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HOW TO SHOW UP ON GOOGLE SEARCH – Photography Marketing 101

HOW TO SHOW UP ON GOOGLE SEARCH – Photography Marketing 101

Do you want your website to show up in
Google search? Or are you struggling to figure out how to show up in Google
search? Today we are going to be talking about the seven keys to showing up in
Google search, with Google search 101. Are you ready? Let’s get into it. Hey guys Ryan here at Signature Edits
and today we are going to be going over the keys to showing up in Google search.
Now whether you are a photographer, a videographer, a creative of any kind, or
just somebody who wants to have your business show up in Google search –
today’s video is going to be for you. Now first off is this video worth my time is
it worth your time that’s something you’re going to have to decide but I
promise you it is going to be loaded and packed with practical things you can do
to start showing up in Google search today some of these strategies that I’m
going to share with you literally took me from page four up to page two in one
day one quick little tip one of them of the
seven I’m going to show you took me up by two pages in about five minutes work
so let’s get into it and we’re going to go over the content together first off
who will mine I am a full-time photographer videographer filmmaker
right now I am the creative director behind signature edits we produce
branding templates and marketing guides tutorials and instructions for
photographers videographers and creatives so I started four years ago
but I really struggled when I started out like most of you I had no idea how
to design a website how to start a business how to get clients all that
sort of stuff I spent hundreds of dollars on training template
subscriptions and spent years trying to figure out this SEO thing SEO stands for
search engine optimization it’s basically what you do to get your
website to show up on Google so I spent tons of money tons of time trying to
figure this stuff out and eventually I got there but the purpose of today’s
video is so that you’re not going to have to spend hundreds of dollars in
training and spend years learning this stuff in order to see results I’m going
to show you the key steps some really quick strategies you can use to see
results today and full disclosure I am going to give you a pitch for a product
at the end of this video but there’s no obligation there we’re going to give you
tons of value before that and stuff you can practically apply this is just if
you want to take it to the next level we are going to offer that to you okay so
let’s get into it ranking on Google here’s the seven
tested and proven strategies I got to start off with my story to get you to
understand a little bit of where I’m coming from and why this stuff is so
important so my very first website I went out and did what a lot of you
probably did I created a website I upload
a few photos and I waited for the bookings to come piling in pouring in
and that wasn’t really the case my results were a little different from
what I expected what actually happened was I created the website I uploaded my
photos and nothing but crickets it turned out nobody was going to my
website nobody saw my photos to begin with so without that I had zero bookings
zero inquiries nothing was happening and I was frustrated so I bought a tub of
ice cream and I cried on the couch that is round one of website design and you
might have gone to the same place because they say and it’s very true that
the best place to hide a body is on the second page of Google search you do not
want to be listed in page nine ten eleven twelve of Google search when
someone searches for your business because they’ll never find you most of
the people click on the first two three four results or the first page and
that’s about as far as they go on their research so you need to place an
emphasis on your SEO if you want to get a lot of business now flash-forward to
today I actually am ranking number one we’re gonna turn on the internet here
while we’re waiting for that I am ranking number one for my main keyword
in my area so if you go onto Google and you search for a Kelowna wedding
photographer and if you scroll down to the very first result after maps we have
my website at the very top here and this is so important because ninety-five
percent of my business guys comes directly from my website because every
single bride who searches for their city and wedding photographer well if it’s my
city they’re going to see my stuff at the very very top and I’m going to be
kind of the first consideration that they go through so the beauty of this
stuff is it’s not actually that hard it’s pretty simple guys it’s easy to
implement strategies it takes a little bit of work a little bit of time but I’m
even going to show you some fast ways to get results so let’s hop back into our
presentation here now here’s the problem that I had when I
first started out nobody knew that I existed if you don’t show up on Google
search no one ever sees your website or photos to begin with so how are you
going to book your clients and maybe you’re in this place right now you’ve
started a website you have some decent photos but no inquiries why is that well
it’s probably because people aren’t visiting your web
to begin with so I started experimenting I started reading marketing blogs I
tweaked and redesigned my website four or five six times over I wrote a bunch
of random blog posts because somebody said that blogging was a way to get
traffic I spent about $200 on Facebook Ads that didn’t do absolutely anything
and that was the worst the worst is when you spend money and you’re not getting
any results it was super frustrating and here was the challenge the challenge was
there was a huge crazy stupid long feedback loop and a feedback loop if
you’ve never heard of one of these before is basically how long it takes
you to try something get feedback see if that thing worked and then tweak it if
it didn’t or keep doing it if it did so for instance if you were a programmer
you choose an action you write a little bit of code and you enter that into your
computer then you press Enter that’s performing the action then you go
through you wait for the code and you see ok did that work did that not work
and pretty much instantaneously you get that feedback you know if the worked or
didn’t if it didn’t you change something if it did you keep going and you keep
working and you cycle and you build your business right the problem is if you are
doing this with SEO it takes forever it’s crazy stupid long so I might write
a blog post today and wait three months only to find out that blog post didn’t
do anything I might redesign my website and wait two
three four five months and not really see any results SEO is super super
tricky that way because the results come over time you don’t get that instant
feedback you don’t know if things work right away so that is why it is so
important not to just waste a bunch of time trying random things but to figure
out from somebody who’s actually done it what are the things that work okay so
that’s what we’re going to go over today the things that work do you want to
spend months just to find out what you tried didn’t work no of course not you
want to find a roadmap that lays out exactly what you need to do to get your
site to rank so fast forward four years later here’s the difference that SEO
makes after spending all this time experimenting reading buying training
that sort of thing I managed to figure out how to rank my site and now it ranks
number one for competitive keywords so instead of me having to chase down
business and worry about where my next shoots going to come from 95% of my
business comes directly to me from my website now just picture this if your
website had those kind of results if you were actually not having to search for
require ease but inquiries were coming to you how much better would that be
