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How To Link Google Analytics To Google AdWords

How To Link Google Analytics To Google AdWords


Hello, one of the biggest mistakes advertisers
make when using Google AdWords, is not linking their Google Analytics account to AdWords.
In this video, I’m going to show you why and how you must link both the accounts. Hello, I’m Uzair and thanks for joining in.
If you like videos like this one, then please enter into comment box below any questions
or problems you may have and, I will do my best to create a video for you. So let’s get
started, why you should link your Analytics accounts to AdWords and why it is a good idea.
Before you start any Adwords campaign, you must link both the accounts and it is extremely
important that you do so. Imagine AdWords is your car or the vehicle to take you to
your destination. Analytics is your dashboard of that car. Now when we sit in the car to
start driving, the first thing we look at is at the dashboard. We want to see whether
we’ve got any fuel left in the car, any warning lights coming up whilst we’re driving, what
speed we’re looking at, so we’re constantly looking at the dashboard. Imagine if the dashboard was blanked out and
we couldn’t see anything on it. It would be pretty dangerous and pretty impossible to
drive our car safely without crashing, or without breaking any speeding laws, and also
how much fuel we have left before the car comes to a standstill. This is what happens
when you don’t link Analytics and AdWords together. You’re driving blind literally.
You don’t know what’s happening and additional data which can flow from Analytics, really
helps you to cut out the wasted spend in AdWords. So Analytics is going to help us improve our
return on investment, make other campaigns a lot more profitable. So that’s why we must
link Analytics to your AdWords account. So before you start any campaigns please link
both the accounts. Okay, here’s how we link it. From your AdWords
interface, go into measurements and Google Analytics. Once it loads up, you go to your
admin at the bottom left hand corner, and down in the middle column under property,
you will see a link for AdWords linking. You click in there, and then you select your account,
now I’ve got loads of clients accounts in here but you may not have this many, so I
will select the AdWords account which I want linking to this Analytics account and click
Continue. You can then name the account name over here, and if you’ve got multiple views
in Analytics, then switch on whichever one you want. Most accounts usually have maybe
a master view or a test view. So I’m just going to click on the Master view and this
is quite important over here which is the auto tagging. So you make sure that it is
enabled, so that the data flows between AdWords and Analytics. You click the link accounts. So now it may take up to 24 hours for your
AdWords account to be linked to your Analytics and the data will start to flow between the
two accounts, so just give it a day or two, usually it’s a bit more quicker but around
a day you start to see the data flowing through. Another thing which you want to do is, creating
re-marketing audience list in Analytics and this is very powerful stuff, which I will
cover in another video, but to make sure that the data flows, you click on get started.
And then you select the view. If there’s only one view then you will see that in here, and
you click on next step under audience destination, click on AdWords account, okay it and unable.
And now that is all set up, and now it says create a re-marketing campaign in AdWords,
which we can create in, so by clicking on this one it will take us back to our AdWords
account. If you would like to check whether both the accounts are linked, all you do is
go under, set up and then linked accounts. Go to Google Analytics and details, and then
you will see that it is linked over here. As I’ve got other client accounts in here,
you can see loads more, but you may only get to see to see just one Analytics property
in here and if you would like to unlink one, then you click on the unlink link over there
and it’s going to unlink both the properties. One important thing which I would like to
add is, make sure that the AdWords and Analytics accounts both are set up using the same email
address, so that’s quite important. So once they are both linked in, the data can flow
between from AdWords to Analytics and from Analytics into AdWords. It is extremely important
that you do link both the accounts before you start your campaigns. So I hope you enjoyed
this video, and if you would like me to create videos like this one please enter it in the
comment box below. Any problems or questions you may have, and I’ll do my best to create
one for you. Thank you for your time, I do appreciate it very much and I look forward
to seeing in the next ones by for now.

31 thoughts on “How To Link Google Analytics To Google AdWords

  1. Thank you very much Sir! Your experience is superemly helpful. Would you please share your valuable insights on Attribution Models ?
    Thank you once again 🙂

  2. Helo sir………….. I really learn so many things through your Videos, In 2011 i am stop working as an SEO but now I really want to work in this field again and I want guidance how to start my carrier in this field again. So please sir help me in that. My mail Id is – [email protected] Plz sir reply

  3. Hi there, firstly, thank you for all the insightful videos – much appreciated. I am having some issues linking my GA and AdWords accounts for the sake of Remarketing purposes. In your very last screenshot on this video, it shows the 'link' and 'unlink' screen. On my account, the 'unlink' button is clickable for one of my linked accounts, however all the other accounts 'link' buttons are un-clickable. Like when I try to click on the 'link' beside one campaign/account it is non responsive. Do you have any idea as to why this might be? Thank you!!!:)

  4. why the AdWords and analytics account needs to setup from the same ID? Will it impact the analytics data?

  5. Great content! I have a question for you – How do you view the list of keywords in Google Analytics that people have organically searched for to find a website- even in situations when you are not at all running AdWords? Do you still have to link Google Analytics to Google AdWords to identify the keywords even if you are not running ads, or is there a different way to view this.
    Keep up the excellent videos!

  6. Assalamu alaikum uzair Saab very useful thanks please upload more videos

  7. thanks for your help but am getting an issue with my campaign my cost per click is increasing on daily bases i dont know why

  8. Thank you for great content. I would like to ask you specifically about the comment of having same emails in Ads and Analytics account. When go to Analytics Admin under Services part, I do not see Adwords linking, just Salesforce Marketing cloud. However when I go to Ads metric, I do see that account. Obviously there is a mismatch, but I can't figure out where is the issue and how to fix it. Thank you .

  9. Hi
    Great video. Can you also make a video on how to link Adroll with Google Analytics . I will be very thankful to you for this.
    Many Thanks

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