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How To Frame Your Facebook Ads for Conversion with Jeremy Haynes | RBM E48

How To Frame Your Facebook Ads for Conversion with Jeremy Haynes | RBM E48


People need experiences
to change their identities and people always want to confirm
with either the identity they are by projecting
against what they see or by agreeing with it on the timeline. So, long story short, content is an extremely powerful tool to,
once again, help frame people the right way
before we make call to actions to increase the probability of the sale. I want to welcome you guys
on Cyber Monday here. It’s a huge, huge day. Hopefully, you guys
had a great sales day. I know that I had a really great
Black Friday sale happening so did iStack. How do you guys do? We’ve more than doubled up
on our sales from last year. And so, it was fantastic. We’re almost 20% sold out
on this Vegas event already as well. So, it’s been a great week. People are getting
a lot of really good deals, I’d say. How about you, Jeremy? Pretty fantastic. Myself, I did great
in my personal brand. I actually have some clients
in my information product agency that they just flat out
don’t do Black Friday sales. They project their values on the market
but they don’t do discounts. They hold themselves
to higher levels. I had two people that crushed it. They actually did 3x
what they do in a week, just in a day, without even really
having to dip the product too much. This year, instead of dipping prices, we just added more products to things
we though offer was more valuable. It’s cool. One thing I forgot here is
I forgot to introduce you guys for everybody that doesn’t know
who you are already. So, you guys all knew who I am. We’ll start in the top right box
is Eric Dyck. He runs iStack Training, which would be
all the Ecommerce Mastery Live events, Facebook Mastery Live events. And he usually also emcees
all the Affiliate World conferences. So, you’re seeing him on stage. If you saw our last livestream,
you know that— and you see in the little box
down right there that iStack Training and AdLeaks
have teamed up to bring you Facebook
and Ecommerce Mastery Live in Las Vegas,
January 9th through the 10th. – Oh, yeah.
– It’s already 20% sold out and it’s only been announced
three days ago. Okay? So, you need to get
your tickets right now. The price goes up tomorrow to $699. Right now, it’s $499. So, you need to get it today,
otherwise, the price will go up and don’t come to me next week asking for a discount code
or anything like that. Eric Dyck has been in the industry now
for I think 13 or 14 years. For those of you guys
in the affiliate industry, I think you might know
he worked for Neverblue— well, way back in the day. Well, I had my Affiliate Network also. We both kind of came from
the Affiliate World there, which is pretty cool. And then, last,
but certainly not least here, we have Jeremy Haynes, the man and the legend
here in the bottom– Go backwards there. He’s the other guy down there. And I had the pleasure
to speak with Jeremy at the Internet Earners Summit event
maybe six months ago now, something like that.
– Yeah, in July. And I put on
a really, really stellar event and I got to see Jeremy speak as well,
which is really cool. So, we had to have him come speak
at a Facebook and Ecommerce Mastery Live. So, when you guys come,
you’re going to get to see Jeremy speak. Jeremy has run millions and millions
and millions of dollars of ads, a lot of info products especially. You guys have ever seen Dan Lok,
the Asian guru? It was very, very unique ads. You can thank Jeremy for that. Jeremy, tell us a little bit more
about your background, too. Yeah. So, I used to work
for Grant Cardone back in the day before I got started with my agency
for 13 months, came into a business
that was doing $40k a month in digital. It’s doing about $1.3 million a month
in contract values with the sales guys over the phone. I was 20 years old, just started doing
a bunch of digital marketing actions, Facebook Ads, LinkedIn, Instagram,
all kinds of cool stuff. And long story short,
we ended up vamping up to $1.8 million a month on average
over the 13 months with big team effort. And I still want to get paid $10k more. I wanted to expand like all these
other people obviously in that— eventually became my mentors
and people I worked with. So, I started my agency, pretty much gone
from big personality brand to big personality brand, built up a nice business that operates
in Miami Beach in Beverly Hills and resell information products. At this point, about three years in,
we’ve done over $80 million in intangible and tangible
information product returns. So, it’s pretty cool. We spent about a million
a month now and that’s a fun time,
all intangible stuff. So, books, audio courses,
video courses, events, and I practice what I preach myself. So, I do all that cool stuff. Yeah. Nice. So, you got your course as well
that you’ve created. You were telling me a little bit
about it before the break. Tell me what the focus is with it. Yeah.