that’s why SEO is so important why it matters that you show up on the first
page of Google so now that we’ve kind of talked about what works what doesn’t the
difference between following a road map and just making it up as you go let’s
get into the meat of the content and I’m gonna give you the seven keys to ranking
on Google all right so number one ranking comes down to this authority and
relevance that’s what Google is kind of weighing in its mind if it decides to
show your page or somebody else’s page when someone searches for whatever term
it is you’re trying to rank for so Authority is the amount of trust that
Google has assigned to your domain around a given topic and relevance is
how closely it perceives your topic to line up with whatever is being searched
for so let me give you an example of this really quickly let’s jump over here
and we’re going to search for how to change a tire great so we’re gonna look
here and the very first result how to change a flat tire by Bridgestone tires
so notice that my search was how to change a tire it’s got all those words
in the result that is obviously very relevant now Authority we are writing
this is by Bridgestone tires a huge company which Google assigns a ton of
authority a ton of trust because they’ve been around for a long time because
they’re a known brand and because they have a lot of traffic and various other
factors that determine what authority is given to that website so we’re going to
jump in and show you seven different techniques you can use to build
Authority and relevance in Google’s eyes so that when someone searches for an
inquiry Google decides to show your website okay so let’s jump into number
one that is the age of your site that’s called site domain age how long your
site has actually been around and in existence Google looks at companies that
have been around for longer and says okay they’ve been around for longer
therefore they’re probably more trustworthy they have more authority so
this can be one of the biggest stumbling block blocks in getting your site ranked
right away is if you just created your you know Ryan’s photography.com domain
it’s brand new and it doesn’t have a lot of authority because Google doesn’t
trust it yet it was just put up there how do they know it wasn’t a hacker or a
scammer or a business that doesn’t really have a lot of credit so one way
to get around this I’m going to show you is really really
you can jump over to something like a domain auction so you can actually buy
domains that have existed for a lot longer and get way ahead in the ranking
curve so normally if you wanted to rank your site you’d have to wait probably a
minimum of six months before you can expect to see good results from just a
brand new domain however if you buy an H domain somebody else’s photography site
that they’re now selling you can grab one of those it already has been around
for a couple of years and you can probably rank it in weeks instead of
months or even years so let’s jump over to GoDaddy its auctions GoDaddy calm
there are lots of these kind of sites and we just type in photography hit
Search it’ll update for me so it’s fresh and new and you can see we’ve got all
these domains that are up for sale some of them are very expensive and some of
them are dirt cheap and that’s what’s the best about this so for instance Roy
gray photography comm you can buy this domain for $8 now would I buy this
domain probably not because my name is not Roy gray but we can look for one
that maybe is a little bit more generic and if you don’t care it’s a lot about
the name of your photography studio this is a way to go definitely so we’re going
to scroll down here and I’m actually going to sort these domains by estimated
value it’s going to scroll down here and at the very top we’ve got vivo
photography com how to wedding photography com let’s go with remember
photography com I get out of a studio called remember photography so I am
going to just copy that domain and my next step is I’m going to head over to
web archive org so I’m just going to reset this page and we’re going to put
that domain into the Wayback Machine and what that’s going to do is it’s going to
pull up archived versions of this website this is important because if I
were to actually just put in this website address nothing is going to show
up I’m not gonna have any info about how long it’s been around how many links it
has to it how much the domain is actually worth because nothing is there
it’s an expired domain so what I can do instead is put it in here it’s going to
pull up archived saved snapshots of this website and I can see that this website
was actually created way back in 2003 if I select this year I can even look at
different screenshots from different points in this website’s history so
let’s go to June 18th for example and you can see that this is a beautiful
website just getting it honestly probably wasn’t
too bad back in 2003 when things were just taking off in the Internet but the
beauty of this is this website has been around for a long time that’s the
purpose of this is we can see how long it’s been around now we can buy this
domain for how much twelve dollars for twelve bucks I can buy this domain have
a domain that can rank right away and has a lot of street cred in Google’s
eyes so that’s a way to get around the site age let’s hop over to our next
little tip here so site age two options you can either buy or you can wait
waiting takes a long time but if you want a specific domain name that’s just
what you’re gonna have to do you can’t expect instant results although there
are some strategies that can get you ranked quicker and I will show you some
of those later on and the other option of course is to purchase an aged domain
for a fast way to rank so that’s a number one secret you can apply super
easy super cheap hopping over number two we have active content so Google is
looking at how active your website is whether the content is being engaged
with whether new posts are being added whether there are comments social shares
this all indicates that your website and content are still relevant not ten years
ago relevant but still being used referenced and enjoyed today Google’s
goal is to answer any person who searches in their system with the most
relevant up-to-date information to help them because the more value they can
provide to their customers the more loyal people are to Google so they want
to show the best sites therefore they’re looking for active content so let’s look
at a few ways that we can actually engage this portion of Google’s ranking
system we’re going to go down here and look at some different ways we can do
that the first is with the power of the blog by creating active content making
sure we’re posting regularly we can actually tell Google ok this website is
being updated it’s being engaged with it is fresh it is relevant content now most
photographers make a very beginner’s mistake of updating their website once
every six months every 12 months this is missing out on so much potential to
actually engage people and get more content on your site so what I mean is
you can actually produce articles that have nothing to do with wedding
photography go figure so this is an example of a post that is
super old no judgments okay this is from 2014
I knew that bride and groom’s were looking for wedding vows that’s just
something that everybody struggles with when the wedding day comes
so I put together this collection of different wedding vow templates and in
between I interspersed what then were my what I thought were really good photos
and I just gave him this content and it wound up going viral because I had
content that no one else was producing people were looking for this I wound up
getting like 600 visitors a day and Google says whoa people are engaging
with this site people are looking at the content the content is fresh it’s active
we’re going to boost your ranking so with this one article I went from like
