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How To Know What Facebook Ads Cost (DATA BACKED)

How To Know What Facebook Ads Cost (DATA BACKED)


so I get this question all the time how
does Facebook price their ads right and why are the costs always changing so I
just want to dive into this right now in this video you know I spend millions of
dollars on Facebook ads so I see every single change and I bring all of the
knowledge to you for free all I ask in return is you hit that like button so
hit that thumbs up subscribe if you want to see more and comment ad show winners
if you want some winning ecommerce products comment that in these sections
hit the like button and let’s start the show what’s going on everybody so today
we’re gonna be talking about Facebook ad costs they sure seem like they have
doubled if not tripled I want to tell you why and also how you can fix it
really quickly now if you’re new to the channel make sure you like or subscribe
I put a free trial to add show below ad show automates your Facebook ads helps
you scale and all that if you’re running Facebook ads I sure hope you have
checked out ad chill at the least so check it out for sure it’s free and
let’s jump right into Facebook ad cost why are they why do they feel like it’s
just twice as expensive as they used to be well number one there have been
there’s been an explosion of advertisers advertising e-commerce products courses
whatever it may be there’s a ton of gurus out there everybody’s teaching
something or selling something on Facebook ads because there is a low
barrier to entry and this is how any market goes somebody will find something
that works its e-commerce dropship in and then they’re gonna tell their
friends or they’re gonna sell a course showing you how it works which brings in
more and more competition and it’s just a bidding algorithm it’s all it’s you
know I bid for inventory you bid for inventory if we’re going bidding towards
the same inventory well that inventory is gonna get more
expensive so naturally it’s going to continue to grow and grow and grow but I
want to tell you a couple ways that you can kind of keep your cost down and make
sure that you’re profitable first and foremost go back into your funnel
whether it’s your store whatever it may be and make sure every
thing is on point make sure your brand is on point make sure you have a phone
number you have an email address about us every little thing you can do to make
that conversion right better it will help your Facebook Ads
yes it might be the same cost per impression but you’ll monetize higher
but now going to the Facebook side it’s really about testing more if your ads
are costing more now than they were you know a year ago think about testing more
images or more videos videos are the best hands down I don’t even use images
but test more videos test more audiences over here on add show you can see that
you can go in here create new videos you can have your different audiences you
can see we use thousands of look-alike audiences the more audiences you use the
better you can create a new post make a ton of new posts so you can you know
test every single angle test different copy test different descriptions
everything you can this is the time to be testing more because the competition
is getting higher so add chill is a tool that allows you to test like infinitely
I’ll show you here later but I can select hey I want to target these
interests all of these interests right here and combine them with these page
posts or these videos and you can make hundreds or thousands of ads with a
click click of a button I used to sit here and spend you know
eight hours posting ads because I knew the more ads that I launched the more
winning ads out find doesn’t matter what the
competition is because at the end of the day if I’m using automation to launch a
hundred ads in the same time it takes you to launch you know ten ads I’m gonna
I’m gonna dominate you right so use automation tools whether it’s add chill
or something else that’s how you’re going to get your cost back down because
you’re gonna find these hidden pockets you might find a different interests
that works really well or a different audience or a different video or a
different type of copy make sure you’re using automation to keep those
down because the only thing that’s going to happen is this is gonna get more
expensive and more expensive because people are gonna figure out how to be
successful with Facebook ads and they’re just gonna keep mine and gurus are gonna
keep teaching and all that good stuff so hopefully what happens is the Facebook
ad costs push out a lot of the competition because they can’t make it
profitable we’ll see we could be in a bubble you know at the top where
everybody’s trying to do Facebook ads because there’s no profitable but nobody
can figure it out hey we could be at that point but the
bottom line is if you test more than your competition you will it doesn’t
matter what the costs are you’ll perform better than anybody else so now I have
this product here on the left and I wanted to just show you a sample of ad
chose automation usually it takes an hour and hour and a half to launch a
product on Shopify to see if it’s a winner or not what I’m gonna do is I’m
just gonna launch it like in five minutes here I’m gonna make a video of
some images of this product right here it’s like a do-it-yourself paintbrush
paint kit so I’m just gonna make sure that that’s very clear I’m using these
