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How to grow an Instagram account from SCRATCH (With ZERO Followers!)

How to grow an Instagram account from SCRATCH (With ZERO Followers!)


What is up everyone? Welcome back to my channel. In today’s video, I’m going to answer a question
that I surprisingly get a lot and that is Vanessa, what would you do with an account
that was starting from scratch, so literally zero followers? Now, if you are someone that has either asked
yourself this question, me this question or someone else this question, well you’re in
luck because I’m going to be covering that today. So if you want to learn how I would grow an
account from scratch, then keep on watching. Now, the first thing that I would do before
even starting this account is really brainstorming what exactly is my niche or what is the direction
that I really want to take this account? Now keep in mind for the purpose of this video,
the account that we’re trying to build here is something that is going to become a business
in the future. If you’re familiar with my channel, I’m very
much so business oriented. So if you’re trying to think about doing an
account that’s more so for a hobby or super personal, then this might not be the best
tip for you. However, if you are trying to start an account
with a goal of potentially creating income later on, then you definitely want to actually
narrow down what your niche will be. Now, I’ve given this piece of advice multiple
times in my channel and the reason why I still stand by this is because when you are first
starting out, you really need to give someone a reason on why they want to follow you. Even think about your own following habits. Unless it’s someone that you actually know
and is a friend of yours, you’re generally following accounts for a specific reason. Maybe they’re humor accounts and they have
a lot of means that make you laugh. Maybe they post a lot of beautiful selfies
and you want to get inspo from them. Maybe it’s a fashion account and that’s why
you follow them, or maybe they’re a travel account that really opens your eyes to what
is out there in the world. As you can see, it truly does pay to have
a niche, especially when you are starting out. Now obviously when you look at the other influencers
out there, they kind of post whatever they want, but I promise you when they first started
out, they were probably quite niched down. Now as you grow and as you develop an audience
who truly loves you and your personality, you’re eventually going to have more flexibility
to really post whatever you want. However, if you want to be strategic and smart
about it, it is quite quite advised to have a niche right from the get go. The second thing that I would do after I’ve
narrowed down at least the direction of where I want to take this account and the value
that I want to give is I would actually think about my personal brand. Now, if you are starting an account that has
nothing to do with you, nothing to do with a personal brand, then you can skip this step. But in my case and how I see it is that if
this is an account that I’m going to be managing and I’m going to be potentially hopping on
stories and showing my face, I would really want to get some clarity on what exactly is
my own personal brand. Now, I’ve mentioned this piece of advice in
this video right here, so if you want to check it out, definitely watch it to get the full
picture. However, something that I would recommend
you doing is considering the three by three method. Now, if you have never watched my personal
branding video, that is totally okay. In a nutshell, what the three by three method
means is that as a personal brand, I personally believe that it’s always nice to have three
pillars and three values. Now in my own niche, the three pillars that
I have is social media, personal branding and entrepreneurship. What you’ll notice is that in my account,
in my social media platforms, in terms of content, these are the three pillars that
I constantly rotate around. Now let’s say you’re in fitness. Maybe your three pillars is mindset, nutrition,
and exercising. Those can be really great pillars that you
can rotate between in your content. On the other hand and what the three values
mean is that these are the three values that internally, as a content creator as a personal
brand, you will always uphold to your audience. So in my case, my three values are transparency,
generosity and high energy. You’ll notice that in a lot of my videos I
have these three values that I always portray regardless if it’s explicit or not. By remembering the three by three method,
as a content creator, as a business owner, as the face of a certain brand, you’re constantly
always going to be very consistent to your audience and you’re going to have a lot more
clarity when you are producing content for your account. Now as I’m thinking of starting this account
from scratch, I already have my niche pat down. I also have an idea of what my personal brand
is going to be like. The next thing that I will probably do is
actually optimize my bio. Within my Instagram bio, these are the three
main things that I would do. The first is I would make sure that my name
has a keyword that would make me searchable. So instead of just putting Vanessa Lau, I
would put business coach or some sort of keyword that I feel people would be typing into Instagram
that would lead them to my page. So if you are a hairstylist, then put hairstylist,
if you are a fitness coach, put fitness coach. By having these keywords in your name, it’s
going to increase the chances of someone finding you, especially if they’re typing those keywords
in the search bar on Instagram. The second thing that I would do within my
Instagram bio is actually having a sort of sentence that kind of really tells them what
exactly what I can help them with, the value that I give, or anything that will really
