Yuma 4×4

Media and Communications

How to Generate High-Quality Website Traffic with Facebook Ads [STEP BY STEP]

How to Generate High-Quality Website Traffic with Facebook Ads [STEP BY STEP]

– You can’t build a
successful business online without high quality traffic. 87% of businesses that fail online fail because of this reason. They don’t get enough traffic. The question is then, how do you generate high quality traffic even if you don’t have high organic Google rankings, and all the things that
take years to develop? My name is Benson Sung, and
today I’m gonna be teaching you how to instantly generate
thousands to tens of thousands of high quality traffic,
even hundreds of thousands every single month to your business, even if you don’t have
Google or SEO rankings, and you just launched
your website yesterday. (rhythmic hip-hop instrumental music) At the end of this
video I’m gonna give you the exact frameworks, templates, everything you need to know
step-by-step walkthrough how you can use digital advertising to amplify your traffic and
build that organic traffic. Instead of it taking years,
take months, or even weeks to be able to increase your
traffic through this method. Now, for now I’m gonna walk
you through the process. And then, at the end I’ll
give you the specific link. This is the short term and
long term way to be able to grow your business online
and increase your traffic. Now, there’s multiple different
platforms you can use. You can use Facebook, you
can go onto the ad builder. You can do these different campaigns, these assets and these ads. If you’re on LinkedIn, if
you’re in B2B, build these ads. You can go on Google, you
can build Google search ads. You could also do the display ads. You can go on YouTube and build video ads and post ads as well. You can use multiple different ways, but for now what I want you to focus on, and to keep it very simple for you with a small budget to
amplify, or even a big budget if you want, and make it
consistent driving traffic to your website is let’s use Facebook because Facebook ads is one of
the most comprehensive ones. They’ve spent a lot of money, millions of dollars,
probably billions of dollars. They’re building they’re
advertising network to make sure it’s on point. And it’s also got very powerful
targeting capabilities. This is the point where
your ideal audience persona that we talked about
in the previous videos is gonna be very crucial. It’s gonna help you a lot in setting up the first foundation of being able to increase your website
traffic is your audiences. We want to go into the
Facebook Insights tool. When you go onto Facebook Insights tool on the left side you can see there’s so many different
categories, criterias that we can set for your target audience. On the right side it’s gonna
show us based on the categories that we’ve set what the
demographic looks like, what’s the targeting look like, and give you very detailed information. It’s one of the most
powerful and easiest tools that you can use to be able to build an audience using the
Facebook Insights tool. Also, later on when we move
this over into the ad builder. Once we’ve built the audience we want to focus on creating the ad. It’s a simple campaign, you want to lead with a headline, we want
to lead with a text. Maybe something simple like this, how to achieve the result that they want, your target audience,
without the objections or the challenges that
they want to overcome. And, even if they have
the objections or things that they want to have in
their mind move passed. So, essentially, let’s say for example, if I’m helping digital marketers, or helping entrepreneurs that want to learn how to drive more traffic, I would do this on the
ad, I would show this. How to drive a ton of traffic to your website without spending a ton of time or money, even
if you’re just starting. You can personalize it
for your target audience, you can put it on the ad. And then what you can do
is you can also do a video, or a creative here, a very
simple image that shows more about your business or
about your target audience. There’s multiple different ways, I’ll break this down in the expanded post. But for now, just know
that there’s a text, there’s a video or an image. You have a call to action headline, and a button below as well. That’s what’s powerful about this, is you can keep it very simple
and very straightforward. Now, let’s take a look
at an actual example of a business partner, and a
client of mine, Jay Abraham. One of the posts here
that we’re amplifying in terms of content to
drive them to the website to engage with them more
is we lead with this line. We talk about how to make a
million dollars with no capital, no product or service, and no knowledge? We say, is this too good to be true? Because that’s what we know people are thinking when they read that. Then we say, watch as
Jay walks you through how his clients have done
this and how you can too. That’s the first line. The second one goes into “then discover 1000’s of highly valuable “business-building
resources Jay’s accumulated “over his 40+ year
career helping businesses “and entrepreneurs around the world “generate over $21.7 Billion, all GRATIS!” And there’s a link to the website, and then it goes at the
bottom a call to action. Comment below with your
ideas/questions after watching, tag a friend or colleague, and share this with anyone you want to
add value to right now. Then we have a video of Jay
just talking to the screen. Then we have a headline call to action below, it says learn more. And this has the headline
of the actual video. You can see, this is the
one that drives into one of the resources and content
portals is on the website. All free resources, blog posts, podcasts, videos, everything that
Jay’s giving away for free. You can do the exact same process. Just model after what the copy is, and then you can swap it out. Use this template, this
is just one template of the many that’s gonna
be in the expanded post on the Digital Marketing University. What’s important for you to know is that the first audience that we built in the Facebook Insights tool, and the one that we’re reaching out, is
called the cold audience. The reason why it’s
called the cold audience is this is essentially people that don’t know anything
about your business. They don’t know anything
about the content. They don’t have the trust, they
don’t have the credibility, the relationship that they know about your business and who you represent, or the products or services that you sell. So they’re essentially brand new, that’s why we call it the cold audience. They’re very cold, they
