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How To Kill Facebook Ads (& WHEN)

How To Kill Facebook Ads (& WHEN)


hey how’s it going in this video I’m
gonna show you the Facebook ad kill metrics and scale metrics so if you’re a
little confused of when I should kill an ad or when I should scale an ad or if
this is a winning product or a winning ad I’m gonna show you all that here
right now you know we have a very good strategy that helps us spend millions of
dollars every single year on Facebook Ads profitably and I essentially
condense all of the winning strategies and put them in these videos for free
now it takes a lot of time and effort on my side to make these videos and all I
really ask is you hit that like button pretty good at exchange right you hit
that like button I give you everything I know I test millions of dollars I give
you all of the contents and condense knowledge so you can absolutely crush it
and grow your business and all I ask is you hit that like button and subscribe
if you want to see some more like this so do those two things and then also if
you want some of my winning products I test so many products every single day I
have a ton of winners and I want you to have some so you can scale them comment
add chill winners in the comments you’re gonna get winning products you’re gonna
get my winning sales funnel that will triple your conversions just by
commenting add chill winners below hit that like button hit that subscribe and
let’s start the video what is going on guys so right here right now I want to
show you exactly the exact formula we use to decide of whether or not to kill
a facebook ad and when you should kill a facebook ad and move on to the next one
maybe it’s the whole campaign maybe it’s the whole product or the whole funnel
but I want to show you exactly when you should decide to do that so shout out to
Austin right here for asking the great question inside of the group or ad show
group that you can get to below but he said pretty much hey guys super excited
to get that I stumbled upon this I’m about to launch a ton of ads but I
really want to know when I should kill a campaign because you know he said he’s
about to launch 30 different ads $3 apiece so that’s gonna be $90 a day he’s
not too worried about it though because he has a selling product so that’s great
and my answer here is gonna kind of depend
on two things you know does your product already sell or is it brand new because
if your product is brand new you want to kill you kind of want to kill it quicker
than if you know it sells so the simple way I do this is I simply say okay
what’s my margin on that product or service or whatever you know margin with
my net net margin right so let’s say my net net margin is $15 everybody that
comes through my funnel to buy my product I make $15 on it okay that means
I have 15 dollars to spend on ads right so my rule is simply two times that that
equals 30 right that is when I start looking at killing it
if if no sales or no ATC’s if if there’s no sales and no Add to Cart there’s no
doubt in my mind that I’m killing that product so this is when I start to make
decisions though so whatever my margin is I usually double it maybe sometimes
triple it but I try not to go over that and I try not to be emotional about the
product so if I really like the product it’s sometimes hard to kill them when I
really like it but I try to stick to this rule because what this does even
when I let my emotions come into play and I’m like oh my god I think this is
gonna do really well even when I allow that to come in play it’s like okay
maybe I’ll spend three times and I’ll save a lot of money because instead of
spending you know hundreds and hundreds of dollars testing this product that I
think is gonna do well because it does well on Amazon or it does want another
website you know that doesn’t directly translate so if you go by this rule then
you will save yourself a ton of money now if I spent thirty dollars or two
times my margin and I got for example like a ton of ATC’s but no purchases I
might let it go a little bit longer because I’m seeing people are at least
adding to cart so maybe I’m going too go back in if there’s a ton of ECGs I’m
gonna look at my shipping is my shipping off do I have like a really high
shipping price or something because that can you know deter people from actually
buying the product right now I’ll also look at you know if nobody if my
shipping is free still and everything looks good well maybe my price is just
too high maybe since I have a 15 dollar margin I could lower my margin to ten
dollars and lower my price and let’s see if that you know increases the number of
purchases do a couple purchases come through all right great well maybe my
price needs to be lower so if I’m getting add to carts I kind of I kind of
pry it prioritised looking at those campaigns and if you’ve seen my other
videos you know we launched multiple products every single day really quickly
so we can see kind of high level metrics like view contents Add to Cart and so on
and so on and this is the rule that we live by
like okay spend about two times the margin now mmm no abdic carts well
you’re done for sure well this one this product has spent two times the margin
but it has ten abdic carts no purchases well maybe I’ll give you a little bit
more budget and you know maybe if you spend three or four times the margin and
I made tweaks and it still doesn’t start getting purchases then I might turn you
off but really at two times the margin I asked myself is there anything we can do
to make this sell more if I see no out of carts there’s like probably not but
if there’s add two carts then it’s like yes there’s probably something I can do
whether that is tweaking the shipping and tweaking the price tweaking the
images tweaking the description adding more trust to our site moving it on to
clickfunnels whatever it might be you know it’s kind of on me at that point so
if I see purchases then this rule kind of goes out the window because within my