mention what people can expect from my account. As you know, your Instagram bio is really
the first thing that people might be looking at when they search for your account. So if you aren’t clear of terms of the value
that you’re going to provide or what people can expect, then they have a higher chances
of not really understanding the direction that you want to head with your account and
that will increase the chances of them not following you. Then lastly, the third thing that I would
do within my Instagram bio is add an external link. By adding an external link generally people
will click on it and maybe get to know you a little bit better. In my case, I have a link to my free resources,
which would then link to my YouTube channel and also link to my website and all these
other things so that people can really understand who I am. As you know, because we’re starting from scratch,
you can only really share so much in a short amount of time on Instagram, so that’s why
by having that external link, maybe it links to your about me page or something that will
really show someone who exactly you are. It would really help them to really get to
know you better and potentially follow your account. All right, so the fourth thing that I would
do when starting this account from scratch is having a profile photo that pops. Now we all know that Instagram is quite a
competitive platform. There are millions and millions and millions
of people on that platform fighting for attention all the time. Now, what you’ve noticed in my account is
I was really intentional with a profile photo that I chose. I specifically chose a profile photo that
would show my face, but not only this would have a bright blue background. This compared to the other profile photos
that exist on Instagram is something that is a little bit more eye catching, meaning
that when I’m commenting on someone’s work or I’m putting up a story, it might increase
the chances of someone actually clicking on my account because my profile photo is so
eye-catching. Another cool thing to consider when you’re
choosing a profile picture that will really catch the attention of other people is considering
to actually add a bright border around it. I’ll put some pictures up here to give you
an example, but I find that in my own personal scrolling habits I always tend to click on
profiles that have a lot more of an eye catching picture. And just so you know a pictures that actually
have your face in it or a lot more captivating than those that don’t. So really keep this in mind when you’re thinking
about your profile photo on Instagram. The fifth thing that I would do if I was starting
this account from scratch is before I post anything, I would actually preplan the first
12 photos on the feed. This means that I would use apps like Later,
Planoly, Unum or Preview to actually aesthetically plan the first 12 photos on my feed. And the reason why I’m suggesting this is
because it really does take 12 photos to have a full feed. When you are starting out and you’re starting
to count from scratch, you really want to give people a reason to follow you by having
this feed already there when they reach your account. How many of you actually follow accounts that
only have one photo? Probably not many of you. That’s why it’s really important to at least
really plan out the first 12 photos. And not only this, I would actually also front
load the posting of those first 12 photos, meaning that I would actually post at least
once a day to kind of accelerate that feed to be fuller. Now once those first 12 photos are on your
feet and you look like you have a full feed at that point, then I would resume doing the
regular posting schedule that you want. Be it once a week, twice a week, three times
a week, there’s no need to post once a day if that doesn’t match your lifestyle or it
doesn’t suit your preferences. But I do recommend that if you are starting
an account from scratch, really make an effort to at least be intentional with the first
12 photos because that’s kind of what really will set the tone for your feet when someone
goes on it. The sixth thing that I would do starting this
account from scratch is I would actually compile at least five different hashtag groups within
my niche. Now, the reason why I’m recommending this
tip is for multiple reasons, some reasons of which I’ve mentioned in this video right
here. The first reason is for convenience. I don’t want to be scrambling last minute,
finding hashtags and not being intentional. I would rather preplan this in advance and
have five hashtag groups that I constantly rotate between. Not only this in terms of Instagram boosting
algorithm purposes or whatever you want to call it, I also want to do some major hashtag
research to ensure that my hashtags are within my niche and I’m reaching the right audiences. Now if you want to learn more about hashtag
strategy and all of that, make sure you download my free Instagram guide right here so that
you can learn more specifically about this topic. Now the seventh thing that I would do to really
jumpstart this account is I would actually make an effort to follow people within my
niche. The reason why I’m doing this is because I’m
trying to train Instagram to understand my preferences. If I associate myself with other people that
are within my niche, then Instagram will show me more things within my niche, on my explore
page, on my recommended, so on and so forth, which will increase the chances of me finding
my ideal audience. Not only this over time as I use niche hashtags
and as I post targeted content, Instagram will also increase the chances of me showing
up in recommended. So for instance, when my ideal audience is
let’s say at my competitor’s profile and follows them, I might show up in suggested because
I have now associated myself with that category or with that niche.Now obviously this isn’t