page 8 on Google to page 3 page 2 okay so that is a very simple way to engage
that active content posting one time per week will leave you miles and miles
ahead of most photographers out there most creatives out there most businesses
out there because most businesses make the mistake of updating their website so
rarely this is a very easy way to get ahead is by having active content now
content that creates value for your readers things like wedding bow guides
that people are searching for will wind up not only building that active content
from Google it’ll provide more value to the reader they’ll appreciate it and in
the process you might wind up ranking for a keyword that has nothing to do
with your actual business but then the customer while they’re there says oh
this person does wedding photography and it’s pretty good
amazing okay so use your unique personality and experience to build
relationship bring whatever it is you have that expertise and use it you don’t
have to do 100% original content you can actually rework content that’s already
working well so for instance you can go onto Pinterest and find content that is
already ranking so I would go through and maybe I’d look for wedding planning
and I’m just gonna see what pins are on here so we’ve got 29 budget wedging went
wedging wedding saving tips we’ve got different bloom flower guide we’ve got a
wedding invitation timeline so these are all great ways to create content I can
take this and I don’t have to rewrite the book I can actually just create a
new graphic with a different picture and list the exact same information and all
of a sudden I have this piece of content I can post on my site it’s new it’s
relevant it’s fresh it will get engagements so let’s move on here we
have site age and active content those are super easy things now let’s move on
to point number three we’ve got load times load times are the bane of every
photographers existence because you want to show off your photography and
you want to show off the highest quality photos that you can but the problem is
when you do that you actually affect your ranking and most people don’t even
realize this if we go to the average photography website so let’s look up
here and let’s go to and we’ll go down here to one that’s not ranking very well
and let’s try white willow photography notice how slow it is to load this page
and why because it’s a great image but it took a long time I bet you it’s a big
image we’ve also got audio playing here some kind of a song so the website might
be great the photos are great however the problem is because it took so long
to load Google is going to penalize the rankings which might be one of the
reasons that is ranking so poorly down in Google so how do you control how fast
your website loads well there are a few key things you can
do to make sure that it is loading as quickly as possible and really boost
your rankings overnight this is how I actually took my website from page two
on Google to page one with one simple change let’s hop over and look at some
things we can do to help with load times our first is web hosting now this is the
one change that I would recommend you make today if you aren’t using web host
that is fast now different web hosts we’ve got hostgator we’ve got GoDaddy
SiteGround there are lots of different ones to
choose from but basically they are delivering your images and your content
to people who are requesting to load your website on their computer somebody
asked to send that information to them to download the web host is what
determines how fast that stuff gets sent through so my number one recommendation
is SiteGround simply because they offer amazing
customer service and their server times are extremely extremely fast for years
and years I was using GoDaddy I paid probably five or seven bucks a month and
I wasn’t ranking I wasn’t ranking as well as I should have been and that’s
because my site took a long time to load but once I switched to SiteGround it was
the same cost more or less and all of a sudden I was ranking it was amazing how
much of a difference that makes now the other thing that you need to look at is
your image size and your page size so you can see that that website literally
took that long just to load this audio so for whatever reason this website
probably has a huge amount of downloading that has to happen when you
load this homepage and and that is probably why this site is not ranking as
well as it could so let’s jump over to a tool called tools Pingdom comm now in
there you can actually paste the URL of whatever website you want to test you
can test your own or test your competitors whatever you want I’ve
entered in white willows information here and we have a performance grade of
82 so it’s pretty good the website is doing well we’ve got a load time of one
second which is pretty fast but look at our page size it is astronomical thirty
nine point nine megabytes that is not good and not going to help your Google
rankings whereas if we hop over and we look at our website we’ve got a pretty
similar load time performance grade this changes depending on the test but look
at the difference in our page size we’ve got one megabyte compared to 40 now in
Google’s eyes smaller pages especially with so many people using mobile and
data they’re going to get a huge advantage when it comes to rankings all
right so that is one thing that you can do how
do you improve your load times and your image size while we export at a
resolution max 1500 pixels you don’t want to export any larger than that and
when you export you don’t need to export at full quality either you can compress
in lightroom around 82% and you can also use something called image compressor
this thing has changed my life if we go over to image compressor comm all you
have to do is upload your file so I would just grab my photos let’s see if I
can find an example here let’s download a photo let’s take a screenshot of this
photo alright we’ve got that screenshot upload I’m going to go to desktop here’s
our photo it’s originally 420 kilobytes open that up upload it on to image
compressor comm and bam 30% smaller just like that now that is actually not as
much as you’d normally see when you’re doing this from fresh high-quality
images you’re normally going to see more like 80 90 percent reduction it’s crazy
so I do this with all of my home page images because I want my home page to be
as small as possible with my post it’s not as important but it still matters so
make sure that you’re exporting smaller photos max 1500 pics
so let’s look at some other things next we’ve got our home page design we want
to limit the amount of images we have and the large files that are necessary
to load at the beginning so your tenancy and probably what you want to do is load
50 images on your home page so that the bride can look at everything there
however this is going to affect how well you rank on Google so let me show you
what I mean I’m gonna hop over to our website tailor fit photography comm load
that and you’ll see it loads very quickly we have one image that’s all
that displays on the top here one image and I’ve even cropped it to save on some
space rather than doing a full size image and then we have a lot of text so
I have testimonials I have text all these things I’ve got some blog posts
but notice how small these images are so I still get the bang for buck by having
more than one image however they’re smaller so in size I’ve compressed all
of them and saved room now I have a larger banner image here again but
you’ll notice something interesting if you look closely a it’s not very sharp
we’ve compressed the goodness out of it so it’s very very small we’ve also just
taken this photo and kind of made a trendy whatever design choice by having
this photo repeat itself to save on space and we’ve got more text here which
takes up very little room everything is optimized for load time and even though