So, I have two programs. One, I teach people how to start
and scale a digital marketing agency and develop
their digital marketing skills. So, I ended up teaching
in three different programs over the last three years. He actually hired me
as a consultant in my agency to come in and train his sales guys
in how to sell more with all the data that they had. I just got a ton of people flooded me
with questions to ask me things about my agency,
about what I was doing and about everything I was doing,
how to market, how to get results. So, I just started, like I said,
practicing what I preach, put together information products,
not necessary for the profit but just for the flood of questions
I was getting. That’s one of the best practical ways
that you can duplicate yourself so you don’t have to answer
the same thing again and again and again. If you put it into a course
and answer it in an in-depth way, that gets other people results. So, that’s what I do. I’ve got about 1,600 people
in the community now. I just broke that number
the other day and still growing. Very cool. We were having a really interesting talk
about content before. And I think this kind of leads into
what you’re going to be talking about in Vegas a little bit,
which is sort of what are the— Facebook ads has been a powerful tool. You can do incredible things
and you can build audiences. But if you don’t have the content right,
if you don’t have an engaging message, you’re not engaging people
in the right way, in the right order, it’s not going to work as well. So, talk a little bit about your mindset, how it starts as it relates to the content
and where you started with it. Yeah. So, a lot of clients
that I’ve worked with in the past and just what I’ve been able to apply
in the digital marketing has been psychology principles, studying the old school mentors
like Eugene Schwartz, implementing these things that a lot
of people don’t talk about nowadays because a lot of people
don’t understand them. When I started here in a tie
back in the day and then diving into Charlie Munger
talk about cognitive biases, I started just trying to apply
these things in the digital marketing. And, one of the most interesting things
I found is when selling information products
and working with Grant, what he would tell me and what
he’d preach the world is omnipresence. So, I had to figure out a way
to digitize a sales process, be around somebody
we were trying to sell in a way that wasn’t annoying
because I didn’t want to be one of the— I call them the dick pill ads which are constantly
same ad in front of you, direct response ads, just the same thing
again and again and again. So, I want to avoid meeting
the digital clipboard salesperson. I wanted to contextually sell and I wanted to do that
in a way without being ignored. One of the biggest principles
of psychology, when somebody is conditioned
to ignore an ad, you wouldn’t want to try
to present your message in the form of an ad
because it wouldn’t work. So, Facebook and Instagram, they gave us these tools first
before all the other platforms did to distribute your content. And the initial objectives
I would use, right inside of the ad manager’s
practical tip, we’d run engagement campaigns
and then eventually, in the most recent times,
we run video of your objectives as well, optimize for through play. And long story short,
if you go into the audience section, you find that besides just customer list
that you can upload, besides just re-targeting
our website traffic which continued to go down
in our probability to actually re-target people
from ad blockers and from people
just not wanted to be re-targeted, content was the way to go. We decided to play
into the bias of these platforms which if you think about it, they want you to keep people
on their platforms engaged and they give you the tools
to re-target people. So, I took the logic
of what an email list is and I just brought it
into Facebook. I said, “You know what?