guaranteed because it’s really dependent on your audience’s preferences when they’re scrolling
on Instagram, but it will increase your chances the more you associate yourself with a certain
category so that Instagram can really categorize you properly within the algorithm. The eighth step that I would take now is to
follow niche hashtags. At this point in the game, you would have
already done your hashtag research and now you are more knowledgeable in terms of which
hashtags are within your niche. Now, why not just take that extra step and
use Instagram’s function to actually follow those hashtags? This will make community engagement a lot
easier. The reason why this will make community engagement
a lot easier is because by following these hashtags, posts will naturally go onto your
homepage and your home feed so you don’t have to waste time actually looking for new people
to engage with. It will naturally show up on your feed and
if you like the content, you’ll like it, you’ll comment on it, you’ll engage with that person
and that will increase the chances of them potentially following you. At the end of the day, if you really want
to grow an account, you got to put that sweat equity in and you really got to put in the
work and engage with your community within your niche. Now obviously you can do follow and follow. You can by bots and you can automate everything,
but personally, if you want to grow your account organically and you really want to grow something
that is real, this is the way to do it. All right, so if you’re still here and you’re
still following these steps, the ninth thing that I would do is leverage Instagram story
and not only just showing up on story. I would actually also leverage hashtags and
locations. Now personally in my own account, I don’t
do this just because I already have an established account, but definitely if I was starting
from zero and really trying to grow this account, I will hop on Instagram story a little bit
more and also incorporate hashtags and locations and the reason for this is that this is really
going to expand your reach to new audiences. Not only this, when you show up on Instagram
stories a lot more, you become a lot more visible to other people. Instagram stories is the only thing within
Instagram that is still in a chronological order, so you’re not fighting against any
algorithm. That’s going to increase the chances of someone
actually recognizing you because they’re constantly watching your stories, which will then help
them feel a sort of relatability with you and therefore will increase the chances of
them actually liking your content or following you a bit more because you are a lot more
familiar to them. Not only this, the reason why being on Instagram
story is so powerful and a really good technique for the Instagram algorithm is because they
will increase the chances of people actually DMing you and you really want to have those
one on one conversations through the DM because based on Instagram’s algorithm, the way that
posts show up on your feet is truly based on your preferences. So if you are DMing people privately through
the DM, that’s signaling to Instagram that that person enjoys interacting with your account
and therefore when you post something on Instagram, it’s going to increase the chances of you
actually showing up on their feed because Instagram now knows that you are a content
creator or you are an account that they already like to interact with. All right, so now the 10th and last step that
I would take in order to grow this account from scratch is actually to get off Instagram. What I mean by this is that my personal philosophy
on how to grow accounts on social media is that it takes a platform to grow a platform. That’s why if my intention is to really grow
this, what I would do is to make sure all my other social media platforms are optimized
and that I’m mentioning that I do have an Instagram account. For starters on Facebook, I would make sure
that my cover banner has my Instagram account, my links will have my Instagram account, my
bio section will have my Instagram account. If I had a YouTube channel, I would make sure
that all my links are optimized and includes my Instagram account. If I wanted to, even in my email signature,
I would include my Instagram account as well. There is no such thing as shameless plugging. This is something that if you want to grow,
you need to make sure that you’re increasing the visibility of it and increasing the chances
of external traffic to go to your account on Instagram. Not only this, if my other social media platforms
are optimized and are giving visibility to my new Instagram account, what I’d also do
is really increase my activity on other platforms. So for instance, I would be way more active
in other people’s Facebook groups. I would be really active on YouTube comments,
anything that will really get my name out there to increase the chances of someone visiting
my profile and then finding my Instagram account and then going to my Instagram account and
then following me. This is the last step that I would do if I
was growing an account from scratch. Now if you like this video and you want to
learn a little bit more about me in terms of how I think when it comes to Instagram
strategy, then make sure you hit the notification bell because in my next video I’m going to
walk through the five things I believe most people are doing wrong when they’re writing
Instagram captions. So if you don’t want to miss it and make sure
you hit the notification bell and not only this, while you’re waiting for that next video,
make sure you also check out these two videos, which are also super awesome because I guarantee
you’re going to learn a little bit more about social media business and just life in general. So with that being said, as always, guys,
thank you so, so much for watching. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next one. Bye guys.