we have other images displaying here I have something going on in this site
called lazy loading now lazy loading is just a sneaky way of having your website
only show visitors what they need to see rather than loading everything on the
page at once so if we hop in here to our home page when someone lands on the site
all they see is this area right here they can’t see anything beneath as we
scroll here that doesn’t show up so lazy loading make sure that all that gets
loaded before the website is shown to the visitor is this little bit here it
doesn’t show these other images or load these other text boxes or anything like
that it only loads those images and text boxes as someone is scrolling down and
needs to see them so that can speed up your page a ton another thing that you
can work on is installing a caking plugin w3 cake or total cake for
WordPress are up great options if you’re using a different web host such as
Squarespace or Wix those actually have caking in them so you don’t have to
worry about that as much but if you have a wordpress definitely take advantage of
those I have tripled the speed of my website just by installing a caking
plugin another lasts more advanced way of doing
this and making sure your page loads fast is by installing a CDN a content
delivery network so when I’m actually on here and I’m looking at photos so let’s
go here and we’re going to open up oh I don’t know
let’s open up Doral evila here and we’re scrolling down we’ve got all of these
images right and they’re being served by our host which is SiteGround
which is great however basically we have all this data coming from one host so
picture a pipe there’s one pipe delivering all of the water to the
faucet now a content delivery network is like having ten pipes from different
areas so they’re all coming from here here here here
you’ve got locations all over the world so depending on where someone is they
get their content a lot faster because it’s coming from a closer source so
that’s what a CDN is and another amazing way or a reason to use SiteGround is
because it actually includes a CDN for free you can install that it’s pretty
easy to set up they have tutorials for everything can’t recommend them enough
and before we move on on this one I’m going to show you here if you want
SiteGround is normally 1195 a month but you can actually use this link that i’m
going to include in the description below to sign up for 395 a month so no
pressure you can do whatever you want however if you want to deal you can use
that link and get it for 4 bucks a month it’s super cheap and super worth it and
their customer service is so good they will have you set up and if you ever
ever problem it takes about 10 seconds to get somebody and it’s amazing can’t
say enough good things about sycron ok so those are some ways to increase your
speed and decrease your load times and that’s going to really help you with
your SEO let’s move on so we’ve got load times we’ve got active content we’ve got
site age our next step is to look at our backlinks to our site so remember how is
just talking about pipes and water well backlinks are kind of like pipes and
water for your viewers so where do viewers actually access your
site from other sites and links to your site and that’s what backlinks are
Google looks at the number of these that you have and also the authority of those
sites of the sites are random little niches or if they’re a big trusted
website they’ll give you credit accordingly so if a big trusted web site
were to link to my site like say then not calm for weddings and they’re
linking to my site directly I’m going to get a lot of credit from Google for that
so backlinks how do we build our backlinks let’s take a look at a few
ways if your websites the faucet your backlinks or the pipe network having
lots of different pipes you’re going to get a lot more flow out of that faucet a
lot more visitors to your website and that doesn’t only help with rankings it
helps with booking so you’re gonna get more inquiries when more people see your
work right so you want larger pipes that’s better websites to link to you
and more connections more websites to increase your traffic flow and authority
Pinterest definitely the easiest way by far to get started on this so there are
lots of ways to get backlinks you can send vendors your info and ask them to
link to you on your site you can submit to publications that’s another really
really great way to get backlinks but Pinterest is an easy way to get started
so I’m going to show you how I do that here we’ve looked at our info Blum piece
of content that we could borrow and make and post onto Pinterest let’s say I took
this and I saved it took a screenshot and I made my own and I upload it now if
I actually go here and I upload my own pin I can and I’m not going to keep this
obviously it’s not my photo but I would upload it I would go blooming flowers
for wedding seasons or whatever this piece of content is right I’m gonna put
some information that is some keywords related so blooming flowers for each
season of wedding planning and prices okay so I put that in there I upload my
pin and then I’m going to make sure I have this as a post on my blog so I’d go
to my website I would make a blog post and I would link here link to my blog
and then I would pin it to a board now what is really crazy about Pinterest
unlike Facebook or Instagram Pinterest is actually a search engine in itself
it’s kind of like Google so once I save this and I pin it to my board and
somebody sees it and we’re going to exit out of this because that’s not my image
but once it that gets saved it’s going to show up in different people’s feeds
and if they find that piece of content helpful which they probably will if I’ve
taken something that’s already being used on here and just repurposed or
remade it or made a better version then they’re going to save it and pin it to
their board now what’s really interesting is as soon as they do this
they’ve also pinned the link to your website
they’re bored as well and so Google looks at that and can’t sit as a
backlink so sometimes I’m going to show you my boards right now hop over here
I’ve boards for various different things I’m for photo editing some for free
Lightroom presets some for branding templates and I have had some pins that
I’ve uploaded for instance we’ll take a look here that I’ve gotten hundreds of
backlinks from one pin so I created this 100% free 45 unreal Lightroom presets
and I had this free download to my website and as a result of this one pin
I’ve had probably three four thousand visits to my website as well as a ton of
backlinks to help my website rank so that’s a really easy way to get started
just take your articles move them to Pinterest and you have to make sure that
your Pinterest your pins are pin worthy things that people are actually going to
pin so if I were to pin random images of myself so let’s look up Ryan profile and
I were to grab this photo and upload it to Pinterest or just random stuff from
my portfolio or whatever it is people are not in general going to pin that
stuff because they’re not looking for it whereas if I go here I’m searching for
let’s say wedding photography tips and I can go through and I can see what is
actually being searched for six tips to shoot for your first wedding now this is
obviously going to appeal to photographers instead of brides but how
about this wedding day tips and really quickly you can see what’s ranking
what’s working and you could just take this and make a new version so for
instance five wedding fashion rules every groom should know now I could do
five wedding fashion rules every bride should be aware of or every maid of
honor needs to know you know I can take this add my own images if I have them or
just do text if I want and upload this little post to my blog and get tons of
backlinks that way it will help with my ranking substantially so that’s a great
