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How to Exclude Traffic from Facebook Ads Pixel

How to Exclude Traffic from Facebook Ads Pixel


In this video, I’m going to show you how you
can exclude yourself from your Facebook Ads. All and more coming up. Hey there, welcome back to another video of
measureschool.com teaching you the data-driven way of digital marketing. My name is Julian. And today we want to talk about how you can
exclude yourself or your team or whoever is working on your Facebook Ads from your Facebook
Ads, so they can click on them and can pollute your data. Now, you might be familiar with a feature
in Google Analytics, where you can filter out certain traffic from IP addresses, for
example, that you don’t want to have included in a data set. Unfortunately, on Facebook Ads, we don’t have
such a filter functionality. And therefore, we need to find a workaround. And one of the methods I want to show you
today is actually using custom audiences to exclude yourself or your team around you from
your Facebook Ads. And how to do this is what we’re gonna discover
in this video. Let’s dive in. All right here in our demo shop, we have the
Facebook Pixel installed on this website sitewide on every page. Now, we have probably already built some custom
audiences from people who have been identified by the pixel, you can look at your custom
audiences on the Asset Library right here on the audience’s you’ll see all the audience’s
that you have built from the Facebook Pixel or an upload of email address so lookalike
audiences. Now, what we want to do is actually utilize
this to build a new custom audience. So if you click your own custom audience will
be greeted with these different methods. And we’ll go with the website traffic method. And here we can choose, we want to include
people who meet any of the following criteria. And what do we choose here? Well, we want to be very specific who we are
including in this custom audience because we only want to include people who are actually
from our team or ourselves. Since the Facebook Pixel mainly tracks the
page view and URL up here, we could just go ahead and make up a URL like a slash internal,
you could call it whatever you want, really. But the Facebook Pixel needs to be installed
on this page. So we have that Facebook Pixel installed on
our page. And it’s an internal page, it’s nowhere linked
up on the page itself. But all our employees or contractors ourselves
know about this page and know about exactly this URL. So once we visit this URL, we obviously get
pixels, and should now be in the system of Facebook. Now, we can utilize this to actually exclude
ourselves from our ads. How do we do this here in the custom audience
builder, we can include all website visitors with event page view, and refined this by
the URL, where the URL contains internal. Now, this is valid for 30 days, we can go
to a maximum of 180 days, let’s do that. And that’s basically already it, you can now
call this whatever we want, for example, internal traffic, and simply create the audience. Now, this will take a little while to populate. But since this URL is only known to us internal
people, and you would send that link, obviously an email to your colleagues or whomever you
want to exclude for them to visit that URL, and then get automatically added to that custom
audience. If you want to have this a little bit more
sophisticated. So people don’t actually notice that they
have been excluded. If you don’t particularly feel telling everybody
about that they are being excluded. You could also place this pixel on a frequently
visited website by your internal team members. For example, on a WordPress shop, that would
maybe be the PHP login page here. So before they login, that would be pixels. Be aware that you need to have the Facebook
Pixel installed on this page, this would not be the case on a normal WordPress page. Because these pages are excluded from any
kind of templating that’s going on in WordPress itself. But I’m sure you’ll be able to figure this
out with the help of your developer. If this is something you would like to do. Obviously, we could also push this into the
data layer so if the users logged in, and here’s an internal member, you could fire
a specialized pixel based on that. But again, it gets really complicated, you
can always go sophisticated. The easiest way would really be just make
up a URL that only you and your team members know about and fire your Facebook Pixel normally
on this page, then you can use your custom audience feature to build such an audience. And this is the populating. But nonetheless, I can show you the last step,
which would be when you use this in your ads. So you’re creating an ad, then at some point, you obviously get to the
point where you can choose the audience that you want to target that’s normally done in
the Ad set portion. So for example, here, let’s just edit this. And this is where you can choose your audiences. And you can choose to exclude an audience
from the ads that you want to show in this ad set. And here is where you can choose your internal
website traffic or your team members from your custom audiences that you have identified
with this pixel. Enhance false, your users who have been identified
in this custom audience won’t be seeing your ads any longer. So this is really the fastest and easiest
method that I know of. You could also build a custom audience with
an upload of email addresses of your team, for example, from a CSV file like this one,
if they’re not too many, and you know their Facebook email addresses. That certainly one way to go, or you could
always go more sophisticated and block the firing of the Facebook Pixel as well, but
that wouldn’t be retroactive. So once your user is identified through this
method, he might be already in the system and sees your ads. So coming up with an internal website that
or hidden website that only you and your team know of is an easy method to exclude yourself
from your Facebook Ads. All right, so there you have it. This is how you can exclude yourself and your
team from your Facebook Ads. Now, the obvious downside for this is that
the data still goes into the data set. So Facebook analytics, for example, wouldn’t
be affected by this change. But it’s an effective way to easily exclude
yourself and your team and the people who are working on your Facebook Ads from actually
seeing those ads and clicking on that then skewing the data in Facebook Ads itself. Now if you have any more questions or any
other methods that you use to exclude yourself from your Facebook Ads, I’d love to hear from
you in the comments below. And don’t forget to subscribe to our channel
right over there. Because we bring you new videos just like
this one every week. Now my name is Julian. Til next time

6 thoughts on “How to Exclude Traffic from Facebook Ads Pixel

  1. Could you do a video on how to separate traffic in Analytics from those that sign-in to your website and those that done. Basically one view that is unfiltered, and two separate views of "Logged In" and "Not Logged" in.

  2. I don't get that…! How can you just make up an 'internal' page and include that in this? I'm going all over my website, not just a page..! Sorry I got lost or it's too late in the night for this to make sense..please help?

  3. Hello Julian. I have a problem with my fb ads. I did a social proof campaign and got many clicks and views. Even more than I am getting from my video views campaign. Now I don't know how to exclude the traffic from my social proof campaign so I can create a custom audience from video views and clicks for my clean target audience. Pls help🙏

  4. Hi Julian. Quick question, do the employees have to be logged into their Facebook Accounts when they do this so that it excludes their profile from seeing the ad? Or does this simply exclude the computer they are currently working on from seeing the ad?

  5. So, hypothetically, I could create a URL, have my coworkers and ONLY my coworkers visit that page, and then exclude users that have visited that page?

  6. Hey, I have a question so by excluding traffic from that internal page means facebook excludes all users based on the ip, device, geo etc. or its just simply exclude past visits recorded on that page?

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