pictures right here and on adjure watch this usually this is like an hour
process right here just making the videos so you’ll be able to see this in
a second let me go ahead and upload those two images and then let me upload
this image and we’re gonna make a video and DIY painting let’s make it one
second let’s call this DIY painting and then I’m gonna make the thumbnail red
actually and click make video so that right there you can see if you are using
Facebook Ads if you’re using images turn them into videos in like two seconds and
so spending all your time and all your money trying to make videos with a
product you don’t even know if it’s gonna work so this is just like a
baseline video and it’s gonna perform so much better than anybody else’s and this
just goes into the fact hey test more and you’ll keep your costs down right so
while this uploads I’ve already made a link to my store and I have it here
and I’m gonna say do you love to paint grab yours here and then I’m gonna use
this link so just go ahead and post it on your Shopify store your click little
store isn’t this DIY painting awesome okay who is your painting buddy or
something you know let’s put some emojis in here see if they have a paint one
they do I’m so happy with all the emojis they’ve been adding it’s pretty great so
now I have my copy written we have to make the page post so making the page
post is super simple you just go over to the post page you put in whatever page
you want you find your video I think this was mine DIY painting and then I’m
gonna post in my copy you could also upload a video if you already have one
then I’m just gonna wait for it to upload now this is gonna take a second
or two and there we go now it’s uploaded directly to Facebook ads and I’m almost
ready to launch this product then we just go into the interest maker and add
chills really really cool as a it pretty much if you see here I can type in cats
and it will so just all of these different interests that are based off
of cats so these are out of Facebook’s interests their audience insights the
research that we used to do for an hour you can add them to a folder of course
I’m not gonna use that one I have a painting one I believe already set up
that I’ve done before so I’m just gonna go here I’m gonna find a campaign let me
refresh these campaigns here I’m actually on the wrong account now that
I’ve realized that go ahead and get on the right account and all I’m gonna do
is take a campaign that has been running already I’m gonna click show all ad sets
and I’m pretty much gonna duplicate that old
that’s going to my correct pixel I’m gonna call it add chill DIY painting and
March I’m gonna make it three dollar budgets per ad sets I’m gonna click that
new page post here I’m gonna go back to the post actually and make sure that I
have it saved where did I put that thing okay here it is I call it DIY click a
little Save button here and then all we’re gonna do is find that page post
DIY put it in there and then we’re gonna pick those few interests that we have so
I’m just searching for DIY paints I already made one printmaking oil
painting painting andy warhol that’s five of them so five times three dollars
that’s fifteen bucks and I’m gonna I’m gonna be able to see how many clicks how
many antique arts and so on by clicking schedule now and boom just like that
I’ve launched a product so you can see this is just one element of add chill
add chill will allow you to take any you know whatever platform you’re working on
if it’s ecommerce or apps or whatever it is
anything that you do Facebook ads for you can really automate it and launch
tons of ads in seconds as you can see five ads there and launch but like
realistically I can launch unlimited ads I just select these interests and say
hey I want to schedule them over the next three days or whatever a lot of
times I’ll wake up in the morning click click click launch 400 ads schedule them
for the next two weeks and just watch the data come in for the rest of the
time so that’s ad Jo it is free below this is how you’re gonna keep your
Facebook ad costs down because they are going up and they probably won’t slow
down anytime soon so I hope you have a great day make sure you like subscribe
to this video like the page save the page whatever and grab a chill it’s free
at least go check it out and other than that I hope you have a great day talk to
you soon I want to show you exactly how you can find the most profitable
Facebook as in audiences and five minutes per day that will provide you a
consistent reliably low CPA which will enable you to scale with an ROI like
you’ve never seen before let’s face it Facebook ads are extremely
competitive and the only ones that are actually crushing it are those that can
identify the perfect audience to advertise to and not just the perfect
audience but the perfect creative whether that’s image or video but also
combined with the perfect copy for that perfect audience so a combination of all
three enables them to absolutely crush Facebook ads and if you’re not able to
do that you’re not gonna see optimal results so what’s awesome about this is
it works for all Facebook ads whether you’re doing e-commerce apps SAS lead
gen coaching consulting maybe you’re an affiliate whatever you’re running
Facebook ads for this is gonna help you save ninety five percent of your time
and double if not triple your conversions and don’t worry at the end