way to build backlinks let’s move on to our next topic here relevant content so
what is relevant content we kind of looked at this earlier when we were
looking at our example from changing the flat tire relevant content is how
closely related the search term is to the content that you have on your site
so when I search and I jump back here to how to change a tire we had our first
result is almost exactly what I search for how to change a flat
tire now if I scroll down and I go to let’s say way over to page 14 someone
who’s not ranking at all and we’re going to see a difference here here instead of
having how did I change how to change a tire I have different versions of about
how do I change a tire changing a tire Volkswagen how to change a tire on your
Toyota Camry now this one is actually pretty close however you can see with
most of them the reason that they’re not ranking or at least a reason that is
contributing to that is they’re not matching perfectly with my search query
also our actual domain is not as Authority so Milton Hyundai is not as
good in terms of tire information in Google’s eyes as Bridgestone Tire
company is so you can see we’ve got different versions of these articles but
they have longer keywords they’re more aimed at niche like changing your tire
for your Toyota Camry now for most people just saying how do I change a
tire they don’t want to see how to change a tire on a Toyota Camry they
just want to know how to change a general tire and so Google is going to
penalize that particular link for that search query but if I were to search how
to change a tire tire on a Toyota Camry you’re going to see that key ones that
are at the very top that exact same article how to change a tire tire on
your Toyota Camry so that’s how you create relevant content let’s look at
what the keys are to creating this first off is specific post keywords what are
your clients actually searching for and do your article titles match what
they’re searching for so this might even extend beyond your original keyword so
for instance if you’re a family photographer a wedding photographer you
would obviously want to do your city wedding photographer your city family
photographer however you might have missed possible keywords that you could
be ranking for that are kind of related to your niche for instance when I was
starting off in my photography business I said what else are brides and grooms
looking for they’re looking for wedding venues so I started creating posts with
roundups of a wedding venue so I wanted to rank for this one term Vancouver
wedding venues because anyone who’s searching for a wedding venue is
probably getting married and then they can see my photography at the same time
so I went through and I created some advice for choosing a Vancouver wedding
venue and then I just rounded up a ton of
different locations that you can get married in Vancouver and I put the
information for each of them the link to them email info and just provide a value
for the brides and grooms now as a result I’ve started ranking for these
keywords that really have nothing to do with wedding photography per se but when
a bride’s here they’re on my site and Google also sees my site as more
relevant to Brides in the Vancouver area simply because I have a post even
unrelated to wedding photography about Vancouver wedding venues so the next
thing that we can actually look at to make our post more relevant is by adding
alt text to our images this is very very important if you want your post to rank
we want to add as much information for Google to see what that post is about so
it can say oh this is very relevant to this person let me show it to them now
this is one area that many photographers know nothing about don’t take advantage
of all you have to do when you’re uploading your files is add a
description to them so for instance let’s go down here and you can see that
these are not optimized very well but there we go
alt text is this stuff right here and what alt text is is it’s a description
of whatever is in that photo so for instance this photo was taken a from a
wedding at Thompson River University that’s why I have that in the title and
then in the alt text I have a description of what that photo is
wedding ceremony at TR u Thompson River University Kamloops wedding now this is
a little bit keyword stuffy a little bit spammy and Google doesn’t respond to
this as well as it used to however I want to make sure that I have my
keywords and a description of what’s going on in the image because Google is
a computer program they can’t look at a photo and say oh that’s a bear cuddling
a rabbit no they have to have actual text that says bear cuddling rabbit and
the advantage of this is then when someone is actually on the internet and
they search for bear cuddling rabbit look what comes up images at the very
front so if I put in let’s say sanctuary Gardens Kelowna this is a wedding venue
in Kelowna you’re going to see that we have image results up here and if I were
to click on these images they would take me through to whoever posted that image
so this one was taken by Joel’s view photography and I would go to their
website that’s an easy way to rank on Google
even if your content or your website itself is not ranking so let’s go back
here they’re ranking up here even though their websites are not actually showing
in the top results now ours is showing up here because we did another side post
to create some relevant content around this venue sanctuary Gardens is one of
the favorite places that we love to photograph so we went through and we
grabbed a roundup of all the photos that we’ve taken there over the last year or
so and we posted them in here we tagged all of these photos with the
alt text saying sanctuary Gardens wedding indoor wedding at sanctuary
Gardens outdoor wedding at sanctuary Gardens that sort of a thing in the alt
text and then we added text here describing sanctuary Gardens some info
about sanctuary Gardens what to expect if you’re booking a wedding at sanctuary
Gardens and as a result we are showing up number one or not number one we’re
behind sanctuary Garden CA and wedding wire but right below these images at the
top for sanctuary Gardens so we get a lot of inquiries from this venue and we
love it because we want to shoot there so that’s a quick tip that you can take
if you want to start ranking for topics venues places that you want to
photograph create posts around those venues now let’s jump back here and look
at a few last things keyword variations are very important in your posts so when
we were actually creating this post we’re going to look at it together
you’ll see here that if I actually press command F I search for sanctuary Gardens
we have sanctuary Gardens in this description 15 times in the entire
article so that’s a lot now we’ve also got variations of this we’ve got
sanctuary Gardens a clone a wedding venue best wedding venues in Kelowna
Okanagan wedding venue and then I’ve listed some other locations nearby
Kelowna Vernon Penticton Summerland o Soyuz and these are all variations of
different things people would be looking for if they were looking for sanctuary
Gardens so I’ve got sanctuary Gardens Kelowna sanctuary Gardens in Kelowna
vineyard acreage sanctuary Gardens I’ve taken this and out of different
variations of this it’s important that you’re not just putting sanctuary
Gardens in places that it doesn’t belong or it reads improperly you want to put
your keywords where they read properly and we also wanted to get as many
variations of them as possible now jumping back here a few last things with
relevant content you want to look for relevant backlinks and Link text so for
instance when someone links to your blog article if you share it
instead of just linking a bunch of a random gibberish and then this is the
link to your website it would be way better to have your keyword in the link
so for instance if I want to be a African safari photographer I would want
