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How to Sell Anything on Facebook and Instagram | 4Ds Consultation with Gary Vaynerchuk

How to Sell Anything on Facebook and Instagram | 4Ds Consultation with Gary Vaynerchuk

– The reason I’m a good
businessman is because I play outside the framework. You’ve got your perspective. I just wanna be happy,
don’t you wanna be happy? What can I answer for you my man? – Do we have, is there
a limit of time right? – I mean I’m gonna try
to get to everybody, but – I mean everybody’s gonna kinda hear my business issues, but art and furniture has been sold through galleries. – Yes – Most of the time, well
I’m starting to change that trend, but not just art in the sense that it’s like a thousand dollar art, no we’re talking about things that are escalating to the
hundreds of thousands. – Okay. – And so now I’m trying to create, okay so I’ve been
successful in doing that. We’ve built a business from zero to now just a little over two million this year, which is awesome. – That’s amazing. – But through traditional PR I’m finding I’ve been in Architectural
Digest, Fast Company, all the magazines, but that’s starting to reach its limit, so
how do I increase sales for the studio to keep growing with – Without PR? – Yeah without PR, through social media. – I mean. – So we, so once I got
into Gary V. I started we started to really go heavy to social, started creating more
content, now actually have a full-time video team
that’s in-house that’s doing, so we’re creating a show
and also doing a podcast, basically doing everything
that you’ve been saying to do, the tricky part is
to get these consumers, these people that are
buying high end, you know, spending 60, 70, 80, 100
thousand dollars to buy directly from us and to grow that because a lot of the people are
using interior designers or architects so I’m reaching out to them, they know us really well,
but how do I go even further? Like how do I take two
million to 10 million? And so that’s where, and I
feel like it’s a personal brand really, I mean it’s my name. – 100% – So I just have to build that part, and then see the sales. – I’ve been producing content
every day for 13 years. – Right. – Like only in the last
18 months has it gotten to the critical enough
scale where it feels like it’s something
different than what you’re up to right now, meaning
like I had a base, you’ve known me for a while, I had a base, but it’s nowhere close to what it is now. I mean when you’re building a brand, guys Nike almost went out of business. – Yeah back way when. – Like really close. – And they went to court. – So I think the,
Fernando it’s super simple man, like you haven’t even started. Like the answer is what you’re doing. – Right. – Content, acting like a media company, and running ads and creating content, and it’s all the same shit, like when TV is a good deal, like Proctor and Gamble, you buy Tide and Crest toothpaste because television was a good
deal, and the companies that figured it out and could afford it, and dadadada, like
Schlitz beer and Schaeffer beer and Valentine’s Ale, like your great grandfather drank that shit because radio was a good deal in 1937,
the good deal right now in my opinion is
the seven platforms that live on this, when you take it to the step two of actually
becoming the media company and not just the advertiser, and that’s where like a CPG ice cream can do both, whereas
hemp and cannabis can’t, and we’re all stretched
thin think about your family business with the catering, when I was 28 years
old, like all these kids are like it hasn’t happened yet, I’m like I was packing boxes of wine and shipping it in
styrofoam in the basement of a liquor store in Springfield, NJ when I was 29 years old. So you’re gonna struggle to get tears out of me that you’re four months into your T-shirt brand and
you’re not supreme yet. I think you just have to put in the work for a significant amount
of time because you’re absolutely right, my entire thesis is that Architectural Digest the
best company in 1996, those two articles would have changed your whole career, that just doesn’t.. – Well in 2014 it did. – Great. – So now it’s not
anymore so I’ve plateaued with the PR so I’m sort
of, I came here actually to try to hire Venture
Media to help us in the next stage. – Well good news, like Nick knows this, we’re I mean I’m spending
all my time trying to figure out how to create a business to service SMB, we don’t
know how to take money here from Bahner unless
you’re paying us like two million bucks, we
have things, but we’re not good at taking it which
is bad for business, so I’m spending a lot of time on it. But the reason we haven’t done it yet, and the reason I’m
hesitant and why this took five years in my head before I did it is, I’m not gonna take somebody’s money unless we can deliver, and at
a small base it’s just better to do a lot of things internally. The more I realize I’m
like, oh it’s gonna be consultant, or this
really works, like you pay 10 thousand bucks, I’m
watching all the people that email Nick and he tells me or I see in the Facebook group,
there’s been some crazy shit. – Crazy. – What’s your, you’re
keeping closer to it. – The guy Joe Mullins coming in November he was in the first group. – Okay and? – And you confirmed the personal brand and he invested hundreds of thousands of dollars in his personal
brand in year one. And he’s the number one
player in the space, and he couldn’t be happier
with the time he spent here. – Yeah, so I think the
biggest thing I can tell you is that you have to make as
much content as possible. And you have to spend
as much, this is where people get creative, this
is a very interesting and subtle insight, people
take pride in organic reach because they think there’s something special about getting good
organic reach in social when the ads are underpriced,
so I literally would, like if you didn’t have an
Instagram, I know you do, because I know some are
limited interactions, but if you didn’t have
an Instagram account, something as great as tacos, and food, and Jersey Shore, I’d
be like you don’t even need to build one, just
run ads on Instagram. You probably, you know
it’s funny let me rephrase, I do think having a nice little base for, I now think people’s
Instagram account is PR, I feel like people search
google to find your Instagram account to get
a read on what you’re about, so I think organic
content’s value now is almost more like brand
and PR, at the cost. You should spend money on it just to have a foundation, but that
should be 20% of your energy and money, and
80% should be figuring out the ads that drive your business. Suthabies and Christy’s
sell million dollar items on Instagram. – That’s why people pay first dibs for it. – So selling 60 and 80
thousand dollar items on Instagram’s a cakewalk,
it’s about running ads against people that live in Malibu. – Yeah but you G you know
that converting a customer at a 60 or 100 thousand dollar price point is a tough thing to do in
a Facebook or Instagram environment. – It’s tough to do, yes, but not as tough as people think, meaning
I think, so I’ll explain give me one second
because I want to get this off because I don’t want to forget it, I think what we’re about
to roll out with volume method is really going to be a big factor, here’s what I mean by that, I think it’s easier to close a 60
thousand dollar person if you make 497 pieces of content, and run micro media because the reason it’s hard to close somebody for 60k is people go broad
