Hi Guys, it’s Greg here from Rain Retail and in this video we’re going to show you how to increase retail sales with three quick tips to make your Facebook ads more effective. According to Adespresso, “since 2015 worldwide social ad spent has increased by several billions of dollars, with Facebook ranking in the vast majority of that number.” Furthermore, as indicated by LinkedIn, “Marketers are continuing to increase their spending on Facebook ads as the platform becomes more and more effective.” All this new advertising translates to stiffer competition when it comes to attracting user attention. In general it’s said that you only have three seconds to get a users attention before they scroll past your ad in the news feed. So here are three quick tips from Cox Media Group to get users to stop, read, and click your ad. Number One: Select photos that tell a story. Since Facebook announced its preference for visual content, a change based on existing user behavior, photo ads have increased in popularity. To stand out from the competition look for pictures that tell a story. Nike excels at this by creating ads with images of athletes in mid action like the one here of LeBron James in midair during a monstrous dunk. When users see these powerful images they’re more likely to stop and linger because the photos stand out and help to establish a real connection with them. Another thing to consider is that there is a particular group of cells in our brains that fire only when we see a face. According to Adespresso, “it is a phenomenon that’s deeply ingrained in our brains, a vestige of our primal beings– so use it in your facebook ads!” Number Two: Take advantage of video. Video is growing in popularity as an advertising medium because of its effectiveness. According to Forrester, “One minute of video is equivalent to 1.8 million words of text in the message communicated.” In addition to conveying a lot of content in a short amount of time, consumers tend to remember the videos they watch. According to the Online Publishers Association, “80% of users recalled watching a video in the past month and 46% of them followed up the message with looking for more information or visiting the advertisers website.” Which means that video is clearly engaging consumers and forging connections with the brands that are taking advantage of this popular advertising media. When creating videos for your audience pay special attention to format, storytelling, and platform. Your brand or product should be included in the first few frames and you shouldn’t make people click to get the message or call to action. Lastly, make sure your video demonstrates how your product or service solves the customers problem. Number Three: Prevent ad fatigue. Facebook ad fatigue occurs when your ads target audience is shown your ad too many times and your click-through rate drops as your frequency rate, how many times it’s seen, increases. To make sure your ads don’t fall into the ad fatigue rut you need to refresh your ad creative every month. Use Facebook Ads manager to monitor frequency actions and CTR so you know which ads are performing at the level you’d like them to and which ones need to be tweaked or Rotated out. And remember the most effective Facebook ads are those that are able to make a connection between a brand and its intended audience. Using these three steps will fine-tune your Facebook ads and help you to keep your audience’s focus right where you want it. Guys thanks for watching this video. To see more tips and strategies aimed at helping you succeed in retail, just click the link below. And if you found this video helpful, then please give us a big thumbs up and be sure to hit that subscribe button. I’ll see you next time.