people to actually link African photographer a photographer in their
post and have this be the link that they click rather than Ryan dot-com slash
something like that that wouldn’t do anything for my link or it wouldn’t do
as much because Google can’t read the text it doesn’t know what the link is
about or what it’s in reference to now relevant backlinks also means what
site it’s coming from if your site is all about kids photography and you’re
getting linked to from oh I don’t know Abu Dhabi tours com that link is not
going to mean as much as if you were getting linked to from kids photography
school com something that actually is more to do with children and kids and
specifically kids photography those are going to be the best sites magazines
blogs that sort of a thing now lastly social shares and bounce rate we want to
make sure our posts are relevant and getting shared and Google will give us
extra bonus points for that and bounce rate is just how long people are on your
page whether they read the whole article and stay on your website or whether they
only look for a second and leave if they do that Google says oh that content must
not have been very good therefore we’re not going to show people that again
we’ll show somebody content that people are sticking to because obviously that
must be better so those are just some different things you can do to create
relevant content now we’re almost done here we’re going to go through two more
our next is traffic and social we’ve kind of talked about that here and you
know active content how much current traffic is your website getting and how
many social shares does your site receive the more you get the more
relevant Google sees you in its eyes okay this about affects both your
relevancy and your authority so for web traffic we want to look for social
shares we want to look for the number of visitors to go up and we want the
quality of the visitors to be as high as possible so for instance on fiverr.com
you can actually purchase web visit you can purchase links you can
purchase all sorts of things but most of the time those visitors are coming from
you know India or Africa or random very faraway countries that likely are not
your target demographic if you’re from America or from the UK so Google looks
at those and says okay those sites those visitors aren’t really worth as much
credit as if someone was coming from America so if I was from Kansas
searching for a Kansas wedding photographer I would be giving more
credit to that site than someone from Japan
okay now best way to get free traffic create relevant helpful content we
talked about this already with Pinterest another great way to do it is in web
forms QA guest posts those are great options for
you to get your work out there forums and QA are unreal let me show you an
example that I used recently so I’m gonna hop over here and we’re going to
go to Reddit we did a recent tutorial on tone curves and how to use the tone
curve in Lightroom so I went through and I searched in reddit for people who are
looking for the same kind of stuff so I looked up photography editing or
something like that and in here we have different groups inside of Reddit we’ve
got videography post-processing ask photography and I think I actually went
a little bit step further and I looked up Lightroom photography and I came up
with this group here photography 101 so I subscribed to this group and I added a
post sharing my tutorial for anyone who was interested and we got 21 up votes
now we’re at the very top of this article and 4500 people have seen this
video so as a result now in the past eight days we’ve gotten about 1,100
visits in free traffic to our website and it’s all been good traffic because
people are looking for editing tutorials they’re there to learn they stay for a
long time and watch the whole video so that’s a great option just look for
those kind of groups whether that’s a forum a QA or even guest posting on
other sites to lend your expertise to those people alright so we’ve gone
through web traffic we have one last key to ranking in Google and I’ve saved it
for you because it is the very best the most effective or at least the easiest
way to get results with SEO ranking and that is security Google takes security
very very seriously for people who are using their service and they only want
to send people to secure websites now recently they have actually started
boosting websites that use secure sites and penalizing websites that do not now
the beauty of this is a huge opportunity because most photographers most
businesses aren’t aware of this they’re still using old HTTP instead of HTTP and
I’m not going to say that several times fast because it’s very hard to do but
the s essentially stands for secure um who would have figured right now what
Google sees the S at the end of your website they boost you I actually went
from page to page three and several different keywords to page one just by
adding this one little designation to the front of my site and the best part
about this it’s super super easy now if you’re in Squarespace Wix you can
actually look up how to do that in Squarespace it’s included for free which
is really cool but if you’re in WordPress you’re going to have to
actually add a security certificate if you’re using Hostgator you can do that
for about twenty-five bucks it’s pretty quick and simple but what I love about
SiteGround yeah they go all the way and they give you HTTP for free so all you
have to do is hop on over go to your HTTP settings and literally it’s just a
switch that you put on and all of a sudden your site is secure and they’ll
even rewrite all of the links that you have on your site to make sure that
they’re secure and just like that all I did I installed it I clicked the on
button and I started ranking for several terms I wasn’t before so that is a quick
tip that can help you rank really really fast so security rating must use HTTPS
you have to keep your web theme up-to-date and plugins up-to-date that
makes a big difference as well make sure you’re using a secure web host now this
doesn’t matter probably as much to you because likelihood is you’re already
using one but SiteGround is definitely a leader and delete unused files and posts
on your pages you basically want to keep your website secure from hackers and if
it’s secured Google says good we’re going to boost this post or this page or
this website you get my point so we have gone through and we’ve looked at the
seven keys let’s do it really really quick recap here we started off by
looking at the key steps to ranking on Google and just sharing my experience
how most people go and they create the website they upload photos they wait for
bookings to come piling in and crickets and then they’re like what what’s going
on why is this they say the best place to hide a body is in the second page of
Google search well that’s true because no
goes to the second page of Google search the problem is that nobody knows your
work exists and therefore how are they going to find you and the challenge of
all of this is the crazy stupid long feedback loop it takes forever to figure
out what is going on with your website what is working what’s not working so
you need a road map or a blueprint to speed up the process you really want to
spend months just to find out what you tried and didn’t work so I gave you some
really quick keys that you can use to rank on Google where you can start with
today to get your site ranking better and I promise you if you apply these
things if you find a domain that has an age domain you use one of those or you
just wait for your site to age you will see progress if you use active content
that is relevant and engaging you’ll see progress work on your page load times
with these different strategies make sure you’re building backlinks so you’re
getting visitors to look at your site in the first place again
relevant content it all comes down to making sure that people are engaging
