Yuma 4×4

Media and Communications

How to Get More YouTube Ads Watched All The Way Through – Video Marketing Tips

How to Get More YouTube Ads Watched All The Way Through – Video Marketing Tips


In a world where everyone talks the same, one man dares talk like himself through the tyranny of expectations and the
agony of persuasion. Watch how one man…or maybe it’s a woman I’m not entirely sure…triumphs over impossible odds. Universal Web Productions presents Stevie’s idea isn’t all bad
in marketing you do have to be willing to look different you do have to be
brief and you do have to stand for something and finally the idea of
packaging all that up into a trailer well he may be on to something
hi i’m steve washer and welcome to the 5-minute authority where you can learn
about designing a path of attraction that leads right back to your business
now where was I oh right the trailer so in a previous video we
talked about YouTube’s well let’s call it generosity and letting you have way
more views than they charged you for in your ads today we’re taking it to the
next level first of all this trailer technique is
perfect if you have a video series as part of your content carousel they’re
almost ideally suited to make trailers because they contain three essential
things that make ads work one is a counterintuitive idea – they help
demonstrate how you can help and three they do so in an engaging way so if you
want more people to watch those videos why not give YouTube a better way to
send them to you by giving them a summary of those videos if you do the
percentage of people watching your ad all the way through is bound to go up by
at least 50% more people watching your video all the
way through means hundreds or perhaps thousands of extra visitors to your blog
gobbling up your lovingly crafted content but how do you do that
let’s make it as easy as possible because after all you’re now making two
videos per period instead of one and we don’t want to make it any more
time-consuming than we absolutely must right so the fastest way to do this is
to edit your final video into smaller sections think of it like an episodic TV
show if you haven’t watched TV in a while it goes something like this
previously on the 5-minute Authority then you you just quickly go from shot
to shot with fast transitions until the viewer is reminded of what they watched
before what’s really happening though is that the whole story is being told only
without the nuance so in each shot you choose you capture the essence of the
point that that section of the video was about the sum total of those points is
the story of that video without the nuance or in our case without the
details that make what you’re talking about actually work for instance if I
was going to capture everything in this video that happened up until right now I
would take a couple of shots from earlier but reverse the order and make
one shorter than the other so it might look like this Stevie’s idea is an old
band in marketing you do have to stand out you do have to be brief and you do
have to stand for something and finally the idea of packaging all that up into a
trailer well he may be on to something in a world where everyone talks the same
one man dares talk like himself through the tyranny of expectations and you just
repeat that sequence until you’ve covered all the main points that should
put you at around 50 seconds then you do a little call to action which would be
the only additional shot you’d you’d have to get for this entire trailer
which brings it to a minute because in a previous video I already gave you a way
to position the beginning of your ad and that can already be sitting on your
timeline that little ten-second piece at the end just needs to make a promise
acknowledge once more that this is an ad and send them on their way something
like this I think it’s worth a look if it can raise your ad retention rate
by 50% it’s okay to just click on it now so you can bookmark it then come back
and watch the video we interrupted for you so enjoy your show and
see you in a few minutes okay so let’s talk about the tone of the ad ads are
more sexy and less intimate more group facing and less individual facing more
pop-culture orient in the less idiosyncratic more upbeat and less
nuanced that should be reflected in your music choices because that’s going to be
the main difference between your trailer and your final video well that in the
pace and of course I hope you can see that since this video is reaching
strangers you want it to be of the highest quality you can manage and
that’s all anyone can ask and there will be a fair amount of forgiveness if your
ideas are attractive which is what the content carousel is all about I hope
that serves you I think Stevie’s had his nose on the
blackboard long enough I’m gonna go let him off the hook and if you haven’t had
give us a link I’m sure a lot of folks here would love to see it i’m steve
washer see you next time on the 5-minute afford you

1 thought on “How to Get More YouTube Ads Watched All The Way Through – Video Marketing Tips

  1. Good stuff Steve, I like the idea of using shorter edits to peek curiosity. As for background music, one split test we've run is no music versus music. No music has one more than once. Every vertical is different, but something worth a test.

Leave comment

Your email address will not be published. Required fields are marked with *.