because they want to lower their CPM or reach as many people. The reality is to sit somebody 60k you almost have to do a one minute rant specifically the 15 type people in theory that are likely to buy it, and overpay for five thousand people to see it that don’t have any
interest to get to the 15. – I do it, I’ve targeted upper east side where I know most of the
pieces go or Tribeca. – And then it’s upper
east side African American male who works in tech,
then it’s upper east side 3rd generation trust fund
baby, and you’re making a reference to Abeza. – And add a layer with… – A partner? – A fleet cline, a watch
company that’s valuable, add that contextual relevance. – The place where I’ve seen that, you know what’s funny Nick, that
one’s brought me a lot of non-results because so
many people are following things from an aspirational standpoint, but buying first party data of purchase in terms of that nature, or creating look alike audiences on data you already have, it’s been interesting, I often say that, but I’m starting to
peel back a little bit. – You get what he’s saying there. – Yeah because if you’re a fan of Philipe you think you’re hype, but so many people are aspirational and
they’re following high net worth brands, but
they’re not in consideration set, so you’re wasting
media dollars because you’re not really getting to something. This is where really
knowing your craft though, like I know a lot about
wine, so somebody may say “Oh do Opus One.” but I know I can do like Romanee-Conti La
Tache, like you know enough about comp artists or, so
there’s, if you can get nerdy about what you
do, that’s always a very important insight, but I
think it’s content too, I think one of the… – That’s what I think. – But what’s interesting about content, I think a lot of people
who try to replicate my model, aren’t able to get away from the business goal, so
if you’re doing content, you need to act as if
you’re Architectural Digest, not Pablo Picasso, and
people struggle with that. It’s the intent behind
the content, are you actually trying to
replace the B2B magazine, or B2BC magazine, or
program, or are you subtly doing some version of a commercial wrapped up in content, and I
think that’s, for example we’re about to start a
wine project so my lovely partner in crime is here,
I would want us to act more like wine spectator
than QVC, it’s why Wine Library TV worked,
I was a store owner, but I really took, and I thought I was gonna do QVC, I tell people
a lot, like the origin stories I’m about to do QVC
and as soon as the camera went on I’m like, “Oh
fuck I could do Lifestyles of the Rich and Famous.” I just knew that I couldn’t do QVC, it
wasn’t a work if I was just selling, I just
knew my team would pick four wines a show, I
knew inevitably I would like some of them, but it
was really interesting, it got so clean by episode 50 all the way to a thousand I never
had a wine on the show that we had more than five cases of. I completely went content because I didn’t want, it was a lose-lose
situation, I buy 200 cases of it, first of
all I was so committed to the show I would pan
it and then it would be very difficult to sell, or I would say it’s awesome, some kid
on the wine team quits and tells everybody oh he’s just peddling wine we have 200 cases of the Zinfendel, I didn’t wanna create the exposure. So as you get into content,
where ever you are on it, I think the part that people struggle with is the intent, when I make
content I am literally in Wikipedia non-profit
mode, you guys know. I’m very comfortable
making a piece of content like buy my sneaker, I’m
very comfortable to sell what I want to sell,
but I’m not disguising selling when I’m putting
out content, I saw your sneakers. (laughter) You know? Super important, you reviewing another artists gallery in a video, and giving them love because you genuinely like their work, is probably the most significant thing you
can do for your business. That’s a brainfuck, but
then what you’re doing is you’re becoming the artist whipserer to a community not selling your shit. – Yeah I don’t wanna sell, you can’t sell 100 thousand dollars. – So you need to build trust, you know? – I also would like to
create less friction in the purchase because
everything’s custom, somebody sees a work
of art and they’re like okay I want that but it’s in some other iteration. – Well, well… – So they have to email
they have to set up with our team, if they want this sale. – Yeah and, like what are
you gonna replace that with, augmented reality,
there’s inherent friction in one off, I actually think you lean into your friction, so I
would go the other way. Inherently if I was making… – So anything online you
just have to reach out to us? – Yeah I would have break-
like if it’s 100 thousand you should have a coffee with
everybody, that should be. – And I do apart from just the – But all the digital
stuff should be leading to the coffee. – Yeah totally. – See where I’m going? – Yeah – Instead of making a
feel where everybody goes with their shit, oh well
fuckin do it online. Fuck that shit, nobody wants, first of all nobody’s buying a 10 dollar item. – Then how are First Dibs,
how are some of these websites doing very well,
like First Dibs is doing very well, they’re selling
a lot of shit online at a significant price. – How much? – How much are the prices? All
the way up into the millions. – Are they a platform? – Yeah. – So they’re taking consignment? – Yeah based on solely
their products on there, people come from all over the globe, they buy and then – Because they have the
attention, same reason eBay, like they spent
the money, I don’t know the platform, whatever
they did to build their brand or customer acquisition or whatever, they became a marketplace
and everybody goes there so they’re doing really
well because first of all, they’re doing really well
because market places when they hit, they hit really – We’re talking about
going into the future trying to sell stuff nobody’s really gonna wanna come to a retail store. – I don’t believe that, I really don’t I think that nobody’s
gonna wanna come there if there isn’t added value to go there versus what they they
think they can do online. So I think people wanna
do more shit than ever because they wanna show people they’re doing shit, people go to wineries and hike and yoga retreat and why
do you think all these weird museums are popping up? People just wanna take a photo in the blue fucking
balls or the sprinkles, we are in full PR mode of
ourselves and we are now living our lives for the Instagram photo. People are literally
planning their Saturdays predicated on the
picture they can put on.. So I actually think if
you made your gallery, if I had a gallery I would
just make one humongous thing that everybody just wanted to come and take a picture of. – We were gonna buy a
tiny house and have it. – That’s it – Like put it in the gallery. – Like put people in jail for 24 hours, like they come into your gallery and they get locked up, that would work. You see where I’m going? People will use online
because it’s lack of friction, for something they don’t
value doing physically. But if you can give
them something of value physically they’ll do that. We’ll keep bouncing, go ahead. – So essentially – Real quick I apologize,
I think your website should literally be a complete and utter gateway drug to have a meal with you. You’ll sell a lot of 100
thousand dollar things, it’s just a better use of your time. – We got so good at the
music production time especially my partner that when we start putting out our sounds and free stuff, free drum kits and
stuff all the, literally it’s a sound that sounds like this (hitting table) and then they put it