of this short presentation I’m going to show you examples proof all that good
stuff of all of these niches so like I said these days in Facebook Ads
the only people really crushing it are the ones who have the combination of the
perfect audience the perfect creative and the perfect copy Facebook ads are
getting more and more competitive by the day so if you can’t identify those three
things and combine them your results are not going to be as great as your
competitors and we both know every single day ads are getting more
expensive and more competitive and the prices are not going to go down with the
surge of marketers just flocking the Facebook ads because of the endless
amounts of data it’s just simple supply and demand right
more marketers that the ad costs are gonna go up right so as more marketers
come in and they want to advertise on Facebook the prices will continue to go
up making it harder for you to acquire customers clients users purchasers
whatever for the price that you want now how do you find that perfect creative
copy and audience so you see results that you’ve never seen before and it’s
simple the same exact way that anybody who is great at anything does it they
put in their 10,000 hours they test they practice they practice they practice you
know Edison we all know that he failed a thousand times before he
the lightbulb but guess what he made 999 tests tweaking testing and refining his
formula before he created light bulb and we all know Wayne Gretzky you know you
missed 100% of these shots you never take and that’s so true and doesn’t it
hold kind of the same for testing different images or different videos if
I test one image or video am I gonna see as good a results if as if I test 10 or
20 probably not if I test 20 I’m gonna see a couple huge winners I’m gonna see
a lot of losers but I’m gonna take those winners and combine them with other
elements and if I never would have tested those 20 different videos then I
would have never seen those results in Michael Jordan you know one of the best
basketball players ever he said I’ve failed over and over and
over again in my life and that is why I succeed and it’s so true look we all
know that word sell if you test one type of copy but you don’t go on and test 10
20 30 you’re not gonna find which words really relate to your audience but if
you sit there even if you’re not a good copywriter if you sit there and you
write 10 20 30 different types of copy you launch them to your ads one of them
is gonna stand out maybe two three are gonna stand out they’re gonna really
relate to your audience and you’re gonna keep rolling with those boom you just
doubled your conversions now whatever you think of Kobe Bryant you have to
respect his his sickening work ethic this is just a little quote he says you
wake up at 3 you train at for 4 to 6 come home eat breakfast relax now you’re
back at it and 9 to 11 relax back at it again from 2 to 4 now you’re back at it
from 7 to 9 by year 5 and 6 it doesn’t matter what kind of work they do during
the summer they will never ever catch up and that is so true
if I am competing with you and every single day I’m testing 10 20 different
look-alike audiences you know I scale the winners kill the
losers every single day I do that and I know that you’re sitting there testing
maybe 5 10 per week or per month what’s gonna happen I’m gonna find so many
audiences I’m gonna crush it right so if you sit down and you test audience after
audience after audience and you just have a sick work ethic and just do it
over and over again you’re gonna find so many profitable audiences and you
combine them with your new creative and your new copy and you absolutely crush
it right that’s how it works if you test more you find more winners right the
more you the more you score right now you might
be asking yourself but how do I test all of these ad combinations every single
day I only have so much time right we have like 956 other things so doing our
business we can’t just sit inside of Facebook ads all day switching things
out making new tests duplicating fiddling with Facebook ads right so let
me introduce ad show to you ad show is an ad crushing machine that will find
highly profitable Facebook ads and audiences in five minutes per day so you
can get reliably low CPAs without wasting your time
Achille will constantly test different audiences and create different audiences
videos interests and AD so you can really figure out which ones are your
winners while killing off your losers really quickly so you don’t spend any
money and it’s gonna help you find profitable ads 24/7 365 without you
sitting there in your ads manager all day long pretty awesome right so we’ve
been using agile for the last couple years internally to spend millions of
dollars on Facebook Ads extremely profitably now we open that show up a
few months ago and now there are thousands of top-tier marketers
absolutely crushing it with AD chill by using ad show you’re going to double if
not triple your Facebook and Instagram conversions while spending ninety five
percent less time and you won’t be spending more money now it’s gonna
enable you to spend more money if you want to because you you’ll have winning
ads that you can spend more money on and become even more profitable but the key
here is you’re gonna be getting better conversions and spending less time
pretty amazing right so to go over a few things that you can do for you you know
it will create hundreds if not thousands of look-alikes in seconds and then you
