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How to Track Facebook Ads with Google Analytics – LizLockard.com

How to Track Facebook Ads with Google Analytics – LizLockard.com


>>LIZ: Hi. My name is Liz Lockard from www.LizLockard.com
and today I want to talk about how to track your Facebook ad traffic in Google Analytics. This actually isn’t a built-in feature to
Google Analytics. You have to do a little bit of tweaking which
is why I wanted to walk you through it today. So right now, we’re looking at my Google
Analytics account from a time period earlier this year where I slipped it around some Facebook
ads and how I got here was Traffic Sources, Campaigns report. So again, you need a little bit of tweaking
so that’s what I’m going to walk you through today. You can actually use a tool from Google itself. It’s the URL tagging tool. I actually never remembered the address of
it. So I have to type “URL tagging tool” into
Google and it’s usually the first one that pops up here, this URL Builder. So click that and it takes us to this handy
little tool from Google to use with your account. The first step here is to enter in your website
URL. So this is the landing page for your Facebook ads. Let me say here that when I’m talking about
tracking your Facebook ads and Google Analytics, I’m talking about the kind of ads that appear
on Facebook and drive visitors actually to your website, not the kind of ads that actually
drive visitors to your Facebook page or a particular post that you did. This only applies to Facebook ad traffic going
to your website. So to do that, we can just pull the actual
website address. So over here, I’m going to take an example
here. Say I wanted to run some Facebook ads for
my upcoming Google Analytics course. I just would copy that. I did a control-C here but you can also right
click and copy. Then just paste it in here. So here you see that you have the whole URL
including the “http” part. So that’s all in there as is. That’s perfect. For here, the next step is just telling Google
a little bit more about the campaign that you’re going to be running. So campaign source for here is Facebook. Campaign medium, this is kind of the more
generic term for the kind of campaign that you’re running. So for Facebook, it’s CPC. It’s cost per click since you have to pay
per click on your Facebook ads. Campaign term and content aren’t’ required. So we’re just going to go ahead and skip
these. The campaign name, I like to use this for
a description of what exactly it is I’m promoting with the ad. So for this one, I might type in something
like “missing manual” because that’s the name of my training. If you had a really complicated Facebook ad
structure, say you have multiple campaigns running or maybe you’ve done it more than
once, you might say “missing manual spring,” and then the year or fall and then the year
or some other distinguishing that makes sense in your ad structure. So the last step here is actually just to
click Generate URL, this button here, and you get this really long URL with a bunch
of funny characters on it. Just make sure you copy the whole thing. I’m going to do a control-C to copy and
just to show you if you paste it in your address bar, and hit Enter, it takes you right to
that page. It’s taking you to the same location that
we had before that adds a whole lot of extra characters at the end that basically tells
Google Analytics this came from Facebook, that it’s a CPC campaign, and you can see
that that’s exactly what I get here. So this has been how to track your Facebook
ad traffic in Google Analytics with Liz Lockard from www.LizLockard.com. If you like this video, if you would like
to learn more tips like this, feel free to come over to www.LizLockard.com and sign up
for my newsletter list. I will be sharing a lot of these sorts of
tips with the list and you only get them if you’re signed up there. So thanks. If you like this, also feel free to share
it on Facebook or share it on Twitter and stop on by www.LizLockard.com. Thanks!

10 thoughts on “How to Track Facebook Ads with Google Analytics – LizLockard.com

  1. Hei what do i have to do with the link that i get? do I past it in a post en facebook so my fans can klick on it?

  2. I got the link but Google Analytics has changed its interface. Not sure where or what I need to click on once I am in Google Analytics to see the traffic sources coming from Facebook Ads. It seems you clicked on traffic sources / campaigns. Is it now Acquisition / Campaigns. Nothing shows up now but maybe it takes a while to generate a campaign. Thanks for the video.

  3. its more about url builder. Once you create the url where do you need to place those urls so that it can track. Lot of Missing content

  4. Hi, did you come across our tool dataddo.com ?
    Great way how to automate all your analytics data handling routines. This service works with many data sources such as Google Analytics, Facebook, Adobe Analytics, Instagram, YouTube, LinkedIn, Twitter,.. and can be wired to your existing CRM and BI tools. You can work with multiple accounts, set up automatic actions in data extraction, transformation, and delivery.

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