together with something that sounds like a (knocking) so essentially we sold
all the different sound kits and stuff and we
took advantage of Facebook groups because everybody
in Facebook groups is spamming check out
my Soundcloud it’s like the weirdest – Yeah I know it is – So but for us we’re like
hey how about you come get some free resources,
so we grew really fast, collecting emails, nobody even knew what marketing was in our
space, but what happened was we got to that kind
of like two million year point and we’re profiting 75k a month now at this point because we really fixed our profits too, now what
I’m trying to figure out what are some levers,
and I have some ideas, but what are some levers to get to like the eight figure point
or at least to go past this point because we’ve
been here for a bit. – So what are you selling kits still? – Yeah sound kits, we’ve
got added on courses and stuff and we’ve tried
to evolve the product so the products gone from 47 to now we’re gonna try 497 that’s the
highest we’ve ever tried. It seems like the spike
in price has always been something that’s raised
our revenue, just keep raising prices, and
making the product better. We’ve had also this problem
where Evergreen sales will sit a little bit
under 100k but then we’ll launch and we’ll do like a quarter million in four days, so and then
we sell a certain amount of packs and then we take it down. – So I think you know
the model that you’re running is kind of like
that classic internet marketing model, the kind of got into fame in the years of like 2000-2015 and I think the thing that you can
layer is more more content, more brand, that’s how you grow. You’re in sales, and
what you need to layer it with is brand, so I’ve
watched so many people find the business model where they’ve got a price, they’ve got launches, they’ve got that whole model down, it’s funneled, it’s layout page optimization, it’s cack, it’s LTB, it’s all that
shit, it’s amazing, it’s fine, it’s really
good, it gets people to a certain level, but
then they’re in the sales business, not in the brand business. Like a lot of people
that fall in love with that model don’t think about their logo, don’t think about their
content, don’t think about reinvesting in swag,
don’t think about putting out a podcast, you know,
they don’t do brand. Like this is why I’m always
like watch what I do, and it’s because so much of what I do is predicate on brand
because that’s the ultimate leverage so I think putting out content like recording sessions, using your growth in the space and building relationships, you’re in the best place
on Earth, Atlanta’s the best place, so just
tapping into younger artists and doing
collaborations and then running ads against their fanbase,
and there’s a lot you could be doing, but a lot
of it needs to be less about math, and more about art. – Gotcha so what I was
kind of thinking about all of that because I
have been hearing you talk about that and trying
to go into that space, so I was thinking about letting the team still do launches once every three months once we have that revenue
and then me and my partner are good at building out
the new team to go forward with that, is it good to
still keep that alive? – I like that and honestly
my biggest concern is that you’re making 75 thousand a month, like you need to be pouring that back into business, I’m desperately
curious about what’s happening with that 75k
because if it’s going into your pockets, into your lifestyle, that’s bad and that’s what every kid does, that’s why people don’t build businesses, that’s why people have moments. – And so I’m having a
moment that kind of reminds me of what you talked
about with adwords being five cents a click and stuff like that, right now Facebook Messenger for us is, I mean it’s getting 87%
open rate and I have a list of 30 thousand and I’m like okay I’ve been doing marketing for four years and I’ve never seen it. – That’s right. – And it’s one click in their email too. – That’s right, it’s insanely good. – Yeah and I’m trying to
figure, is it something that, so I’m a little
worried about Facebook building this huge list
and then oh we don’t do that anymore. – Well that’s life. – Is it still good to
go ham at it and just.. – You always squeeze the fuck
out of an orange that’s full. – Gotcha that’s what I was thinking. – And then when it’s
empty, you go find a pear. – Gotcha. – Which is harder to
squeeze and then you hope a grapefruit comes along, right? Like email used to be
97% open rates for me, it’s not anymore, Google
adwords were five cents a click, it’s not anymore. Like I’m unemotional,
it’s amazing I’m really glad you asked the question people do this all the time, people get
so emotional about it going away they don’t take advantage
of it when it’s there. Crush Myspace when it’s
Myspace, then make sure you’re good on Twitter
and Facebook when that’s happening, like Instagram,
do you know how many people are gonna be vanished
when Instagram starts to slide, everybody’s
pot committed, the whole fucking world right now
it pot committed, I’m like sitting and laughing, I’m
like aw man I want it to secretly disappear because
I think people would die. People would be like
what, and I’d be like cool thank God we have all these other things. – So what we try to do, I
wanted to get your opinion on this, we try to move it around. – Yeah. – Is that good to do? – It is, but when you have
something like Facebook Messenger and kudos to
you for going in on that, squeeze the shit out
of it, but you can also extract those people’s
sales and emails and yeah. – It’s one click, I’ve
never seen anything like it. – It’s really good. – Yeah and for us you can send an audio, so like a me talking real quick or – You need to invest in your business. You need to invest in
your business, the profit margin you’re making needs to go back into the business on things
that don’t bring you short term ROI, that’s
how you build something from two to 10. – Gotcha. – That, that, right I took Wine Library from three to 60 and I was
paying myself 76 thousand dollars a year, 67, 82, you know? Discipline. Let me keep bouncing,
do you have a question? – No I have a present. – Well that’s very sweet. (laughter) I like it already. Can I open it in front of you? – Sure. – How was your trip? – It was good. – Yeah? Why don’t we keep going,
what can I answer for you? – So in our health rambling (laughter) – I love that, oh this is good I will absolutely wear this, thank you my friend I will wear this this
Sunday, thank you so much. – Yeah he saw you at the Brown’s game. – Yes, yes. – He said he doesn’t have his hat – That’s awesome. – There’s a note in there too for you. – Oh in here, thank you, go ahead. – So since my wife
started the company we’ve gotten 12 over the year. – Yes. – So uh – Give me one second, – 2017 we ended up around
just under five million – Thank you brother – All direct consumer – Yep – And this year we started
off on a solid track to hit eight figures, and then it just kind of died off. – Why? – That’s what we’re
trying to figure out like all of our website
conversions cut cut in half. – The conversions got cut in half? – Yeah we were averaging 10 add to cart, and six point two five at checkout or – And did you change the
media you were spending, were you getting less qualified leads? – See we were spending a
lot on Facebook at the time, and we were spending 150,
200k a month on Facebook, plus a lot less on Google and everything, but we cut a lot of that Facebook back. – Why? – Well because the
direct ROI was under like one to one point four. – You cut it back before
the six point two five or that’s what made you cut it back? – No we cut it back after