I’m a marketing automation guy. I believe in segmenting databases
and then sending people contextual emails that drives a lot of sales
when I digitize that, the omnipresent, and handle the beliefs of the people
that we’re trying to sell so they can be framed the right way
to buy our products when we do make
our direct response ads.” Eventually, I call this concept
the actual method, the Venus flytrap method. I try to avoid being
a digital clipboard salesperson. I try to avoid all costs
and any product I find this works, eCommerce and information products
to just be the pitchman. I don’t want to just be there saying,
“Hey, sign up for my webinar. Sign up for my free PDF. Download my fucking mastery class.” Or even worse, the people just say,
“Go sign up for the course.” I believe in respecting people
in the sales process, which is what content can do. And then on top of that,
the tactical side of it, the platforms give us the ability
to add people to lists to later re-target
with our direct response ads. So, I found that I could spend
less money when I would actually make
my call to actions. Meaning, I’d have cheaper CPAs
and I’d have a lower budget level. In addition to that, people would be more responsive
so I’d avoid negative feedback. I’d have ads that would run evergreen
for years depending on the ad. Have a few examples with Dan Lok
as great visual aids I can reference here. In addition to that, I just found that we would get
a higher retention of customers for life buying more products from the people
that we were selling from due to the fact that we were just
respecting people in the sales process. We let them get to know us
and then we would make our call to action. So, that became extremely effective
and there are a lot of rabbit holes we can go down
but I’ll leave that for your questions. That’s super interesting. So, you talked about
respecting the customer and you’re doing that
through content essentially, right, through providing them
with valuable content that may not have the sell ability
into it at that time. – Is that what you’ve been saying?
– Correct. Yeah. It’s like a helicopter, right? You know, this happens to me
every single time I go on a plane and I’m looking out the window,
or even once a month nowadays, I want to get in a helicopter
and I want to see it from above. And here in my pad in Miami, I’d love the view
that I can have from above because it’s the same thing you want
to have in your marketing efforts. Most people,
they think direct response ad, that’s like living life
through a first-person perspective. Okay. When you take yourself out
and you look at the overall process, if I start with a piece of content
and I create a sequence of two to three videos
that I want people to go through before they see my call to actions
in my conversion campaigns, well it’s quite simple to do
when you’re looking at it from above because if you’re running
a piece of content towards a cold audience, you’re accumulating people
into your list that you can re-target
with your direct response ads for a penny to two penny stops. Now, if I could screen share,
I’d show you my hundredth of a penny, my two hundredth of a penny cost
per engagements or cost per video views. My point being,
that’s when we then manage the perspective of the person
with more content. So, every piece of content
that is posted on your page is strategically posted
for two different reasons; to manage the future objections
the person will have when you make your call to actions
before they become objection, and to manage the belief system
and the overall way that people are going to view
the opportunity to join in, in my case, all these biz opportunities
or information products or expanding their awareness
in a particular area. But for eCommerce, it’s the same thing. If I can make people
aware of their problem, how they need to see the world,
how seeing the world that they’re— the way they’re currently viewing it
could be wrong or that they could shift that or other people who like them
have shifted it and then give them
that opportunity to shift. It’s all kinds of cool
psychological opportunities to leverage
in your Facebook advertising. People need experiences
to change their identities and people always want to confirm
with either the identity they are by projecting
against what they see or by agreeing with it on the timeline. So, long story short, content is an extremely powerful tool to,
once again, help frame people the right way
before we make call to actions to increase the probability of the sale. So, it works all kinds of industries. It’s also very interesting. So, just talking practically
about later experiences like that, I think that’s super interesting. It can be done easily
through re-targeting essentially where you show someone offer and then you sort of
re-target them right away. But you’re probably talking about a bit
more of an inception in a way, right? You’re talking about literally layering
maybe multiple content videos before you go in for this sale. Practically, is that just a matter
of just creating re-targeting tools where you’re saying anyone who’s watched
this video and this video? How do you layer on sequential targeting
on Facebook ads? What are some
of the best tactics for that? So, it could be a combination of things. So, if I’m in the Facebook audience tool
and I’m creating an audience, I’m going to click on engagement
and then I’m going to go to video first because I can create
an individual audience for a threshold watch of the video
for 3 seconds, 10 seconds, 25%, 50%, 75%, 95%. And I can do that for one video
or I can do that for many videos. So, as an example, if I have three different videos that
I’m using for my cold audience attraction, I can just lump them all
into one list if I wanted to. And then on an ad set level,
when I’m using my targeting objectives, I’m going to target
the audience of the people who watched that cold video
that attracts my cold traffic with whatever my next video might be
in my sequence. And then, the people who watched
that specific video, they’ll have an opportunity
to see the third video. And then, also the timing here matters. So, as an example, the bidding,
as in if you put a manual bid, a really high manual bid
on your content and you do what Tim talks about, an 8 to 12x ratio
for whatever your manual bid might be, you can get somebody
to go from not knowing you to having the right perspective
and then buying your product in hours. Or if it’s a longer process,
meaning you know from data, a data-driven perspective
that you have a longer buying cycle, well you can effectively manage
the perception of the individual until it’s time to make
your call to actions for whatever that amount
of time might be. So, it’s all completely relative
to whatever is being sold, of course but that truly–I mean it can go
as fast as you wanted to or it can be dependent
upon the person’s usage. So, all that should be considered,
but yeah, it’s just audiences
and includes and excludes. That content. This is the next thing
I was going to ask about. So, we spoke a little bit about
what makes quality content. I’ve been producing content
for a couple years now with this podcast. We’re building our audience slowly. But we haven’t paid anything
that’s gotten really fiery, except for maybe that Illuminati picture
with Tim and I. That one went pretty viral. Yeah. Well, talk a little bit
about the kind of content that you need to create
that has that chance to be shared and engaged with. Like what are you aiming to do
with that content? Yes. We want our content
to be polarizing. So, we really want to make sure that
we drive an emotional state in somebody where they want to take an action. Okay.
