead generation specialist in the last 12 months to generate over twenty thousand five hundred real estate leads i Even have to put a disclaimer on the stuff that i say i’ve done okay and then every single one of these bullet points i put a disclaimer just, some different things like that then you need your contact information you need an email you need a phone number you need the terms of, service privacy policy these things are all i kind of pay in the butt but they are What you have to have them to get approved and second for legal purposes you also need to have them okay so those are a few different items on your landing page or whatever pace you’re sending people – and if you’re doing e-commerce like a shop buy store you still need that stuff you still need contact information you still need terms of service privacy while all that stuff so it’s not just if you run into like a landing page or whatever okay So you give an ad name you hit demo you’d hit save and continue’ and You’re done all right so anyway guys hopefully that was helpful as far as like the complete adwords tutorial for beginners here at 2018 kind of with all the new updates that google has with their advertising platform so If you guys have questions go ahead and leave a question down there in the bottom also if you guys want i’ll show you guys this one more time this little pdf right here just comment down below and come in adwords and then comment whatever your favorite ice cream is sms before and i could get you guys that downloads so that you guys can have that is you’re going through creating this you know check step-by-step checklist and so you can know exactly what you should be doing so you’re not wasting tons of money and your advertising dollars are being best spent alright so anyway guys thanks so much again for watching today If you guys are brand new here to my channel my name is jason wardrop I launch a video every single day on how to generate more leads make more money Grow your business so if you guys liked it give it a thumbs up comment down below with any questions make sure you guys subscribe and with that said i will see you all tomorrow

100 thoughts on “How To Use Google Adwords For Beginners (2019) – Complete Google Adwords Tutorial (Video Marketing)

  1. *UPDATE 12.3.18* You can now access my Adwords cheat sheet by clicking here: https://goo.gl/SMbcVg

    Thanks!

    Also, grab my FREE Facebook Ads mini course here: https://www.yoursocialsystem.com/fb-ads

  2. Best Digital Marketing tutorial hands down. Watched a couple of others and despite them having more views and subscribers nothing beats yours so far. Broken down well, simple and very easy to understand. Appreciate your sharing of knowledge. Cheers

  3. Adwords -Chocolate Chip Cookie Dough!

    Hey Jason, thank you for sharing some great content for my agency. I really appreciate it! I had a questions regarding google ad word placements. Is there a way to create a lookalike audience based on email lists, or is that primarily just for Facebook? Thanks for your help! I've been watching a ton of your stuff, and will continue to do so!

  4. Hi Jason, I am a Real Estate agent and new to your site and want to know more about how to set up a Landing Page. Great contentThanks

  5. My ads take forever to be approved then when they finally are I gotta wait even more to get views. My bid is low 4 cents so I will try to increase it

  6. Hi Jason, great video. I was just wondering if your able to tell me why you only choose 1 out of the 4 choices under the content section? What is the reasoning behind this, as you reffered to it as " Words of wisdom "

  7. Adwords Prailines & Cream or Postachio Almond…did I mention Butter Pecan makes an awesome malt!!! Can I have the checklist please??? 😊 opps I see it, thanks!

  8. Hi. is it possible to write keywords in 2 different languages? Does it work properly? Tnx in advance

  9. Adwords – 1 scoop Vanilla Bean, 1 scoop Dutch Chocolate, 1/2 scoop Moose Tracks, 1/2 scoop Butter Pecan – Waffle Cone – YUM

  10. Hi everyone. I've just created a campaign on Google Ads (new name for Google Adwords) but once I've been on Billing page, I can't go back and edit my campaign/ad set/ads. Interface is so much different with Adwords where there is no menu bar to create another campaign or else. Also I got redirected to Billing page on every new session (seems like I'm forced to pay tho I need to edit my campaign). Anyone has similar experience and how to solve it? Thanks before

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