Yuma 4×4

Media and Communications

How To Pick Between Instagram Ads & Facebook Ads (2019)

How To Pick Between Instagram Ads & Facebook Ads (2019)


in this video right here I’m gonna be
talking about Instagram ads versus Facebook ads and which ones you should
be running you know I spend millions of dollars on both of them each year and
I’ll show you what works all I ask for in return is you hit that like button
quick thumbs up it’ll really encourage me to continue to make more videos
subscribe if you want to see those more videos done thousand-plus on my channel
and if you want to go ahead and comment add your winners below I’ll send you a
bunch of winning products how about that so hit that like button comment add your
winners and let’s go what is going on so today I want to talk about which are
better Facebook or Instagram ads now that is the question make sure to
subscribe if you’re not already subscribed or save this post if you come
back hit the thumbs up like comment or whatever now if you want to grab a show
there’s a free trial below it will not last long but other than that what our
better Facebook ads or Instagram ads now there are two different style of ads in
my opinion you definitely have to test both as of everything within Facebook
ads you know even Instagram ads you want to test everything now all the other ads
the audience insights all that stuff they don’t really work especially for if
your drop shipping or selling product online it’s not very good so focus on
Facebook and Instagram now let me tell you the difference of the two Facebook
tends to be an older older generation and I don’t mean like old old I mean
there are a lot of old old people on Facebook which is cool because you can
sell to them they’re not really on Instagram but I’m saying like you know
2530 years old and older while Instagram is more kids so what does that mean if
you have a product that is pointed at like you know like this one right here
this one is pointed at probably I would say men 25 plus I would definitely use
this on Facebook but I would test it on Instagram because there are a lot of men
25 plus like myself on Instagram so you never know what’s gonna happen you have
to test both but the key is to test them separately in different campaigns so you
can clearly see what is my cost per is on Instagram and what’s my cost for
purchase on Facebook that beam said from our testing we usually get better
results from Facebook but there is you know every once in a while there’s a
product that just goes super viral on Instagram that and that’s the power of
Instagram like if a product does you know hit with the Instagram crowd which
is usually a younger crowd it could go viral and that’s how you’ll make your
sales is you’re getting so many you know likes and tags from friends so it’s
always worth it to test especially if your product might you know resonate
with a younger crowd I’ve seen overall though you know people under 25 they
don’t really like to spend very much money online that being said you never
really know you can have the product fit perfect for it now one more thing to
note about Instagram it’s more of an artistic you know app like so make sure
your videos and stuff are kind of artsy like this one’s cool it’s on a rock it’s
tilted there’s like some effort put into it so something like this would be
probably good for Instagram while Facebook people are scrolling pretty
quickly so you have to like grab their attention really quick that also goes
for Instagram you have to grab their attention very quickly but which ones
are better at the end of the day it’s really up to you and your product if
it’s a younger product Instagram might work best but if it’s something that is
targeted at people you know 25-plus definitely use Facebook and definitely
test both if you have that in your budget I always start my ads with only
Facebook so that being said let’s go ahead and show you the power of AD chill
and show you how you can launch products in under five minutes I mean I mean
seriously everything the video the page post all the targeting and literally
launch it to your ad account from ad shows so you don’t have to go back and
forth and you can save so much time it used to take us an hour to launch each
product now it takes us like five minutes so let’s start out with this
product right here I’m gonna find the paid or the actual Aliexpress link here
so I can take a screenshot because I’m gonna turn it into a video
and we all know that videos are time-consuming to make they’re expensive
and I definitely don’t want to pay somebody to make my testing videos if
you’re testing a couple products a day it’s gonna be expensive to pay somebody
to make your videos right so you want to use something that’s automated like add
shows so you just simply go to new videos here pick those images that you
had selected if you’re loving this content would you please do me a huge
huge favor and hit that like button thank you and it’s gonna turn it into a
nice little video pretty quickly I’m gonna say three today and say one second
and say men ring put the white background on white thumbnail and click
make video and from there I’m just gonna make my uh my copy got my link here and
I’m gonna say isn’t this this is this is a spinner ring a spinner three isn’t that awesome it’s free today just
cover shipping grab yours put in a link and what we’re gonna do next is just
make the page post because the video is already done let’s put a ring in there
no let’s put a diamond I guess I always like to use emojis you can see the
videos been created so we can you know it’s pretty simple video but it gets the
point across right people will click on it it will go to the store and purchase
it let’s click make page post let’s find the page we want to use I got the video
already selected you could upload a different video if you wanted click Save
Changes and now the page is being made and uploaded to your Facebook account
just like that let’s call it men ring click Save let’s put it in a folder and then from there we just need to find the