Well, think about this. When you’re in pain,
you’re more driven to take an action. When you’re in extreme excitement
or joy or just you feel happy or maybe you get done
drinking coffee in the morning or whatever you do for energy— my point is we desire to be in certain
emotional states to take an action, even though if those emotional states
are on micro or macro level. So, to be clear,
if we have a polarizing piece of content, most people,
they have absolute shit content. They ask general questions
when they write their captions and expect people to comment back. It literally tell people
to share it or they— in their content itself, they have like 5 to 10 second intros
of their brand logo. And the people don’t give
a shit about that. The average threshold of time
that’s given to each post on the newsfeed, I learned this from Brian Meert,
the owner of Advertisement, there’s a total of 1.8 seconds. So, we find that content that either
rapidly flashes every 1.5 seconds or so and has an audio voice over to it. That’s highly effective. But when I say polarizing content,
I mean people wants to be clear. People want to agree with something
or they want to disagree with something to confirm who they are
and what they are that they want to identify with something, but they need to be in an emotional state
that drives them to agree or disagree. Otherwise, they could see something
and just be like, “Huh. Yeah, that’s cool.” Once again,
if a polarizing statement comes, let’s say that I believe that
having a home is an asset. Let’s say I believe
that buying a home is an asset. I market with Anik Singal
and Robert Kiyosaki through Anik and having the “Rich Dad, Poor Dad” brand
to market, you have some highly polarizing statements
that you can use. Anytime we ever tell people
that buying a home is a liability and the costs that come with that
and we compare it to renting, people who rent
come onto the post and agree, people who bought, disagree, and they both explain
and confirm their bias for why they also see it that way in the way they understand
the world to be. Everybody has their own internal model. If you just kind of throw
statements out there that create agreement
or disagreement, and once again, they drive somebody
to be in a particular emotion, that’s where they’re going to have
a higher engagement rate than normal. But to be clear, I mean high productions
like investing in nice cameras and investing in stuff behind the scenes
to edit the content the right way, and more importantly than anything, just go towards the people
who already have large brands, large engagement rates,
and just repeat successful actions. Don’t try to recreate the wheel. See what’s already working. Yeah. I remember seeing
a Dan Lok video for the first time, probably six months ago
and there was something about his— you know, he’s a harsh guy. I think that’s what it was. It was that willingness to come in
and be like, “Hey, you’re lazy, you’re fat.”