that, so we’re getting good conversions on the website, but the row ad that
we’re spending from our Facebook ads – Yep how many different pieces of content were you running? – We were running, well
see that was the thing too, is we were running
probably 20 different ad sets to multiple, we had
60 skews as I mentioned, and so we’re, our ads are – Just to get everybody on the same page, for this white sneaker, for his sneaker, we add certain ads that were costing us 62 dollars that would get somebody to buy, and some that were 12,
the thing that nobody has really talked enough
about, and this is really where I’m going, is the
sheer amount of content one like here’s what everybody does, it works, so I’m yelling five fucking
years because it’s so good that you can be a
dope and it works, right? Like you didn’t know what
the fuck you were doing day one and Facebook was
returning and you’re like oh shit Gary’s probably right, right? Like that’s what was
happening, then it gets more competitive, shit
changes, what everybody does then is they take their 20 pieces of content against 20, and they’ve got 400 cohorts or what have you, and they’re like oh fuck Facebook’s
not as good anymore, let’s stop, instead of
making 800 more pieces of content, Facebook’s unbelievable, Facebook can be better
today than three years ago, if you’re better at content
and copy, and matching it against your targeting. – Gotcha. – Got it? – Right. – That’s it, that’s the
answer to your question. And then there’s Instagram
swipe ups, and then there’s messenger. – Right and we’ve been
working on Messenger like doing stuff through
it and we’ve mostly been using it to send
people to when my wife does a live with education
content and everything else, and all the sudden I happened
to click on something it was like we had like
I don’t know 300 one star things like why are
you sending me messages through messenger and
we had a warning from Facebook and all that
stuff and we have not as many as you but probably
like 17 thousand messenger ones and we’d send out
like a messenger push, and we’re getting 87 to 90%
opens and look throughs. – Well just real quick,
I’ve actually never sold anything on messenger – We weren’t we were
sending them to a free live training and stuff
on whatever how to eat healthy or something. – There were so many
ways that people got into messenger that they didn’t
know, that’s what they were upset about, I don’t
know the details, but. – Yeah I known but I mean
is there a way to kind of… – Clean it up? You could
send one message to get them to unsubscribe
if they don’t want it. – Gotcha. – Yeah. – Kind of like hey. – You’re better off having four thousand people who give a fuck. – Sure yeah no that makes sense then okay. And then the other one
more around culture. – Yes. – So as we’re going, we’re right around 35 to 40 people on our team. – Yes. – Since we make everything – Yep, yep of course. – What I mean we, I see some people who I guess what’s the best way to create a good culture where
people are like watching your team and when I came
up before, just seeing how your team interacts and stuff. – I think that as small
as 35 people you should have dinner with every single employee, and ask them what makes
them happy in life. – Okay. – Because you have employees,
of those 35 you have some people that wanna make
two bucks more an hour, you want somebody who
wants more Saturdays off, you want somebody who
wants to be a manager now, you want somebody, you
have somebody who was happy yesterday, but they fell in love, and now they need more time at home, more money, title, work
life balance, Rick, you’ll find out if you interview 35 people that there’s something going on with Rick, and you may have to fire Rick, you know? And so when I hear about companies that have under 50 employees, I can’t push them enough to do you know the one on one hand to hand combat – Yeah okay. – That’s the answer – Yeah we started doing
like six months ago like a monthly vision of
meeting with the team. – That’s good. – We’d call out, hey you know. – That’s good, but the one on one is where you can start building,
on the third meeting on the one on one Susan
will actually tell you about Rick because in
the first one they won’t. – Right, yeah. – You have to build a relationship. – What’s the cadence of those meetings? – The smaller the company the more often you can do it, you know, mine are like, I text Theo at 11:30 at
night when I’m flying back from something like yo, and we’re like, I’m not kidding he’ll tell you. Whenever I can get to
it I’m trying so hard. – Cool. – Genuinely don’t know where to start – Yep. – But I’m in a different point than – Yep. – A lot of the people
here, just taking over, and in fact some of the
content I was really resonating with from
you specifically was not just stepping in and
taking control of any one thing so I’m in the moment of talking just freezing everything to kind of – Taste – And taste yep – Which I mean, how many
employees are there? – Well it ranges because
we have a lot of front of house people, but
anywhere between 30 and 40. – Which you can’t imagine how much equity that builds with the 30
to 40, and you’ve been around the whole time just like I was, but it’s still gonna be amazing. – Yeah so and to give you some context, I pay myself as little as possible, I flip on the weekends as I say – Amazing, what do you flip? – Everything and anything. – Literally like the garage, that stuff? – Yeah – What’s the, I’m sorry I’m so obsessed, what’s the best thing – It’s raining in Oregon right now. – I know what’s the
best thing you’ve found this last six months? – I found an antique dining set and – How much did you buy it for? – I bought it for just under 200 – And what’d you sell it for? – A little over 800 – I love that shit so much
man, I like live on this shit. Keep going. – It’s pretty cool, anyway,
so something I deal with, we were hit super hard
because of the crash in 2007 2008 – Okay – We lost over 50% of our business – Yep – You know my mom was – Freaking out yeah – She was getting divorced
at the time actually. – So but how the business
is now structured with you taking over is everything, it’s the entire conversation, because
the reality is you need like do you have the full
autonomy or don’t you? Do you to a point but blank, these were the things that really help it get better for me and my dad, at
first it was gray as shit, and then as things would
spur up, especially when I had momentum, you don’t
even understand how it actually plays out yet
because you’ll taste it. When you start doing a
couple things and it starts working and then she tries
to stop it, it’s even worse than not starting at all. Like once I started tasting momentum, anything that my dad would try to bring to defense felt completely inappropriate because I’m like it’s fucking working. And look I don’t wanna
paint a false picture, my dad gave me outrageous
levels of autonomy in hindsight, and really
unfortunately the only issues we really had
were some just hot button issues that he was like,
there was four things he was religious about, and I was religious the other way, I mean the one I just keep laughing, he just did
not want to sell product to our employees at cost,
that was to him like, I don’t know he couldn’t get over it. And I was like so into
it, like I wanted to sell at a loss to our employees,
it was a real battle. The reason I probably
bring it up, it’s the one battle that never really
got settled in our careers. So I think a couple things
you need to think about, one having empathy for