first two times margin if I see purchases I’m usually looking at that as
a close to winner as I like to say and that means that I need to just go in
there and make that a super winner and add upsells and all that good stuff so
that is kind of how we look at it and the way we just like
do this really quickly is you know we go in and take a bunch of campaigns like
here I have some test campaigns running and I just select all the campaigns at
once and then I say something like okay what’s my link clicks let’s see here
point five lifetime and I’ll just say hey anything you know I’m just using
this as an example by the way I’ll say anything over 0.5
you know those are technically gonna be losers so I want to turn them off so you
can see it just spits out all of them this is add two by the way if you don’t
have it you can grab below it spits out all of them and I can say hey how’d you
turn them all off because I know those are losers but now let me see if there’s
anything under point five link clicks if there is I might work on it but as you
can see there’s nothing so there’s a great way to kind of automate that
process of checking all of your campaigns at once maybe you have one
product spread over multiple campaigns maybe you have a ton of products spread
over multiple campaigns and it just helps you save a lot of time and what I
love most about it is it takes that emotion out of it this is my rule and as
long as I figure out what metrics to follow here I just plug it in to add to
and I say hey anything over that turn it off I don’t care if I spent three hours
on the copy I don’t care if this you know product did extremely well on
Amazon or whatever I’m just going straight by the numbers so that’s what I
really really love about that feature but other than that if you have any
questions please let me know below shout out to Austin again for asking the
great question inside the group you can join group group below as well and other
than that you know hit that subscribe button and I’ll catch you in the next
video all right talk to you soon I want to show you exactly how you can find the
most profitable Facebook as an audiences and five minutes per day that will
provide you a consistent reliably low CPA which will enable you to scale with
an ROI like you’ve never seen before let’s face it Facebook ads are extremely
competitive and the only ones that are actually crushing it are those that can
identify the perfect audience to advertise to and not just the perfect
audience but the perfect creative whether that’s image or video
but also combined with the perfect copy for that perfect audience so a
combination of all three enables them to absolutely crush Facebook ads and if
you’re not able to do that you’re not gonna see optimal results
so what’s awesome about this is it works for all Facebook ads whether you’re
doing e-commerce apps SAS lead gen coaching consulting maybe you’re an
affiliate whatever you’re running Facebook Ads for this is gonna help you
save ninety five percent of your time and double if not triple your
conversions and don’t worry at the end of this short presentation I’m gonna
show you examples proof all that good stuff of all of these niches so like I
said these days in Facebook Ads the only people really crushing it are
the ones who have the combination of the perfect audience the perfect creative
and the perfect copy Facebook ads are getting more and more competitive by the
day so if you can’t identify those three things and combine them your results are
not going to be as great as your competitors and we both know every
single day ads are getting more expensive and more competitive and the
prices are not going to go down with the surge of marketers just flocking the
Facebook Ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as more marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that anybody
who is great at anything does it they put in their 10,000 hours they test they
practice they practice they practice you know Edison we all know that he failed a
thousand times before he created the light bulb but guess what he made 999
tests tweaking testing and refining his formula before he created light bulb and
we all know Wayne Gretzky you know you miss 100% of the shots you never take
and that’s so true and doesn’t it hold kind of the same for testing different
images or different videos if I test one image or video am I gonna see his good
results if as if I test 10 or 20 probably not if I test 20 I’m gonna see
a couple huge winners I’m gonna see a lot of losers but I’m going to
take those winners and combine them with other elements and if I never would have
tested those 20 different videos then I would have never seen those results in
Michael Jordan you know one of the best basketball players ever
he said I’ve failed over and over and over again in my life and that is why I
succeed and it’s so true look we all know that words sell if you test one
type of copy but you don’t go on and test 10 20 30 you’re not gonna find
which words really relate to your audience but if you sit there even if
you’re not a good copywriter if you sit there and you write 10 20 30
different types of copy you launch them to your ads one of them is gonna stand
out maybe two three are gonna stand out they’re gonna really relate to your
audience and you’re gonna keep rolling with those
boom you just doubled your conversions now whatever you think of Kobe Bryant
you have to respect his his sickening work ethic this is just a little quote
he says you wake up at 3 you train it for 4 to 6 come home eat breakfast relax
now you’re back at it and 9 to 11 relax back at it again from 2 to 4 now you’re
back at it from 7 to 9 by year 5 and 6 it doesn’t matter what kind of work they
do during the summer they will never ever catch up and that is so true if I
am competing with you and every single day I’m testing 10 20 different
look-alike audiences you know I scale the winners kill the losers every single
day I do that and I know that you’re sitting there testing maybe 5 10 per
week or per month what’s gonna happen I’m gonna find so many audiences I’m