I won’t try the accent. But in all sort of
like confrontational attitude, it’s sort of like that Gordon Ramsay
in a way, right? He’s not going to suffer fools and he’s not here to give you excuses
or anything like that. His whole persona
must be fun to work with. It is. And keep in mind,
it’s also great to market because he’s probably
one of the only clients that gets implementing
psychological principles at scale. Okay? So, working with Dan has been
one of the funniest things for me. When I came into his business,
he was doing around $500,000 a month. We scaled up to
over $2.5 million a month. I came in in late April or early May. Of course, a big help of a team,
once again. There are a lot of key players
in the company and they’re doing all the different things
to contribute to the system itself. But Dan himself, extremely smart guy. And correct, he plays a character. So, of your personality brand,
it’s very important to remember. Dan, if you meet him in real life, it’s the same way you’re going to see him
in his content. That’s his personality. But to be clear,
he’s confident and certain in who he is and he knows that’s authentic and so he’s able to put that out there
in the world at scale. A lot of people
have internal limiting beliefs that they don’t recognize
are what’s holding them back from being who they truly are
on the Internet and scaling that
to get a lot of attention. You find that as you spend more money
on scaling your content, usually, and this isn’t a projection,
this is an observation from working with several personality brands
and businesses in my time. The person who is the character, they truly have to be somebody
who’s constantly acknowledging that different principles of who they are,
are going to be put out there at scale. Different beliefs they have
are going to be put out there at scale. People will disagree with them at scale,
people will agree with them at scale. And a lot of people
have an issue with that. So, that can hold people back
on getting their true self and content but Dan’s very confident in who he is,
what he is, and what he knows. – So, that helps a lot.
– That’s very interesting. So, a lot of people coming to Vegas
in the show, there are just going to be
a lot of marketers. There’s going to be affiliates, there’s going to be
people building agencies, there’s going to be a lot
of ecommerce people as well because the second day of courses
is very ecommerce-focused. So, I want us to talk about
a couple things. Obviously, these tactics
can be used for any source, especially like lead generation
or anything with eCommerce, all of this stuff
is going to be applicable, this aspect of storytelling,
and that’s clear. Well, I want to just get your take on where the personality
of marketing space is right now. It’s really interesting. It’s like everyone in the world
could have something to teach potentially. So, I don’t think it’s saturated
to that extent but that being said, there’s still a new information person
pointing to a bridge or talking from a Bentley
or doing all these things. Every day, there’s a new one that I see. Talk a little bit about
where you see this industry going. Yeah. So, authenticity
and the character itself that’s teaching– you know, for example, there’s a lot of people
who teach the same thing and what gravitates students towards
the different personality types out there are just who the person is
that they’re learning from. Does this person share—
it’s the same thing in real life. Why are you friends with certain people
and not friends with others even though that both of those people, one that you’re friends with
and one that you’re not friends with might like the same things,
do the same things, have the same
hobbies, et cetera? It’s because we’re attracted
to different personality types and we’re not attracted
to other personality types. So, there’s not going to be a time
where it becomes saturated. And even better than that,
just to further my point, back in the day, again,
for centuries, not for a few years, for centuries,
how do people learn? Maybe the library or print or– Apprenticeship and mentors. That’s it. It means you would go to a master, okay? If I want to learn how to make a store
or if I want to learn how to build a home and become amazed,
if I wanted to learn anything, there’s no school for that shit
back in the day. Okay? You’re in a village
of like maybe 10 people or 50 people,
hundreds of people. Imagine the Wild West. If I want to learn a concept,
there’s not a place where I can go and get indoctrinated
for my fifth grade all the way up
to my high school career level just learning the same things
as everybody else is in the same country. This is a new system. I want to be clear that
everything that we’re doing in modern times for education
is literally brand fucking new. If you go back and you actually look at
when the education system was created, not to bring up Rockefeller but since you plugged
the Illuminati already, the education system itself was created
to stimulate an economy of factory workers in very labor-intensive
driven skills, who’s not created
for empowering people mentally and making them understand
that entrepreneurship is a possibility. I had a 16-year-old the other day that
walked up to me at this event I spoke at and he was like,
“Dude, I made a million dollars last year and I’m just having trouble focusing.
What should I do?” And I think, in my head I’m like, “Dude, there are doctors
that are getting paid $200k, $250k a year. How did you learn that?
Did you learn that stuff in school?” “Of course not.