audience the interest so let’s call man jewelry jewelry for men maybe it doesn’t
look like it’s a very big audience so let’s type in man watches let’s type in
Rolex there we go and this is pretty much finding the best
interest for you to target from Facebook Ads Hublot alright let’s add this to a
man jewelry page click Save Changes and just like that we’re pretty much done
now so let’s go to find a campaign that’s already pointing at my store with
my pixel set up and click show all ad sets and we’re gonna take one ad set
we’re gonna duplicate it into a new campaign we’re gonna call this ad chill
spinner April it’s gonna be $3.00 per ad set I’m gonna change the I’m gonna
change it to men and then let’s pick the interest we want to use I think I called
it men ring right men jewelry select those five interests so I’ll make five
new ad sets and then point it at this new page flows post and we’re done so
just like that I launched the video that page posts all the interests all the ads
in like three four minutes with ad show instead of that hour hour and a half it
usually takes without ad shows so make sure to grab a free trial be loath to
add chill subscribe to this channel if you want more Facebook ad videos throw a
thumbs up and all that good stuff I’m gonna schedule this campaign and we’re
gonna see if this is a winner hope you have a wonderful day and I’ll talk to
you soon bye I want to show you exactly how you can find the most profitable as
an audiences in five minutes per day that will provide you a consistent
reliably low CPA which will enable you to scale with an ROI like you’ve never
seen before let’s face it Facebook ads are extremely competitive and the only
ones that are actually crushing it are those that can identify the perfect
audience to advertise to and not just the perfect audience but the perfect
creative whether that’s image or video but also combined with the perfect copy
for that perfect audience so a combination of all three enables them to
absolutely crush Facebook ads and if your
able to do that you’re not gonna see optimal results so what’s awesome about
this is it works for all Facebook ads whether you’re doing e-commerce apps SAS
lead gen coaching consulting maybe you’re an affiliate whatever you’re
running Facebook Ads for this is gonna help you save ninety-five percent of
your time and double if not triple your conversions and don’t worry at the end
of this short presentation I’m going to show you examples proof all that good
stuff of all of these niches so like I said these days in Facebook Ads the only
people really crushing it are the ones who have the combination of the perfect
audience the perfect creative and the perfect copy Facebook ads are getting
more and more competitive by the day so if you can’t identify those three things
and combine them your results are not going to be as great as your competitors
and we both know every single day ads are getting more expensive and more
competitive and the prices are not going to go down with the surge of marketers
just flocking the Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as more marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that anybody
who is great at anything does it they put in their 10,000 hours they test they
practice they practice they practice you know Edison we all know that he failed a
thousand times before he created the light bulb but guess what
he made 999 tests tweaking testing and refining his formula before he created
light bulb and we all know Wayne Gretzky you know you missed 100% of these shots
you never take and that’s so true and doesn’t it hold kind of the same for
testing different images or different videos if I test one image or video am I
gonna see as good a results if as if I test 10 or 20 probably not if I test 20
I’m gonna see a couple huge winners I’m gonna see a lot of losers but I’m gonna
take those winners and combine them with other elements and if I never would have
tested those 20 different videos then I would have never seen those result
in Michael Jordan you know one of the best basketball players ever he said
I’ve failed over and over and over again in my life and that is why I succeed and
it’s so true look we all know that words sell if you test one type of copy but
you don’t go on and test 10 20 30 you’re not gonna find which words really relate
to your audience but if you sit there even if you’re not a good copywriter if
you sit there and you write 10 20 30 different types of copy you launch them
to your ads one of them is gonna stand out maybe two three are gonna stand out
they’re gonna really relate to your audience and you’re gonna keep rolling
with those boom you just doubled your conversions now whatever you think of
Kobe Bryant you have to respect his his sickening work ethic this is just a
little quote he says you wake up at 3 you train it for 4 to 6 come home eat
breakfast relax now you’re back at it and 9 to 11 relax back at it again from
2 to 4 now you’re back at it from 7 to 9 by year 5 and 6 it doesn’t matter what
kind of work they do during the summer they will never ever catch up and that
is so true if I am competing with you and every
single day I’m testing 10 20 different looking like audiences you know I scale
the winners kill the losers every single day I do that and I know that you’re
sitting there testing maybe 5 10 per week or per month what’s gonna happen
I’m gonna find so many audiences I’m gonna crush it right so if you sit down
and you test audience after audience after audience and you just have a sick
work ethic and just do it over and over again you’re gonna find so many
profitable audiences and you combine them with your new creative and your new
copy and you absolutely crush it right that’s how it works if you test more you
find more winners right the more you shoot the more you score right now you
might be asking yourself but how do I test all of these ad combinations every
single day I only have so much time right we have like 956 other things so
doing our business we can’t just sit inside of Facebook ads all day switching
