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How To Make Creatives For App Install Ads (FACEBOOK)

How To Make Creatives For App Install Ads (FACEBOOK)


hey in this video right here I talk
about the number one creative that you should be using for your app install ads
if you’re running Facebook ads I profitably spend millions of dollars on
Facebook ads every single year and then I condense all of the best knowledge and
put them in these videos for free so you can absorb them and learn a ton so all I
ask in return is you hit that like button real quick you know smash that
thumbs up and other than that let’s go ahead and start the show hit that like
button so I get this question quite a bit and I answered it previously but
what is the best type of creative to use in your Facebook ad now creative is
referring to you know images or videos or carousels or whatever
we found that videos kill it but like by far whether it’s an image or a carousel
or you know whatever type of image it is videos kill it every time you can make
videos really easily I know you have an iPhone you go out there take a video of
something that has something to do with your app and then throw your app splash
screen in there and you’ll see the results right away so that is the type
of creative you should be using I won’t even talk about images or anything
because the images do work but videos are better because they drive more
engagement and the more engagement you can send the Facebook the more
engagement they’re gonna sunder your app so that is the best type of creative and
building on that the whole way the process of somebody downloading app goes
is they’re scrolling through Facebook or Instagram
right and then they they they see like a beautiful Honda ad and my fuck that I
don’t want to see that it’s an ad so they keep going but then they see
something wrong amateur and like like whoa what is this is my friend post it
you know this is like a shitty vid and then they stopped and it’s a pattern
break so the key here is to get to make pattern breaks in somebody’s day just
imagine yourself scrolling through your Facebook feed right and what would stop
you something on fire or something Crazy’s on the shaking or are you gonna
are you gonna stop at a Kia commercial right you can quickly tell oh they spent
fifty thousand dollars I’m doing that video right through it so something just
always think of this how can I break my users pattern how can I
show them something there’s gonna make them stop for one second if they stop
for one second that’s gonna your conversion rate boom right on an image
they’re gonna be like oh there’s another image I’m gone so you use videos think
of how you can break their pattern think of how you can bring them joy cause fear
make them think about something they’re insecure of you know enlightening them
somehow whatever it may be break their pattern with video and don’t
spend any money on that video because you don’t need to so that’s my two cents
I’ll check you out in the next video as always make sure to join the group with
the link below a bunch of us doing Facebook ads all day long sharing tips
and all that good stuff so you’ll succeed if you come in the group all
right talk to you in the next video and have a great day but I want to show you
exactly how you can find the most profitable Facebook as an audiences and
five minutes per day that will provide you a consistent reliably low CPA which
will enable you to scale with an ROI like you’ve never seen before let’s face
it Facebook ads are extremely competitive and the only ones that are
actually crushing it are those that can identify the perfect audience to
advertise to and not just the perfect audience but the perfect creative
whether that’s image or video but also combined with the perfect copy for that
perfect audience so a combination of all three enables them to absolutely crush
Facebook ads and if you’re not able to do that you’re not gonna see optimal
results so what’s awesome about this is it works for all Facebook ads whether
you’re doing e-commerce apps SAS lead gen coaching consulting maybe you’re an
affiliate whatever you’re running Facebook ads for this is gonna help you
save ninety five percent of your time and double if not triple your
conversions and don’t worry at the end of this short presentation I’m going to
show you examples proof all that good stuff of all of these niches so like I
said these days in Facebook ads the only people really crushing it are the ones
who have the combination of the perfect audience the perfect creative and the
perfect copy Facebook ads are getting more and more competitive by the day so
if you can’t identify those three things and combine them your results are not
going to be as great as your competitors and we both know every single day ads
getting more expensive and more competitive and the prices are not going
to go down with the surge of marketers just flocking the Facebook Ads because
of the endless amounts of data it’s just simple supply and demand right
more marketers that the ad costs are gonna go up right so as more marketers
come in and they want to advertise on Facebook the prices will continue to go