can launch them to your ads we all know the process right you find a custom
audience and you make a US one percent then a US two percent then a u.s. three
percent look-alike audience and you go four or five six seven and so on and so
on and then you do that for every single custom audience you created why because
it’s extremely profitable and you take all those custom audiences that you
spent you know seven hours on and you put them onto your ads you duplicate you
test this audience test this onions it’s extremely profitable but it takes so
much time so now with ad show what you can do is you can say hey for these ten
custom audiences I want to select these countries
make one through seven percent look like audiences and then boom just in you know
three seconds you make four hundred five hundred different audiences and then
launch them to past winning ads now this is a huge time-saver as well we’re able
to manage multiple accounts and multiple campaigns at the same time this saves at
least a couple hours every single morning because we can say hey anything
that is over 5 dollars per purchase let’s turn it off
anything is under let’s see it let’s scale them do whatever we want launch
new ads new look-alikes and so on so it’s pretty cool right you can say hey
add show I want to see all my losers I’m gonna turn them off with one button ok I
want to see all my winners I want to scale them up you know by 10 percent
twenty percent or individually or hey I want to take some of these winners and
launch a new look like ads based off of them pretty awesome right you can see
how much time you’re gonna be saving every single morning now if you’re in
the manual bidding same thing I can see say hey at you let me see all of my
winners and then I can manual bid on him click click I want to increase the bid
here I want to lower the bid here you know I want to turn this one on I want
turn this one off across multiple campaigns across multiple accounts at
the same exact time but what about new campaigns maybe new products new
services whatever I need to find some new audiences well instead of going over
to audience insights or stocking your competitors customers pages to see what
their interests are how about typing into ad show one interest and ad chill
goes and finds hundreds of high affinity extremely targeted interest that you can
just simply add to a folder save it forever and your yoga folder or whatever
and then launch new ads to them over and over again and see which ones have the
best cost per click over time which ones have the best click-through rate over
time and you build these folders of different interests that you can target
over and over again and then you make different selections of those interests
and you actual spits out more interests that were like those interests so it’s a
you know it’s an interest building machine it’s pretty awesome right so
then you can take those ten interest or a hundred or a thousand and create tens
or hundreds of ads just like that schedule them over time so you don’t
spend too much money kill the losers and scale the winners ad
show also makes it super easy to build out ads or page posts whether that’s
dark posts or on your page instead of filling with Facebook you can just
create your you know video or image ad right inside of AD show then save it to
a folder and take it in other add so maybe you have five
different look like audience there that are doing really well you want to test
them against five new page posts with new copy on them right you want to see
what resonates and you go click click boom 25 new ads schedule them over a
couple days five ten bucks apiece scale the winners kill the losers so
isn’t that pretty awesome like want to take those look like audiences that you
just created and then apply them to brand new page posts where you have
brand new copy maybe hitting a different angle to see if it resonates with your
you know your client now if your Shopify user I understand not everybody is but
we also released an app they’ll allow you to do the whole process of testing a
new product you know find in Aliexpress putting it on your store and then
creating the video and creating the ad campaign targeting different interests
and launching the the ads that process used to take us an hour and a half now
with our ad chill app it takes three minutes so we can test ten products per
hour now I’m talking the video the interest targeting the whole campaign
launched into my ads and three minutes you can see if you’re launching
different products you can absolutely crush your competition now that you can
test ten to fifteen times faster than they can you’ll be able to get rid of
your extra ad buyer on your team or maybe you have an agency right now
running your Facebook Ads doing these tests for you ahead chil can beat your
new agency because it will go harder than any agency possibly can go and it
will test more ads find more profitable audiences and save you so much time and
money you’ll also be able to get rid of any outdated ad tools that you might be
using look you know we’re a bunch of marketers building an ad show to work
for marketers like us right we’re not a huge corporation that couldn’t really
care less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes it
just it’s hard to make videos right thirty minutes 45 minutes to make a
video you have to pay somebody or you have to you know pay with your time we