100 thoughts on “How to grow an Instagram account from SCRATCH (With ZERO Followers!)

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  2. I have been absolutely bingeing your videos lately. I don't even know how I came across your account – maybe through binge-watching Erin May Henry's videos. You are both such a huge inspiration for me and watching your videos motivates me to continue working on my business. I hope that one day I have created a business that I can use to work with incredible people like you! I would love to connect and discuss how you might be able to help me continue growing my business. <3 xx

  3. Hello people, don't believe all sorts of Youtube videos. Gramzilla is the one and only legit site from which you can get real followers for free.

  4. There are so many fake Instagram follower generators, I cannot believe people fall for these tricks. The only site that is working 100% is GramZilla, tried and tested.

  5. I just now received 15000 Instagram followers from Gramzilla. They are running some sort of promo campaign by giving away Instagram followers.

  6. I received 15k followers at GramZilla during their promotional campaign. Who knows how long will it work, so I suggest try it while it still works.

  7. I hope Instagram does not ban me after using Gramzilla. I got so many Instagram followers, and I am worrying that I might get banned.

  8. Great video Vanessa! Love the information you provided. Definitely going to implement some strategies to help with growth!

  9. Loving your vids. They've been super helpful. Could you remove the feet from the side of your ikea cabinet though? It's driving me crazy 😂

  10. Hi Vanessa I am a new YT, I make videos on astrology. Kindly advise me which video editor you use, as it will help me to start with my astrology videos too. Thanks in advance 🙏

  11. Girl you are bomb! 🔥💣 thank you for all that value! I am taking sooo much notes! The profile picture with the blue background! How can i do it??

  12. This is incredibly helpful! I’m starting a brand new business IG account right now and I’m so glad I watched this! Thank you for sharing all these tips! Going to have to watch again and take notes and start implementing 😉

  13. ur energy is great but ur speaking so fast! lol girl take a breath <3 i’m old and need more slower explanations lolll

  14. Hey Vanessa, great video, do u know of any free apps that calculate the best time to post on Instagram, in terms of active followers? I'm currently using crowd fire but not sure if it is the best option

  15. THIS LADY IS THE REAL DEAL!! It all works…. No overpromising but deliverable results are certain and genuine!! Love her work, style & Persona

  16. This video was absolutely amazing and had so much information for even someone who already has an account but wants to revamp it!

  17. Be careful who contact for help most people are just out for your info or money @artemy.hack_ are the only serious people I’ve met so far. And they say the Russians are dangerous lol good folk

  18. who else when she said ASK YOURSELF A QUESTION paused the video and asked themself the question then replayed? just me? okay 🤣🤣🤣🤣

  19. Tried this and the f/u strategy and got 1.2k followers within a week‼️ if you dont belive me check it out @jakub.tomc

  20. I personally love that 3 x 3 method. Insta loves the more oyu get on and engage but omg as of august 2019 insta is so needy recently… we dont have the time to be online 24/7! lol

  21. hey Vanessa, i wanted to ask you how to find like 5 groups of small hashtags, because its a confusing thing to do and I keep using the same hashtags by accident, i would like to know if there is an easier method to do this.

  22. Those claws…couldn't take my eyes off them! every time you pointed your fingers towards yourself, I was like she's gonna cut herself! lol just kidding great content ty for the upload.

  23. This is great information! I recently created a YouTube channel and created an Instagram account to help me gain followers on both YouTube and Instagram.

  24. Hello please show me some support on my journey of getting more followers. So please follow me on instagram ❤️ Username:joselynne_reyes

  25. Honestly expected much more from this vid. You basically told us how to create an account not what to do and how to GROW it. Growing it is the whole point

  26. Your content and teachings are spectacular but jez I wish it were just a little slowed down, maybe I’m too california.

  27. Hi guys I just started my Instagram blog, I blog about shopping, Decour, and cute things at the local retailers like Walmart and target if you are interested follow me at @ivyytorress on Instagram 💗💗💗

  28. Is gaming meme a niche ? In gaming memes do i have to cover a specific game or can i make memes related to any game or gaming things ???

  29. Wow this tutorial is amazing Vanessa! 😍😍 But I wished that you could had talked more about hashtags at 7:40. For me, hashtags has helped me grow organically very quickly, and get actual engaged followers who also frequently engages with my content. Just wanted to share my story, and maybe some tips. If you're struggling with getting hashtag ideas, there's a really good free tool which can help you find relevant hashtags that also shows their rank, popularity etc.. You should always use the maximum 30 hashtags, add the spaces, and consider creating video posts as they rank better, in my opinion. 🤷‍♀️😅 You can get relevant hashtag ideas here: https://socialplus.live/instagram-hashtag-generator Best of luck! 🙌😜

  30. I really love your knowledge. I’ve been watching these videos and have been gaining so much knowledge!! Thank you so much 🧡

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