gonna crush it right so if you sit down and you test audience after audience
after audience and you just have a sick work ethic and just do it over and over
again you’re gonna find so many profitable audiences and you combine
them with your new creative and your new copy and you absolutely crush it right
that’s how it works if you test more you find more winners right the more you
shoot the more you score right now you might be asking yourself but how do I
test all of these ad combinations every single day I only have so much time
right we have like 956 other things so doing our business we can’t just sit
inside of facebook ads all day switching things out making new tests duplicating
fiddling with Facebook ads right so let me introduce ad show to you ad show is
an ad crushing machine that will find highly profitable Facebook ads and
audiences in 5 minutes per day so you can get reliably low CPAs with
wasting your time Achille will constantly test different audiences and
create different audiences videos interests and add so you can really
figure out which ones are your winners well killing off your losers really
quickly so you don’t spend any money and it’s gonna help you find profitable ads
24/7 365 without you sitting there in your ads manager all day long pretty
awesome right so we’ve been using agile for the last couple years internally to
spend millions of dollars on Facebook Ads extremely profitably now we open
that chill up a few months ago and now there are thousands of top-tier
marketers absolutely crushing it with a chill by using add chill you’re going to
double if not triple your Facebook and Instagram conversions while spending
ninety five percent less time and you won’t be spending more money now it’s
gonna enable you to spend more money if you want to because you you will have
winning ads that you can spend more money on and become even more profitable
but the key here is you’re gonna be getting better conversions and spending
less time pretty amazing right so to go over a few things that you can do for
you you know it will create hundreds if not thousands of look-alikes in seconds
and then you can launch them to your ads we all know the process right you find a
custom audience and then you make a US one percent and then a US two percent
then a US three percent look-alike audience and you go four five six seven
and so on and so on and then you do that for every single custom audience you
created why because it’s extremely profitable and you can take all those
custom audiences that you spent you know seven hours on and you put them onto
your ads you duplicate you test this audience test this audience it’s
extremely profitable but it takes so much time so now with ad show what you
can do is you can say hey for these ten custom audiences I want to select these
countries and make one through seven percent look like audiences and then
boom just in you know three seconds you make four hundred five hundred different
audiences and then launch them to past winning ads now this is a huge time
saver as well we’re able to manage multiple accounts and multiple campaigns
at the same time this saves at least a couple hours every single morning
because we can say hey anything that is over
5 dollars per purchase let’s turn it off anything is under let’s see it let’s
scale them do whatever we want launch new
adds new look-alikes and so on so it’s pretty cool right you can say hey at
show I want to see all my losers I want to turn them off with one button okay I
want to see all my winners I want to scale them up you know by 10 percent 20
percent or individually or hey I want to take some of these winners and launch a
new look like ads based off of them pretty awesome right you can see how
much time you’re gonna be saving every single morning now if you’re in the
manual bidding same thing I can see say hey at you let me see all of my winners
and then I can manual bid on him click click I want to increase the bid here I
want to lower the bid here you know I want to turn this one on I want turn
this one off across multiple campaigns across multiple accounts at the same
exact time but what about new campaigns maybe new products new services whatever
I need to find some new audiences well instead of going over to audience
insights or stocking your competitors customers pages to see what their
interests are how about typing into ad show one
interest and add chill goes and finds hundreds of high affinity extremely
targeted interest that you can just simply add to a folder save it forever
and your yoga folder or whatever and then launch new ads to them over and
over again and see which ones have the best cost per click over time which ones
have the best click-through rate over time and you build these folders of
different interests that you can target over and over again and then you make
different selections of those interests and you add chill spits out more
interests they were like those interests so it’s a you know it’s an interest
building machine it’s pretty awesome right so then you can take those ten
interest or a hundred or a thousand and create tens or hundreds of ads just like
that schedule them over time so you don’t spend too much money
kill the losers and scale the winners Achille also makes it super easy to
build out ads or page posts whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it and apply it to
other ads so maybe you have five different look like audiences there that
are doing really well you want to test them against five new page posts with
new copy on them right you want to see what resonates and you go click click
boom 25 new ads schedule them over a couple days five ten bucks apiece scale
the winners kill the losers so isn’t that pretty awesome like want to take
those look like audiences that you just created and then apply them to brand new
page posts where you have brand new copy maybe hitting a different angle to see
if it resonates with your you know your client
now if your Shopify user I understand not everybody is but we also released an