also built a really cool you know really quick video maker inside of AD show that
you can take a few images create a video and then it’s saved inside of your
Facebook ads and you can use it inside of agile to make new ads and then take
that video that you just created in two seconds test it against your your
look-alikes that you created test it against different interest
test it with different copy and you’re finding more and more winners so every
single day your ads are improving you’re getting better you have a sick work
ethic without having to spend all day inside of Facebook ads you spend five
ten minutes a day and every single day your ads will get better so a chill is
created simply because we saw this huge problem right it was a good problem to
have it was simply hey if we launch more ads
testing different things you know different different images different
videos different interests different look-alike audiences different copy if
we test with all these things every single day we were guaranteed to see
better results from the day before and we were able to continue to do that
every single day and dwindle down that our CPA was absolutely crushing it and
the only problem there was it just took a lot of time like myself and my team we
were all sitting inside of Facebook ads eight hours a day like you know
everything else in the business took a backseat to Facebook ads because we knew
if we spent the time there we would get conversions for so cheap so we decided
you know we’ve been building software for the last seven years why not build
out something that will test all of these elements for us and that kind of
brings us to add show right it’s all about finding these golden nuggets
inside of your ads what copy works what audiences work what look-alikes what you
know what videos work best and then you combine them together and you’re
starting to see how you’re absolutely gonna crush it with a show right yeah of
course so I know I just threw a ton at you you know we went over look alikes
interest you know managing bulk accounts or both campaigns at the same time
manual bidding creating ads really quickly page post dark posts the video
maker the 3-minute campaign launch for Shopify how you can run this for your
e-commerce business your app business new agency you’re a Philly business and
so on and so on I know there’s a ton so I mean really I kind of want to invite
you if if you are struggling with scaling your Facebook Ads because of
time or conversion costs book a demo below will show you inside of AD show
and exactly how it’s going to work with your specific business like I said if
you’re running any Facebook Ads ad shows absolutely gonna crush it for you so you
don’t take twenty minutes jump on a call with either me or somebody on my team
and we’ll walk you through the exactly the full platform how it’s gonna work
for your business and how you’re absolutely going to crush it
so there should be a big button below to do that now and you can book that and
from here I just want to like show off some some cool results some little case
studies of people who are crushing it and all that good stuff so with AD show
we were able to grow stores Shopify stores from a couple hundred dollars a
day – this is one store and you can see you got up to 24,000 dollars per day why
because we were able to find the perfect audience and the perfect copy that
resonated perfectly with them and then the perfect video to go with that
because we test it every single day new element new element new element every
single day we got two three percent better two three percent better over the
course of 30 days you see what happens right so absolutely crushing with the
Shopify process and ad show here’s Chris who’s super pumped he’s like day two of
using that show I created a ton of different look-alikes I create a hundred
different ad says just like that long story short he said I am blown away I
have never seen an ROI like this before so don’t you want to see an ROI that
you’ve never seen before right like that’s the whole goal here is
to be able to test so quickly that you absolutely crush it now a little example
of mobile apps if you’re running mobile apps like ad show helped us get over 25
million downloads in the App Store published on a bunch of blogs and you
can see in the bottom right here I highlighted this because this is the
cost per mobile app install and we typically you know clients that come to
us and say hey will you run our mobile apps or can we use agile they typically
see two to three times better results now the reason I highlighted this below
because that those screenshots 69 cents our iPad installs and 44 cents our
iPhone installs now if you’re in the industry you know iPad installs are more
expensive iPhone installs are a little less expensive but the point here is
this is in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying 44 cents 69 cents why how because we find the
perfect combination of the perfect audience the perfect creative plus the
perfect copy because every single day we’re launching new ads with AD chill so
make sure to book your demo below if you are you know running Facebook ads and
you want to absolutely crush it here’s Deon he he jumped into the group
– just the other day new ad show user and he said once this app catches on
we’ll be buying it like ice cream in the summer mark my words on this I’m rarely
wrong on apps take it from the laziest man in econ and I know Deon absolutely