things out making new tests duplicating fiddling with Facebook ads right so let
me introduce ad show to you ad show is an ad crushing machine that will find
highly profitable Facebook ads and audiences in 5 minutes per day so you
can get reliably low CPAs without wasting your time Achille will
constantly test different audiences and create different audiences videos
interests and add so you can really figure out
which ones are your winners while killing off your losers really quickly
so you don’t spend any money and it’s gonna help you find profitable ads 24/7
365 without you sitting there in your ads manager all day long
pretty awesome right so we’ve been using agile for the last couple years
internally to spend millions of dollars on Facebook Ads extremely profitably now
we open that show up a few months ago and now there are thousands of top-tier
marketers absolutely crushing it with AD chill by using ad show you’re going to
double if not triple your Facebook and Instagram conversions while spending
ninety five percent less time and you won’t be spending more money now it’s
gonna enable you to spend more money if you want to because even you will have
winning ads that you can spend more money on and become even more profitable
but the key here is you’re gonna be getting better conversions and spending
less time pretty amazing right so to go over a few things that you can do for
you you know it will create hundreds if not thousands of look-alikes in seconds
and then you can launch them to your ads we all know the process right you find a
custom audience and you make a us one percent then a us two percent then a us
three percent look-alike audience and you go four or five six seven and so on
and so on and then you do that for every single custom audience you created why
because it’s extremely profitable and you take all those custom audiences that
you spent you know seven hours on and you put them onto your ads you duplicate
you test this audience test this onions it’s extremely profitable but it takes
so much time so now with ad show what you can do is you can say hey for these
ten custom audiences I want to select these countries and make one through
seven percent look like audiences and then boom just in you know three seconds
you make four hundred five hundred different audiences and then launch them
to past winning ads now this is a huge time saver as well we’re able to manage
multiple accounts and multiple campaigns at the same time this saves at least a
couple hours every single morning because we can say hey anything that is
over 5 dollars per purchase let’s turn it off anything is under let’s see it
let’s scale them do whatever we want launch new ads new look-alikes and so on
so it’s pretty cool right you can say hey ad show I want to see all my losers
I’m gonna turn them off with one button okay I wanna see all my winners I want
to scale you know by 10% 20% or individually or
hey I want to take some of these winners and launch a new look like ads based off
of them pretty awesome right you can see how much time you’re gonna be saving
every single morning now if you’re in the manual bidding same thing I can see
say hey at you let me see all of my winners and then I can manual bid on him
click click I want to increase the bid here I want to lower the bid here you
know I want to turn this one on I want turn this one off across multiple
campaigns across multiple accounts at the same exact time but what about new
campaigns maybe new products new services whatever I need to find some
new audiences well instead of going over to audience insights or stocking your
competitors customers pages to see what their interests are
how about typing into add show one interest and add chill goes and finds
hundreds of high affinity extremely targeted interest that you can just
simply add to a folder save it forever and your yoga folder or whatever and
then launch new ads to them over and over again and see which ones have the
best cost per click over time which ones have the best click-through rate over
time and you build these folders of different interests that you can target
over and over again and then you make different selections of those interests
and you actual spits out more interests that were like those interests so it’s a
you know it’s an interest building machine it’s pretty awesome right so
then you can take those 10 interest or a hundred or a thousand and create tens or
hundreds of ads just like that schedule them over time so you don’t spend too
much money kill the losers and scale the winners
Achille also makes it super easy to build out ads or page posts whether
that’s dark posts or on your page instead of filling with Facebook you can
just create your you know video or image ad right inside of AD show then save it
to a folder and take it and apply it to other ads so maybe you have five
different look like audiences that are doing really well you want to test them
against five new page posts with new copy on them right you want to see what
resonates and you go click click boom 25 new ads schedule them over a couple days
five ten bucks apiece scale the winners kill the losers so isn’t that pretty
awesome like want to take those look like audiences that you just created and
then apply them to brand new page posts where you have brand new copy maybe
hitting a different angle to see if it resonates with your you know your client
now if your Shopify user and understand not everybody is but we also released an
app they’ll allow you to do the whole process of testing a new product you
know find in Aliexpress putting it on your store
and then creating the video and creating the ad campaign targeting different
interests and launching the the ads that process used to take us an hour and a
half now with our ad chill app it takes three minutes so we can test 10 products
per hour now I’m talking the video the interest targeting the whole campaign
launched into my ads and three minutes you can see if you’re launching
different products you can absolutely crush your competition now that you can