up making it harder for you to acquire customers clients users purchasers
whatever for the price that you want now how do you find that perfect creative
copy and audience so you see results that you’ve never seen before and it’s
simple the same exact way that anybody who is great at anything does it
they put in their 10,000 hours they test they practice they practice they
practice you know Edison we all know that he failed a thousand times before
he created the light bulb but guess what he made 999 tests tweaking testing and
refining his formula before he created light bulb and we all know Wayne Gretzky
you know you miss 100% of the shots you never take and that’s so true and
doesn’t it hold kind of the same for testing different images or different
videos if I test one image or video am I gonna see as good a results if as if I
test 10 or 20 probably not if I test 20 I’m gonna see a couple huge winners I’m
gonna see a lot of losers but I’m gonna take those winners and combine them with
other elements and if I never would have tested those 20 different videos then I
would have never seen those results in Michael Jordan you know one of the best
basketball players ever he said I’ve failed over and over and
over again in my life and that is why I succeed and it’s so true look we all
know that words sell if you test one type of copy but you don’t go on and
test 10 20 30 you’re not gonna find which words really relate to your
audience but if you sit there even if you’re not a good copywriter if you sit
there and you write 10 20 30 different types of copy you launch them to your
ads one of them is gonna stand out maybe two three are gonna stand out they’re
gonna really relate to your audience and you’re gonna keep rolling with those
boom you just doubled your conversions now whatever you think of Kobe Bryant
you have to respect his his sickening work ethic this is just a little quote
he says you wake up at 3 you train at 4 4 to 6 come home eat breakfast relax now
you’re back at it and 9 to 11 relax again from 2 to 4 now you’re back at it
from 7 to 9 by year 5 & 6 it doesn’t matter what kind of work they do during
the summer they will never ever catch up and that is so true if I am competing
with you and every single day I’m testing 10 20 different look-alike
audiences you know I scale the winners kill the
losers every single day I do that and I know that you’re sitting in there
testing maybe 5 10 per week or per month what’s gonna happen I’m gonna find so
many audiences I’m gonna crush it right so if you sit down and you test audience
after audience after audience and you just have a sick work ethic and just do
it over and over again you’re gonna find so many profitable audiences and you
combine them with your new creative and your new copy you know absolutely crush
it right that’s how it works if you test more you find more winners right the
more you shoot the more you score it right now you might be asking yourself
but how do I test all of these ad combinations every single day I only
have so much time right we have like 956 other things so doing our business we
can’t just sit inside of facebook ads all day switching things out making new
tests duplicating fiddling with facebook ads right so let me introduce ad show to
you ad show is an ad crushing machine that will find highly profitable
Facebook ads and audiences in 5 minutes per day so you can get reliably low CPA
s without wasting your time Achille will constantly test different audiences and
create different audiences videos interests and AD so you can really
figure out which ones are your winners while killing off your losers really
quickly so you don’t spend any money and it’s gonna help you find profitable ads
24/7 365 without you sitting there in your ads manager all day long pretty
awesome right so we’ve been using agile for the last couple years internally to
spend millions of dollars on Facebook ads extremely profitably now we open
that show up a few months ago and now there are thousands of top-tier
marketers absolutely crushing it with a chill by using ad show you’re going to
double if not triple your Facebook and Instagram conversions while spending
ninety five percent less time and you won’t be spending more money now it’s
gonna enable you to spend more money if you want to because even you will have
winning ads that you can spend more money on and become even more proud
but the key here is you’re gonna be getting better conversions and spending
less time pretty amazing right so to go over a few things that you can do for
you you know it will create hundreds if not thousands of look-alikes in seconds
and then you can launch them to your ads we all know the process right you find a
custom audience and you make a US 1% then a US 2% then a US 3% look-alike
audience and you go four or five six seven and so on and so on and then you
do that for every single custom audience you created why because it’s extremely
profitable and you take all those custom audiences that you spent you know seven
hours on and you put them on to your ads you duplicate you test this audience