the fact that your mom spent so many years building this business which I can even sense,
I think you need to map, so let me take a step back,
this taking over phase, is she looking for you to
make all the decisions? – Yeah that’s her goal,
she really enjoys working with the couples, brides grooms. – Yes – Because she just likes that touchpoint – Yes. – But she – Everything else – Yeah and you talk about
getting punched in the mouth, I’ve been punched in
the mouth so many times it’s not even funny, so it kind of weighs heavy on her but coming
from that it’s hard to spend money, especially
on such a personally heavy business for her
because it’s, there’s things that have to
happen in her mind before she is okay with something. – And you’re saying spending money as in like investing in a business whether in advertising or something like that? – Or overhiring, I know
you talked about this with I think it was Al or
some hospice, overhiring we were overstaffed in some
times of the business so. – Does your mom have a
sense of how much she wants or you guys, like for
me what would allow me to overhire was me and
my dad had a good sense of what we both wanted to make in salary, and then basically
after that, I could make no money at all so that’s why I overhired. It’s similar to what I’m
doing here, you know like, I’m not looking for this to be the money I need to take home,
thus I’m pouring it in so I think the key I’m
trying to get into is what’s real and what’s
ideology and emotion. What I was very good at,
in hindsight, I didn’t even realize I was doing
it as a kid, was I was eliminating subjectiveness
and emotion because my dad truly lived on emotional
reactions and I got us over time to a lot of conversations that were, you know after crying and
yelling I got us into, for a while I just
remember these feelings, even right now as I’m sitting here, I’m like okay how much
money, do not subject me, do not opinion of the month, flavor of the month, that ring yesterday, or we had a snow out day and now you’re overreacting to the fact
that we did zero yesterday instead of 80 thousand and now you’re not letting me run a New
York Times ad, take me to the macro, how much
money do you need to make in salary, cool now get
out of my way, I will deliver on that and if I don’t, then let’s have a convo, basically is the sentence that we got to that really
allowed us to explode. – Yeah we just had that conversation. – It’s great, and did it go well. – It went really well, we need
to have it very regularly. – Great yeah I talk to my dad every day. – Yeah if I don’t see her
it’s usually on the phone. – Right we were in the
store so I even talked to him all the time,
and that was really made it difficult because
again somebody would steal a bottle of Jack Daniels
and my dad would like emotionally explode and it would tear up the next like three
days, you know like all the energy and angst
was like we have to stop everything and figure out
how to not get anybody to steal and I’m like
okay cool so we’re gonna focus on $28 I’m like okay
cool I’ll do you a favor, we’re probably getting
$500 worth of stuff stolen a month, and you want me
to stop everything that’s generating four million
dollars, that would literally be the kind of things. – Yeah no I see that. – There’s many many businesses that are completely predicate on emotion ideology, every fashion brand
loses because they care too much about subjective emotion. – Well something I’m
doing more and more is actually hearing deals
for vineyards in the area, they’re a huge tracker of business for us. – Of course, B2B sure. – And it’s working, but then when I try to go into kind of the
jabbing type of content, that’s a little harder to understand, however we’ve had this
conversation so yeah. – Over communication which it sounds like you’re leaning into,
and then when something is either ideology or
emotion, grounding it in something so practical, and then gives you the framework and then
having the, the one thing I did, you know, there’s
something I’m very passionate about right
now, which is that fake environments, that kids
are taking money from parents and building
businesses and nobody’s acknowledging it and it got
me down this interesting path where I realized oh
shit, the kids of this generation are taking money from parents, and don’t think they
need to pay them back, and the kids from our generation, and definitely older than us, the game was your parents would help you, but you had to pay them
back, and something in that is sticking with me that I haven’t fully got to something,
but it’s kind of where I’m going right now,
which is I said to my dad, I said look, I’m willing
to listen to everything that you say if I’m
unable to deliver on what I’m telling you I can
deliver on if you give me this rue, like to me there should be consequences if you’re not good enough. And I think I’m seeing
a lot of people want certain things from their
parents in the family business, but aren’t willing to deal with the ramifications because there’s so much audacity coming from the
kids going into businesses. – Sure. – It sounds like you’re not that, which psyches the shit out of me, which makes me want you to lean in,
but don’t get too crazy so you you know, like I get in hindsight don’t realize I was like
fuck, you know like, I was delusional, but
I was so driven that I made it happen, but I think that matters. – Cool. – Dudes? – Yeah so I kind of already
know the answer to our problem. – I know you do so maybe
what subtlty underneath that – Yeah exactly. – Like let me give you a
good example, you should have an intern who DM’s
influencers until the account gets blocked on 40
different accounts, all day long every day for life. – Completely agree and
do that, we do do that, as much as – But like you heard the
last part, you’re gonna regret it, do it, does that make sense? – Agreed. – Like if you don’t
have at least one person at minimum wage, who’s just a scrappy kid, who, this kid fuckin
had a board on his head, no but I mean, this is super important, this is what people don’t
understand, three years ago, you got paid how much by that fuckin mattress or subway or whatever? – It was 15 an hour and I was in outfits, literally goofy outfits outside. – Right but literally had
it within him to go from zero to build a two million
dollar revenue business, you’re in Boulder,
there’s unlimited fuckers up there who like can
work for 13 hours a day, or whatever’s appropriate and legal, because fucking Boulder,
might be two hours a day, I don’t know how
you guys fucking do it, but you just have three people. – Absolutely and then another – You know because we all say we do it. – Yeah no and generally
we do have you know.. – Tell me the truth, very serious though, do you have one person
who fully spends 10 hours a day Dming until he’s
blocked or she’s blocked on 13 accounts? – There’s probably one
person who does that like four hours a day everyday. – Great I really, how big is your business in revenue? – Couple million. – You should have three full time people at minimum wage doing it. – Yeah. – It’s the influencer
version of you’re going to be upset that Facebook went away. What if they change the DM rules? Let me rephrase, what
happens when they change the DM rules? – Oh I know I’ve been thinking about that every day, I love the
DM, I basically every time somebody follows us
do the bot thing, send them coupons, and people
give a positive response because I’ll go back in
the gate so it doesn’t just seem like, you know I haven’t gauged that conversation. – How do they see it if it goes to other, how do they see those? – People check their other. – But not everyone – Cool not everybody