I learned it from taking courses, from answering and asking mentors.” So, to be very direct,
personality brand, it’s tough to be able to,
just like school, get results for people
when you have tens of thousands or hundreds of thousands of students. So, there’s not going to be
a point of saturation because what will happen
with education is we will go back to what it’s already been
which is masters and apprenticeships rather than these large
some education games were to put people
in classrooms in bulk and expecting them to learn these concepts
and principles out there. So, to be clear, everybody who knows something and
is actually certain about it, they’re going to have an opportunity
to transition that knowledge to somebody. But if they’re paid for it,
they can monetize that at scale and really duplicate and digitize
that action nowadays, especially with the internet. And that’s the power of why
personality branding is going to continue becoming more effective,
is because there’s so much scale potential on the internet
rather than back in the way, as I talked about where everything
was so limited and tightened and you couldn’t communicate around. This is what I love with people
that come speaking at these shows. – You’re 24?
– Yeah. Twenty-four, yeah. Yeah. You’re 24.
It’s just all these people. And it’s like they’ve all become experts
through a mentor process and— but also from trial and error themselves. – Hundred percent.
– And I mean, that’s what I love. It’s like everyone can develop
their own expertise. You’re taking a little bit from there.
You’re taking a little bit in from there. And all of a sudden, you’re like,
“I’m a pioneer. Like I’m a total pioneer in this space
with what I’ve just done.” Because Facebook is rolling out new things
that you can learn to master – every quarter kind of thing and then—
– That’s true. and I totally knew what you’re saying
because it’s like there are a lot of— a lot of people–their instant reaction,
“Oh, there’s a lot of rumors out there. Oh, there’s a lot
of personalities out there.” But it’s just beginning as you said. There’s more and more
like democratization or digitalization of education
is just beginning. A hundred percent. As I described, just being attracted
to one personality type and not being attracted to another will always lead to
additional opportunities for people to continue expanding and
growing and scaling their personal brands. We’re decades away
from any kind of issues like that. In actuality, with more technology
becoming available to us and with it being easier for us
to digitize ourselves nowadays, there’ll probably be a time
in maybe 10, 20 years where the window will slim comparatively
to the opportunity that there is now. But to be clear, every day, there’s new people that
are just becoming certain on what they know
and whether there are teachers that has thousands of students
or they just got their first student and they’re teaching somebody. It doesn’t matter
because the point of it is not profits. The point of it is helping people
and just really making people more aware and bringing more skills
into other’s lives. I mean, we need to do that right now, considering the shifts
that are happening across all industries. So, think about this.
We’re in an echo chamber. An echo chamber
by just pure principle is people participating
in one given community whether they can see
how big that is or not, it’s just one given community
that we’re all participating in right now. Everybody watching this video,
you’re deep in the game. You’re deep in the echo chamber
because you’re already learning these advanced and the intermediate tips. And for you to even understand
the first part of this conversation, you have to have such a foundation
of knowledge already. But consider this, there are still
like 99% of the entire world is still not making money actively
on the Internet. They don’t have digital skills. So, to be clear,
we’re in such a small echo chamber. We can’t confuse ourselves
and think that we’ve already hit it anywhere near the cap or the potential. And there will be a time
where the majority becomes digital, right? Yeah. And a lot of people—
I’m guilty with this too, like Tim says, “I’ve been in the industry for 13 years
and I think I know a ton of stuff.” Sometimes I feel there’s a certainty then
and you started pinpointing the stuff that you know
that you’re certain about. What’s a process by which—
it’s almost like— it goes back to psychological
mindset things of a real— like, how do people help themselves
become more certain that they are certain of things? Well, if I’ve never done
what it is that I know, I’m not going to be
as certain about it because I know it but I haven’t
validated that knowledge. Okay? So, the process of validating
the knowledge that we have is what breeds certainty. You can be confident about something
but you can’t be certain about something unless you’ve validated that knowledge. And there’s several different ways
to do that. One thing I’ve picked up
from Robert Kiyosaki, he put out this— it’s called the Cone of Learning
and it showed the passive learning mediums and the active learning mediums
and the probability of us retaining it from choosing one route or another
for learning things. For example, reading, you have 10% probability
of retaining information. Although I read two to three hours a day,
I mean still, there are others who have
higher probabilities if you turn around and then teach that information
or if you simply teach yourself. So, as an example,
especially nowadays with all the digital skills
that we’re picking up, all the new things that can be learned,
immediately go and validate the skill. Get a client you can do it with. Try it on your own brands and companies. More importantly,
anything else to kind of hack the process, leverage the power of community
to talk to other people that have already done it
to continue feeding yourself with data to validate what you know. So, validating data can be done
in many ways. It can be done with your own hands and it can be done
by practically putting things to use. But in addition to that,
it can be communicated. And with somebody else
validating the reality that you’re trying to make sense of,
all of a sudden, you’re at a level of certainty that you wouldn’t have been
able to do without that. So, that can really hack that process
but it’s definitely multiple steps. It’s not just,
“I know something now,” and now, I’m just, all of a sudden,
“I’m certainly confident about it.” It’s validating what we know
that makes certainty possible. That’s very cool.