test ten to fifteen times faster than they can you’ll be able to get rid of
your extra ad buyer on your team or maybe you have an agency right now
running your Facebook ads doing these tests for you ahead chil can be your new
agency because it will go harder than any agency possibly can go and it will
test more ads find more profitable audiences and save you so much time and
money you’ll also be able to get rid of any outdated ad tools that you might be
using look you know we’re a bunch of marketers building an ad show to work
for marketers like us right we’re not a huge corporation that couldn’t really
care less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes it
just it’s hard to make videos right 30 minutes 45 minutes to make a video you
have to pay somebody or you have to you know pay with your time we also built a
really cool you know really quick video maker inside the ad show that you can
take a few images create a video and then it’s saved inside of your Facebook
ads and you can use it inside of agile to make new ads and then take that video
that you just created in two seconds test it against your your look-alikes
that you created test it against different interests test it with
different copy and you’re finding more and more winners so every single day
your ads are improving you’re getting better you have a sick work ethic
without having to spend all day inside of Facebook ads you spend five ten
minutes a day and every single day your ads will get better so a chill is
created simply because we saw this huge problem right it was a good problem to
have it was simply hey if we launch more ads
testing different things you know different different images different
videos different interests different look-alike audiences different copy if
we tested all these things every single day we were guaranteed to see better
results from the day before and we were able to continue to do that every single
day Windell down that our CPA was absolutely
crushing it and the only problem there was it just took a lot of time like
myself and my team we were all sitting inside a Facebook Ads eight hours a day
like you know everything else in the business took a backseat to Facebook Ads
because we knew if we spent the time there we would get conversions for so
cheap so we decided you know we’ve been building software for the last seven
years why not build out something that will test all of these elements for us
and that kind of brings us to ad show right it’s all about finding these
golden nuggets inside of your ads what copy works what audiences work what look
likes what you know what videos work best and then you combine them together
and you’re starting to see how you’re absolutely gonna crush it with a show
right yeah of course so I know I just threw a ton at you you know we went over
look alikes interest you know managing bulk accounts or both campaigns at the
same time manual bidding creating ads really quickly page post dark posts the
video maker the 3-minute campaign launched for Shopify how you can run
this for your e-commerce business your app business new agency you’re a Philly
business and so on and so on I know there’s a ton so I mean really I kind of
want to invite you if if you are struggling with scaling your Facebook
Ads because of time or conversion costs book a demo below will show you inside
of AD show and exactly how it’s going to work with your specific business like I
said if you’re running any Facebook Ads ad shows absolutely gonna crush it for
you so you don’t take twenty minutes jump on a call with either me or
somebody on my team and we’ll walk you through the exactly the full platform
how it’s gonna work for your business and how you’re absolutely gonna crush it
so there should be a big button below to do that now and you can book that and
from here I just want to like show off some some cool results some little case
studies the people who are crushing it and all that good stuff so with AD show
we were able to grow stores Shopify stores from a couple hundred dollars a
day so this is one store and you can see you got up to twenty four thousand
dollars per day why because we were able to find the perfect audience and the
perfect copy that resonated perfectly with them and then the perfect video to
go with that because we test it every single day new element new element new
I’m gonna every single day we got two three percent better two three percent
better over the course of 30 days you see what happens right
so absolutely crushing with the Shopify process and ad show here’s Chris who’s
super pumped he’s like day 2 of using at you I created a ton of different
look-alikes I create a hundred different ad says just like that long story short
he said I am blown away I have never seen an ROI like this before so don’t
you want to see an ROI that you’ve never seen before right like that’s the whole
goal here is to be able to test so quickly that you absolutely crush it now
a little example of mobile apps if you run into mobile apps like ad show helped
us get over 25 million downloads in the App Store published on a bunch of blogs
and you can see the bottom right here I highlighted this because this is the
cost per mobile app install and we typically you know clients that come to
us and say hey we run our mobile apps or can we use add chill they typically see
two to three times better results now the reason I highlighted this below
because that those screenshots 69 cents our iPad installs and 44 cents our
iPhone installs now if you’re in the industry you know iPad installs are more
expensive iPhone installs are a little less expensive but the point here is
this is in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying forty four cents sixty nine cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it
here’s Deon he he jumped into the group just just the other day new ad show user
and he said once this app catches on people will be buying it like ice cream
in the summer mark my words on this I’m rarely wrong
on apps take it from the laziest man in econ and I know Deon absolutely crushes