fucking does anything, it’s just math. – Yeah you’re right. – Like this is what – But then you have to send out more – The whole game is
scaling the unscalable, everybody’s looking at
this tech world to find the scalable thing, the
magic’s in the unscalable part, we’re building,
like our wine business, like if you buy the club
there’s a SMS Somelie service that you get,
which is like, literally you go to a nice restaurant in Cleveland, and take a picture and be like what wine should I drink, and we’re,
me included at first, me, what do I tell you? I’m gonna look at the
fuckin picture and be like, really have a Zinfandel with your dessert would be great, me, I scale
the, guys every single piece of written word on
Instagram and Twitter is me. If I have ever DM’d you,
if I’ve ever replied, if I’ve ever hearted
your, that’s me, I scale the unscalable, I’m as busy as they get, so I’m definitely not crying
tears for anybody else. – Definitely, and then from a B2B side, our main business has been selling to food and grocery stores, but
now we’re in this position where we have a
semi-established brand name, semi-trusted name in our space. – Right – And so CBD is now
becoming a really big thing – Uh huh – And could become a
billion dollar industry very rapidly, and so
now everybody’s trying to figure out like hey
how do I incorporate CBD’s in my you know popcorn,
or lemonade, and so we’ve gotten in that
position where everybody’s asking us, and we’ve kind of reversed it because what we do is we source from big American farmers, which
uses very good practices, the genetics are very good
so we’ve kind of built this little niche, now
we’re leveraging that niche on other brands, so we have some of the largest CBD companies in the world, in Southeast Mass in
ready to drink beverages saying hey we wanna buy
your CBD because it’s a semi-trusted known name in the category, but you’re low on the
back of the packaging, you try to build intel of the hemp space. – Couldn’t believe in it more. – Perfect, and so yeah we’re trying to get them to put a little
excerpt like hey we trust in the hemp people and we – I would literally pay for those brands to put my logo on it, let alone get paid. – Right that’s what
we’ve been saying, I mean some of our investors
are like, are they gonna pay you, are you kidding me? Like no we wanna pay them – Couldn’t agree more. – All we have to do is give
them 10% discounts too, it’s like the easiest. – It’s absurd, you should
spend all your time and energy on it. – Yep – Yeah we’re trying to
hire one to two full time people that literally
just focus on that side. – Who owns the business? – Us. – You need to make as
little money as possible for the next 36 months. – We do. We didn’t
start taking, we’ve been doing this for six years, we didn’t start taking a salary til last year. – Give it back, moments in time. – Yeah, agree. – Like obviously I don’t
know your life, you may, I don’t know, but fucking
as little, by the way, everybody, that’s the
advice that’s how you build a business, you gotta feed your business not buy a new pair of Supreme’s. That’s just what everybody
does, and you know Supreme or house or the
great mistake of my career was buying an apartment
six months before I could have invested in Uber and
doubled down on Facebook, like it made me less liquid,
I lost a lot of money. You know I was growing,
I was like a child, like it’s not terrible,
but I’m starting to wonder if I’m gonna recommend one day somebody, I’m actually starting to
get weirder about ever owning a house, I think
nobody should own a home until they’re over 40. – What about a car? – Nope, I don’t think
anybody should spend money, if they have actual
business ambition, if they wanna build a business, for
real, not I wanna create a business give me money
to, then you should extract your money, like there’s
a lot of people that build businesses to get a wave runner, to buy an RV, to stay at the Ritz Carlton, and that’s fine, you’re
not building a business, you’re trying to create a
machine to get you cash. The problem with that is it always becomes vulnerable at the end, and then dies, and then that’s why people go backwards, so funny this kid grabbed
me at the airport, were you with me? – (inaudible) – Yeah second time telling it I’m really fascinated by it, this
kid runs up to me like Gary V, I’m like okay let’s take a selfie, he’s like I gotta really
talk to you though, he goes, I’m so, this
was really sweet, it was a nice, I just loved
his vibe, he was like, this is so meant to be
that we met, I’m from Ontario, I just came down here I’m flying back home, I just got super ripped off, I’m like what do you mean, he goes, I literally had all my Bar Mitzvah money and what my grandma left
me and I lost it all, somebody just scammed all of it from me, I’m like how much, he’s
like 60 thousand bucks. (group exclaims) So it’s really interesting
what happened in that moment, I looked him dead
in the face and I said, that’s what happens when
you try to make a quick dollar, and he goes how’d
you know, and I’m like, you can’t get scammed
of 60 thousand dollars unless you’re trying to make a quick buck. You just can’t, you
bought into some bullshit, because you thought 60
was gonna be 600 thousand in a week, and that always
loses, that’s the most extreme version, but
when I get worried about kids making some money
on is the less extreme version is you’re taking
money off of the table, and you’re just living that lifestyle, when for 50% of those kids
if they poured it back in they could really live
that lifestyle forever. If they just ate shit for
six more years and built something for real, you know, yes? – Sorry I just had one more
question, so I know you’ve said focus on the Instagram
DM’s, and as you know we can’t do the traditional
advertising marketing, is that really the main way – I think podcast prerolls
really good, I would hit up email every single
podcast that you think maps in any shape, be
creative, I’m obsessed with influencers for you guys, and fully having your own podcast and your
own vlog, being a media company yeah that’s where you’re at now. – Cool just wanted to make sure. – Yep. – For us making video content
has been a game changer. – That’s awesome. – Yeah specifically the
audience is grocery buyers. – And look you can, I
think there’s a way for you to build a brand about
being an entrepreneur about what you have learned and
just letting that halo effect your business,
there’s plenty of people that want to I mean what
are you guys doing here right you can halo your actual business. – Absolutely – You know you’ve gotta be very clever, but if you make it more about you and not the business, like no reference to even the business, people
will Google, you put out a good video of like
how you ate shit before, like six years and it
does well people will find out who you are,
they’ll go to Google, they’ll find out what
kind of company you work for, so there’s ways to
run media, you know as a, you see where I’m going? – Yeah I know and that’s
kind of what we’re trying to – Do, yeah. – Focusing more on the
social media stories, and working for free and then we’re slowly starting to get paid for it. – I’ve heard of the concept. – So just to piggy back
on building a business, I’ve been at it for 18 years now so one taco at a time, opened up in like 2000 and then just kind of grew it from there, 13 shops in New Jersey,
just took it on the road, went down to Florida,
opened up down there, we’ve got one down there. – So please shape Jersey (laughter) – Yeah right – Jersey Florida, fucking
makes me so happy. – So dipped my toes into