Alright. Well, I think that’s
a really good background on who you are
and what you’re about. I don’t know if Tim
wants to pop back in here but I wanted to know
even a little more nutshell for us, what will you be bringing to the table at Facebook and Ecommerce Mastery Live
in Las Vegas? Yeah.
So, I’m excited. So, as I said, I did over $80 million
over the last three years and— it’s in net returns, by the way. We’ve done a lot more gross, but I don’t want to talk
about gross numbers. I want to talk about what we made,
what we put in the pockets of our clients. So, long story short,
skilled personality branding, monetizing your personal brand at scale, how even if you don’t have
your personal brand built, you’re just getting content created. You’re going to be able
to use these principles. In addition to that,
what we’re going to talk about, the actual tactics and strategies,
these can be used across any industry. So, if you have an eCom store— I just had one of my students
who went through my Creating Info Products
That Sell program— and this kid is doing $1,000 a day
in an eCom store with stuff that didn’t even relate
to his industry actively for what I was talking about anyway
in the video. So, long story short, yeah, I know a lot. I’m still an operator myself doing ads. As I said, we spent a million a month. I personally manage that
with only one of the digital marketer and I do the majority. Yeah, we’re just going to be passing off
a lot of practical tips. I’m going to make you guys more cash. Fantastic.
That’s awesome. Just talking about the event,
you guys, as you know, this is the last day
for early bird prices, the last day to save $200. The price is going to march up
every week after this. So, if you’re just waiting,
just get the tickets early. You’re getting it
in the same value right now. You still have another couple hours also
to grab the Mastermind Dinner, or the Speaker’s Dinner for 50% off,
which is– Yeah. There’s so much I do from
doing things like that in the past. That helped when I was like 20, 21, get me connections
that I would never have if I didn’t do things like that. But think about it,
you’re either going to buy clothes, sunglasses, shoes,
some bullshit on Cyber Monday. We’re going to invest in yourself
the greatest asset you have that’s made the money to do
all the other things you like to do. Yeah. Just basically, for 12 people
who have all succeeded in a massive way, we’ll probably answer
your Facebook messages after hanging out, after spending a night,
having some drinks. One of those messages,
one of those meetings could make it all worthwhile. So, in fact, you could get two full days
of training and the Speaker’s Dinner for–like a $1,000,
under $1,000 right now. It’s pretty good way
to spend some money if you’re in this echo chamber,
I would say. – I agree.
– Thanks, man. Do you know any of the other—
I wanted to get your perspective, do you know any of the other speakers
that we’ll bring in to the table? Do you know like Jordan Menard
or are you sort of— are you in your world like — I’m connected to a few of
the different speakers that are coming in. I conversed with them here and there,
saw them on other events, met them, spoke with them,
been on a panel with a few guys. But I’m really excited to see everybody. – I see. Tim, obviously, right?
– We’ve seen in faces. Yeah. Last time I saw Tim,
we’re at Nobu in Los Angeles, not the one in Malibu,
the one actually in L.A. in–yeah, we’re drinking sake. Nice. We still got a lot on here.