don’t know much about you, you don’t know much about them. So that’s the goal of this cold
audience is once we get them to a site we want to
start warming them up. We want to be able to reduce the friction, and be able to add value to them, build trust, and all these
different things afterwards. Once they’re a cold audience, move them into the warm
part of the audience. So, make a note that the audience that you’re building right
now is the cold audience. This is gonna be important because we’re gonna be having multiple different audiences
that we’re gonna build, and they’re gonna get warmer,
and warmer, and warmer. And we’re gonna use them
for different purposes to generate even more
traffic for your website. We want to focus on setting
up and using the campaigns. What is the structure for this? What we want to do is we want to take your three
highest performing pieces of content that’s on your website that’s getting the most engagement, the best time on site,
the least bounce rate. And the same time it’s getting you a lot of traffic on those pages. We want to take the top
three from a website, we want to put that into these campaigns, and we want to put 5 to $10 a day where we just amplify
it to the cold audience. Then we want to watch
the click-through-rate. We want to watch your conversion rate. And, also, the cost-per-click
that people are costing you. When someone clicks on the ad,
how much it’s charging you. You want to also look at the
relevancy score on Facebook. It’s one of the core
metrics that we want to see. Also, the impressions,
we want to make sure that before we decide if this is a bad ad or a bad piece of content
for the cold audience that we have at least 10,000
impressions on the ad itself. We want to get enough people,
and enough eyeballs on the ad to decide if it’s a success or a failure, if we should amplify it, or
if we should cut it away. In the same time we also want
to look at the ad itself. We want to be testing two
different ads at bare minimum with different headlines,
with different creatives. Driving them to the same piece of content that’s on your website. Once we find this out you have three different pieces,
the three core ones. And it’s producing really well, you’re getting a constant stream of traffic, and it’s increasing. Then we want to be able to add more. So, let’s say you have three, A, B, C, that’s performing really well. A is performing great, B is performing great,
C is not that great. You take away C, and you
test the different pieces of content on their, you amplify it. If it’s working great
then you add another one. You add D, you add E, you add F, you add all the different parts. And you want to make sure you
have all of these 10 things, 10 campaigns that are driving
traffic to your website with a small budget
every single day based on the highest performing ads,
and highest performing content that’s getting the most engagement and time on site once
they land on the website. Now, one core thing you want to know is that as you’re driving
traffic to these pages. You want to make sure you
have the Facebook Pixel installed on the content pages. And especially where we’re spending the paid advertising to
drive the traffic there. This is gonna be
important for two reasons. The first reason is we’re gonna
be able to see our metrics. We’re gonna be able to know exactly what our click-through-rate,
our cost-per-click is, and all the different ways as they travel through our website
using the Facebook Pixel. The second thing we can do,
which is the most important part is that we’re actually able
to build a core audience based on the people that land on our site. So, for example, we’re
able to build people that actually went on the
site, and they engaged with the content, we
can build that audience, because once we have that audience we can do multiple different
things that we can amplify it. We can show them different ads, we can show them more content. And keep warming them up in the process. Once we have this we rinse and repeat. We found out the highest performing ones. We keep amplifying it, setting up a new campaign, finding
the 10 perfect ones. And we’re building the audiences based on the 10 perfect ones. Then we can do even more
things in the next step. The next core step, why we want to do this once we have
the three core pieces of content that we’re amplifying
through digital advertising on Facebook, and we’re
building up this warm audience. There’s two specific warm
audiences that we’re doing right now that’s extremely
important for you to know about. The first thing is the
website custom audiences. The website custom
audiences is essentially you imagine people that
click through your ad, and they went through the
piece of content on the page. As soon as they land on the page they become part of the
website custom audiences. The next core piece of an audience is called the engagement audience. Let’s say you’re showing
a video through the ad. What you can actually do is you can actually build an audience based on how they’re engaging on
the Facebook platform. So, for example, someone
watches your videos. You can actually build
an audience of people that watch less than 25% of the video, or more than 25% of the video. The reason why I want to do this when we break it apart is because
based on their engagement, and based on the pages they visited, we can actually show them even
more content to warm them up. Let’s say, for example, you
are in the fitness space. If you visited a page
where you’re focusing on losing weight, and you’re engaged with that piece of content,
even the video ad that you saw on Facebook, you watched
more than 25% of that video. Then what you can actually do is I’m gonna show you even more content on how you can lose weight
using different tools, using supplements, using
different exercises. You’re gonna keep adding more value, keep adding things, because
that’s what you know from the cold audience that we just ran that they’re engaging with. So we want to show them
more of what they want. And then if we wanted people
that didn’t engage with it, we want to change the topic overall. So for people that, let’s say, watch the ad on let’s say losing weight, they watched less than 25%,
or they didn’t even click on the ad, then what we
want to do is we want to show them let’s say on an article or a piece of content on
how to build more muscle. So you want to change the result, or change the problem