test this audience it’s extremely profitable but it takes
so much time so now with ad show what you can do is you can say hey for these
ten custom audiences I want to select these countries and make one through
seven percent look like audiences and then boom just in you know three seconds
you make four hundred five hundred different audiences and then launch them
to past winning ads now this is a huge time saver as well we’re able to manage
multiple accounts and multiple campaigns at the same time this saves at least a
couple hours every single morning because we can say hey anything that is
over $5 per purchase let’s turn it off anything is under let’s see it let’s
scale them do whatever we want launch new ads new look-alikes and so on so
it’s pretty cool right you can say hey at show I want to see all my losers I
want to turn them off with one button okay I want to see all my winners I want
to scale them up you know by 10 percent twenty percent or individually or hey I
want to take some of these winners and launch a new look like ads based off of
a pretty awesome right you can see how much time you’re gonna be saving every
single morning now if you’re in the manual bidding same thing I can see say
hey hey let me see all of my winners and then I can manual bid on them
click click I want to increase the bid here I want to lower the bit here you
know I want to turn this one on I want to turn this one off across multiple
campaigns across multiple accounts at the same exact time but what about new
campaigns maybe new products new services whatever I need to find some
new audiences well instead of going over to audience insights or stocking your
competitors customers pages to see what their interests are how about typing
into ad show one interest and AD chill goes and finds hundreds of high affinity
extremely targeted interest that you can just simply add to a folder
save it forever and your yoga folder or whatever and then launch a new ads to
him over and over again and see which ones have the best cost per click over
time which ones have the best click-through rate over time and you
build these folders of different interests that you can target over and
over again and then you make different selections of those interests and you
add chill spits out more interests they were like those interests so it’s a you
know it’s an interest building machine it’s pretty awesome right so then you
can take those 10 interests or a hundred or a thousand and create tens or
hundreds of ads just like that schedule them over time so you don’t spend too
much money kill the losers and scale the winners Achille also makes it super easy
to build out ads or page post whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it and apply it to
other ads so maybe you have five different look like audience there that
are doing really well you want to test them against five new page post with new
copy on them right you want to see what resonates and you go click click boom 25
new ads schedule them over a couple days five ten bucks apiece scale the winners
kill the losers so isn’t that pretty awesome like want to take those look
like audiences that you just created and then apply them to brand new page posts
where you have brand new copy maybe hitting a different angle to see if it
resonates with your you know your client now if your Shopify user I understand
not everybody is but we also released an app they’ll allow you to do the whole
process of testing a new product you know find in Aliexpress putting it on
your store and then creating the video and creating the ad campaign targeting
different interests and launching the the ads that process used to take us an
hour and a half now with our Edgehill app it takes three minutes so we can
test ten products per hour and I’m talking the video the interest targeting
the whole campaign launched into my ads and three minutes you can see if you’re
launching different products you can absolutely crush your competition now
that you can test ten to fifteen times faster than they can you’ll be able to
get rid of your extra ad buyer on your team or maybe you have an agency right
now running your Facebook Ads doing these tests for you ahead chill can be
your new agency because it will go harder than any agency possibly can go
and it will test more ads find more profitable audiences and save you so
much time and money you’ll also be able to get rid of any outdated ad tools that
you might be using look you know we’re a bunch of marketers
building ad show to work for marketers like us right we’re not a huge
corporation that couldn’t really care less about your success we have a
mastermind group where if you ever have a question a strategy question a problem
whatever we’re there we want to see you succeed now we all know videos are way
better than images right so sometimes it just it’s hard to make videos all right
30 minutes 45 minutes to make a video you have to pay somebody or you have to
you know pay with your time we also built a really cool you know really
quick video maker inside of add show that you can take a few images create a
video and then it’s saved inside of your Facebook ads and you can use it inside