franchising like 12 years ago. – Okay. – I got one franchisee and
then I was just kind of pulled back on that, I wanna just build the company that way,
but now I’m looking at like the next 18 years, and how do I stay relevant, how do I scale growth. – What do you want to happen? – I just want to take the
brand to its potential. – The game of it. – The game of it, I love the game of it, I mean my life’s pretty good, you know. – Yeah so then I think
franchisee at this point you being this grounded
and mature, is a good debate, it’s a good debate,
if you want the game of it, and when I hear
the game of it, after somebody, anybody whose been
in business for 18 years is a successful entrepreneur,
you know like the amount of people who make a lot and then lose it, and being an entrepreneur,
saying you’re an entrepreneur and being a
successful one is completely predicated on life cycle
to me in one man’s point of view, the game of
it gets into the vanity of it, I’ve watched my
dad get into it, you know with my fame or local
fame or internet fame, it’s been interesting to
see my dad go from caring less about money and
caring more about the game. And actually that’s actually
not fair, my dad always cared more about the
power and influence in his industry than, like being
bigger than other stores, it was like being the
king of like big fish in a small pond was his
passion, the ultimate game of it is becoming
fucking McDonald’s you know? – I struggle with just the customer though you know, like I’m only
as good as the last taco and if I have a
franchisee that’s serving a bad product, that’s one me. – Here’s the good news you’re an operator, you don’t have fucking
14 stores and not being an operator, you just
change your agenda of operation to making sure
that Nick Dio when he opens up his shop in Little Egg Delaware or wherever the fuck stays on point, your operations change, it’s like becoming a manager, right, you know
this, you were the guy fucking serving the tacos in store one, you don’t do that as much,
you managed over time, right, well now you’re just
managing something else. – Right. – Like you could have a six month fucking course to get through, you could spend a year picking franchisees,
franchisees fail because they want the
money, if it’s your baby and the way you built
it I already know you, I think franchisees are the
right conversation for you, I’ll tell you why, you
might just think you’ll be outrageously thoughtful
with your first 10, another thing, how many
employees do you have that have worked for you for
longer than five years? – 50 – Can I give you a huge pice of advice? Any way that you can put some of them on, you can’t imagine what
that can do for you. And I don’t know what
you spend your money on, how successful you’ve been,
even if you can afford to put one guy or gal up
or you can go to characters like me like successful
Jersey business men, and be like yo I’ve making shit
up this is just being creative, I’m staring a sponsorship for my franchisee, if you actually
came and we had some lightweight interact in
social like that, if you came to me and said yo weird
but you just seem like I mean I heard you’re this kind of guy, would you go into business
50/50 with an employee of mine who has no money
but has been with me for six years, and you
could own 50% but you’d have to put up all the
money I gotta tell you, I’d probably do one, it’s a version of business charity, only to have new things. Like why do I just have business, and then sometimes I just write big checks on things that I’m emotional about? Like you can get me real
fast too, you give me a real video on Susan or
Hector or Johnny or Rick, and their parents died and
fuckin they work for you for seven bucks an hour
and I’m like agh I’m in. I mean when you have 50
people in a, I mean how many people do you think that work for you right now could elevate and actually own their own version of a store, for real? – Probably like 20. – You need to do it brother,
that’s what you should do. – I can’t wait til it’s ours – Plus that shit will
work and you know it, it’s why I love all these little fuckers, it’s context, you can
show me somebody that’s better on paper but we
know each other, right? – Right. – You can show you somebody’s who’s run 16 successful Burger Kings, but you know exactly who
Susan is, and then you don’t have to worry about
the taco not being good. – Right. – You both win. – Right, that’s good. – I know (laughter) It’ll work, the best thing
that, the reason I’m a good business man, is because I play outside the framework, that’s
what being the bad student is so comping to being good entrepreneurs. It was easy for me to
come out, I never thought of that concept, it was so
easy for me after I even just listened to six seconds because I got enough context to ideate
on an idea, that is specific and that’s why
this stuff has been so fun for me because I can
put out content that’s you know Evergreen all
day long, but it’s in the nuance like it’s so,
you know I’m so wanting to dig into the thing that’s not scalable, because you’re not gonna be able to change the inherent nature of a one off project, there’s no scalability in a one off. What’s scalable is you can
meet seven people in a day for a coffee if your content web does that you’re gonna close to dinner. – If they come close. – Well guess what, you take
them to dinner you’ll close even more – Is it relevant, like 20
years out, fast, casual? – Food is always gonna be okay, you know QSR and fast casual and whatever the trend of the moment is, make a good fucking taco for the right price, you’ll be alright. – Forever. – You know yeah I think
that’s right, and by the way, last time in May, a lot
of people have said that about things that did stick,
and other things didn’t, but if you just look at
the basic Latino influence on America, your grandkids
are gonna be fine on that specific food
you’re gonna be just fine. And you may become the
new taco thing or may not, but you’re exactly right. – I’ve got a question
about so building a brand with content and stuff,
what do you think about using, so I’ve been doing this thing where I’ve been hitting up
hundreds of YouTubers, getting them to use my
stuff, I’m like just do what you do just use our
stuff while you’re doing it and we’ll give it away for free – Of course, product placement – Yeah so what do you think
about using all of them to run ads from their Facebook – Yes – To all to our course – But you should probably
be upfront with them. Because you’re one blog post away from you used me, like somebody
did that with me that came to one of these,
and that was not a good situation, for that
person, you know, remember intent, yo what’s great
about why that worked, yo dog I’ll give you
something and you just use it, I want that exposure, you
want the shit for free, bet, I then run ads
against fans and fans are hitting me up and saying
yo did you endorse, then the person feels like you got them – I actually think they like it though because they get thousands
of dollars pumped into their content – So now going, I don’t
disagree with you, but 50% of them will like
it, so you say it upfront then you’re in a much better place. – And do you think it’s a
vulnerability to rely on like a mass content
strategy of other people doing it not yourself? – No, no I do not, it worked out for Nike. – Okay gotcha, because
me and my partner we’re not in the music doing
it every single day now, we’re at the point where – I got you, I got it, of course, I think you’re fine with that, yep. – Gotcha. – I think you’re fine with that, I think you’re siphoning attention,
and then you become the thing