with your work and your content is relevant to what people are searching
for then we looked at a few ways to generate web traffic and how much that
matters we talked about security ratings and how easily you can update that and
start ranking above your competitors who haven’t now that’s the recap was this
valuable for you I hope it was I know for a fact if you apply the stuff you
were going to rank better and you’re going to outstrip your competition fast
now here’s the question do you think that this will save you time compared to
just randomly figuring it out trying one thing after another and just waiting to
see the results do you think it will help your business do you think it’s
going to make a difference if so please leave me comment make sure to LIKE this
video and do you think this will get you results I know it will I believe it will
and so that’s why I want to hit you with the offer now you don’t have to buy it
you can totally go ahead and start on this stuff for free but we have created
a full course for ranking on Google this unpacks all these strategies step by
step it actually looks at how to build these
links it looks at how to get traffic and it shows you one crazy fast ranking
technique that no one else is using out there so even if you don’t have an age
domain even if you aren’t working on this other stuff it can get you ranking
very very quickly it’s going to give you results now how much would you pay for
this how much would this be worth for you if you were to get one booking from
this let’s say that you shoot families one booking you might be charting two
hundred twelve hundred how much is it would it be worth it for you if this got
you one you’re booking and if you were on the
front page of Google do you think you’d get at least one extra booking out of
that I know that I would now one wedding if you’re shooting weddings you’re
making far more than that for one wedding you’re making twelve thousand to
twelve thousand I wish 1,200 to $4,000 depending where you are and what stage
you’re at in your business would it be worth it for you how much will you be
willing to pay to get to that first page of Google rather than wasting years
trying to get to the front now normally we’re going to be selling this course
for one hundred and seven ninety seven bucks and compared to four thousand
dollars for one wedding I think that’s a bit of a steal but if you are watching
this video it means you are in for the early bird price you still have access
we’re selling it for 75 bucks so you can go to this link down below enter the
promo code rank now where it says have a coupon you put in rank now all caps and
you can get this course for 75 bucks for the first hundred people that’s it so
we’re doing it cut off it’s an early bird launch we can’t sell this to
everybody so we’re gonna do it for the first hundred as a tester as a bonus for
being an early op tur and I promise you this is the very cheapest it is ever
going to be now before I sound too infomercial infomercial II I’m going to
ask you one more question do you still want to spend months just to find out
what you tried didn’t work that’s what it all comes down to today do you want
to keep spending time trying and testing things and not really knowing if you’re
doing it right or wrong and then months later finding out you did it wrong
you’re gonna have to restart you’re not getting the results you wanted or would
you rather invest in yourself or would you rather invest in yourself buy a
blueprint and a roadmap that shows you exactly which way to go instead of
waiting and trying to figure it out while your competition goes by you so if
you want to stop wasting time and start moving forward just head to that link
here I’m gonna show you exactly what you’re gonna get to you’re gonna land on
this page here and you can hit this buy now for 197 and you don’t have to pay
that 197 if you’re one of the first hundred people hit have a coupon we’re
going to enter in here rank now all caps apply bam 75 bucks for 75 bucks you get
the entire course and we have a results promise guarantee so let me scroll down
here yes 100% satisfaction guarantee we’re absolutely confident you’re going
to see results with this we wouldn’t sell it if we weren’t and we wouldn’t
want you to keep the money if it didn’t work for you so if you take this course
you apply what’s inside and you don’t see results we’ll give you your money
back we don’t want you to pay for something that
doesn’t work you’re not gonna get that if you buy a camera you’re not gonna get
that if you buy a subscription to some advertising thing but you will get that
with this course we promise you you will get results with this okay
so there’s literally no reason not to buy it if you want to move forward in
your business you want to start ranking your website go to this link into the
promo code rank now and you are going to move ahead now I’m gonna give you one
more thing for those of you who are Keener’s you want the very best that we
have to offer we are currently launching an all-access branding membership so if
you want to go even further than the $75 course you can buy the all-access
branding membership and that’s going to give you this course and every other
course that we are producing over 2019 so we’ve got 12 courses coming out when
every single month talking about branding talking about marketing talking
about getting clients talking about SEO we’ve got one on Pinterest one on
Instagram all sorts of topics and you’re going to be able to get those right now
for ninety five percent off so this is the craziest sale we have ever done I’m
going to show you right now you go over to signature edits shop signature
Eddie’s calm and we’re going to go to our photo Bismark atang school click on
that it’s regular 997 so this is two thousand dollars worth of training two
thousand dollars worth of courses presets templates everything you need to
start a successful business you get all of this you get all of these workshops
you’re going to get 700 and templates 295 in our branding template membership
so that’s all our upcoming templates you get free access to for the entire year
you’re going to get a hundred and fifty dollars in presets and training and nine
hundred dollars in monthly workshops so it adds up to over two grand worth of
stuff and for the first hundred customers only the first 100 after that
it’s closing off we can do this for everybody it’s going to be just 99 bucks
so if you want to spend another 25 bucks you can get all of this in addition okay
so if you want to do that you’re gonna go to this website go to this link and
you’re going to enter the promo code Black Friday 2018 okay go to shop tout
signature a Descamps slash marketing branding membership and enter Black
Friday 2018 put that in there exact same thing I’m
gonna do it for you right now we’re gonna click buy now have coupon enter
all caps Black Friday 2018 apply 99 bucks for the first hundred people only
okay so we’ve already sold out a good portion of these but if you act fast you
can definitely jump on that as well if not and you’re
to slow you can always get the SEO package by itself whatever works best
for you okay so if you have any questions please leave them in the
comments below and if you want to receive this for free if you want a
chance to win your course for free leave a comment for me in the video below was
this helpful do you have any questions that I can answer in the future what
other training do you want to see let me know in the comments below and one of
those comments is going to receive a free membership free of charge 100% free
you don’t have to pay a thing and that is all so that has been our workshop for
today I hope it was helpful for you that is the seven key steps Google search 101
seven keys to showing up in Google search I hope you had a great time don’t
forget to hit that like button make sure to subscribe for more videos and
training and I will see you in the next one peace