of agile to make new ads and then take that video that you just created in two
seconds test it against your your look-alikes that you created test it
against different interests test it with different copy and you’re finding more
and more winners so every single day your ads are improving you’re getting
better you have a sick work ethic without having to spend all day inside
of Facebook ads you spend five ten minutes a day and every single day your
ads will get better so Pacho is created simply because we
saw this huge problem right it was a good problem to have
it was simply hey if we launch more ads testing different things you know
definite different images different videos different interests different
look-alike audiences different copy if we tested all these things every single
day we were guaranteed to see better results from the day before and we were
able to continue to do that every single day and dwindle down that our CPA was
absolutely crushing it and the only problem there was it just took a lot of
time like myself and my team we were all sitting inside of Facebook ads eight
hours a day like you know everything else in the business took a backseat to
Facebook ads because we knew if we spent the time there we would get conversions
for so cheap so we decided you know we’ve been building software for the
last seven years why not build out something that will test all of these
elements for us and that kind of brings us to ad show right it’s all about
finding these golden nuggets inside of your ads what copy works what audiences
work what look-alikes what you know what videos work best and then you combine
them together and you’re starting to see how you’re absolutely gonna crush it
with a show right yeah of course so I know I just threw a ton at you you know
we went over look-alikes interest you know managing bulk accounts or boat
campaign at the same time manual bidding creating
ads really quickly page post dark post the video maker the 3-minute campaign
launch for Shopify how you can run this for your e-commerce business your app
business new agency your affiliate business and so on and so on I know
there’s a ton so I mean really I kind of want to invite you if if you are
struggling with scaling your Facebook ads because of time or conversion costs
book a demo below will show you inside of AD show and exactly how it’s going to
work with your specific business like I said if you’re running any Facebook ads
ad shows absolutely gonna crush it for you so you don’t take twenty minutes
jump on a call with either me or somebody on my team and will walk you
through the exactly the full platform how it’s gonna work for your business
and how you’re absolutely gonna crush it so there should be a big button below to
do that now and you can book that and from here I just want to like show off
some some cool results some little case studies of people who are crushing it
and all that good stuff so with AD show we were able to grow stores Shopify
stores from a couple hundred dollars a day so this is one store and you can see
you got up to twenty four thousand dollars per day why because we were able
to find the perfect audience and the perfect copy that resonated perfectly
with them and then the perfect video to go with that because we test it every
single day new element new element new helmet every single day we got two three
percent better two three percent better over the course of 30 days you see what
happens right so absolutely crushing with the Shopify process and add show
here’s Chris who’s super pumped he’s like day two of using that show I
created a ton of different look-alikes I created a hundred different ad says just
like that long story short he said I am blown away I have never seen an ROI like
this before so don’t you want to see an ROI that you’ve never seen before right
like that’s the whole goal here is to be able to test so quickly that you
absolutely crush it now a little example of mobile apps if you’re running a
mobile apps like ad show helped us get over 25 million downloads in the App
Store published on a bunch of blogs and you can see in the bottom right here I
highlighted this because this is the cost per mobile app install and we
typically you know clients that come to us and say hey we run our mobile apps or
can we use agile they typically see two to three times better result
now the reason I highlighted this below because that those screenshots 69 cents
our iPad installs and 44 cents our iPhone installs now if you’re in the
industry you know iPad installs are more expensive iPhone installs are a little
less expensive but the point here is this is in a niche where competitors are
spending up to $10 upwards of $10 per install and we’re paying 44 cents 69
cents why how because we find the perfect
combination of the perfect audience the perfect creative plus the perfect copy
because every single day we’re launching new ads with AD chill so make sure to
book your demo below if you are you know running Facebook ads and you want to
absolutely crush it here’s Deon he he jumped into the group just the other day