app they’ll allow you to do the whole process of testing a new product you
know find in Aliexpress putting it on your store and then creating the video
and creating the ad campaign targeting different interests and launching the
the ads that process used to take us an hour and a half now with our Edgehill
app it takes three minutes so we can test ten products per hour and I’m
talking the video the interest targeting the whole campaign launched into my ads
and three minutes you can see if you’re launching different products you can
absolutely crush your competition now that you can test ten to fifteen times
faster than they can you’ll be able to get rid of your extra ad buyer on your
team or maybe you have an agency right now running your Facebook Ads doing
these tests for you ahead chill can be your new agency because it will go
harder than any agency possibly can go and it will test more ads find more
profitable audiences and save you so much time and money you’ll also be able
to get rid of any outdated ad tools that you might be using look you know we’re a
bunch of marketers building ad show to work for marketers like us right we’re
not a huge corporation that couldn’t really care less about your success we
have a mastermind group where if you ever have a question a strategy question
a problem whatever we’re there we want to see you succeed now we all know
videos are way better than images right so sometimes it just it’s hard to make
videos alright 30 minutes 45 minutes to make a video you have to pay somebody or
you have to you know pay with your time we also built a really cool you know
really quick video maker inside of AD show that you can take a few images
create a video and then it’s saved inside of your Facebook ads and you can
use it inside of agile to make new ads and then take that video that you just
created in two seconds test it against your your look-alikes that you created
test it against different interests test it with different copy and you’re
finding more and more winners so every single day your ads are improving you’re
getting better you have a sick work ethic without having to spend all day
inside of Facebook ads you spend five ten minutes a day and every single day
your ads will get better so a chill is created simply because we saw this huge
problem right it was a good problem to have
it was simply hey if we launch more ads testing different things you know
definite different images different videos different
interests different look-alike audiences different copy if we tested all these
things every single day we were guaranteed to see better results from
the day before and we were able to continue to do that every single day and
dwindle down that our CPA was absolutely crushing it and the only problem there
was it just took a lot of time like myself and my team we were all sitting
inside of Facebook ads 8 hours a day like you know everything else in the
business took a backseat to Facebook ads because we knew if we spent the time
there we would get conversions for so cheap so we decided you know we’ve been
building software for the last seven years why not build out something that
will test all of these elements for us and that kind of brings us to add Joe
right it’s all about finding these golden nuggets inside of your ads what
copy works what audiences work what look-alikes what you know what videos
work best and then you combine them together and you’re starting to see how
you’re absolutely gonna crush it with a show right yeah of course so I know I
just threw a ton at you you know we went over look-alikes interests you know
managing bulk accounts or both campaigns at the same time manual bidding creating
ads really quickly page post dark posts the video maker the 3-minute campaign
launch for Shopify how you can run this for your e-commerce business your app
business you agency your affiliate business and so on and so on I know
there’s a ton so I mean really I kind of want to invite you if if you are
struggling with scaling your Facebook Ads because of time or conversion costs
book a demo below will show you inside of AD show and exactly how it’s going to
work with your specific business like I said if you’re running any Facebook Ads
ad shows absolutely gonna crush it for you so you don’t take 20 minutes jump on
a call with either me or somebody on my team and we’ll walk you through the
exactly the full platform how it’s gonna work for your business and how you’re
absolutely gonna crush it so there should be a big button below to do that
now and you can book that and from here I just want to like show off some some
cool results some little case studies of people who are crushing it and all that
good stuff so with AD show we were able to grow stores Shopify stores from a
couple hundred dollars a day so this is one store and you can see you got up to
24,000 dollars per day why because we were able to find the
perfect audience and the perfect copy that resonated perfectly with them
and then the perfect video to go with that because we test it every single day
new element new element new element every single day we got to three percent
better to three percent better over the course of 30 days you see what happens
right so absolutely crushing with the Shopify process and add show here’s
Chris who’s super pumped he’s like day two of using that I created a ton of
different look-alikes I create a hundred different adzes just like that long
story short he said I am blown away I have never seen an ROI like this before
so don’t you want to see an ROI that you’ve never seen before right like
that’s the whole goal here is to be able to test so quickly that you absolutely
crush it now a little example of mobile apps if you run into mobile apps like
add Joe helped us get over 25 million downloads in the App Store published on
a bunch of blogs and you can see in the bottom right here I highlighted this
because this is the cost per mobile app install and we typically you know
clients that come to us and say hey will you run our mobile apps or can we use