23 thoughts on “HOW TO SHOW UP ON GOOGLE SEARCH – Photography Marketing 101

  1. Get the full course for FIFTY PERCENT OFF! https://shop.signatureedits.com/rankongoogle?coupon=50NOW
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  2. Such a Great video and great bundle. Just purchased it. Thanks Ryan! Your presets and your presets support videos are so helpful. Thank you again.

  3. "Watching" in the background as I was doing some editing. I heard "get a 'caking' program" and I had no idea what the suggested program was…looked over at my second monitor where I had the video playing… turns out it was a caching (pronounced "cashing") program. learn something new every day. ahah.
    other than that appreciate the information, and reminders.

  4. Wondering about blogs…is there a particular blog platform we need to be using or can we use the blog feature that is included in our website? Thanks!

  5. Yeah, I know its going to work since this was the first result on youtube for "SEO strategy for photography" and it only has 1,110 views. Crazy. Nice work man.


  6. Look, this video is amazing, we all know that. Hands down it's the best on YouTube. But can we take a second to appreciate your voice? It's almost better than the video. I would listen to you talk about socks even though I don't give a flying f about socks

  7. Do you have recommendations on who to set up websites with? I'm currently using Weebly (paid) and while the website is beautiful, the load time is awful and I'm not even ranking in google. Got to page 13 and the search results devolved in to pages that weren't even related to photography

  8. As a photographer, I have been wondering how I can start my SEO and get more visible for about 6 months. My fiance has been a photographer too and neither of us had this much information so far. (not even close to it) We are really really thankful for this content. Also the way you explain is very smooth and clear. Thanks a lot !!!

  9. cool video.I really loved seeing it.
    Stick with it please.I follow your channel.
    I will appreciate it if you give some love back please 😃 ❤&✌

  10. Thanks for this. I've been looking for something like this for a long tme but it's always just bits and bobs of information!

  11. i like the video, thank you. Do you worry that taking word for word from pinterest posts etc ( at 15:20 in the video) even with a new picture or graphic is actually promoting plagiarism? I believe that original content should be just that. has any issue ever come from where there has been a close copy of someone else's work?

  12. I really liked the way you explained things. Every word and its explanation was very easy to understand since I am not into this field. I loved it. Thankyou…

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