100 thoughts on “How to Sell Anything on Facebook and Instagram | 4Ds Consultation with Gary Vaynerchuk

  1. Who is the Youngblood in the under armor hat and does he know how much of an advantage it is being in that room?!?!?

  2. I watch every single one of your videos Gary! I have my own YouTube channel on a different username. Learning so much from you constantly.

  3. Wow!!!! Gary is a full grapefruit, and I'm going to sqeeze the fuck out of it….this is literally the highest concentrated content at its fullest potential!!! Take advantage ladies and gents….

  4. I dont understand how these vids only have 400k and 800 comments
    this is like 10000 dollar value in this

    like for real I have been following him just recently but only from flóllwing his free advise I feel like my ROI is going to go against infinity… cause 0 dollar put in and getting 10.000 out is insane

  5. Gary Vaynerchuk- I have what I think is a great idea for a invention, patent. Havent seen any on the market, so is it selfish or a good choice to ask for money through GO FUND ME?

  6. GARY V! Your an Inspiration! I grew my agency to six figures and seen the struggles and ups and downs from the beginning! Now I want to hit 7 figures and build a big brand as well! Thanks for everything you have done. Hope everyone is hustling! 🔥🔥🔥

  7. It looks like my comment went to spam on your channel Vee. I dont see them when i log in other device. Great video bud

  8. Love this!! Especially the taco franchisee coming from that guys group of loyal employees. Low how organic these ideas are 💡

  9. I drive Uber and yesterday I had the Facebook Marketing Editor in my car. I showed her your name and gave her the 411 on your message. She was shocked and excited.
    I am really grateful to have found your content. #gamechanger #ifuckwGaryVee

  10. Guys i want to say this, Gary vee really is a blessing to us all. I recently attended a free marketing internet bootcamp day conference which promised to show us techniques and improve our digital marketing skills. The day consisted of 30% selling our their course, 30% testimonials and 30% mindset shit. I joined because the advert the company used for the event kept popping up on my feed on facebook. I DONT EVEN KNOW WHY I WENT TO THAT EVENT!! Now heres gary vee, giving us this for free and it is so much valuable than the one i attended. Im now of the belief that i know a lot more than i give myself credit for and all i need to do is work hard, hustle and execute on my ideas with the advice that gary vee gives us. so from the bottom of my heart thanks gary vee and team gary vee!!! i appreciate you all and hope to meet you soon

  11. Everyone who isn't Gary: "Gary, how do I achieve blah blah…"
    Gary (before they've finished their sentence): "Eat shit for twenty years".
    … Silence… 😀 🙂

  12. First dude wants to sell 100k + artwork on IG and FB. I don’t think the 1% live on social networks. Im probably wrong

  13. Seeing people asking what businesses are present in this meeting. Only one i know of is the guy talking about audio samples and drum sample packs is the owner of "Cymatics".

  14. GaryVee when you said no one should a buy a house till they are forty I’m fixing to buy one at 20 but now rethinking it from your perspective but what do you do where do you live during that period just rent out and throw money away to a renter or what’s the next step during that period

  15. “People get so emotional about it going away, they don’t take advantage of it when it’s there” – summary of this video

  16. Hey, GaryVee Please let it be you that will reply this. I work at a company that sells medical equipment online, I am the digital marketer of the company. I would like to know what do you think that I can do to get a huge huge amount of popularity and more customers to purchase from us.

  17. Gary provides with the best advice out there, he really inspired for me to start my own Amazon business and Youtube Channel

  18. I love the Content, however…..if we could hear the other people in the room it would be very helpful.

  19. Interesting, I am uploading video footage. A story about music, my music. I’m doing it all. Learned #Logic soft-wear, I took a year to study it. Then I went further..learned the guitar, I have a tendency to digress and dart off…but I forced myself. I wrote 15 songs, then again learned how to edit video on a small app. Bought lights, prepped script. I uploaded videos on Your Tube (take a look) I presented, knocked on doors, sung praise. You see I recognised we have one life. I figured huge stars from millions of miles above our heads can’t recognise successful people from unsuccessful ones. So why if I occupied the same footprint wasn’t my song on the end of every ones tongue? I needed to utilise my tongue, air my thoughts, embrace rather than yell for attention. There’s a story here. Maybe someone reading this can make sure it doesn’t go amiss? Or write a review on my tracks, go take a look. We all need praising to success, I got off a treadmill to say I hear you Gary. My story is a testimonial and you know what the music ain’t bad either…about to upload the special results..people don’t write on You Tube …I did. Be the change you want to see! Peace out and google Lanza Martineta @shootfromthehiplanza . Perhaps I can help with some music? Perhaps your a producer? Perhaps you wanna know how best to do stuff I know. I’m here for yah. Attitudes are contagious, mines worth catching!

  20. Thanks for the content. Please provide a GaryVee certified agency program. A franchise or a partner model. We'll pay you to teach us to be ambassadors of your wisdom.

  21. Yes audio could be better so could camera work BUT ITS FREE SO SHUTUP! learn, be grateful and appreciate the insight and thoughtful commentary you can hear. So many valuable tips here its incredible. How much do these sessions cost? and we get to sit in for FREE, Thank$ Gary..

    PS great hearing about a day in the life of Gary and his dad back then.. Any chance you can make some more vids about the your dad and helping him and exactly what happened daily?

  22. but my question is how to sell it better ? I put my Stuff on Ebay, Shpock, Facebook for selling but nothing happens. Any Advise for this ?

  23. Running ads for my music YouTube channel killed the analytics for the two songs that I promoted. I got a lot of cheap views, but no new subscribers and it lowered my audience retention (#1 YouTube metric) from 50% to 12%. I do much better organically and by farming individuals on my original music channel. I do not recommend running YouTube/Google ads for original music.

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  25. I am so grateful for your channel. I’m a portrait and headshot photographer and my work has been published in Los Angeles Magazine, Forbes, Fast Company, Seventeen, etc. I even made the cover of a (now defunct) magazine with an iconic shot of an LA mansion. All of those accolades paid me little to nothing and did zero for my brand. Landing half a dozen magazines, and a cover, would have made my career in the 80’s. Now they are meaningless facts on a resume I don’t even use. But it did teach me a lot. I’m fascinated by the way things have changed so much. It’s scary, but also exciting, and you are a great compass. I’m 48, hustling like I’m 28.

  26. Today I went to my manager and shared what I have been learning. I also shared my vision on the boat that’s sailing and we’re missing I’m posting content every day now. I firmly believe that in my industry my competitors are not taking advantage of this. My manager said “I’m glad someone is finally paying attention to this.” I would have talked myself out of this by now in the past. Because of you Gary I wasn’t afraid cause honestly I was gonna do it anyway and I really didn’t care what he thought Thanks again !

  27. Gary offers phenomenal advice, which I plan to utilize in order to propel my business forward. #Onward #Success

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  29. What’s your advice towards female club dancers? I want your perspective on this industry. Girls make money but some of us invest in different businesses and sometimes I think that we spend more than we should what would advice me to invest my money in now. This job has been an easy way up the ladder in regards to getting the investment money that I need For my Ravewear shop but I don’t want to get used to it. I think this would be an amazing topic for you to discuss.

  30. Great video, but you need more microphones, 1 for each person in the room, can't hear a lot of the content…!

  31. I try here in Quebec and stop it, I was loosing money and time trying to sell some shit when I could make more on an hour of work

  32. This is awesome, FULL of value. Thanks for sharing!…but don't eat with a mic on, the noise drives me crazy

  33. When Gary says he would have ppl DMing influencers full-time, does anyone know where there's more info on what he means? Is he DMing them to ask them to promote his stuff, to send them samples, to ask them to mention product? Has anyone seen more info or heard him explain this better?

  34. Sound of your chewing is so disgusting,you should not eat or chew any shit while recording such a videos !!! Are you a sick hungry cow ???

  35. Take them to dinner! been doimg it fkr 25 years.. simple math.. the way to anyones heart is with foood.. Dont young people watch mafia movies from the 80s and 90s..?!

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