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How to Find Your Niche Market in Business (Entrepreneur Tips)

How to Find Your Niche Market in Business (Entrepreneur Tips)

– Imagine walking into a grocery store to find everything but groceries. That’s the kind of feeling
that your audience would get if they stumbled upon your content that’s promising expertise
on whatever your niche is, but instead got a stack of
unrelated things like reviews on the latest makeup trends,
fashion halls, health tips. The most successful businesses
and content creators already know that to blow
up, you have to niche down. (gentle music) We all have a niche, our
expertise that’s something that we get excited about
and sets our soul on fire. Popular belief would have
you choosing something that you’re really good at,
or really love as your niche. But that’s not always the case. It goes deeper than that. It can be the thing that builds
you a profitable business around that thing that your
audience is searching for. So how do you find your niche? Start with a brain dump of every topic, every industry that you wanna tap into, something that you’re good at, something that you’ve mastered,
a skill that you have, and also relates to how you
wanna make a difference, and how you wanna show up to the world. Now don’t be alarmed if your
brain dump is huge at first, that’s what we want. That’s what brainstorming is for, which leads us to the next step. This is how you’re gonna pick your niche. Go through that whole brain dump, like just brain dump everything on paper, but then pick your top four. Now from your top four,
create another list underneath to niche down even further. So for example, if one of my
topics is selling candles, I can get even more specific
by asking, “For what?” Selling candles for aromatherapy. And even more specific
than that, “For who?” Selling candles for
aromatherapy for entrepreneurs that’s proven to increase productivity. Boom! That’s a niche right there. So instead of casting such a wide net, feeling like I can reach everyone, everyone wants these candles. The riches are in the niches. Now, I know, how do you say niche? Actually, I’d love to know. How do you say “niche”? Do you say niche or niche? Comment below. That’s gonna be really confusing if you guys comment by just
spelling the word niche or niche so make sure you
sound it out phonetically. How do you say it, niche or niche? I want you to find out what is your niche. How are you reaching down so that you can reach a wider audience by having a smaller pool of exactly who you wanna reach with this. And the next step, be polarizing. Stand up for what you believe in and make it clear that
you’re against the opposite. The best way to build a
movement is by showing what you stand for and
who you’re advocating for, and then also, what you’re
against, what you don’t wanna be. And this is what’s gonna
create push-pull language. It’s gonna push the people away that you don’t wanna work with, and it’s gonna pull the people to you that are specifically
your target demographic. And you might think at first, especially every entrepreneur
when they first start is they think, I want
to work with everyone. I want to be the person that can help everyone with everything. But here’s the problem with
that is that you can’t. If you think that you can help everyone, you will help no one. There’s a lot of people out there that they start by
saying yes to everything, which also means that they’re
saying no to something else. So when you’re saying yes to something, ask yourself what opportunity
you might be turning down. Let me also give you an example of where I needed to create
push-pull language. When I first started, I wanted to just do
social media for anybody. You have this kind of business, you sell this kind of product, I can do it, I can promote anything. But then I also attracted people to me that were confused about
what it was that they sold or what their message was, or just wasn’t clear on who they were. But then also I attracted people to me that weren’t in alignment with my values. But how would they know because I wasn’t clear on who
I actually wanted to work with and what my message was. So I attracted people to me that I didn’t align with what
it was that they had to offer. I actually had someone
that came to me saying, “I’m a dating coach.” And it turned out that they were a “How to Get Women in Bed
in 30 Minutes or Less”. And I couldn’t stand behind that. So that was an opportunity
that really showed me I have to know where to say no, and I have to know how to
do that push-pull language to draw to me who
exactly I wanna work with and also repel who I
don’t want to work with. So remember that saying “yes” is important and also knowing the opportunities that are good to say no to. The importance of niching down is that you want to become
the top of mind for people when they need a go-to for a topic that they’re searching for. You become the expert in this topic. Even when they weren’t searching for it, when they first discovered you, but because they came across your content, and you were so polarizing
and knowledgeable, they have no other
choice but to come to you because they know they and
trust you, you’re top of mind, and which makes you the
go-to in your industry. Whenever you talk about your industry, you wanna remain in your zone
of genius and be consistent. So making sure that your niche down and also what it is that you
provide to your audience, but how you put that message out there. So if you’re all over the place, I’m sure you can think
of those entrepreneurs or people you follow where it’s like, all of a sudden they’re selling this and then they’re selling
this and it’s like, where did that come from? It’s not in alignment, which makes it really
confusing and doesn’t help when it comes to someone
making the decision to work with them or buy from
them because it’s sporadic. You don’t wanna be sporadic. Once you’ve honed in on your
niche and your sub-niches, create another list of content
that you can come up with within your sub-niche. So for example, selling
aromatherapy candles for entrepreneurs to
increase productivity. So then think of scents that release certain
chemicals in the brain that these entrepreneurs might want. Maybe that’s a great
topic of content for you. Candles that are toxic and to be avoided. That’s another great conversational piece or a great piece of content for people to know about
what it is that you provide, and it’s great value for them. Or another one, candles and
productivity, are they related? Are they? You tell me. If that’s your niche, I wanna know. And that’s something that for a viewer for a potential audience, I wanna know how is it that
your product can change my life and give me another benefit on top of just candles that smell good. If that gives me more
efficiency and productivity, that certainly changes my life. And I need to know that by the content that
you’re putting out there. If you can create a lot of content within your niche and your sub-niche, you’re better able to build
a profitable business. And when creating content, I recommend looking at the search volume so that you know you’re on par with what people are looking for. We use tools like Google Keyword Planner or Keywords Everywhere to see are people actually looking for this when they Google something? Is this something that
people actually want? So in this case, because I’m
selling aromatherapy candles for entrepreneurs to
increase productivity, I would look at the
keywords like productivity, entrepreneurs and increasing productivity, and even the benefits
of aromatherapy candles. This step is so important because even if your niche
is in your zone of genius, you wanna be searchable for the audience that you’re looking for. And if you don’t have an audience, if your audience that you
wanna reach doesn’t know that you’re solving a
problem that they have, if they don’t know the
problem, it’s not a problem. So you have to look for something that your audience actually needs and create products and
services based on that. Now that you have your exact niche, you can be more confident
in creating quality content that your true believers
will resonate with. And remember, the more you niche down, the more you can blow up. And if you need support
in creating content, I would love for you to
check out my free training in the link below called
“How to Create 60 Days of Social Media and Video
Content in Eight Hours”. It’s an absolutely free
masterclass training and no pitch at the end. Just take a look, you can download that and dive in and be able
to create a ton of content in a little amount of time. Thanks so much for watching. If you liked this video, hit
the thumbs up, comment below and of course subscribe
for more weekly videos. (soft electronic music)

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