crushes the shopify ecommerce game so it’s pretty cool to hear that I hear
that from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call be low and yeah let’s get started now like I said
it’s not just for EECOM or apps you know this is some lead gen so if you have an
agency or you know you trying to set up consulting calls or coaching calls
whatever it might be like I said had show works wonders for all Facebook Ads
because it finds the perfect audience perfect creative and the perfect copy
combines them and you crush it right that’s the element of any winning
Facebook ad you can see this is one day of calls that are set up all day long
and this is what the calendars look like every single day so if you need people
to book calls or make appointments you have to be using AD Joe for your
Facebook Ads so there still should be a button below
where you can book that free demo now let’s just check out some more success
you know the guys over Jonathan and Bridgette over at way of truths they
said being a team of to time is always thin ad show solves a bunch of problems
we used to have with Facebook ads it helps us create a ton of interest and
look like audiences that we would have never tested before and that makes sense
right then launches them in seconds which used
to take us hours we’ve been able to dramatically drop our CPC with these new
audiences we also love being able to create videos quickly inside of add show
instead of having to create them manually the only thing I wish that I I
had a drill during the holiday season though the only thing I wish is that I
had a chill during the holiday season so cool I chose a must for anyone running
Facebook at school thanks to Jonathan and bridgett that’s nice a little
comment there I know they were absolutely crushing it with AD Joe and
you know they’re right on so I’m really excited to see all our clients just
dominate during holiday season because they’re gonna be able to find so many
profitable ads now Robert also said you know I’ll try not to read this whole
thing but he said before I used to create wait I used to spend way too much
time creating ads before the video creator has helped me from stealing
videos so if you have they’re stealing videos you know you can use
video creator to launch ads really quickly and he said they find the
interest inside ads are extremely valuable as well and then just some
results from another client of ours using a Geo to absolutely crush it so
you can see people are absolutely dominating with ad showed you can book a
call below and you know we’ll stop here with Dean I could go on for hours if you
have any questions we’ll answer them in in the demo call but he said until we
started using heo we were having a problem we’re having to use multiple
apps plus a lot of manual work to manage ads and we run a lot of them now that
we’ve gotten the hang of things took about an hour we’ve cut what took hours
down to about 15 minutes so that’s awesome
you know I’d chill is changing the way people run their businesses imagine
you’re spending a couple hours on Facebook ads or maybe more and you can
cut that down you know to 15 minutes 10 minutes whatever you know there is a
little bit of a learning curve to add so of course it’s a really really in-depth
piece of software but Dean was able to learn it in one hour and the cool thing
is is we walk you through everything we have onboarding calls and like I said
we’re not a huge we’re not a huge company that you know we don’t really
listen to people we’re there for you that anytime you do have a question we
answer it you know whether it’s making a video or text whatever we’re there to
help you crush it so guys if you are struggling with scaling your ads because
of either time or conversion costs you can book a demo below we’re gonna walk
you through the entire back-end of AD she’ll show you exactly how it looks and
all that good stuff you could have any questions you have we’ll answer them for
you and we’ll show you exactly how ad Joe’s gonna work for your specific
business as I mentioned it doesn’t matter what type of Facebook ad you’re
running ecommerce people are crushing it drop shipping people are crushing it
mobile apps people are crushing it you know online apps Shopify apps all that
good stuff consulting coaching Legion agencies affiliates if you’re running
Facebook Ads you will crush it with AD show please do
let me know me or my team know inside of the during the call if you have any
questions we’ll answer them all for you I’m gonna hop off here because I know
this is getting a little long but thank you so much for sticking around to this
point and and learning a little bit about AD show I hope you can see the
value that it will bring to your business like I said multiple times
we’re here to help if you have any questions bring them to the call ask him
in the group and yeah I’ll talk to you soon all right

2 thoughts on “How To Know What Facebook Ads Cost (DATA BACKED)

  1. 🔥 Scale Your FB & IG Ads ➡️ Free Adchill Demo – https://www.adchill.io

    🔥 Join Free FB Ad Mastermind – https://www.facebook.com/groups/1912837845626049/

    How can I help you with FB ads? Post your questions below. I answer everything! 👇

  2. Can we have cross/multiple stack interests in adchill? Example we want to target cat lovers who also interested in kitchen? I see that in other videos, u only target 1 interest per adset. Thanx in advance. U've been awesome!

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