We’ve got 40 people on here. If anyone has any questions for Jeremy, we’ll just turn it over
and see if anyone has anything. We had Alex Brown who’s coming. So, then I’ll quickly just give
a shout out on Alex Brown. He’s with DFO. He’s talking about something
that I’m super excited for because I came up in
the Affiliate marketing space as Tim said. We used to do a lot of direct site buys. I remember doing a buy over Christmas
where I bought the Yahoo Mail monster, which was that giant unit
that displayed and will show after they send an email in Yahoo. We did the full-cycle lock up
like a five figure, big buy over a month maybe it’s six figures. And so, he’s talking about these older
school tactics of like site buying, buying on sites
for eCommerce products. And I think in the environment
of Facebook’s rising costs and Facebook’s outages
and things like this, just anyone who can kind of come in
and talk about other whole kinds of media buying that
are dependent on Facebook’s algorithm. Yes. Alex Brown
from Dollar Beard Club? No. Alex Brown–so it’s funny,
there are several Alex Browns. Alex Brown from Dollar Beard Club
is speaking in Bangkok and I’m very excited about that. Have you been to Baby Bathwater? No.
I’m very familiar with it though. One of my buddies, Tom Pfeiffer,
he goes twice a year when they throw it. I actually met Alex—so they had
a Mastermind in the Hollywood Hills. It was called Unconscious Content. And I don’t know
if it was a one-time thing or what. I would go to it every time.
It’s a 10k Mastermind. I think I just turned 22 at the time. I mean honestly, it changed my life. It gave me some
of the best connections ever. In addition to that,
I learned so much from those guys. And yeah, Alex,
obviously being one of the founders, he’s also presenting there and
just giving a lot of good practical value, but yeah, this guy is so cool. Yeah.
No, I’m really excited. Alex is–yeah, he’s going to be
in Bangkok coming up here. We’d fly in just a couple of days here. We’d fly in five days. So, I’m super excited
for that trip as always. So, yeah, guys, you have
a couple more hours here to grab the Speaker’s Dinner. You have a couple more hours to grab
the tickets at this incredible low price. I think Tim’s Black Friday sales
are still going on. Our Black Friday sales
are still going on at iStackTraining.com but we’re super excited. I’m going to do a series
of these interviews. We’re going to basically have
all the rest of speakers on the next little while
to give you some fresh info and give you the expectation
of what you’re going to get in their presentations in Las Vegas. I’m super excited. I think this is the first real talk
I’ve actually had with Jeremy. Tim introduce me and said,
“I heard him talk. I heard him present.
This guys just on it.” So, it was really cool to connect
with you today and we’ll throw this out
on the podcast as well if you could share it
to your groups it would be fantastic. Yeah. One thing, if everybody
wants to stay connected with me, my Instagram is @Jeremy. So, it’s just my name, J-E-R-E-M-Y and– That’s a good fly in. I got to give a shout out
to Brandon Hampton on that one. You just walked down early? You know, I was at the W. I was drinking some Ciroc Apple
with Sprite with Brandon and I had asked him because—
if you guys don’t know Brandon Hampton, Dan Fleischman, they’re big influencer,
guys responsible for a lot of the industry behind the scenes,
just great guys, mentors to me. And long story short,
I’m sitting here with Brandon and I look on Instagram at the person
who had Jeremy and it was like a dead account,
like made 10 so followers. You could tell somebody
was just squatting on it and I had asked Brandon
and I was like, “Hey, is this possible
to get this somehow?” And he’s like,
“Yeah, they posted.” I was like, “No.” And he’s like,
“Did it have any kind of activity?” I was like, “No.” He goes, “Alright, yeah.
What’s your current Instagram?” And I told him
what my old Instagram handle was and I woke up the next morning
and I was @Jeremy. That’s awesome there. – Wow.
– That’s pretty cool. Like I said,
big shout out to Brandon. Yeah, man.
That’s quite a find. Congrats on that. Guys, you’ll see us in Bangkok.
It’s going to be–I’m sorry. You’ll see some of us in Bangkok
and see the rest of us in Las Vegas and kind of catch us from there
and yeah, Bangkok? Oh yeah, both of them. Both of them, yeah. And we’re only going to go
to great cities, Barcelona, Bangkok. I guess San Diego coming up
on the next little while. So, anyways, guys, Jeremy, I want to thank you so
much for your time today. I look forward to seeing you
in the New Year. I appreciate it.
Thanks for the time, Eric. See you guys soon.

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