new ad show user and he said once this app catches on people will be buying it
like ice cream in the summer mark my words on this I’m rarely wrong
on apps take it from the laziest man in econ and I know Deon
absolutely crushes the shopify ecommerce game so it’s pretty cool to hear that I
hear that from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call below and yeah let’s get started now like I said
it’s not just for EECOM or apps you know this is some lead gen so if you have an
agency or you know you trying to set up consulting calls or coaching calls
whatever it might be like I said had show works wonders for all Facebook Ads
because it finds the perfect audience perfect creative and the perfect copy
combines them and you crash it right that’s the element of any winning
Facebook ad you can see this is one day of calls that are set up all day long
and this is what the calendars look like every single day so if you need people
to book calls or make appointments you have to be using ad Joe for your
Facebook Ads so there still should be a button below where you can book that
free demo now let’s just check out some more success you know the guys over
Jonathan and Bridget over at way of truth they said being a team of to time
is always thin ad show solves a bunch of problems we used to have with Facebook
ads it helps us create a ton of interest and look like audiences that we would
have never tested before and that makes sense right then launches them in
seconds which used to take us hours we’ve been able to dramatically drop our
CP see with these new audiences we also
love being able to create videos quickly inside of AD show instead of having to
create them manually the only thing I wish that I I had a drill during the
holiday season though the only thing I wish is that I had a chill during the
holiday season so cool I chose a must for anyone running Facebook at school
thanks to Jonathan and bridgett that’s nice a little comment there I know they
were absolutely crushing it with a Gio and you know they’re right on so I’m
really excited to see all our clients just dominate during holiday season
because they’re gonna be able to find so many profitable ads now Robert also said
you know I’ll try not to read this whole thing but he said before I used to
create weight I used to spend way too much time creating ads before the video
creator has helped me from stealing videos so if you have they’re stealing
videos you know you can use our video creator to launch ads really quickly and
he said they find the interest inside of ads or extremely valuable as well and
then just some results from another client of ours it’s using ad show to
absolutely crush it so you can see people are absolutely dominating with ad
showed you can book a call below and you know we’ll stop here with Dean I could
go on for hours if you have any questions we’ll answer them in in the
demo call but he said until we started using heo we were having a problem we’re
having to use multiple apps plus a lot of manual work to manage ads and we run
a lot of them now that we’ve gotten the hang of things took about an hour we’ve
cut what took hours down to about 15 minutes so that’s awesome you know a
chill is changing the way people run their businesses imagine you’re spending
a couple hours on Facebook ads or maybe more and you can cut that down you know
to 15 minutes 10 minutes whatever you know there is a little bit of a learning
curve to add show of course it’s a really really in-depth piece of software
but Dena was able to learn it in one hour and the cool thing is is we walk
you through everything we have onboarding calls and like I said we’re
not a huge we’re not a huge company that you know we don’t really listen to
people we’re there for you that anytime you do have a question we answer it you
know whether it’s making a video or text whatever we’re there to help you crush
it so guys if you are struggling with scaling your ads because of either time
or conversion costs you can book a demo below we’re gonna walk you through the
entire back-end of AD she’ll show you exactly how it looks and all that good
stuff you can have any questions you have we’ll answer them for you
and we’ll show you exactly how ad shows gonna work for your specific business as
I mentioned it does what type of Facebook ad you’re running
ecommerce people are crushing that drop shipping people are crushing it mobile
apps people are questioning it you know online apps Shopify apps all that good
stuff consulting coaching Legion agencies affiliates if you’re running
Facebook Ads you will crush it with AD show please do let me know me or my team
know inside of the during the call if you have any questions we’ll answer them
all for you I’m gonna hop off here because I know this is getting a little
long but thank you so much for sticking around to this point and and learning a
little bit about AD show I hope you can see the value that it will bring to your
business like I said multiple times we’re here to help if you have any
questions bring them to the call ask him in the group and yeah I’ll talk to you
soon all right bye

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