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How to Dominate Facebook Marketing Despite Its Algorithm Hating You

How to Dominate Facebook Marketing Despite Its Algorithm Hating You


– Look, Facebook reach has
been continually dying. Engagement has been continually dying. Clicks to your site every
time you post on Facebook, has been continually
decreasing and dying over time. But does that mean you should give up? Of course not. Hi, everyone, I’m Neil Patel, and today I’m going to share with you how you can dominate Facebook despite its algorithm hating you. (gentle music) Now, before we get started, make sure you subscribe to this page and if you’re on Facebook, click the alert notification. That way when I post
more videos like this, you’ll get notified. Now, before we jump into
how you can fix this, most people would be like,
“Well, if I want to fix this “and get more traction out of Facebook, “I should just leverage
Facebook ads, right?” Well, yeah, you can leverage ads, but that means you’re going to
have to pay continually for every single click
driven to your site. But here’s the thing that most people aren’t talking about. You want to start focusing your attention, at least your organic attention, from posting on your page, to creating a Facebook group. Now, back in 2018, during
the second quarter, Facebook had an earning call. And during that earning call, they reported that 200 million members are part of meaningful groups. And the key there is meaningful groups, groups that are actually
active, that are growing, that have engagement. Now, that number has
continually been growing. It’s been more than doubling
from the previous year. And then it keeps just
going and going from that. And the beautiful part is, as
you can see over the years, there’s been a lot of privacy
concerns with Facebook, so Facebook has been
shifting their attention from traditional public news
feeds, to private experiences. And where do you think those
private experiences happen? Mainly through groups. And that’s what Facebook said in May 2019, during their F8 conference, in which they’re trying
to shift more attention from pages to private experiences. Now, one thing that you
know is, Facebook has a ton of privacy concerns. And because they have a
lot of privacy concerns and they’re in the news everywhere, they’ve been shifting their strategy from, hey, public news feeds to private experiences through groups. And that’s what they’re even
doing through their news feeds. They’ve been updating their algorithms so that way, you just don’t
see what’s happening on pages, you also see what’s happening through private groups. So, look, you now know that you need to be leveraging groups. So, what should you be doing if you want to keep getting
more traffic through groups? Well, one, just don’t post
links to your own site in these groups. You want to respond to
people in the groups. You want to engage with them. You want to help them out. You want to let members
know that you care. Now, this group doesn’t
have to be your own group, you could also leverage
other people’s group as well. I, of course, would recommend that you create your own
group, but at the same time, you should also engage
with other groups as well. The next tip I have for you is, don’t just post new articles
or videos in the group. If you post new articles, yeah, sure you can get people
coming back to your site. You post videos, sure you’re
going to get the engagement, but some of the best
engagement that I’ve seen, because videos are really hot in 2018, and even in the early parts of 2019 they were hot on Facebook, but now that Facebook has so many videos, they’re no longer are giving
as much love to videos as they were before. So, if you want to do
really well in the group, you want to start creating
things that cause comments. So anything that could be controversial, anything that’s asking a question, anything that creates a debate, a poll, all this kind of stuff will create more engagement, and with
the more group members that you get to engage with you, the way their algorithm works is, then when you end up
posting, let’s say a article, and linking back to your site, because a large percentage of your group is already engaging with your site, they’ll now see the stuff when you’re linking
these people to articles going back to your website. On the flip side, if
you keep posting content and it just links back to your site, only a small portion of the people are actually going to see it, and the less and less
people engage in the future, the less times when
they log into Facebook, they’re going to continually
see that in their newsfeed. That’s why it’s important,
every once in a while, to keep rotating up what you’re posting, and making sure they’re
getting high engagement. More users see your content, more users will then see your content when you post a link back to your site. The other thing that you want to do, is start engaging through tools. So, most people on Facebook
when they want traffic, they just want to say, “Hey, let me post, “let me get people to
click back to my site.” Even videos, you may
even leverage other tips when it comes to increasing engagement, but you’re not using
tools like MobileMonkey or ManyChat. MobileMonkey or ManyChat,
whatever one you want, they both have free plans
if I’m not mistaken, at least ManyChat does, when you end up posting your content and you want to get all
these people on your groups, your fan pages to engage with you, you can leverage Facebook
Messenger and build your own subscriber base, kind
of like an email list, but for Facebook Messenger,
and then through there you can continually
message and message people. Now, to give you an idea,
according to TechCrunch, 1.3 billion, that’s billion with a b, use Facebook Messenger. That’s right, 1.3 billion
people use Facebook Messenger and each and every single month. so anytime you post a new article, Facebook Messenger’s the easiest way, you just send out a blast. You can do that through, again,
MobileMonkey or ManyChat, and then all those people will
get notified on the links, come back to your site. We’re seeing the open
rates change drastically. Messenger bots used to
have amazing open rates, years ago, it’s slowly
starting to go down, but it’s still better than email. And don’t think about it, “Oh, it’s going to keep dying down.” It’s extra free traffic that
you didn’t have anyways. And if that doesn’t convince you that you need to be
using Facebook Messenger, the second most downloaded
app of all time, is Facebook Messenger,
according to App Annie. Can you guess what the number
one app of all time is? It’s Facebook. So number one and number
two are Facebook-related. Hence, you should be using it. If you’re wondering on MyStats, roughly 88% open rates,
and 56% click-through rates using Facebook Messenger
through MobileMonkey. That’s what I got over the last 30 days. Last, but not least, be consistent. When you’re being consistent,
it’s not just about posting in quantity, it’s about posting quality, stuff people love, stuff
people want to engage with, stuff people want to help you with. If you follow all those tips, you can continually get more traffic from Facebook’s algorithm. Even though you’re like,
“Hey, Facebook hates me.” Well no, yeah, you may think they hate you but there’s other ways to combat it and still get that traffic. If you need help with your
social media marketing, check out my ad agency,
Neil Patel Digital, and of course, please like this video, share it, tell other people about it, subscribe to the channel, and leave a comment if
you have a question, and I’ll do my best to
answer and help you out.

12 thoughts on “How to Dominate Facebook Marketing Despite Its Algorithm Hating You

  1. Great video! I am in the process of trying to dominate Facebook – ha ha, life long project eh ! Loving all your videos! Keep up the great work Neil! 🙂

  2. True, engagement has been down year to year. I own about 9 pages, a few with over 100k likes and I make money with ad breaks and instant articles, the best tip I can give you is diversify and expand to story ads using affiliate marketing.

  3. I love to explain about tourist places . Shall I start a blog ? Can I earn from my passion . I love to review movies . Shall I write blog on that . Can I just make sub domain and start 2 wordpress blogs ? Not getting how to start

  4. I always use free marketing but have a few Facebook groups in topics I am interested in – crypto, making money and business. 😉

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