that they want to solve, and hit them from a different angle. That’s the most important
thing that I just said. You want to hit them
from a different angle for people that aren’t
engaged and aren’t interested in the main piece of
content that you show them. And if they are interested in it, then show them more of
that specific thing. That’s what we do on the Digital Marketing University
on bensonsung.com. If you go on the page,
Digital Marketing University, or you land on the homepage, then you go on the traffic side, and then you’re on the page,
and you’re watching the videos, then I’m gonna show you even more on how you can build traffic
using the different roadmaps. If you’re liking copyrighting, or you’re liking digital advertising, I’m gonna show you more of that content. If you don’t like it I’m gonna
change it overall to sales, or I’m gonna change it overall to generating leads and community. So whatever it is I’m
increasing what’s working, and decreasing what’s not,
and changing the angle. That’s the process that
you want to go through in order to be able to
build solid warm audiences through website custom
audiences and engagement. Now, what’s great about Facebook is you’re able to not just build audiences on 25% more or less of
the engagement audience, is you’re actually able to build it based on if they watch your video for 3 seconds, 10 seconds, 25%, 50%, 75%,
100%, different levels of engagement you can
build an audience for that. At the same time you
can build an engagement through people that like your page, people that engage with your content, people that are extremely engaged, or people that aren’t engaged. Or even people, or friends of people, that like your specific page. Facebook is so robust, they can give you different ways to target. But the most important one
you want to focus on is, especially if you’re using a video, is the engagement audience through the different percentages
that I just mentioned. But don’t get too distracted, just focus on the one,
25% more or 25% less. Once you have those you show more of the things that people
engage with, the same content, adding more value that
they’re interested in. And the ones that aren’t interested, you change the topic completely, and you see if that works really well. Just start by doing that
one tier, that one campaign. Don’t go into crazy depths so
that you can go really insane with this, but focus
on just the first tier. Cold audience, they go on the website, they engage with the content. Show them more, they didn’t
engage with the content, show them something different. That’s it, just those two steps
right there, focus on that. Now, an advanced tip for
people that are saying, hey, this is pretty simple, and you want to get more extreme, what you can do, and this is what I do for
my businesses and clients, is if you really want to amplify and get great results we
take the first two steps that I just taught you,
doing the cold audiences, building an engaged and website audiences. Now, we don’t just focus on Facebook. What we do is we amplify this
on LinkedIn if you’re a B2B. We focus amplifying Google and YouTube. We focus amplifying on Twitter, and also third-party advertising networks for display using Outbrain, using Taboola, using all these different things, all these ad networks,
and we amplify even more. And we do remarketing across the board. I call this as the ecosystems. You have multiple different ecosystems that connect together based
on different ad platforms. Now, to some of you I know
it’s gonna be overwhelming to hear about this, but don’t worry about this advanced tip if
you are not at this stage yet. This is only for businesses
that already focus on having really solid digital
advertising on Facebook, on YouTube, Google, and
across channel advertising, and that want to amplify it
even more with remarketing. We can go advanced, but for
now just keep it simple. But if you are advanced
that’s what you want to do is you want to amplify
it from the cold audience, and even your warm audience, and you want to remarket the board
using different messages that they’re interested
in or not interested in. Then later on you can also
do campaigns for awareness, for indoctrination, for
conversion, and extension as well. These are four core stages based on each ecosystem, each ad network. So that’s one of the things you can get into if you want more advanced results, and even better results
for your business online. Now that you know how to
use digital advertising to instantly generate traffic regardless if you’re high ranking on
Google, or using SEO for years, you can do this in a matter of days to be able to generate traffic based on your highest performing
content and amplifying it with Facebook as a simple
one direction advertising. Now, as promised, I’m gonna
give you the exact frameworks, templates and tools, the
paid advertising campaigns, everything you need to know
step-by-step walkthrough. On the post here is gonna be a link here. You can go onto Digital
Marketing University on bensonsung.com to be
able to see everything you need to know, and expanded content on everything I taught you in this video, and how you can do it step-by-step. Now, what I want you to do is I want you to comment below too. Let me know, what is the first campaign, the first audience that
you want to focus on? Or, even show me, what is the copy you want to use on your ad? And I’ll let you know my feedback. Or if you have any questions related to what you just watched comment below, I’ll get back to you,
and I’ll let you know. So make sure you leave that comment below. The second thing I want you to do is I want you to like this video, like this piece of content. It tells me that you’re liking this video, you got value from it. And it makes me motivated
to make more of these videos for you because I’m doing this
so I can add value to you. I don’t make any money from this, so this is for us to build a community, one of the fastest growing
ones on YouTube, to be able to start and grow any
business online successfully. The final thing I want you to do is I want you to hit that subscribe button of my face, you can see it right there. Hit that subscribe, and
you’re gonna be able to get weekly videos on
everything you need to know for traffic, for leads, for generating more sales and customers online. I’m gonna teach you all
the specific processes that are proven and have generated multi millions of dollars. Thanks for watching this, and
I’ll see you in the next one.