add chill they typically see two to three times better results now the
reason I highlighted this below because that those screenshots $0.69 our iPad
installs and 44 cents our iPhone installs now if you’re in the industry
you know iPad installs are more expensive iPhone installs are a little
less expensive but the point here is this is in a niche where competitors are
spending up to $10 upwards of $10 per install and we’re paying 44 cents 69
cents why how because we find the perfect
combination of the perfect audience the perfect creative plus the perfect copy
because every single day we’re launching new ads with AD chill so make sure to
book your demo below if you are you know running Facebook ads and you want to
absolutely crush it here’s Deon he he jumped into the group
– just the other day new ad show user and he said once this app catches on
people will be buying it like ice cream in the summer
mark my words on this I’m rarely wrong on apps take it from the laziest man in
econ and I know Deon absolutely crushes the shopify ecommerce game so it’s
pretty cool to hear that I hear that from him but uh you know take it from
him he’s using it out absolutely crushing you can book a call up below
and yeah let’s get started now like I said it’s not just for EECOM or apps you
know this is some lead gen so if you have an agency or
you know you trying to set up consulting calls or coaching calls whatever it
might be like I said I’d show works wonders for all Facebook ads because it
finds the perfect audience perfect creative and the perfect copy combines
them and you crush it right that’s the element of any winning Facebook ad you
can see this is one day of calls that are set up all day long and this is what
the calendars look like every single day so if you need people to book calls or
make appointments you have to be using ad Joe for your Facebook ads so there
still should be a button below where you can book that free demo now let’s just
check out some more success you know the guys over Jonathan and Bridgette over
away or truths they said being a team of to time is always thin ad show solves a
bunch of problems we used to have with Facebook ads it helps us create a ton of
interest and look like audiences that we would have never tested before and that
makes sense right then launches them in seconds which used to take us hours
we’ve been able to dramatically drop our CPC with these new audiences we also
love being able to create videos quickly inside of AD so instead of having to
create them manually the only thing I wish that I had add show during the
holiday season though the only thing I wish is that I had a chill during the
holiday season so cool I chose a must for anyone running Facebook at school
thanks to Jonathan and Bridget that’s nice a little comment there I know they
were absolutely crushing it with AD Joe and you know they’re right on so I’m
really excited to see all our clients just dominate during holiday season
because they’re gonna be able to find so many profitable ads now Robert also said
you know I’ll try not to read this whole thing but he said before I used to
create weight I used to spend way too much time creating ads before the video
creator has helped me from stealing videos so if you have they’re stealing
videos you know you can use our video creator to launch ads really quickly and
he said they find the interest inside of ads are extremely valuable as well and
then just some results from another client of ours using a geo to absolutely
crush it so you can see people are absolutely dominating with ad showed you
can book a call below and you know we’ll stop here with Dean I could go on for
hours if you have any questions we’ll answer them in in the demo call but he
said until we started using a – we were having a problem we’re having to use
multiple apps plus a lot of manual work to manage ads and we run a lot of them
now that we’ve gotten the hang of things took about an hour
we’ve cut what took hours down to about 15 minutes so that’s awesome
you know I’d chill is changing the way people run their businesses imagine
you’re spending a couple hours on Facebook ads or maybe more and you can
cut that down you know – 15 minutes ten minutes whatever you know there is a
little bit of a learning curve to add show of course it’s a really really
in-depth piece of software but Dena was able to learn it in one hour and the
cool thing is as we walk you through everything we have onboarding calls and
like I said we’re not a huge we’re not a huge company that you know we don’t
really listen to people we’re there for you that anytime you do have a question
we answer it you know whether it’s making a video or text whatever we’re
there to help you crush it so guys if you are struggling with scaling your ads
because of either time or conversion costs you can book a demo below we’re
gonna walk you through the entire back-end of AD she’ll show you exactly
how it looks and all that good stuff you could have any questions you have we’ll
answer them for you and we’ll show you exactly how ad shows
gonna work for your specific business as I mentioned it doesn’t matter what type
of Facebook ad you’re running ecommerce people are crushing it drop shipping
people are crushing it mobile apps people are crushing it you know online
apps Shopify apps all that good stuff consulting coaching lead gen agencies
affiliates if you’re running Facebook Ads you will crush it with AD show
please do let me know me or my team know inside of the during the call if you
have any questions we’ll answer them all for you I’m gonna hop off here because I
know this is getting a little long but thank you so much for sticking around to
this point and and learning a little bit about AD show I hope you can see the
value that it will bring to your business
like I said multiple times we’re here to help if you have any questions bring
them to the call ask him in the group and yeah I’ll talk to you soon all right
bye

2 thoughts on “How To Kill Facebook Ads (& WHEN)

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