the shopify ecommerce game so it’s pretty cool to hear that I hear that
from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call below and yeah let’s get started now like I said
it’s not just for EECOM or apps you know this is some lead gen so if you have an
agency or you know you trying to set up consulting calls or coaching calls
whatever it might be like I said I’d show works wonders for all Facebook Ads
because it finds the perfect audience perfect creative and the perfect copy
combines and you crush it right that’s the
element of any winning Facebook ad you can see this is one day of calls that
are set up all day long and this is what the calendars look like every single day
so if you need people to book calls or make appointments you have to be using
ad Jo for your Facebook ads so there still should be a button below where you
can book that free demo now let’s just check out some more success you know the
guys over Jonathan and bridgett over at way of truths they said being a team of
to time is always thin ad show solves a bunch of problems we used to have with
Facebook ads it helps us create a ton of interest and look like audiences that we
would have never tested before and that makes sense right then launches them in
seconds which used to take us hours we’ve been able to dramatically drop our
CPC with these new audiences we also love being able to create videos quickly
inside of AD show instead of having to create them manually the only thing I
wish that I I had a drill during the holiday season though the only thing I
wish is that I had a chill during the holiday season so cool I chose a must
for anyone running Facebook at school thanks to Jonathan and Bridget that’s
nice a little comment there I know they were absolutely crushing it with a Gio
and you know they’re right on so I’m really excited to see all our clients
just dominate during holiday season because they’re gonna be able to find so
many profitable ads now Robert also said you know I’ll try not to read this whole
thing but he said before I used to create weight I used to spend way too
much time creating ads before the video creator has helped me from stealing
videos so if you have they’re stealing videos you know you can use our video
creator to launch ads really quickly and he said they find the interest inside of
actual are extremely valuable as well and then just some results from another
client of ours using an ancho to absolutely crush it so you can see
people are absolutely dominating with ad shows you can book a call below and you
know we’ll stop here with Dean I could go on for hours if you have any
questions we’ll answer them in in the demo call but he said until we started
using heo we were having a problem we’re having to use multiple apps plus a lot
of manual work to manage ads and we run a lot of them now that we’ve gotten the
hang of things took about an hour we’ve cut what took hours down to about 15
minutes so that’s awesome you know I’d chill is changing the way people run
their businesses imagine you’re spending a couple hours on Facebook ads or maybe
more and you can cut that down you know to 15
minutes 10 minutes whatever you know there is a little bit of a learning
curve to at you of course it’s really really in-depth piece of software but
Dena was able to learn it in one hour and the cool thing is as we walk you
through everything we have onboarding calls and like I said we’re not a huge
we’re not a huge company that you know we don’t really listen to people we’re
there for you that anytime you do have a question we answer it you know whether
it’s making a video or text whatever we’re there to help you crush it so guys
if you are struggling with scaling your ads because of either time or conversion
costs you can book a demo below we’re gonna walk you through the entire
back-end of AD she’ll show you exactly how it looks and all that good stuff you
can have any questions you have we’ll answer them for you and we’ll show you
exactly how ad shows gonna work for your specific business as I mentioned it
doesn’t matter what type of Facebook ad you’re running ecommerce people are
crushing it drop shipping people are crushing it mobile apps people are
crushing it you know online apps you Shopify apps all that good stuff
consulting coaching Legion agencies affiliates if you’re running Facebook
Ads you will crush it with AD show please do let me know me or my team know
inside of the during the call if you have any questions we’ll answer them all
for you I’m gonna hop off here because I know this is getting a little long but
thank you so much for sticking around to this point and and learning a little bit
about ad show I hope you can see the value that it will bring to your
business like I said multiple times we’re here to help if you have any
questions bring them to the call ask him in the group and yeah I’ll talk to you
soon all right

3 thoughts on “How To Pick Between Instagram Ads & Facebook Ads (2019)

  1. 🔥 Scale Your FB & IG Ads ➡️ Free Adchill Demo – https://www.adchill.io

    🔥 Join Free FB Ad Mastermind – https://www.facebook.com/groups/1912837845626049/

    How can I help you with FB ads? Post your questions below. I answer everything! 👇

  2. Can you state in a few words conclusion? FB vs IG ads in general? It's it only older people on fb or certain habits that people do differently wwhile on fb rather than ig? Like, its 2019, i can probably spend same 100 dollars on both platforms and get for example same amount 30-50 year olds. There may be more of them on facebook, but basically there's plenty of them on both platforms. Is it different people? maybe different kind of people, different interests, different skills, values or whatever? Some kinds of product-friendly? Thanks !

  3. By the why, why companies like adchill uses fake timers to say its urgent? but it resets every time you hit the link. After noticing a timer, you know everything on the landing page like reviews and trust building content is fake and you can not trust it

Leave comment

Your email address will not be published. Required fields are marked with *.