6 thoughts on “How to Generate High-Quality Website Traffic with Facebook Ads [STEP BY STEP]

  1. Great video! Thanks for this. Here’s my ad copy, what do you think? “How to reduce chronic pain quickly once and for all even if you have a disability”

  2. This is a great video! Thank you for the free education about what is out there, and how to use it, to super-charge a business.

  3. This is a great video thank you Mr Sung, for your Insight. I have a home and garden decor and seasonal gifts online store I've been having trouble generating good quality traffic with no turnover for sales please assist My email is [email protected]

  4. Hi Benson, for a new ecommerce site do you recommend starting with Facebook Ads or Google Adwords which is intent driven? Thank you.

  5. Evening Mr. benson.
    I have a Media company. We offer Design/Print/Websites/etc. how do I obtain a lot of Traffic to my page?

  6. Great Info Benson. Since 2014, I've been selling my own anti-snoring / CPAP Accessory, I developed. I sell it on my website and Amazon, but trying to pull away from Amazon. My target audience is of course everyone, since MILLIONS have a Snoring / Sleep Apnea problem. Folks across America have used my product in conjunction with their CPAP Machine and some have even put their CPAP'S a side, and just use my product. Is Facebook my best way of exposure? It's so expensive….Thank you….Vic

Leave comment

Your email address will not be published. Required fields are marked with *.